eBusiness Blog

2 Pro Tips for Shooting Professional Looking Social Media Videos

In continuation with our article last week about video marketing strategies to help showcase your business, today’s video eTip is to help you improve the quality of your videos.

 

Of course, if you’re going to display a video on your homepage you would want to hire a professional videographer to assist you with that project. The intention of this blog is to assist you with creating videos for your social media accounts to engage with your potential customers and build your professional-looking brand exposure.

How to improve how your video looks

Have you ever clicked on a video and it just didn’t look right? For example, the colour was a little too yellow, or the footage was too grainy, or the quality just wasn’t up to industry standard? The main reason for this is usually lighting.

Poor lighting can potentially be a big distraction for your viewers, because instead of focusing on the content you’re providing they are being distracted by the quality, or lack thereof in your video.

Earlier in my career I was fortunate enough to work as the first paid Master Control Operator for our local cable vision studio, MSA Cable 3. While employed there I was able to learn a lot about video production, lighting, audio, directing and editing video.

Typically, in a studio set-up they use a lighting setup called three-point lighting. The three main light sources are:

  1. 3 light video shoot set upBacklight

     
    A backlight is a spotlight that shines on the back of your head, behind your head. The reason for this lighting is to remove all the shadows from the background of your shot.

  2. Fill Light

     
    A fill light usually has a broader spectrum which creates wider range of softer diffused light. Usually a fill light will be off to the side of the camera and it fills the whole space.

  3. Key Light

     
    A key light is more of a spotlight that is focused directly on and more in front of the subject.

With these principals of studio lighting in mind there are a couple of ways you can emulate them and improve the quality of your video.

Window Light

Have you ever heard a photographer mention they are running out of daylight? That is because natural light is often the best light for lighting your subject.

You can take advantage of natural light by getting in front of a window and using it as your fill light.

If you’re shooting outside try not to stand in direct sunlight because this can light your subject too much and over expose the video. The reason this doesn’t happen in front of the window is because the window naturally diffuses the light and makes it softer.

Lamps

It’s going to be tricky to get a back light unless you have an overhead light. However, you can utilize lamps to add more fill lights or even a key light to your video setup. In my video above I am using several lamps as well as window light to improve the lighting of my video.

How to improve how your video sounds

Audio may not be the first thing you think about when you’re creating a video however it is vital to the quality of your video. For instance, if someone watching your video can’t hear what you’re saying then they won’t take away any value you’re providing.

In the video above, you’ll probably notice that I’m using a lapel mic. These mics are generally cost efficient, will raise the quality of your video and are compatible with your smartphone.

Previously I have used a headset microphone while recording video on my webcam at my computer. While this works just fine, the down side to a headset mic is a lack of mobility.

Another option to consider is purchasing a handheld microphone. However, for creating social media content that may be a little too over the top.

And finally, you can always use the internal microphone on your phone. While this is the least expensive option, there are some hurdles you will encounter when using your phone’s mic. The best use for this mic is within proximity to you, for example a selfie. If the phone is too far away that’ll create sound reflections and cause room noise to compromise the quality of the audio in your video.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2 Pro Tips for Shooting Professional Looking Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Properly Frame Your Social Media Videos

Have you ever watched a Facebook video and felt something was “off” about it but didn’t understand why?

In today’s video eTip I’m covering how to frame your social media talking head videos properly in order to avoid a similar disconnect with your audience.

 

5 Ways to Frame your Social Media Videos for Optimal Results

One of the things many people don’t know about me is that I have an extensive amount of video experience from working at our local cable company, MSA Cable 3, many years ago.

I was the first paid position as Master Control Operator and while there had the opportunity to learn
from the pros about video editing, directing, producing, lighting and camera work.

Back then our crew would head to the Abbotsford Airshow every year and shoot behind the scenes footage of the jets and even go up in the planes with a hand-held camera in tow to get some incredible shots from the sky.

More recently I attended the Vancouver Film School and took a semester on video editing and production. For this reason, I’m very passionate about video and want to share my knowledge and experience about videos to you so you can create professional looking videos for your social media marketing.

Here are a few of the technical details in relation to framing you need to be aware of when shooting your next video:

Where You Are Positioned In the Video

When standing in front of your camera, ensure you are positioned in the middle of the frame. Do this to avoid taking your audience’s attention elsewhere and be distracted by what is getting equal billing to you.

If you are off to the side, if diffuses the focus on you. The exception to this of course is if you have others in the video aside from yourself.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

Avoid this space from being too much or too high as that will result in you “floating” in the shot.

You also don’t want too little space either. Avoid cutting off your head or having the top of the camera frame “sit” right on your head.

Where to Look

Ensure you are looking right at the camera lens. This is a common occurrence when using a smart phone to shoot videos.

Often we naturally look at ourselves appearing in the screen monitor when recording; however, this is not where the camera lens is, and this causes you to not be looking directly in the eyes of your viewer.

Regardless of what kind of recording device you’re using, experiment to find out exactly where to look so you are looking directly into the camera lens as opposed to watching yourself in the monitor.

Use Varying Frame Sizes

Something that adds interest to your videos is varying up the frame sizes using the zoom feature. Zooming in and out adds variety to a static shot, capturing your audience’s attention more.

There are 3 different shots you can use:

  1. Tight head shot – a close up of your head typically from the chest up.
  2. Mid framed shot – where the camera is pulled out a bit more and shows more from your waste up.
  3. Wide shot – a wider frame showing more of the full body.

Without having the luxury of a cameraman to do the zooming in and out for you, you can do these varying shots during editing.

When I shoot my videos, I record them as a wide shot and then use Camtasia or Abode Premiere Pro to do create the varying frames. There are many other free and low-cost video editing tools you can use as well.

Incorporate the Bottom Third

The bottom third is literally the space at the bottom of your video that begins two thirds of the way down, spanning until the bottom of the frame.

This is where displaying closed captioning is done, which is very useful for YouTube and Facebook videos. Stats tell us a large percentage of people do not turn on the audio when watching a Facebook video so using closed captioning provides an alternative way for them to receive your message.

You can also add a graphic in this space that displays your name, logo and website address or any other kind of call to action to promote. This makes an effective visual reference the audience can see and make note of.

The next time you record your social media “talking head” video, keep these pointers in mind and frame your shot in a way that will get you the best results. Your viewers will then be interested and captivated as opposed to feeling disconnected and moving on.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Properly Frame Your Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".