eBusiness Blog

3 Telltale Indicators Your Website is an Epic Failure

3 Telltale Indicators Your Website is An Epic Fail

Glaring Red Flags Your Website is Under Performing and What to Do About it

Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.

And just because you have a sharp-looking website doesn’t mean it’s an effective one. 

The sad part is that even though you may have spent a ton of money on a site redesign it doesn’t guarantee it will increase sales.

Here’s three glaring red flags indicating your website is not performing as well as it should and what to do about it.

Having a website is meaningless if no-one knows about it, visits it or sticks around long enough to see what you have to offer.

A Website is meaningless if no-one knows about it, visits it, or sticks aroundClick To Tweet

Here’s what to look out for:

  1. Low Volume of Website Visitors

    Since your website is the primary marketing piece for your business, sending qualified visitors to it is fundamental for success. Here’s some tips to boost your site traffic and get more visitors to see your offerings:

  2. Sending qualified visitors to your website is fundamental for business successClick To Tweet
    • Advertise using Google Ad and other browser paid search, social media advertising and display advertising.
    • Get actively involved in Social media. These efforts can build a following and drive loyal fans to your website.
    • Implement content marketing strategies by frequently adding search engine optimized content to your blog. Writing informative articles and posting value-driven videos will not only attract visitors but also showcase your expertise in your industry.
    • Enlist in an SEO expert who can boost qualified website traffic and also improve your search engine rankings.
  3. High Bounce Rate

    A bounce rate measures the percentage of many visitors leave your website without browsing any further after that first page they land on.  If people visit your home page and click away, that’s a sign changes are needed to keep their interest.

    Quickly leaving website visitors indicate several potential problemsClick To Tweet

    Here’s some reasons why people are leaving your site before exploring any further:

    • Your home page should be compelling and appeal to your ideal target market. Ensure your brand messaging matches what your visitors are expecting to see so they are drawn in and want to learn more. It’s also important to review where you are promoting your business and ensure your offerings are highly relevant for them. Be sure the call to action is clearly prominent for them to take a next step.
    • People can be very impatient. If your website is slow to load, they will leave long before they have a chance to see your offerings. Your site’s load time must be fast to capture (and hold) your visitor’s attention.
    • Users can get frustrated easily if they can’t find what they’re looking for quickly. Similarly if they encounter broken links, spelling and grammar errors and have a general bad user experience while trying to navigate your site.
    • Sadly, just having a website is not enough.  It’s critical to have your website display properly on smart phones and mobile devices too.  Today, 1.2 billion people are accessing the Internet from mobile devices. Of those users, up to 80% of them browse using a smartphone.
       
      In other words, if your website is not mobile friendly, you are missing out on a lot of potential business.
  4. No Conversions

    You can have all the traffic in the world, but if they don’t buy, it does you no good. Fortunately, if you aren’t happy with the conversion rate, there are ways to improve your site to improve the number of visitors who convert into paying customers.

    Non-converting website visitors are not good for businessClick To Tweet
    • Most visitors won’t buy after their first exposure to your website.  So it’s really important to capture those leads and follow up with them.  Offering a free giveaway is an effective way to get contact information and build your marketing list.
       
      But if people aren’t signing up for your freebie, then it’s time to make some changes.  You may need a more enticing offering or improve your call to action for the sign up.  Using a popup or exit popup can help boost sign up rates.  Having a more attractive graphic image of your freebie can boost conversions as well.
    • The best way to follow up with these leads is through an auto-responder series that is triggered immediately after they sign up for your free giveaway. Additionally, sending out consistent newsletters to your list is also very effective at staying top of mind for them, increasing your chances greatly of them eventually converting into a paying customer.

If you’re not sure where to find these three valuable metrics, the best way to analyze them is to check your website’s Google Analytics and monitor your website’s performance there.

Ready to Increase Your Website Performance and Get More Sales?

Does your website have high bounce rates? Are you getting minimal interactions on your social media? Do you have a low repeat visitor rate?  An experienced digital marketing agency can review, identify and recommend actions to remedy your website’s “profit holes” where you are losing sales.

The marketing experts here at eVision Media we can quickly boost your website sales and conversion rates. We’ve been increasing website conversions and sales for years with some fantastic results for our clients. Schedule a free consultation today about your website!

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

3 Telltale Indicators Your Website is An Epic FailClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Understanding The Type Of Web Designer Your Business Needs

Do You Need To Hire Help With Your Website?

When speaking with entrepreneurs and business owners, they often don’t realize all of the different components involved in building a business website.

Many assume it’s a simple task that any “techie” person can do, or themselves for that matter, and things will magically come together.

However, that approach could be a costly one. Before you start putting feelers out about hiring someone, you should first assess what exactly it is you need in order to get your website up and running while avoiding a lot of frustration at the same time.

Today’s eTip is a review of what you need to assess about your business website needs before selecting your web developer.

 

Do You Know What Type of Developer You Need?

There are two camps involved in the answer to that: those who already know what they need and those who do not.

If you who have a clear understanding of what you need your website to be then you will be best served by having a solid set of technical hands to execute on your instruction. In this instance, you will need to know project management, website design and development, copywriting, online marketing and social marketing, usability, and more in order to relay exactly what you want to your developer.

Most business owners will not have all of those skill sets combined, or in some cases, any of those elements covered, so you’ll need to find someone to help you will all of that!

Your Website Is Your Biggest Piece of Marketing

You want your website to turn out great. You don’t ever want to consider the job done and be disappointed with the results.

To avoid being disappointed in the results of your web project, you’ll need someone to help you through the process.

By hiring a professional web development firm, you’ll have experts steering your website towards your goals so it’s attracting the right target market using the right marketing message while embodying the right overall vision.

A solid team of professionals can help you understand who your ideal target market is so your users convert into paying customers.

They’ll show you how your brand positioning helps you find that target market and what needs to be in place in order for it to work for them.

Most often one single person does not have all that ability. Hiring a team with experts in all the various fields will ensure the project meets your expectations.

You need professionals who really understand things like e-commerce, search engine optimization, marketing, copy writing, user experience, and more. You can get all of that if you hire an agency with a team who cover all of those important factors.

By hiring a team you get a variety of experts rather than relying on your own single expertise.

At eVision Media, we provide everything necessary to a complete web projects that work. If you’re looking to upgrade your website or are in the process of a redesign but hitting some hurdles, give us a call. We have experts in all areas of website development on hand to help you realize your project’s goals.

If you have any questions or comments please leave them in the comments below and if you liked this video you can subscribe to either our Youtube channel or our newsletter to get weekly updates on having a successful website and business online.

Sign up for our newsletter today to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Video Marketing Methods for Greater Business Exposure

Did you know Facebook videos get 135% more organic reach than photos?

Today’s video eTip is about using video to your marketing advantage so you can build more business exposure, especially on Facebook.

Watch to find out the 7 different ways you can create video where many of them don’t involve you having to be in front of the camera!

 

It’s no secret video is where it’s at right now, especially in the social marketing scene. There’s lots of reasons for its popularity and tons of stats to prove video really should be incorporated into every entrepreneur and small business marketing arsenal.

Here are seven different ways you can create video to boost your business brand exposure and gain more traction on social media:

#1 Talking Head Videos

Just as I’m doing in the above video, “talking head” simply means standing in front of the camera and, well, talking.

What you talk about can be anything from a teaching point to a stand-up comedy routine! The point is to get yourself out there to showcase your personality, expertise and build the “know, like and trust” factor with your audience.

#2 Live Action Video

If you’re attending a live event, workshop or concert even, taking your camera and posting footage of what you’re seeing is the live action video definition.

You could do your own commentary by explaining what you’re witnessing or let the audio from the stage be what the viewer listens to.

These types of videos are great for Facebook Live, showing what you’re experiencing in the moment.

#3 Video Interviews

This form of video has been around for ages and is still popular today. Find an expert that you know your target market would find interesting and do an interview with them.

I’ve recently done a few – check out this one with Law of Attraction expert, Dana Smithers or this one with Kindi Gill about the importance of investing wisely in your business.

#4 Video Animations

Another popular form of video that seems to be coming back into popularity is animation. This is where a video is put together through a variety of images and drawings, making the video “come to life” through the animation artwork done.

A popular service that helps create such videos is Animoto.

#5 Video Voice Overs

Not too long ago, I was very camera shy. My first attempts at video were of me recording an audio of my eTip and then laying that over a static image.

We also see a lot of this lately on Facebook where someone has taken an inspirational image and put an audio track to it, making it a video, which then gets a higher reach than if it were just an image.

#6 Video Slideshows

Microsoft PowerPoint is a great tool for not just business presentations, but also creating videos with. The later versions facilitate audio tracks so you can record a whole presentation and export it as a video.

#7 Video Screenshares

In my Social Blast monthly membership training program, I use this technique to teach my students in a way that allows me to literally show them what to do and where.

Camtasia or any other type of screenshare software allows you to speak while demonstrating what you’re talking about on your computer. YouTube is full of such demonstration-style videos.

These are a sample of ideas on what you can do to use video in your marketing strategy and build your business brand exposure. Get yourself out there and give it a try!

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Video Marketing Methods for Greater Business ExposureClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Google SEO Algorithm is Penalizing Your Website

Do you know if your website is search engine optimized or is Google penalizing it for not being SEO friendly?

There are 2 things you need to be aware of in order to make sure people are finding your website through organic searches and each are focused on the mobile user.

Watch today’s eTip as I explain why Google’s SEO algorithm could be penalizing your website and you’re not getting the search rankings you’d like:

 

Over the last couple of years we have seen a huge increase of the number of mobile users visiting websites.

Because of this, it’s imperative business owners ensure their websites are meeting Google’s standards when it comes to having a search engine friendly site. If those standards are not met, the search rankings fall and organic traffic to the site suffers.

There are two things you want to pay particular attention to in order to meet Google’s standards.

#1: Ensure Your Website is Truly Mobile-Friendly

Paying attention to website search engine optimization can be overwhelming and a full time job. Aside from incorporating standard SEO practices, your website must also be mobile friendly.

This means it either needs to be “responsive” or have a second version of the site that displays nicely on smaller screen sizes. The one variation is for the desktop-sized monitor where the website is displayed in a traditional format. The other variation is a streamlined version of the desktop version.

I don’t recommend having the two versions. It is very hard to ensure each receive the content updates when changes are made due to being two distinct entities.

By today’s standards, building responsive websites is ideal where both the traditional desktop version and the mobile-friendly version is one in the same website.

Having a responsive website simply means as the viewer’s screen gets smaller, the website shifts into a single column format, keeping the text nicely formatted and easy to read, avoiding the user from having to pinch open their screen to see the website content.

Google is penalizing websites that are not responsive or mobile friendly. This means the site is not going to show up very high in the search engine rankings. Google is going to give more weight to websites that are mobile friendly. There is also an indicator displayed in the search results marking if a site is mobile-friendly.

With over 50% of the population now using smart phones, your business will suffer if it is not compliant.

#2: Remove the Pop-Ups

In January of 2017, Google made another algorithm change that affects websites that use pop-up windows. If your website uses pop-ups for list building purposes, your site will be penalized.

The intention here is to avoid the pop-up from impeding on the mobile users’ experience coming to your website. You’ll want to either disable pop-ups from appearing on smaller screens or ensure the popup is displayed in a way that does not adversely affect the user from navigating your site.

If you have any questions about SEO or are worried about your website meeting Google’s standards, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for a qualified web developer who can ensure you meet those standards, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Google SEO Algorithm is Penalizing Your WebsiteClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Steps to Finding the Best SEO Specialist for Your Business Needs

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors.

Is this a problem your business is experiencing?

Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.

Not until it is properly search engine optimized that is.

Potential clients won't know your website exists until it's SEO OptimizedClick To Tweet

So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?

The answer to that question can be very complex.

This is why most business owners invest in search engine optimization (SEO) agencies or specialists to increase their website search engine visibility that will generate more sales leads.

In working with many entrepreneurs and small business owners, the last thing they want to learn about is SEO! They would much prefer to focus on their own business and core competency than to learn someone else’s expertise.

So if your website suffers from low search engine rankings, and you don’t want to have to learn a whole new profession in order to boost those rankings, here are four steps to finding the best SEO consultant for your specific business needs:

How to hire a SEO Specialist to boost your website rankingsClick To Tweet
  1. Determine What You Want

    Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation SEM (Search Engine Marketing), Social Media Marketing and more.
     
    So before you jump in and try typing the “Best SEO agency in X city” into Google, you first need to determine what you want out of an SEO campaign.
     
    Ask yourself: “What results do I want an SEO expert to achieve?”
     
    It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame.
     
    Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results you seek can be in direct proportion to the money you are willing to invest.
     
    Keeping your expectations realistic is important, especially when no legitimate SEO expert can promise results that are out of their control when it comes to how the search engines behave.

  2. Shop Around

    Once you’ve determined what you want to achieve, talk with multiple SEO experts to compare which ones are suitable for your specific business needs.
     
    A good search engine optimization campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits.
     
    If an SEO agency promises high search engine rankings in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google.
     
    A good SEO expert should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team – someone who is readily available to answer your exploratory questions and provide regular status updates.

  3. Check References & Past Performances

    Past performances can accurately predict the future and what the SEO expert can do for your business. If they have had considerable successes helping similar industries to yours, then they will have no trouble helping you.
     
    An ideal way to check on a potential SEO’s credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance and suggestions he or she provided throughout.
     
    A good SEO expert should not only solve long-term problems, but also be accessible to answer any questions you might have.

  4. Ask About Their Story

    Knowing the personal story of the SEO candidate can help you greatly with determining whether they will be a good fit for you and your business.
     
    Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients.
     
    It’s much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have.

Hiring the right SEO help is crucial to your business’s success. Follow these guidelines to help you find the best person or agency that will help you achieve your goals.

Daniel Simmons is our SEO expert at eVisions Media. If you don’t want to  learn someone else’s expertise by taking on the big task of search engine optimizing your website yourself, give him a call to discuss your goals and see if he’d make a good fit for you and your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Steps to Finding the Best SEO Consultant for Your Business NeedsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Meta Tags Influence SEO and Website Rankings

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page

How Meta Tags Influence SEO and Website Ranking

If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

Business owners must think beyond keyword rich content and use SEO Meta tagsClick To Tweet

One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw your ideal client in to visit your site.

Unlike the early stages of search engines, adding relevant keyword meta tags won’t rank your website higher up the search results anymore. However, Meta tags are a great way for business owners to provide search engines, and their users, with information about their website.

But when used incorrectly, the negative impacts can be detrimental to your business.

Simply put: Tags, by definition, are snippets of text that describe a page’s content but they don’t appear on the actual website itself, they only appear in the pages’ HTML code.

In this article, I’ll cover the six different types of meta tags and why you need to pay attention to them for all pages on your website, including blog posts.

  1. Meta Keywords Attribute (Aka. Keywords Meta Tag)

    Usually, a good keyword meta tag is a list of 10-15 essential ideas related to your web page. They should be based on a specific theme or topic of discussion on any particular page or post on your site.
     
    As mentioned, the “keywords” meta tag was once crucial in the early stages of search engines. In modern times, however, Microsoft’s Bing is the only search engine that still looks at these keywords. Bing also uses keywords to detect spam.
     
    Since some search engines still these tags in their algorithm, we recommend adding them anyway despite many SEO experts saying not to bother.

  2. The Title Tag

    A title tag, on the other hand, is the most important title tag to use on a web page and blog article.
     
    Each page should have a unique title tag that specifically describes the content on that web page.
     
    You will always find the title tags of each web page at the top of your browser, giving the viewer direction as to where they are and more importantly, gives the search engines a primary look into what that page is about.
     
    Meta Title Tag demonstration in Google

    Ideally, you want to use keywords in the title tag but in a way that makes sense to the reader in efforts to draw them in and want to click to continue reading the piece.

  3. The H1 and Other Heading Tags

    These tags are also important. The search engines will look at these as indicators of context.
     
    In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
     
    Use heading tags as a means to help organize your page or article:

    • H1 tag: What is this page about?
    • H2, H3, H4 tags: What is this section about?
  4. Meta Description Attribute (AKA. Meta Description)

    First and foremost, the Meta description is a short summary sentence that appears in the search result pages under the Page Title.
     
    Often, the meta description information is what shows up in the SERPs (Search Engine Results’ Page) as the page’s description.
     
    Google description Meta tag example
     
    Even though Google had stated that keywords in meta descriptions have no impact on website rankings, they are still considered very important to many SEO leaders.
     
    We at eVision Media, feel that using relevant, well-researched keywords in targeted demographics & geographic regions can only benefit your website ranking.
     
    Another reason to pay careful attention to the Meta description tag is your SERP sales pitch. Use this tag to describe your page in such a way that the user will want to click.
     
    To make the description sound both applicable and sensible isn’t easy; hence, why, we are here to help!

  5. Meta Robots Attribute

    The meta robots attribute is a lesser known meta tag but nonetheless, ranks as the second important meta tag. These tags direct the search engines on what to do with your webpages:

    • HTML code: index/noindex – whether to show your page in the SERPS or not
    • Follow/nofollow- tells the engines what to do with the links on your pages, whether to trust and “follow” your links to the next pages, or not.
  6. Blog Post Tags

    Although not considered official Meta tags, blog post tags are very valuable to your site’s visitors and to search engines.
     
    Much like in WordPress, tags can be used as “categories” next to every blog post to ensure  visitors find the topics they want to read.
     
    From a visitor’s stand point, blog post tags improve the usability of your website as they can identify specific post topics.
     
    Ultimately, blog post tags categorize information on the web page and group them into topics, which in the end, will increase your site ranking.

At eVision Media, we provide hassle-free SEO services that aid in your success of running your business.

Hiring an SEO professional will avoid you from making costly marketing mistakesClick To Tweet

Hiring internet marketing services will help avoid you from making costly mistakes.

A little mistake you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Meta Tags Influence SEO and Website RankingClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".