eBusiness Blog

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Use Twitter Social Videos to Boost Your Business Visibility

How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing

Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.  

Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

The fact of the matter is: Twitter users embrace video.

This infographic from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.  

ADWEEK Twitter Stats 2016 Infographic

Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to showcase your expertise and provide insights on industry trends your followers would be interested in hearing about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

  1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo
  2. Twitter Video Screen ShotNext tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.
  3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing, tap the reverse camera icon.
  4. If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.
  5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again.
  6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well.
  7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are needed.
  8. Tap Tweet to share your video!

You can also use a pre-recorded video that’s either on your phone or computer by simply tapping/clicking the Image icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided 5 social media video marketing strategies you can use to help showcase your business that can give you some inspiration.

Keep in mind Twitter followers are coming to this platform with a “discovery” point of view. With Twitter being more focused on what’s happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the discussion to see how they are impacted by something that has happened in your industry.

Respond to someone’s tweet with a video. Doing this provides you with a great opportunity to have your followers get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it’s at with online marketing trends so why not use video on Twitter to help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn’t work for you. Be sure to keep an eye out on your Twitter stats to get the full scope of your efforts.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".