eBusiness Blog

3 Hidden Transformation Opportunities When Under Pressure

3  Hidden Transformation Opportunities When Under Pressure

In entrepreneurial life we are under constant pressure. Some imposed by our clients and some by our own expectations.

Cash flow needs to stack up and customers need to be satisfied.

The more pressure we are subjected to the further we can move from feeling good to being under pressure. The stress that begins to accumulate can also stifle the joy that we would otherwise feel.

These are a few of the negative outcomes of pressure. But the good news is, there’s hidden silver linings in such moments that are often under debated.

There are three main ones detailed in this article. Each of these points shed light on an opportunity for transformation when facing pressure.

  1. Overwhelm Teaches Self-Awareness

    When we are in overwhelm there is a part of our emotional system that begins to flare up. It will show its presence in a variety of ways.

    It could be a silent moment of swallowing back a tear.  It could be an abrupt word with a colleague that alerts us that our internal emotional state has lost its center.

    When we lash out it merely indicates we are not happy internally and we have inadvertently slipped into judgment of those around us.

    When we fail to find time to connect diplomatically, we are momentarily forgetting what it means to be a compassionate human being.

    But worst of all these outside indicators are pointing to internal sabotage.

    We are judging others because we are in fact still judging ourselves! The internal judge is always stronger towards self than others.

    We are lashing out because we are failing to connect with our deepest joy-filled, calm space inside. IF we were grounded in this way, the abruptness would not have arisen.

    Thus we are not being compassionate toward ourselves because had we been, we would have chosen a joy-filled inner state! This is a sad truth….

  2. Understanding Leads to Self-Compassion

    Once we are aware that living with pressure is failing to be compassionate to ourselves, a moment to reflect can change everything.

    The reflection could evaluate how our biggest recent success arose? Did it happen under pressure or was it a byproduct of when we were the most calm?

    I know for sure, the more I stay calm and enjoy myself the easier it becomes to manifest what I want. In fact our earliest successes often came with ease, unexpectedly, whilst we were simply being ourselves and enjoying ourselves!

    They did not arise because of self imposed pressure, and we forget that when we live our entrepreneurial life!

    If we see it as we are wasting energy when we pour it into worry, panic or imposing stress or feeling outside expectations, we might become more thoughtful about this wastage.

    Instead all that energy could be redirected and used more resourcefully. By keeping the momentum on the task at hand we become more productive and HAPPIER too.

    This is self-compassion… reuniting us to our original desire to be in this particular line of work.

  3. Breath and its Connection with Fear

    If you watch yourself carefully, when you are under pressure, your breath does not go so deep into your belly. It sort of remains in the upper quadrant of your body and sometimes is held back and constricted.

    Try to experiment right now. Imagine a stressful situation and watch what happens to your breath.

    It naturally becomes shallower. Stress is always accompanied with fear. “Fear I won’t make my rent.”, “Fear I wont be able to satisfy the deadline.”… Fear to be rejected, criticized etc.

    When we are calm, the nervous energy in our body is not felt.

    Instead the fear that surfaces from not meeting expectations dissolves into its polar opposite- and fills your body with excitement and anticipation of success. It has a very light and expansive feel to it.

    This is the sort of feeling you initially felt when you first launched into this career.

    So in its simplest form, when under pressure remind yourself to breathe deep down into your feet. As soon as you do that you will start taking the energy away from fear and overwhelm, into grounded-ess.

    Use the earth to support you. Push the breath deep down into the ground, through your feet, as if you are laying roots into the floor to support you.

This simple act of self-awareness can redirect you back into your current moment reality, away from the emotional volatility that comes with pressure.

Use these moments to reflect, become more aware and use your breath to become more self-compassionate!

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


How To Lift Others As We Climb

9 Tips for Authentic, “Uplifting” Networking

How To Lift Others As We Climb 9 Tips for Authentic, 'Uplifting' Networking

I had an amazing lunch about six weeks ago, surrounded by dozens and dozens of mostly female entrepreneurs at a networking event.  Prior to joining this organization I had no idea that so many women have small businesses…

I am seeing many passionate women, all attempting to get their message uniquely understood and valued by their counterparts.

Women Seem to Love Being Entrepreneurs

Lifting each other up is one of the major themes during these meetings. This is a natural human tendency when consciousness/self-awareness leads our choices, and our heart genuinely drives our interactions with one another.

However when self-awareness and consciousness is lacking then, such a theme can force us to be fake.

We all know that a “rule” does not necessarily mean it is our truth.

Rules Don’t Necessarily Help Us to be Honest

Relationships by nature are not capable of flourishing based on pretense… but the pretense we experience within ourselves is the most difficult to bear!

After all, “who are we kidding ultimately”?

This is the relationship that most matters in our life and the one that helps us to navigate our way into feeling whole.

We can’t run away from the truth we feel inside… the truth that nags when we slow down, and we find ourselves in the confines of our own space.  Our fears, our jealousies, our comparisons, our judgments, and our insecurities never shy away.

They are absolutely natural.

We Can’t Hide from Ourselves!

The women who are heart-connected genuinely stand out and ooze a good feel factor, whilst others can leave an absence of presence even in their limited conversations.

As I watched everyone, I felt the pressure that some were under, the pressure to get a pitch shared accurately, the pressure to offer something free just to be noticed or to be able to make a connection for a future sale.

The fear and pressure around cash flow issues in some, the pressure of their hidden marketing agenda accompanied with the associated pretense on the surface, was obvious in some.

Landing a Perfect Pitch Can Be a Strain

In my heart I felt sad seeing the strain these people were under, and sad at seeing how entrepreneurial life is a tough road to navigate.

At times marketing edicts can become forms of manipulating customers into buying from us. We are at these events to serve, and to help to make a difference in someone else’s life. That has to stay our primary focus, but things can get ugly for us, if our business is not flowing, and our innocence is lost.

Let’s Not Make Marketing a Form of Manipulation.

I’ve had time to reflect on this, and wanted to share a few tips and insights about networking and lifting each other up in the process.

  1. Be Honest With Yourself!
     
    This is a form of lifting, because it acts as a great start point. I recently noticed that entrepreneurial life felt like a hustle. This was such a healthy internal observation because it gave me a chance to step back and take stock.
  2. Be Your Own Best Friend and Be Kind to Yourself.
     
    Even if you see flaws, know that you are only a work-in-progress and that with efforts made to know yourself, you can evolve out of your limiting beliefs.
  3. Recognize Your Own Gifts and Your “Why”!
     
    Use that to stay anchored as your “first” lift of the networking event. This way, you are more likely to be grounded and confident, and your authenticity will always show.
  4. When You Speak, Just “Be” Your Natural Self
     
    This serves you a lot more than a word perfect pitch. We are human after all!
  5. Look For The Strengths and Passion in Others
     
    These traits help to build trust and inevitably help in relationship building.
  6. Feel the situation and follow your gut/intuition
     
    Words that flow from your gut serve more than your marketing edict- however smart we try to be, we can always sense an uneasiness when we are being sold to, so avoid the practiced jargon.
  7. Lift Others ONLY if it Feels Genuine in Your Heart
     
    Faking is worse than saying nothing.
  8. Watch Your Own Insecurities in Networking
     
    Make a commitment to yourself to transform insecurities, so that you move onwards and upwards after each event.
  9. Have Fun!

I hope you enjoy your next networking event and find life-long friends in the process.

If you want to know how to eliminate any of the internal insecurities that might surface for you, feel free to reach out.

I am more than happy to assist you using the amazing new modality called the Dalian Method. Revered by many clients as a firecracker, proving to be a life-changer, this technique can be self-practiced, speeding our ability to claim our self worth and power.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


The Key to Success Is In Your Own Awareness

The Key to Success Is In Your Own Awareness

Awareness in life is a very important concept.

Awareness in business is critical to success.

As I observe situations and people, I realize that there are those who have awake and alert perceptions and those who just plod along, unaware of the challenges that their environment presents.

Acuity of mind is part being settled in an understanding of where you are and how your actions, or business relates to others. if you open an enterprise blind to the challenges, you may succeed, if luck goes your way, or your qualities are such that no-one can stop you.

For the rest of us, our business success will depend on understanding how our product or service fits into the marketplace and what challenges there are to present them to the buying public. 

Awareness of the circumstances and situations that surround you gives you the information to make appropriate decisions that are logically or intuitively intended to enhance your commercial opportunities.

Those who are aware will be more in tune to their intuition.

These are the “gut feelings’ that we have are really based on information we receive. We just process it differently than long analytical inquiries. We also need to process this information against all the alternatives and decide whether our intuitive or longer-term analysis provides us with the best answer.

Therefore, awareness is information.

With information you can ask others their opinion or decide yourself. The main advantage of, “vision of information” is that you have all the right ingredients to assist you in deciding how to grow, when to expand, when to retrench or when to leave your business as is.

It will help you decide which of your ideas have legs and are valid and which should be put on hold.

Situational awareness will help in so many other ways as we tweak our business models. Seeing what you competition is doing, what new upstarts are planning, and what mistakes are made by those who are losing business will assist you in making the right business and marketing decisions.

Information is powerful so don’t ignore it! Be aware.

About the Author, Bryce Jeffery

Bryce Jeffery

Bryce Jeffery has practiced law in BC for 28 years and been a commercial mediator for the last 14. Situated in Langley, he practices under the title, MB JEFFERY LAW and concentrates on conveyancing, mortgages, and wills and estates. Bryce's mediation practice makes him the most travelled mediator in BC with frequent stops throughout the interior, the north and Vancouver Island. He is also the author of Commercial Mediation, A Passionate Practice.

Visit his website at www.mbjlaw.ca to see how he can assist you and your business.


How Judgment at Home Can Lead to Happiness

How Judgment at Home Can Lead to Happiness

What is Judgment?

We are all familiar with that voice inside our head and the conclusions it draws as it encounters life. A judgment is merely a personal perception, an evaluation that includes complaint, perhaps criticism and often blame. It may also involve some form of self-defense.

Judgment and its connection with the mind

Our mind has a natural ability to review, discern, calculate and evaluate since it is functioning from a space that is designed to protect us. Thus judgment is an extension of a mind conclusion, aimed at helping us.

The paradox is that with judgment poorly resolved, conflict and misery follow too, so instead of feeling protection, we often feel vulnerable when we have judged another. In defending our position, our buttons get triggered, misunderstandings arise, and emotional wounds evolve.

All family strife is a by-product of some judgment that has arisen and subsequently been mishandled.

Purpose behind judgment

Family strife alone, is motivation enough to eradicate judgment but how many of us actually know how to do this effectively?

I for one, had no idea of the jewel that exists to transform differences in an everlasting way. I found after an arduous journey of misery, that judgment could only fall away permanently through another mechanism that assists the mind to discern differently and this mechanism is called self-awareness.

Self-awareness is a very important quality that if encouraged in the family home, ensures that conflict and misery can be transformed dramatically.

I have three children, aged 14, 19 and 23, and had I not been introduced to practical principles of heightening self-awareness back in 2008, my communication and honest relationship with them would not have been as effective as it is today.

I am separate and I am different to you… and that is what I am protecting when I stand in judgment of you!

Ironically, all the while a person is judging a person outside of them, they are guaranteed to be judging themselves internally too…causing inner angst, unhappiness and division. Often the inner voice is even harsher towards “self” than it is towards others, fuelling the miserable idea of non-acceptance of oneself!

This becomes the saddest human phenomena- striving for a mis-conceived idea of perfection, instead of embracing full acceptance of our own presence and beauty as it stands each day!

This is thus the real purpose behind judgments: to help us to be aware of our own inner division and help us to take responsibility for this state so that we might dissolve the angst, and learn how to become truly happy again.

Feel complete inside and embrace our worthiness

With growing self-awareness, a new form of happiness evolves, which disregards what is flowing outside of us. This happiness is generated from our own inner voice that miraculously drops stress, worry, shame or guilt naturally and becomes friendly, life affirmative, creative and truly blissful.

Imagine what it would feel like to have a family life in which everyone embraces one another, where mutual respect and love takes precedence and conflict dissolves swiftly as each person begins to work together!

Where each person becomes willing to be vulnerable, and honest, avoiding suppression of thought, and yet still succeed in remaining united.

Once we consciously embark upon the journey of transforming our judgments away, we simultaneously claim our individual gifts too and learn how to be truly compassionate towards one another. This is what happens when our inner voice finally accepts itself, without judgment.

Our Soul’s natural ability is to feel love

At the core, each of our souls recognize the truth of unconditional love, and we have all somewhere agreed to be on a journey that helps us to evolve from a state of incompleteness, back into wholeness.

We are continuously being presented with the opportunity to embrace the idea that we can move up the human ladder of evolution, by finding the tools to advance our awareness so that we might learn who we truly are. With this a chance to feel euphoric by experiencing the unconditional love we are seeking outside of ourselves stands as our prize.

The Responsibility to find unity and drop judgment

As judgment is effortless for the mind to engage in, and the soul has a natural ability to recognize unconditional love, the question that arises is “How can we bridge the gap between these two states?” so that the heart might override the mind and we can take responsibility to find that bridge.

The mind is effectively our ego personality, our idea of a separate existence. All too often, we find solutions that engage the mind, without realizing that it is the mind itself that is the root of the problems, and thus it cannot get us out of trouble!

This is where I went wrong for many years, until I had the good fortune to fall into the wisdom of the mystics. They work with meta- psychology, ie they bypass the mind in their solutions and achieve truly profound and everlasting changes.

They help us to embark on the task to find out and become aware of all the different faces we have, and as we unearth each mask and see what fear or otherwise was driving us to behave a certain way, we become increasingly compassionate towards others.

Kindness always kills inner angst and helps the journey away from judgment

Pretending to be kind, where we have been wronged and forcing yourself to forgive, only creates greater inner division and inauthenticity, even if it is what society has enforced on us.

However in true kindness, where we respect, love and accept ourselves fully, we are able to then truly accept everyone around us without judgment too. For this to happen we need to see our humanness, our jealousy, our insincerity, our rage, our fears, our desires, our misplaced thoughts, and our changing volatile emotions.

True kindness arises when we have embraced the shadow side of our personality but also our shining side too.

When we have accepted our own uniqueness and our own gifts, our talents, and grace, and when we know we are living our life on purpose. True contentment arises and true thriving arises, beyond any fulfillment that can be defined by material success.

Ego Personality separates because it is afraid of thriving!

However, we all need to mindful that the ego personality is afraid in circumstances of unity, happiness and true joy… it is truly afraid of expansion and ecstasy! It is this deep fear that prevents many from making the journey of self-exploration and self-awareness in the first place.

So despite the existence of this fear, I invite each of you to reclaim the great heights of unity and joy that reside within you, and consciously take steps towards heightened self-awareness.

  • Do you experience conflict in your home?
  • Do you wish to have better communication with your children?
  • Do you wish to have your partner be more supportive and loving?
  • Do you wish to have a family life, where each is confident, empowered, self-motivated and joyous?
  • Do you want existing judgment to lead you to happiness?

If you have found yourself answering yes to any of these questions I invite you to come forward for a free 30 minute, no obligation, revitalization consult, and lets together determine a new practical pathway to happiness.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Digging Up Your Buried Treasure

Treasure Chest

In my last article, I wrote about becoming aware of things that are hidden in plain sight, things we’re so accustomed to that we stop seeing them.

That increased awareness of what’s right in front of us is really just the first step. The next step, the bigger step, is to go digging for what’s hidden from sight.

I know this can be a bit scary. There’s a saying that goes, “If you go digging, you’re going to find dirt.”

Yes, you are. But you’ll also find treasure, especially when you’re digging into your own psyche. Because that’s what I’m taking about doing: Digging into your own psyche to find the treasure you buried away.

What is this treasure that you’ve buried away? It’s usually one of your greatest strengths: your creativity, your broad perspective, your turning everything into a story, your ability to spot flaws, your restless innovative spirit.

It may sound crazy that you’d bury away your own greatest strength. But I’ve seen it time and again in my clients and even in myself. Why? It’s usually because this gift that sets us apart is often misunderstood, unappreciated or outright criticized by other people.

When I insisted that a client’s ability to spot flaws is actually a gift, she argued, “How can it be a gift if no one gets it or appreciates it?”

Just because something isn’t understood or appreciated by others doesn’t mean it isn’t a gift to be mastered.

With this client, her ability to spot flaws has saved her company money and embarrassment by getting to fix the flaws before a product launch. Do her husband, kids, friends and colleagues like it that she’s always pointing out what’s wrong? No. In fact, she’s lost relationships over her hyperawareness of flaws. And that’s why she buried this gift.

Rather than keep the gift buried, I suggested that she dig it up and master it. Mastery involves using this gift in a way that allows her to keep and ideally even strengthen her relationships. Instead of always looking for flaws, she is playing with putting a filter on the gift in certain situations, such as in her relationships.

But she has to take that filter off and all the gift to come forward in order to feel happy and fulfilled. She understands this fact because she was deeply unhappy and restless when she was keeping the gift buried.

Digging up your gift doesn’t mean you have to use it all the time. Constant innovation can make you feel unsettled. Turning everything into a story can make people lose interest in what you’re saying.

Keeping a perpetually broad perspective can keep you flying in circles, missing the details and avoiding making decisions.

A more effective way to master your gift is to find the right outlet for it. Instead of pointing out your spouse’s personal flaws, use your gift while editing, doing the books, organizing, or applying Feng Shui to a room. Instead of losing focus by constantly reinventing the wheel, schedule some time during which you can go crazy innovating and creating.

So, how can you dig up your buried treasure, your unique gift?

You may already know what it is just from reading this article. If you don’t, or if you’re still rejecting it as a gift, then journal about these four questions.

  1. What comes easily and naturally to me?
  2. What energizes me and really lights me up?
  3. What has made me feel special and different from other people?
  4. What has made me feel separate and disconnected from other people?

Don’t censor yourself while answering these questions. Just let the words flow, and write down anything and everything that comes to you.

After you’ve answered all four questions (by the way, that last one is key), read your responses and pick out the patterns and the themes. Follow that thread, and you’ll find your gift—or gifts.

Give your gift a name, something that feels empowering and inspiring. The Fixer of Flaws. The Seer of Infinite Possibilities. The Weaver of Stories. This is like your superpower. I call it your Soulpower. So create a name you’d be proud to wear on your chest.

Now claim your gift, your Soulpower (e.g., “I am the Seer of Infinite Possibilities”) and use it. Even if people don’t understand, even if you get criticized, keep at it. Mastery takes practice.

keckert060LRsm

About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.

 

 

Do Less and Accomplish More

Do less and accomplish moreDoes the above statement sound like an oxymoron? It got your attention though, didn’t it? And no, it is not an oxymoron. This statement is how I live my professional and personal life.

I changed my approach many years ago, when I realized that getting into the office earlier and staying later wasn’t working for me. Not only did I still feel that I was barely keeping up, but my personal life was in tatters.

Also of concern was my health. I was eating on the run, or right before bed, so any desire to exercise went right out of the window. This led to my putting on extra weight, which undermined my self image and confidence.

It all came to a head one evening when I was trying to get one more task finished before calling it quits for the day. As I sat at my computer, I heard a voice inside my head, “Go home now.” I knew that I was pushing the envelope by trying to squeeze yet another hour out of an already overscheduled day. But, having long since made a decision that pushing the envelope was a necessity if one wanted to succeed, I replied to the voice, “In a minute. Let me just finish this. Then, I promise that I will go home.”

A few moments later, I heard the voice again, this time with increasing intensity, “Go home now!” Again, I bargained, “In just a minute, I will, I promise…” And then, my back went out.

Ever since, I have been aware of identifying and eliminating all of the ways I deplete myself. I noticed that running my “back story” kept me on edge while I was engaged in another task. I would focus on everything else I had to do, or how long the current task was taking. Or, I would needle myself with worries about the deadline I was on – you get the picture, right?

Do you run a “back story” too? This only succeeds in splitting one’s focus away from the task at hand, and results in not being 100% present with what you are doing…causing errors, omissions, delays, and unnecessary fatigue.

Conversely, when I bring all of my attention to what I am doing, I’ve noticed that with no distractions, one idea leads to another, short cuts present themselves for consideration and I feel on fire with my creativity!

Being 100% present with what you are doing allows you to get the task done right the first time. No reworking necessary. A short break to let go of what you have just been doing, to recharge yourself with stretching, pure water or fresh air, and now you can bring your full attention to the next task at hand.

Another big culprit to self-depletion is a lack of organization. How much time do you waste trying to find what you are looking for? Or, do you find yourself needing to start over because you can’t find what you want? Or having to go out and purchase something you need, that you know you already have but cannot locate?

The antidote is incredibly simple, and is, in truth, an act of self-love: everything thing you own needs a permanent place. Taking a moment to return anything that you take out to its permanent home is the way to do less and accomplish more.

Once you have eliminated the ways you deplete yourself, it’s time to look at the ways you allow others to deplete you. Yes, I’m talking about banishing the time wasters: you know, those dysfunctional people that sap your energy?  Here’s the technique:  what if you didn’t try to change or influence them?  What if you just let them be?

It’s not your job to make anyone do, feel, or think anything. Your job is to keep your frequency high and take responsibility for your own happiness and wellbeing. Let others choose whether they take your lead from your own modeling of living well.  Additionally, tell yourself the truth about whether someone in your life is toxic. If they are, ask yourself what are you trying to accomplish by being around them.

One of the other ways you might be depleting yourself is by trying to help those that don’t want to be helped. Have you noticed those that keep asking you for advice and then never take it? Food for thought, eh?

So, are you interested in doing less and accomplishing more? If so, begin with no more than two of the ideas in this article, and once you have them stabilized pick one or two more. Even if you are tempted to change everything at once, it is proven that committing to only 1-2 action steps is far more effective than committing to many more.

Faced with so much that needs to be changed at one time tends to paralyze a person into in non-action. So, once again we see how doing less results in accomplishing more.

What do you think about doing less and accomplishing more? Are you curious, ready or hesitate to try it? Share your thoughts below.

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

No Fuzzy Bunny: Brand Alignment and Spirit Guides

Stained glass bunny

The most common branding problem I see in solo-preneurs is having a brand that feels “off”.

When you’re a solo-preneur, You are your brand. Your life is your brand. Everything you do, say, write, eat, drink and wear is a reflection of your brand.

In that sense, it seems like it should be easy to create a brand that’s a perfect fit. Just be yourself!

In reality, creating a brand that’s an accurate reflection of who you are and what you are doing through your business is really tough. Part of it has to do with fear—being afraid of showing who you really are in your brand, or being afraid that clients and customers may not hire or buy from you if they knew the real you. So, instead of just being yourself, you copy what seems to be working for other people. You try to mold yourself to what you think people are looking for.

If you’re naturally shy or introverted, you may push yourself to be outgoing and social. If you’re emotionally sensitive, you may force yourself to be more logical. If you want to work with clients individually or short-term, you may convince yourself to offer long-term group programs because everyone tells you that’s where the money is.

When you give up your Self for an inauthentic brand, you end up feeling lost. You hesitate to answer the dreaded “what do you do” question. You make excuses about the state of your website. You stop taking the initiative to close the sale. And the sales you do close feel hollow.

The irony is that your brand may actually look fabulous and, on the surface, draw people in. Your business may be “successful,” and yet You still feel like you are floundering.

This was me just a few years into my coaching business. I had a brand and a website that people loved. I was getting clients—even random people finding me online.

But something still felt off. I hated answering, “So, what do you do?” As beautiful as my website was, I still told people, “It’s in transition.” And every time I got a new client, part of me worried that they didn’t really know who they were hiring.

So, what changed?

I was meditating one day and suddenly heard these words: “You are not a fuzzy bunny!”

I actually started laughing out loud. See, I work with spirit animals (animal totems or animal archetypes), both for myself and my clients. And I realized that I was trying to be a fuzzy bunny instead of a panther and a hawk, my real spirit animals.

People love fuzzy bunnies. They love to be near them and to touch them. They ooh and aah over fuzzy bunnies. And that’s what I thought I had to be in order to have a successful business.

But being a fuzzy bunny is exhausting to me. I am naturally introverted and highly sensitive—characteristics that can make marketing and networking difficult but that are deeply useful in coaching clients.

In that moment while meditating, I understood that in trying to be a fuzzy bunny, I had fallen out of alignment with who I really am. Feeling disconnected from my brand made sense; I was trying to connect to something that wasn’t me.

And the solution became immediately clear: Reconnect with my actual spirit animals and use them in my brand.

How did I do that?

  • I owned the gifts and messages of my spirit animals
  • I used my spirit animals’ messages as part of my marketing message
  • I made sure my brand essence had the same feeling as the essences of my spirit animals

I didn’t change my business name or create a logo out of a panther or a hawk, though some of my students have. One of my students ended up using a swan in her logo. Another one used the word fox in her business name.

And take a look at eVision Media’s penguin logo right here!

Whether you use your spirit animal in your name or logo or not, the important thing is to accept the archetypal messages of your spirit animal and make those more prominent in your brand.

The first thing I changed was my branding message.

I accepted Panther’s archetypal message of personal power and Hawk’s message of perspective and translated them into a message of support and guidance for my ideal client.

I also looked at who my ideal client really is, in light of who I really am.

Some people will naturally be intimidated by Panther energy. Rather than abandon that part of me, I accepted that my ideal client will be someone who has the courage to work with that Panther energy.

One of the most practical things I changed in my branding was how I was getting my message out into the world.

I stopped going to every possible networking event. (Panther and Hawk would never go to every event.) I stopped saying “yes” to every JV or telesummit offer. I became much more discerning about what events to attend and which partnerships to join.

I also left the flock I had been trying so hard to follow. I had to own my solitary nature. That meant getting mentoring one-on-one and creating a tribe that wasn’t needy or clingy.

So, how can you find your branding spirit animal?

You can look for signs and symbols of your spirit animal in your daily life as well as in your dream life. Ask your spirit animal to make itself known to you. Then, watch for signs over the next few days. You may see the physical animal a few times—in person, on TV, in a movie, in magazines, online. You may see or hear the name of the spirit animal—in reference to the animal, in a business name, in a person’s name, in a book, on TV. Be open and be aware.

The absolute best way to find your spirit animal is to meditate on it. Get into a meditative state and ask your spirit animal to appear in your meditation. It’s easier if you envision yourself walking through a cave and coming out into a clearing—your spirit animal meeting place.

After you have identified your spirit animal, how can you incorporate it into your branding?

To understand your spirit animal’s messages, write down everything your animal means to you, everything you already know about the animal. Then look up the physical animal on Wikipedia or National Geographic. The physical qualities and behaviors of the animal will be very important for you. After getting to know the physical animal, then you can finally Google “spirit animal _____.”

To put your spirit animal’s essence into your brand essence, you don’t have to wear leopard print or give yourself a lion’s mane! You don’t even have to use the colors of your animal. I love fuschia and black—not typical Panther or Hawk colors! The Panther and Hawk essences of clarity, soaring and sleekness still come across.

The changes you make to your brand by incorporating your spirit animal can be big or small. You may scrap your current brand and start from scratch. Or you may tweak it in simpler ways. The end result will be a brand that is in total alignment with who you really are, a brand that you’re proud to share, and a brand that authentically and powerfully communicates your message and attracts exactly the right clients.

How does your brand reflect who you are? Have you connected with your spirit animal? Please share your thoughts below.

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About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.