eBusiness Blog

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Business PR Starts with Knowing Your Ideal Target Audience

Why Business PR Starts with Knowing Your Ideal Target Audience

How well do you know your ideal client or your target audience?

In business, there are many ways to go about getting clients. We have the service-based business where we take on clients where we work with them one-on-one or in small groups, and we have the kind of business where we are selling a commodity.

Each kind of business takes a different sales approach. The first is often more relationship-based, and the second is often more product-based.

Service-based businesses

If you’re selling a service, how often do you, as a business owner, take work that isn’t a perfect fit?

The live client is there and in front of you – so yes! You’ll take the work.

But what if you only took work that was a perfect fit for you and your business? Do you even know what a perfect fit is for your business?

Understanding your ideal client is more than knowing their age, their demographic and where they hang out online.

It’s about knowing yourself and your business offerings.

What is it that you offer that’s unique to you?

Why would people want to hire you over anyone else?

Here are some questions to ask yourself that will help you get really clear on what your strengths are as a business and who you’re really after in an ideal client:

Analysis of Core Strengths:

  1. If a complete stranger were to come up to you and you had no idea their background or what their interests might be, what would you tell them that you did?
  2. What do you know you do better than almost anyone else you know?
  3. What is it that you love to do and would gladly do for free? No matter what?
  4. What’s your track record? What are your most favourite clients or projects and why?

Analysis of Ideal Client:

  1. Describe the last client who hired you. What was their:
    1. Gender
    2. Age
    3. Income bracket
    4. How did they hear about you?
  2. Now do a review of the clients who have hired you over the past year. Create a spreadsheet analysis of their commonalities.
  3. Rate, on a scale of 1-10, how much you enjoyed working with each one of them.
  4. What are you learning?

Product-based businesses

What if you’re selling a product?

It’s the latest, greatest thing to hit the travel community or the housewares department.

This involves a broader approach to your sales and still requires you really getting connected to why your ideal client (or target audience) would buy your product.

This can really help when designing PR campaigns to reach them.

What are your target audiences looking for?

Why might they buy the product?

What else can you do to cross-promote the product? E.g. If you are selling a travel accessory, writing articles and creating content that creates an experience for the reader would be a great way to promote your product.

But the catch is you need to know where they hang out, what they read, where they get their news, and what they like to do for fun.

Analysis of Your Product:

  1. Is your product a luxury or needs-based product?
  2. Is your product something that will be repeatedly purchased or is it likely a one-time only purchase?
  3. What need are you filling when people purchase this product?
  4. Can you create an experience around this product? i.e. is it just coffee that you’re selling or are you selling friendship and a relaxing moment in your day?
  5. When would people likely think of purchasing your product?

Analysis of Ideal Customer:

  1. Describe your ideal customer – why would they purchase your product?
  2. What do you know about your ideal customer?
    1. Gender
    2. Age
    3. Income bracket
    4. Where do they purchase your product?
  3. What’s the need you are filling when they purchase your product?
  4. What other things do your customers have in common? For example, if they are purchasing a travel-related product, what else might they purchase and where?

The more we know about your ideal customer or client the more we can use different marketing and communications techniques to reach them.

Here is a list of different ways that you can advertise to your ideal client or customer without them feeling like you’re selling to them:

  1. Blog articles
  2. News media stories that mention your product or establish a need for your product
  3. Speaking Engagements at events
  4. Client or customer contact events
  5. Referrals from previous customers or clients
  6. Social media posts
  7. Sponsorship of causes you care about
  8. Posting opinion pieces that raises your company’s profile
  9. Entering contests that promote your business
  10. Giving away product promotion pieces that have people remember you

The better you know your ideal client or your target audience, the more likely these PR tactics will reach them and turn into sales for you!

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


2 Ways to get More Views on your Facebook Business Page

Today’s eTip is about getting more views on posts for your Facebook business page.

Today I thought I’d talk a little bit about Facebook. As you may know Facebook has recently changed its algorithms, yet again, where it has decreased the amount of people that are actually seeing the posts we post to our Facebook page.

So what we need to do as entrepreneurs is counteract that the best we can.
There are two things that I wanted to tell you about today.

One of them is your frequency – the amount of times you post on your Facebook page.

Frequency is an important factor in getting more views on Facebook postsClick To Tweet

You should be posting three or four times a day with new content so that Facebook will start to realize you’ve got some good quality content coming in resulting in more and more people will see your posts.

But don’t post all at once; otherwise, only those people who are on line at that moment will see them so spread them out throughout the day.

You can schedule them using a scheduler like Hootsuite where you can schedule your post to go out later on in the day so you don’t have to actually be on line those times.

The other way is to create original content. Yes it’s fine to be sharing other people’s content, but you don’t want to be doing that all the time just like you don’t want to be putting promotional posts on all the time.

You want to be coming up with your own original content such as a quote, a tip, a helpful hint – something that will generate some interest. Something that you find will be of value for your followers.

Make it as original as you can and that will get you a little bit better exposure because people are going to come to know that you’ve got good stuff being posted on your page and you are worth following.

Those are a couple of really quick tips about Facebook posts for your business page. If you have any questions or comments please leave a comment below!

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Steps to Content Marketing Made Easy

6 Steps to Content Marketing Made Easy

One of the challenges of running a business online is that when people connect with you online, they are strangers. 

Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem.

That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales.

Content marketing helps you boost website traffic, grow your mailing list, and increase sales.Click To Tweet

But what exactly is it and how do you do it?  Here are some simple steps to get started:

  1. What is Your Intention?

    Before you design any marketing campaign, the first step is to figure out what you want the prospect to do as a result of reading the content marketing piece.

    Are you trying to get people to sign up for your event? Wanting them to schedule a free consult? Trying to get people to enroll in your coaching program?

    Once you have your intention, you can design your content marketing piece to attract and deliver extreme value to your ideal client.

  2. Find Out Your Customers’ Biggest Problems.

    Sometimes we are too close to our business to accurately understand what it’s like to be in our customer’s shoes. That’s when you should directly ask prospects and customers what they need most.

    Ask them to complete a survey about what worries them the most about their business. Call 3 of your best customers and ask them what issues are keeping them from having the success they’d like.

    Read the posts of people in social media groups sharing their problems.

  3. Choose a Format.

    There are so many formats to choose from – you can write an eBook, shoot a video, do a free webinar, design a free online assessment, or host a Google hangout.

    Choose a format that you are comfortable with – that way it’s easy to jump in and regularly offer new content marketing pieces.

  4. Write an Action Plan.

    Make a list of everything you need to do to complete the project. This includes creating a title, writing the piece, editing it, and creating a landing page with an opt-in form. 

    Hint: if you want to do it stress-free, hire some help to tackle the tech, make it pretty, and get it done fast!

  5. Launch.

    Put your content marketing piece on your website. Write a post on your blog.  Create a social media graphic and share it on social media.  Place a Facebook ad to drive traffic to your freebie. Share it in social media groups online.  Do guest blog articles and mention your freebie in your byline.

    Sign up for podcast interviews and mention your freebie as a free gift to listeners. Offer your freebie as part of a free gift bundle and share with your list and others. Print a copy of your freebie and show it at your networking group, telling people how to sign up and get a copy.

    There are so many ways to share your content with others. Just remember, you have to market the free stuff as much as the paid stuff.

  6. Lather, rinse, repeat.

    People love new things – always be offering something new to your followers.  Make an editorial calendar of blueprints, checklists, white papers, special reports, and videos you would like to offer them.

    Coordinate your freebies with your sales promotional calendar. Always share value, and you’ll have a tribe of happy campers always waiting to see what incredible resources and offers you have to share.

Content marketing is a highly effective way to grow your business.  If you would like to make it part of your ongoing marketing efforts, eVision Media has a team of professionals to make it easy. We can help you choose a concept and design it from start to finish – then we’ll help you launch it. 

You just sit back and watch your sales grow.

Here’s to big success in your content marketing efforts!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Ways to Boost Sales with a Back-End Offer

Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer!

Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. 

Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. 

Here are some techniques for creating back-end offers that drive sales:

Create a Back-End Offer That Converts

Perhaps you have seen top experts offering a copy of their book for $1 plus shipping and handling, or maybe you have signed up for a free on-demand webinar

When you get a chance to learn something valuable for free, it’s exciting.  But smart marketers know that getting you to sign up for that initial free offer is just the tip of the iceberg in the marketing funnel process

After you sign up for that initial offering, it’s what comes next that’s the game changer.

Back-end offers are powerful techniques that can be used to help you generate better results with your website.Click To Tweet

Here are 3 ways you can make sure your back-end offer will convert:

  1. On the “Thank You” page that appears after they sign up for the initial free offer, provide an additional video explaining your up-sell offer. 

    It can be a link to a mastermind program, an online event, a group coaching program, or a more in-depth product to help them reach their goal.

  2. Add an exit pop-up if they close out the site, which offers them a special discount if they buy the product right now.
  3. Follow up with an autoresponder that explains further about the upsell. 

    It could read something like this:

    “I hope you enjoyed the training videos I sent you on High Engagement Facebook Tactics, which I sent as thanks for checking out my new book, ‘High Power Lead Generation with Facebook.’

    I also wanted you to invite you to register for my new advanced course.

    It’s all about how to hit higher levels of followers, engagement, and lead generation with little-known Facebook hacks for your business page.

    It’s what Facebook marketing can truly do for your business and it’s what the world’s most successful online brands are doing now.

    You’ll be blown away by what I reveal.

    Please view this video today, as registration will close soon on this special invitation only training.”

Back-End Offers Unleash the Profit Potential in Your Business

The bottom line is that you want to get a large volume of people on your email marketing list by making it inviting with an attractive free offering.

Then, once they trust you, have many items, products, and programs to offer them on the back end, and you will make a fortune online!

Contact the marketing team at eVision Media to learn more about how you can improve the profitability of your website today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: How to Get More Website Leads and Sales

Marketing eTip: How to Get More Website Leads and sales

Today’s eTip is about getting more people to take action on your website.

Do you have a website but getting no action from it? No one is contacting you to make a purchase or get your free consultation?

Before you assume that no one wants what you’re offering, go to your website and ensure that each of your pages have a clear call to action on them.

A “Call to Action” is you literally telling the readers what you want them to do next. For instance, if they just finished reading about your service offerings, end the page with a call to action telling them to sign up for your free 30 minute consultation and provide a link where they can do that.

A 'Call to Action' is you literally telling the readers what you want them to do nextClick To Tweet

Other calls to action might include different levels of commitment like offering a free assessment, a low cost trial session, to contact you for more information or read a blog post on the subject.

And if you’re selling a product, make sure it’s clear how the person can make the purchase. Is the “Buy Now” button prominently displayed using a contrasting colour so it stands out? Are the steps required to make a purchase simple and easy for the purchaser to go through the process without any hassle?

The rule of thumb is to never assume the reader knows what to do next – always guide them to the next step.

I’d love to hear what you think – do you ensure calls to action are visible on every page on your site or were you happy just to have a website at all! Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: The Importance of Consistency in Marketing & Social Media

Business eTip: The Importance of Consistency in Marketing & Social Media

Today’s eTip is about the importance of consistency with your marketing and social media efforts and how it can greatly impact your bottom line.

One of the best ways to get new clients and sales is to develop a “know, like and trust” factor with your ideal target market.

And the best way to reach your ideal target market is through social media and your newsletter.

A best way to get new clients is to build a know, like & trust factor with your ideal target marketClick To Tweet

Each of which need to be tended to on a very consistent basis in order for you to get enough visibility in front of that ideal target market to develop that “know, like and trust” relationship with them.

The more you get in front of your ideal client, the more they will be inclined to purchase from you and also refer you to other people who could use what you’re offering.

So be consistent with your social media and newsletter efforts and you will reap great returns in the long run.

I’d love to hear what you think – how consistent are you currently with your newsletter send outs and posting to your social media channels? Share your response in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: Why Defining Your Ideal Client is Paramount to Your Success

Business eTip: Why Defining Your Ideal Client is Paramount to Your Success

Today’s eTip talks about why it’s so important to define your ideal client.

When we’re a brand new entrepreneur, the excitement of being able to actually make money while doing what we love is very intoxicating. We tend to jump in with both feet and assume that people will flock to us in a big way.

Unfortunately, it rarely works out that way. What needs to happen instead is to be strategic about your marketing efforts so that people WILL flock to you – and that’s because you’ll have the perfect message for them to hear in order to purchase from you.

And the only way to come up with that perfect message is to fully understand who your ideal target market is.

By understanding this group of people’s problems that you can solve for them, you can then craft the perfect way of presenting yourself to them so that they will know you understand the pain or challenges they are going through. They can then trust that you are the perfect person or have the perfect product that will help them.

So before you do any marketing – which includes coming up with a logo and website – do a thorough analysis of what your ideal target market looks like and then use this information to position you as the perfect solution to their needs.

I’d love to hear what you think – did you do a thorough ideal client analysis before starting your business? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".