eBusiness Blog

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Stories Relate to Your Ideal Target Market The Best

Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.

Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.

When you are representing yourself to your business it’s important to bring your story out.

As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.

Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.

Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.

The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.

Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet

She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.

So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.

Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.

Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”

I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Top 13 Ways Landing Pages Can Build Your Business

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aid their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

Want to throw your head under the covers and hide from marketing? This will helpClick To Tweet

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.

So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

Effective landing pages should not have any distractions and focus on the user taking actionClick To Tweet

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.

There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list. That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

Landing pages serve a great purpose when wanting to generate business leads and salesClick To Tweet

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:

  1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
  2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
  3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
  4. Offer a free consultation for the professional services you offer
  5. Promote a new or existing product or program that you’re offering
  6. Offer a free chapter in a book launch/promotional campaign
  7. Set up a free trial offer for a membership program
  8. Provide incentive for people to ask for a quote
  9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
  10. Provide informative case studies or white papers
  11. Offer limited-time-only coupons or special offers
  12. Have them enter a contest
  13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

If you would like to give this a try but don’t know how to put it all together, give us a call as we do this for many of our clients!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s the Top 13 Ways Landing Pages Can Build Your Business from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

8 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them social media marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Think your social media efforts are a waste of time? Take an honest look at what you're doingClick To Tweet

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

  1. You Aren’t Relevant

    It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful.  Stay on topic within a range of subject matter they care about.
     
    For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base.  Yes, it’s a parenting article, but it’s not about home business.

  2. You Don’t Have a Plan

    It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.
     
    Be sure to write articles and social media posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.
     
    When the stars are aligned, magic happens.

  3. You’re Following Someone Else’s Blueprint For Success

    You know your target audience better than anyone.  What works for one social media guru may not work for you.
     
    It’s OK to get ideas and strategies, but the real test is when you try it.  Look at your analytics and see if your posts get the engagement and response you desired.
     
    Do what works for your business, not what you think is working for someone else.

  4. Your Metrics Are Not Specific Enough

    What is your social media goal for a campaign you are running?  Is it brand engagement, visibility, website traffic, lead generation or sales?
     
    Each goal will be measured with different tools.  Use the right tool to measure the metric that accurately reflects your achievement for that goal.

  5. You’re Too Promotional

    Don’t turn your social media accounts into a  non-stop, 24/7 promotion for your business.
     
    It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action.  If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

  6. You Never Post Original Content

    Fans are attracted to you because of who you are and what you know.  They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.
     
    So give them something just from you instead of always sharing other people’s content.

  7. You Aren’t Engaging With Your Audience

    Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.
     
    Monitor your pages and respond quickly to comments.  Write posts that ask readers opinions and thoughts and get engaged with the conversation.
     
    Social media has great potential to be a two-way conversation.  Be inviting, open, responsive and build relationships with your fans.

  8. You’re Not Patient Enough

    Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.
     
    Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.
     
    With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

  9. You Don’t Have a Team To Help You

    If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.
     
    A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.
     
    Your social media team may also include a graphic designer to make social media graphics, a content curator/poster, and an analyst.  If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your social media efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 9 reasons why social media has become an epic fail for your business and what to do about itClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Our Most Popular Blog Articles for Entrepreneurs of 2016

Our Most Popular Blog Articles of 2016

In 2016 we wrote many blog articles dedicated to helping entrepreneurs and small business owners learn how to get leads, drive sales, and boost profits.

While I always get excited from the feedback I get from our readers, there were several articles that really got a lot of buzz and shares.

Sharing @eVisionMedia's most popular blog articles from 2016 for entrepreneurs & Business ownersClick To Tweet

So I thought you might enjoy a replay of our best blog posts of the year.

Here’s 15 stories that readers loved most!

  1. Using Your Story for a Stronger Audience Connection – How Stories Greatly Enhance Your Business Brand Positioning

    Have you incorporated your story into your business marketing?
     
    I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the audience.
     
    Each of the guest speakers had their own unique story to tell, which captivated the audience and left us wanting to hear more.
     
    What these women did so masterfully was incorporate their story into their presentation. By doing this, they quickly drew in the audience and built a strong “Know, Like and Trust factor” with them.

    » Read “Using Your Story for a Stronger Audience Connection” Here

  2. Christmas, New Years, and Valentine’s Day. Check out these 10 Marketing & Social Media Tactics to Boost Holiday Sales

    Tis the season for holiday sales!
     
    Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”
     
    So what are the best ways to cash in on seasonal sales with your business?
     
    Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

    » Read “10 Marketing & Social Media Tactics to Boost Holiday Sales” Here

  3. Want to Build an Award-Winning Business? Here’s 14 Strategies to Help Get You There

    14 Strategies We Attribute to Our Recent Business Excellence Award
     
    Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence award.
     
    Say what?
     
    Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!
     
    Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour!
     
    Talk about squirming in my seat!
     
    Fast forward to last week where the awards ceremony took place. Much to my relief, our category was  up first so I could relax the rest of the evening.

    » Read “What it Takes to Create an Award-Winning Business” Here

  4. Want to Save Time with Social Media? Here’s the 5 Top Time Saving Social Media Management Tools

    Sharing content regularly on social media is critical for staying top of mind.  Yet many businesses struggle to find the time to do daily social media posts.
     
    While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.
     
    But with all the tools out there, how do you know what the right one is for your business?
     
    Here’s some of our favourite social media management tools you’ll want to check out:

    » Read “5 Top Time Saving Social Media Management Tools” Here

  5. Ready to Grow Your Business?

    Here’s 5 Members Every Growing Business Needs on Their Team
     
    Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
     
    But the truth of the matter is, no one can build a successful, thriving business singlehandedly.
     
    One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway.

    » Read “How to Take a Solo-Entrepreneurship to the Next Level” Here

  6. To Do Social Media or Not To Do Social Media… That Is The Question. Here’s the Answer

    As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.
     
    Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?
     
    This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.
     
    How Much Time Does Social Media Require?

    » Read “Is Social Media Really Worth it for a Small Business?” Here

  7. Attract your Dream Clients. Here’s How to Find Ideal Clients Online

    5 Important Steps for Defining Your Niche Market
     
    I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who their ideal clients are.
     
    New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services….

    » Read “How to Find Ideal Clients” Here

  8. Try these 10 Essential Website Update Hacks to Help Boost Sales

    When was the last time you updated your website?
     
    It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
     
    Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

    » Read “10 Essential Website Update Hacks to Help Boost Sales” Here

  9. Want More Clients? Here’s How to Get Clients Fast Using Warm Letters

    Are you keeping your business a secret?
     
    You may think you are doing a great job on social media, networking, and marketing online to grow your business.  But you may not be utilizing your very biggest asset… and that is your own personal network.
     

    Most of us have established a network of at least 250 people.  It’s important to keep in touch regularly with your network to stay top of mind.
     
    And the best way to do this is with a warm letter.
     
    Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

    » Read “How to Get Clients Fast Using Warm Letters” Here

  10. Do you get distracted easily? Here’s The Entrepreneurial Bright and Shiny Object Syndrome Exposed

    What You Need to Know Before You Sign Up for Yet Another Program
     
    There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
     
    It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
     
    You probably already know it as chasing after the bright and shiny object syndrome.
     
    It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

    » Read “The Entrepreneurial Bright and Shiny Object Syndrome Exposed” Here

  11. If Your Newsletter Open Rates Suck, Try This Format

    7 Important Format Components to Include In Your Information-Based Newsletter
     
    I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:

    • Receive details on sales and discounts
    • Be entertained or inspired
    • Learn something of value

     
    Most people are like me and will gladly provide their name and email address for at least one of the above benefits.

    » Read “Creating An Effective eNewsletter Format That Gets Read” Here

  12. Here’s 12 Tips on Driving More Traffic to your WordPress Website

    We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.
     
    Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

    » Read “12 WordPress SEO Hacks to Boost Your Business Website Traffic” Here

  13. Leverage your Intellectual Property. Here’s What To Do With Old Content To Keep Building Brand Exposure

    I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.
     
    I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.
     
    So today’s tip is to not forget about the old content that you have.

    » Watch “What To Do With Old Content To Keep Building Brand Exposure” Here

  14. Rock Facebook Live! Here’s 10 Facebook Live Hacks You’ll Want to Know About

    With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?
     
    Facebook Live brings fans right to where the action is.

     
    There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?
     
    Here’s 10 ways to rock your marketing with Facebook Live:

    » Read “10 Facebook Live Hacks You’ll Want to Know About” Here

  15. Stay Safe: Follow these 7 Tips to Protect Your Website from Hackers

    We have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims.
     
    The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore.  In fact, according to a 2013 survey by the National Small Business Association over 44% of small businesses have had their systems hacked.
     
    The Dangers of Not Protecting your Systems

    » Read “7 Tips to Protect Your Website from Hackers” Here

Which are your favourite? I’d love a little feedback so feel free to comment below with your thoughts.

What would you like to learn about in 2017 to reach your business goals.  Give us your most pressing marketing, website or social media questions below and we’ll write about them in the coming year!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's @eVisionMedia's most popular blog articles for 2016. A great read for entrepreneurs!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Overcoming Your Resistance to Blog Writing

Do you have a resistance to blog writing or don’t have a blog because you’re resisting starting one?

I realize I talk a lot about the importance of adding a blog to your website, being consistent about writing articles and bringing new material into your blog.

However, the biggest resistance I hear from clients is they feel they are not qualified enough to be able to write an article. It wouldn’t be professional enough. Not polished enough, they are not a copywriter or a reporter, or they don’t have an English major.

I wanted to reassure you that you don’t need any of that.

The biggest way you can attract loyal followers and people who will feel like they are engaged with you is for you to be yourself. Speak and write in your own authentic voice. Don’t try to be somebody else or expect to be somebody else.

When you are face-to-face, on the phone or chatting with a potential customer on social media, you are being your authentic self during those conversations. You want the same thing to happen when you write a blog article.

You want to feel like you are having a conversation with somebody.

Effective blog and article writing is akin to having a conversation with someone.Click To Tweet

When you write your article, think about having a conversation with a potential client or with one of your existing clients where you are sharing with them some of your knowledge.
Focus on that one topic and write an article about it.

Yes, grammar and spelling is definitely a factor. If that’s a problem then write out the article and hire a copywriter, a VA, somebody who can edit your article and polish it up in that regard to make sure the grammar and spelling is correct.

You don’t want to come across amateurish and unprofessional if you have bad spelling, grammar or if your sentences don’t make sense.

My point is that it’s still in your voice and then you can have somebody help you with fixing it up. We do this a lot with our clients. They’ll send us a rough copy of what they want to have written for their blog and we fix it up for them. We also add in our marketing expertise such as making sure there’s a call to action at the bottom.

So partner up with somebody who can help you if you are unsure. Especially if this is the reason why you have stopped, or prevented yourself from even beginning, writing articles because article writing is an extremely important part of your business.

The worst case scenario, which really isn’t a worst case scenario, is not having a blog at all.

You can always hire somebody to write for you and then you review what they’ve written. Make sure it’s in your voice and it’s something you would say. We do that a lot of that too where we have clients who are way too busy to be writing their own articles.

We submit the articles to them, ask them what they think and they’ll come back to us with some changes or adjustments as needed. We fix them up and publish them as well as send out to their newsletter subscribers.

My point is not to let that kind of a fear prevent you from getting yourself out there.
It’s preventing you from a lot of brand exposure and SEO where people will come to your website from search engines.

Give it a try! Think about how you can talk in your authentic voice, find somebody to help you who can take what you’ve written, polish it up a little bit and make it available to put on your website and into your blog and whatever else that you want to do with it.

I’d love to hear what you think – Have you resisted in starting or continuing to blog? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: A Simple Content Marketing Definition

Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.

It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.

That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.

But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.

As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.

You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.

Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.

This is one small part of the content marketing machine we can create.

Creating a content marketing machine is a great way to get yourself visibleClick To Tweet

The next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.

We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.

Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.

I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Social Media Really Worth it for a Small Business?

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Social Media can be a powerful marketing tool if you know how to get a ROIClick To Tweet

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having social media accounts is free (unless you spend money on ads), that doesn’t mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let’s look at the amount of time the average business owner spends on social media.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post to social media plus write and post a blog article each week.

It can take 8 hours a week to focus on social media for small businessesClick To Tweet

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks.  If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let’s look at the advantages of social media for your business.  In general, there are 5 benefits a business owner can count on if using social media marketing:

  1. Relationship Building: Social media is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.
  2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your social media accounts. This allows you to send follow-up emails and information that can lead to sales.
  3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your social media followers about them and share the link to your blog to read more.
  4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.
     
    Sharing daily social media posts and weekly blog articles keeps the relationship with your customers strong.
  5. Customer Service: Social media offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

    This gives you a chance to respond immediately to address the issue.  Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Social Media Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads
  • Review analytics and reporting on engagement posts and reach
  • Plan opt-in freebies to share on social media for list building
  • Write and post blog posts
  • Look for guest blogging opportunities
  • and so on…

So you can see to really stay ahead of the game, realistically, you need to have a dedicated social media person or hire some help to do it right.

The ROI of Social Media

Because the benefits of social media efforts are often intangible, such as the amount of brand exposure your business would get, it’s often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren’t on social media, you are missing out on business. The opportunity cost of not marketing on social media is with lost visibility, less website traffic, slower list building, and weaker relationships.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Is Social Media Really Worth it for a Small Business? This article helps decide:Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Service Professional’s “newbie” Guide to Content Marketing

A Service Professional’s 'newbie' Guide to Content Marketing

Understanding Content Marketing… In Less Than 5 Minutes

There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.

In this case, anyone who is in business needs to understand what this term means.

So at the risk of using “industry jargon” and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today’s article will shed some light on the content marketing subject.

What is content marketing?

The Content Marketing Institute defines content marketing as being a  “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.

And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.

Once you've created content for your website, re-purpose and distribute it for more brand exposureClick To Tweet

For instance, I post a video eTip on YouTube but it doesn’t stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I’ll send out a newsletter with a snippet to the same blog article.

But there’s still more that can be done. I can take things further and flush out a whole new article based on the premise of the video, providing a more in-depth look at that particular topic.

From there I could create quotables and tip snippets for social media where I use #eTip as my hashtag. Maybe there’s enough information to create an infographic from that article too. Or take the audio portion of that original video and post it as a podcast.

As you can see, there are many different ways one piece of content can be used and re-purposed. But first, let’s address why you should even bother going through that effort.

5 Benefits of Content Marketing

With the age of “relationship marketing”, content marketing is an ideal tool to attract paying clients in a non-evasive, non-selling manner, more authentic manner.

Here’s some benefits of adding content marketing to your business strategy:

  1. Generate Brand Awareness and Visibility: Showcasing your expertise through content distribution is a great way to get in front of your ideal target market and begin to build brand awareness every time someone views your pieces.
  2. Build a “Know, Like and Trust” Factor With Followers: People buy from people they trust and there’s no better way to gain trust than by sharing your knowledge through your own voice, no matter what industry you’re in.
  3. Set The Stage for Converting Followers into Purchasers: Some people need to see or hear about you many times before they start to think about hiring you. By providing them a tonne of value gives them peace of mind you are in business for their best interest, not yours, and are more likely to purchase from you.
  4. Create Brand Advocates: Existing clients (and some that aren’t) can be your best advocates if you give them an opportunity to share your content to their followers. The more they share, the more your brand awareness escalates.
  5. Build Repeat Business: A great way to stay top of mind for your existing clients is to continually reach out to them in the form of offering further value that they will find useful. This will make it easier for them to remember you the next time they need you again or know of someone who does.

The Challenges to Content Marketing

When I speak about content marketing with clients, one of the biggest areas of resistance to implementation is the amount of time that is required. It’s time consuming to not only create the content in the first place, but to also distribute the content.

I remember watching a video from an incredible content marketer, Gary Vaynerchuck, who had mentioned it may take him an hour to write a piece of content but another 5 hours to distribute it. But that’s exactly how he built his empire – through content marketing.

A challenge that I face is keeping track of all my content marketing efforts. There are several tools that can help with this, and I find using an Excel sheet works well where I track each post and where it has been distributed.

These challenges may seem daunting to begin incorporating content marketing strategies for your business, but the benefits really can have a huge impact on your bottom line, so it’s well worth the effort.

And don’t think you have to do all of this by yourself either. We do a lot of social media and content marketing for clients so outsourcing is a definite viable option to consider.

Where to Start

The first thing you need to do is create content. Seems obvious but the real question is, what kind of content? My advice is to focus on your blog.

Writing a blog post is a great place to start for content marketingClick To Tweet

Since writing articles for your blog has so many benefits, such as SEO positioning, these efforts will get you the biggest bang for your buck (a.k.a. your time).

Begin by writing an article and posting it to your blog. Then think about ways you can distribute that article to get it in front of your ideal target market.

Here’s a brief list:

There are many others but this is enough to get you going.

If you don’t have a blog set up on your website, contact me to help out with that. And if you need further help on what to write and how to distribute it, I can help with that too either through our monthly Social Blast membership program or individual business and marketing mentoring.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Best Participate in Facebook and LinkedIn Groups

Today’s eTip is about participating in Facebook or LinkedIn groups the best way.

As an entrepreneur, sometimes we have that sense that once a member in a group, it’s an opportunity to showcase our products or services. We’ll get leads and sales out of it and get quite excited about the possibilities of riches to come.

Unfortunately, that’s not the best way to approach the idea of participating in groups.

Avoid participating in Social Media groups with self-serving intentions of getting salesClick To Tweet

What you want to do is participate with the intention of being of service; to offer value.

You want to help others while showcasing your knowledge and expertise. By doing that, instead of pushing yourself on people and annoying them because you’re being salesy within the group, you’re actually providing a lot of value and helping people with their problems and challenges that they are facing.

Through that process, you are showcasing your knowledge and expertise. By helping other people, they start to see how much you know and will be more than happy to either hire you, purchase your products or refer someone to you because they have now established you as an expert in your industry.

So instead of going into a group and thinking you are going to get sales, go with the intention of helping and being of service and just see how you can help out.

With that you will see a lot more success and at the end of the day you will get the return on your efforts. It is a bit longer of a process but it’s well worth it in the long run.

I’d love to hear what you think – how do you participate in groups and what kind of groups do you feel are the most value for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".