eBusiness Blog

Customer Service Strategies in a Digital World

Customer Service and PR in the Digital World

How to get your social media presence set up right so you can deal with customer complaints like a Pro

With social media being so prevalent, users often take to their favourite channel with their complaints.

75% of users surveyed said they include social media when evaluating a purchase.

32% want a response within 30 minutes and 42% expect a response in under an hour!

When you set up your social media keep that in mind.

How to use social media for customer service

Using social media to manage customer complaints may seem like a burden but the payoff is repeat business and happy customers.

Users often take to the majors like Twitter and Facebook.  Don’t shy away from either even if you’ve received some nasty feedback in the past.

When you initially set up your accounts you entered an email to register and you’ve probably noticed unless you changed the settings you get an email every time someone is active on your page/profile.

If you find this bothersome try creating an email like customerservice@example.com that forwards to your own account or the account of an employee whose job it is to monitor your online presence.

If it’s directed to your own email create a folder or label specifically for customer service or PR that these emails automatically go to. Don’t let it get lost in your emails though or you’ll miss alerts.

*Depending on your email setup this will vary in execution*

These alerts will let you know when you have a new comment or message on your profile.

When you get one have a response protocol ready. You don’t want to jump on a complaint and then have to wait 2 days for a decision-maker to draft their response.

One single meeting with your team on customer service/PR protocol on social platforms can save you a lot of headaches.

Have canned responses ready

Use Social Media to make your customers happy. Learn how to use social for customer serviceClick To Tweet

Canned responses refer to an automatically generated response that is prompted by the user contacting you. You may have seen these in the past and wondered how they get set up; now you get to set them up for yourself:

Twitter

Twitter rolled out some great tools last year for users who operate their business online:

https://business.twitter.com/i/settings/support

That link allows you to upgrade your account with messages that will automatically send to anyone who messages you directly and will show users that you provide this option.

You account will show your support hours and users will see that you take their feedback seriously.

This is a great signal to Google too – that you’re serious about your business and helping customers.

If you want more help using Twitter try our section dedicated to using Twitter for business.

Facebook

Facebook also allows you to set up your account to help communicate with customers via instant messaging. To turn on instant replies to any instant message to your business’s page follow these instructions:

To turn on Instant Replies for your Page:

  1. Click Settings at the top of your Page
  2. Click Messaging in the left column
  3. Below Response Assistant, click to select Yes next to Send Instant Replies to anyone who messages your Page
  4. To change your instant reply message, click Change, update the message and click Save

To turn off Instant Replies:

  1. Click Settings at the top of your Page
  2. Click Messaging in the left column
  3. Below Response Assistant, click to select No next to Send Instant Replies to anyone who messages your Page

You can direct users in both instances towards a contact email or simply let them know you’ll review their message within the next 24 hours and respond.

Once you have these set up, how you use them is entirely up to you. Each were only available within the last 2 years so not all businesses have adapted yet but those that have done it have set user’s expectations.

For more tips on using Facebook look at our section all about using Facebook to grow your business.

Monitor your reviews

Whether it’s Yelp (who’s results are now actually trending in SERPs) Google reviews, or Facebook reviews (if you have them turned on) it’s very important to stay on top of your reviews. There could be even more players in your niche so be on the lookout for sites dedicated to reviewing your products or services.

If you get a bad one you don’t want to remove it. That would defeat the purposes of the reviews.

Instead use the platform’s response option to address the reviewer’s concerns.

By demonstrating to users you take their feedback and complaints seriously you show them they can trust they’ll be treated with the same respect should things go wrong between you and them.

The point of PR and customer feedback should not be to defend yourself outright.

While some users may be serial complainers or even thieves always assume the best in the customer.

Use their complaint or question as an opportunity to possibly address something within your business you should have paid attention to a long time ago.

Often you’ll find the customer has either made an error or there’s a genuine issue you need to address with your business.

Whatever the case, keep in mind what you post will be what users see when reading up on your company. Not only that but Google looks for signals of a bad business in online engagement and reviews as well.

Position yourself as a responsible business owner who will address their concerns, so whenever someone reads about your business they get the right impression.

Just because a lot of customer service has moved online doesn’t change the fact that your business needs to give a good impression to potential users/customers. Put a smile on people’s faces as much as possible and your social media can really help you grow.

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Customer Service in the Digital WorldClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Social Media Can Lead to New Collaborations and Work

Video marketing has been our hot topic lately.

Today’s eTip showcases a local videographer’s success story that happened while at my recent photo shoot.

 

Use your social media to make personal connections

A few years ago I was on Twitter and noticed something: someone from my local city was sharing and liking a lot of my posts!

Keith, a videographer, became a regular “fan” and naturally, I went and checked out his profile to find out more about him.

We eventually struck up some conversation and since then (after years of never even having met each other in person) we’ve been referring clients that have lead to paying work.

Through his efforts of becoming visible in front of me, he successfully got onto my radar if I ever needed, or knew of someone who needed, a videographer.

This video is about social media connections and in it Keith and I talk about the viability of social media and how it can be used properly from a business perspective to make connections that actually work.

Find your audience on social media

By using the #Abbotsford hashtag on Twitter, Keith narrowed his choices using a Twitter list within his feed to local businesses such as mine. This is a great tip for those who want to work with those local to them.

Twitter can be bogged down with international posts that won’t matter to you as much. Try Keith’s localization tip to nail down local connections.

Keith then reviewed who was using his localized hashtag as well and was able to start connecting and building out his business through social media.

By using his extensive background in video production Keith has been able to reach local clients for video shoots ranging from news reporting to corporate videos with great success.

Keith operates under Pathfinder Productions and you can find him on Facebook at: facebook.com/pathfinderproductions

This is a great example of how social media works. The trick is not to try tricks and use it honestly so you connect with other honest businesses. Localizing your efforts is a great way to find people who want to connect in your own area.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Social Media Can Lead to New Collaborations and WorkClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes 'Know, Like and Trust' With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy.  One of the top reasons I mentioned was how video increases your target market’s confidence in you.

And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Confidence is key in compelling people to purchase from youClick To Tweet

This is what we call building the “Know, Like and Trust” factor with potential clients.  As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the “Know, Like and Trust” factor with your  target market is by using video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.

So how do you go about building the “Know, Like and Trust” factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

  • Entertaining
  • Informative
  • Inspiring or motivating
  • Interesting
  • Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.

Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You’re creating an opportunity for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren’t going to purchase from you if they don’t like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.

Of course you can’t get everyone to like you but what you can do when you’re creating your videos is to be:

  • Uniquely Yourself – there’s no point in trying to act like someone else. Just be you and you will draw your followers in naturally.
  • Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action.
  • Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier.
  • Unabashedly Visible – don’t hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn’t trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.

Here’s some ways you can establish trust with your ideal target market:

  • Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you’re doing if you don’t provide proof you do.
  • Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides.
  • Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after.
  • Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them.
  • Provide Unique Content – They say there’s nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn’t been talked about before. Above all, avoid copying someone else’s work – that’s just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.

If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com

Go now,  create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Video Establishes “Know, Like and Trust” With Your Target AudienceClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Effective Strategies on Marketing Your Business Locally

7 Effective Strategies on Building Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.

Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.

Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.

Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.

The next thing I knew I was in business as a web developer!

That was over 14 years ago and I’m proud to say a handful of those women are still clients today.

I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.

Turns out my calling was much more important than that – helping business owners realize their dream.

The Many Benefits of Attending Local Live Events

Fast forward to present day, I still value the connections made when attending networking and other similar events.

Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)

I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.

The connections found at events like these have been invaluable – not only professionally but also personally.

Connections found at live events are invaluable. Not only professionally but also personallyClick To Tweet

Social Media and Online Marketing is Not the Only Way to Generate New Business

Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.

My business was literally created by connecting with people locally. 

And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.

Building your business at a grass-roots, local level is just as valuable as social mediaClick To Tweet

Do you market your business in your hometown?

If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.

Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:

  1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.
     
    This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.
     
    But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.
  2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.
     
    Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.
  3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.
     
    These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.
  4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.
     
    Set up a professional display and strike up conversations with those showing interest in what you are offering.
     
    Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.
  5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.
     
    Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.
  6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.
     
    I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.
     
    I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to  be an award sponsor, again bringing you great satisfaction and business exposure.
  7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.
     
    Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.
     
    Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.

Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.

Don’t Forget About Your Website

No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.

With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.

Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!

I’d love to hear from you – share below what ideas you have about local business exposure that’s worked for you?

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Effective Strategies on Building Your Business LocallyClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!

Woman of Worth award finalists 2017

Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” andit’s the platform on which she’s built a very successful brand.

To quote Christine:

Christine Awram WOW awards 2017“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.

There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.

My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner comes across to others and are perceived by their target market.  Christine has found the perfect brand formula that has positioned herself as a champion for women.

Brand positioning is how you come across to others & are perceived by your target marketClick To Tweet

Wonder how she did it? Here are six tips to replicate her crazy success:

  1. Be clear on who you are and what you’re about

    When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

    Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

    Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

  2. Be clear on who makes up your ideal target market

    Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

    Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

    Christine is well aware her target market is dynamic women who wish to be a part of a community for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

  3. Be passionate about your business

    Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

    When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

    Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations..

  4. Use social media to build a community

    Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post that she’s been tagged in.

    Every. Single. Time.

    THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

  5. Get help

    It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Much as I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

    Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

  6. Have fun

    If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

    Christine infuses her deep love of wine and chocolate into all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

Everything you do as a business shapes your brand's positioning.Click To Tweet

And if you need help with your brand positioning, that’s something we specialize in. Give us a call to see how we can better position your business brand for success.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

6 Highly Effective Ways to Position Your Business Brand Like a Super HeroClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Powerful Ways to Energize Your Business at the Equinox

Energize Your Business at the Equinox

 

To all those in the Northern Hemisphere, Happy Spring! The Equinox was on the 20th of March, which marks the shift into a new season’s energy.

In this case, it is from the introspective, dark time of winter to the expansive, bright light of spring, which promises the emergence of new life and potential for growth.

For many of us, we truly welcome spring to help us awaken from our slumber.

This is indeed the perfect time to take advantage of this new energy and make simple, but highly effective changes in your business and life.

Here are a few ideas on what to do:

  1. Lighten Up! It’s time to open up the shades and invite the new light into our world. The upward energy of spring beckons you to get going and take action:
    • Embrace the common seasonal ritual of “spring cleaning” and do a thorough clearing and organizing of your workspace. This will immediately improve your productivity.
    • Find ways to brighten up your office. Maximize natural light; consider adding color with paint or fabrics; and bring nature into the space with fresh-cut flowers. Your uplifted mood will reflect in your work.
    • Change up your daily routine. Try to get up with the sun to add more space to your day; switch your morning beverage from coffee or black tea to green tea (with honey and coconut milk); lighten up your diet with seasonal vegetables and salads; and add more movement, such as an afternoon walk or yoga in the morning or evening. Tuning into the natural rhythms of the season keeps you on a healthy track.
  2. Refresh Your Online Presence. We often get too comfortable (or busy) to consider how we project out into the virtual world. Take this time to keep your online presence relevant and current:
    • Redesign your website home page that has been the same for at least six months; make sure your offerings are up-to-date; and attend to all of your online accounts (Facebook, Twitter, Instagram, LinkedIn, etc.). You may decide to reduce your online obligations to only those that give you the best return for your time investment.
    • Are you using the best tools? It seems that the online products and services change monthly, but usually for the better. Make sure you revisit the tools you have and update to more efficient versions (or switch) for a better client experience.
    • Consider creating new pages and new content; use brighter colors to match the season’s energy; and change out photos and graphics for a new look and feel. Your clients will welcome the breath of fresh air!
  3. Renew your commitment to your community. This season is a time for new beginnings, and renewing your commitment to your clients (and potential clients) will undoubtedly expand your business:
    • Ask your clients for feedback. Interview or survey them to ask what is working and not working with what you are providing. The most important step to this strategy is to follow-up with what you heard needs change and what you are committing to do for your clients.
    • Offer free “clarity” sessions. Present the opportunity as a casual conversation (“Tea Time with E”) to help them get unstuck with old winter energy and jumpstart their efforts for the next 3 months. This offer will result in renewed commitment from your clients as well.
    • Consider offering new programs. The creative energy at this time can be used quite effectively to build and offer “pilot” programs to meet your clients’ needs.
    • Above all, be sure to listen to your clients and meet them where they are in the process. Your time together will be that much more productive (and fulfilling) when you approach the work as a co-creative adventure!

It’s hard not to get excited about what spring brings, particularly the insurgence of energy to grow and prosper. The trick is to tap into it and go with the flow to a better and brighter life and work.

To your abundance and success,
Elizabeth Walker

About the Author, Elizabeth Walker

Elizabeth Walker

Elizabeth Walker is known as a "natural" in reinventing herself. After nearly 25 years as a consulting urban forester, and more recently a farmer and blogger on sustainability and permaculture, she is exploring ways to help others become the best of themselves with her unique Alignment Magic system.

She looks forward to identifying and engaging her ideal clients through nature-based coaching and mentoring and help them achieve abundant and sustained health, wealth and happiness in their lives. For more information, visit her website: earthbodywellness.net


5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: What Exactly Is Business Branding?

Today’s video eTip will dive into business branding. Watch today’s video tip to find out why almost everyone has different ideas about what business branding actually is and how you can navigate through that confusion.

What is business branding?

Some people think it’s just your logo.

Other people think it’s your website.

Yet other people think it’s your tagline.

The truth is, your branding is actually the representation of the essence of your business. It encapsulates both you and your business so that people get a feel for what it would be like to either work with you or purchase one of your products.

What is your unique selling position?

The first thing you need to do in order to establish a brand is to fully understand how you want your business to be positioned in respect to your competition; what do you want your reputation to be within your industry and who is your ideal target market?

Ultimately, exploring these elements will help you determine what people would say about your brand after they’ve interacted with it in some manner. In doing so, you can then emulate that “brand story” if it fits your vision or adjust your positioning accordingly to produce an identity that’s more in-line with your business goals.

Making sense of it all

If you’re new to the world of branding and marketing, it’s not always easy to formulate a branding strategy that consistently delivers that “brand story” to your audience. There’s too many elements to keep track of and oftentimes your message can become disjointed and malformed, like a game of telephone.

I can help you with that.

I specialize in streamlining your brand to fit a cohesive narrative that encompasses your logo, website, social media and all supporting marketing materials. Taking this integrated approach is the reason why my clients have so much success with their branding – I help connect your brand with the right audience who are ready, willing and able to do business with you.

If you have any questions about branding or anything at all, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.

Until next time,

P.S. New to Social Media and online marketing or finding it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Targeted Branding has to do with Your Business Facebook Page

Today’s eTip is about targeted branding on your Facebook business page and essentially in anything you do on behalf of your business

Watch today’s video tip to hear why one of our clients lost a lot of engagement on her Facebook page when she changed the branding and find out what to be aware of if you’re thinking of doing the same.

The other day I had a client email me in a bit of a panic saying that ever since she changed the name of her Facebook Business page her engagement rate went down.

It considerably dropped after she changed the Facebook page name as well as banner. After taking a look I could see why.

Before she made the change, her was positioned as an expert on a certain topic; therefore she was attracting a certain group of people who were very interested in that one topic. Her engagement was up because she was providing them with information and inspiration based on that one topic, something they were looking specifically to her for.

The back story is that she became a co-author of a book and this book, even though a little bit related to what her expertise was, is a little bit outside of her area of expertise of her business page.

When she co-authored the book, she wanted to promote it so changed her Facebook business page name to the name of the book and replaced the banner photo up.

But what happened is, she was now talking to an audience who were not looking to her within this new area of expertise.

So even though she is also quite well-known and an expert in the book topic, the audience she attracted on her Facebook page was wanting to hear about the previous topic, not this new topic. As a result, her engagement rate went down.

Her followers were not interested with the new topic, resulting in this change creating an adverse effect on the building of her brand presence she had already created for herself on that page.

Your brand positioning is extremely important.

People get to know you as an expert in a certain topic and if you change that topic, and you move to a different direction, your followers do not know that. They do not know you are this “new” expert. They are wanting the “old” expert because that’s who they followed in the first place.

If you are in a similar situation where you want to shift your brand positioning, what you need to do is gradually guide your followers into the new direction so they are aware of the change coming up. Let them know, “I am writing a book”, “I’ll be sharing about this new topic” and bring your followers along with you or risk losing them.

My client did lose her audience but it is not too late. She can still try to bring them back by bringing back the old topic into her posts. Then she can gradually bring them over to the new topic.

This is why your branding is so important in everything you do. Your brand positioning is meant to create a platform where your expertise shines. That expertise needs to shine on your website, in social media, in your newsletters and anything you are doing where you are getting yourself in front of your target audience. Platforms like webinars and speaking engagements, etc.

Your brand positioning has to be consistent across everything in order for that brand positioning to be strong and solid. But as soon as you start shifting off of that positioning you have created, you have to either bring your audience with you or be prepared to start fresh with a brand new audience in that new topic.

I’d love to hear what you think – do you consciously use targeted branding in your business marketing efforts? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media and online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".