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5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

How to Avoid Making Impulsive Purchases from Success-Promising Gurus

I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. You can also call Lee Rosen Miami for business consulting.

All in all, it was a great event that resulted in my meeting new people and gaining valuable insights that I brought home with me to infuse into my business.

The conference boasted nine high-profile speakers including thought leaders like Jack Canfield, Dr. John Gray and James Malinchak. Their talks were entertaining, insightful, informative and motivating.

They certainly learned the craft of being an influential presence on the stage well.

But make no mistake, each of these speakers were there with the sole purpose of promoting their wares and influencing the audience to purchase their key strategies, programs and courses that promised business success.

And they succeeded.

The volume of people that ran to the back of the room to grab their limited-time, extraordinary low-cost offering before it was sold out was mind boggling.

As a member of that audience, I was fascinated by what I was witnessing. Perhaps it was my state of mind or the confidence I already felt in my capabilities of achieving further business success, but I was not at all tempted to be a part of the crowd to run to the back of the room and grab a purchase.

I looked around and saw men and women who were involved in a variety of different businesses and industries. Many of whom where desperate to get that SECRET FORMULA that would transform their struggles into riches.

And the speakers on the stage knew this and played right into their hands.

Throughout the 3 days, the audience was presented with lots of solutions, advanced systems and formulas on how to achieve success in their business. But the problem is, not all proposed solutions were ideal for everyone.

But what is a business owner and entrepreneur to do?

They are attending such events to help them with their business so are naturally attracted to the offers made up on the stage.

To help you avoid making irrational and emotionally-based decisions when faced with the pressure of live event and even free webinar offers I have put together 5 steps on what to think about first before jumping in with the crowd and grabbing your purchase:

  1. Think things through first.

    Ask yourself if this opportunity is truly going to get you a return on your investment if you make the purchase. What are you willing to commit to in order to get the most out of that investment?

    The key here is to understanding success is not just going to happen by signing up but actually doing the work. Are you realistically willing to do the work? Are you going to be 100% committed to this or will you get home, set it aside, and promise to get to it when you get a chance?

    None of these programs will get you the results these presenters are talking about if you’re not committed enough to follow through on every single step provided.

  2. Be objectively critical.

    When these speakers are on the stage, they are sharing their best success stories possible – the cream of the crop. Often this reflects only a minor percentage of those who have taken the program.

    Be objective. And don’t make emotionally-based decisions that compel you run to the back of the room and purchase. This is exactly what they are counting on.

  3. Decide if your business can truly benefit from what you will learn.

    Just because they are telling you this on stage doesn’t mean it’s a perfect fit for you, your business model, and your goals.

    As an example, if you have the gift of service and support, then more than likely you will not do well learning to be a speaker on stage despite that presenter saying “anyone can do this using my system and processes”.

    If you have the gift of, say, music, then being a published author is probably not something you should pursue despite being provided with a “fool-proof, iron-clad method that will get you on the Amazon best seller list”.

    Ask yourself if what this presenter is offering is exactly what you need to learn in order to reach your business goals or is there something better suited for you available elsewhere? Do you really need to learn all of this yourself or is hiring someone who is an expert in that area a better decision that will help reach your goals quicker without having to become an expert in that field first?

  4. Recognize the emotional manipulation that’s happening.

    We see this all the time. Whether you’re attending conferences or online webinars there’s always a “limited time offer” that makes it irresistible to pass up.

    Don’t let these “one-time-only” offers lead you into thinking this is the only chance you’ll ever get to take advantage of what’s being offered. It simply isn’t true. It’s a sales tactic that preys on people who make emotional decisions and don’t want to be left out or miss out on an incredible opportunity.

    These programs will all still be offered after the hype ends. Even if that means paying $50 more, so be it. Give yourself time to objectively work through the pros and cons and decide whether it’s worth your investment or not.

    Don’t let your emotions be triggered by the slick sales speech or written sales copy on a page.

  5. Do your research.

    This may not necessarily be the case for headliner speakers we see on the stage, but sadly, there are a lot of very smooth-talking “gurus” out there who are nothing but smoke and mirrors. They offer a lot of hype but little substance.

    Do your pocketbook a favour; before investing in any kind of program or product, research the person selling it first. Do a Google search and see if any bad reviews come up. Ask people in your social media groups if they’ve had any experience with that person and what were the results.

    Your goal is to make an informed decision, not an emotional one based on the promises of the sales copy. And if you do encounter negative reviews – listen to your gut. So many times wrong decisions are still made because, as human beings, we’re highly influenced by emotions and we can easily justify our actions based on those promises despite finding evidence to the contrary.

After reading this, you might think I’m against purchasing programs and courses all together but that’s not the case at all. I’m not saying not to invest in business growth strategies, but instead to make informed, objective decisions on which investments to make in the first place.

The sad fact is that marketing can be a very manipulative process that is meant to create fear- and lack-based, emotional responses. The people we see on stage, as well as those that do highly visible free webinars, are masters at pulling these emotional triggers.

Simply be aware of that manipulation and follow the guide I outlined above to help you decide whether or not your business can truly benefit from that investment you’re being asked to make.

Do you have any stories of acting on impulse and regretting the purchase later?

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an EventClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Too Many Gurus: Why Less is More and How to Refocus

Too Many Gurus: Why Less is More and How to Refocus

Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts? 

It’s easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters.

But over time this can result in too many gurus, too much confusion and too little time to do everything they say you should be doing.

Following too many gurus can result in confusion and lack of getting things doneClick To Tweet

While it may seem like being a fan of several top experts is smart, following too many can actually fragment the results you are getting and hurt your overall success in the long run.

I often see this with new entrepreneurs where their head is literally spinning with ideas, but they are feeling way behind from not doing enough to grow their business, and they are confused with all the different directions they are being pulled.

As an example on how easy this can happen, one marketing guru suggests you do ‘x’ claiming that it’s really going to help you and resolve all your problems so you start doing ‘x’. Then another business development guru says ‘x’ is a waste of your time, you should do ‘y’ instead. Not to mention they rarely tell you HOW to do all of this, only that you should.

Sadly, there are more self-proclaimed experts now than ever before all wanting to give you the benefit of their advice and telling you about their formula for success. It could literally drive you crazy trying to follow everyone’s latest strategies, tactics and methods.

Stop it! It will drive you crazy to follow every guru's strategies, tactics and checklistsClick To Tweet

So what do you do?

First of all, be honest… are you guilty of following too many of these gurus? Have you signed up for several programs in hopes of getting the perfect step-by-step formula that will make you rich? Do you feel like you’re constantly chasing after the biggest and brightest shiny objects that promise all your problems will be solved?

If so, here’s 6 tips to help you kick your guru addiction and get better focused on skyrocketing your results:

  1. Determine the ONE thing that would help you grow your business the most.
     
    What is it that you need to do? Do you need to create products? Improve your marketing? Boost profitability? Grow a team and take your business to the next level?
     
    Once you decide your single most important goal, you can focus on that. And only that.
  2. Find select few experts in the area you most need.
     
    Challenge yourself to become much more selective at whose advice you take from. Find a very select group of mentors who have something of true value to offer.
     
    Look for experts who challenge your thinking and stretch your boundaries. Ensure they have something of substance to say and are not just all promotion.
  3. Go on an eZine Diet.  If you have subscribed to dozens of newsletters, chop that list down to the top 3 that will help you the most in this chosen area.  Unsubscribe to the rest.
     
    Or try using a service like Unroll.me that groups the less important eZines into one daily rollup so they aren’t cluttering up your inbox.
  4. Cut Down Your Facebook Likes. If you are following a gazillion gurus, it can really distract you. Pare down your choices to those that offer value in their posts and speak to your primary goal.
     
    To find the list of pages you’ve liked, go to your personal profile and find “Likes” in the row of options under your name. You may need to click the down arrow beside “More” to find it.
  5. Make Uninterrupted Time to Read Your Mentor’s Advice.  Think about it.  Ponder it.  Ask yourself how you can apply it and put it into action.
     
    It’s no good if you read about a great concept and never implement it.  Follow-through is all about getting results.
  6. Go Deeper. If you really feel in alignment with the teachings of your mentor, find a way to take it to the next level. Buy a product. Join a coaching group they are leading. Hire their services.
     
    Or consider individual mentoring with them.  When considering the cost of working with them, weigh it carefully against the value of the results you will achieve.  Often times the price of mentoring will be returned to you many times by the personal and business gains you receive.
     
    What’s the opportunity cost of not coaching and staying right where you are?

No matter what type of business you run, having a mentor to help guide you can increase your odds of success. eVision Media can give you step-by-step guidance on marketing strategies that work! Get Your Free 30 Minute Strategy Session Today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

What You Need to Know Before You Sign Up for Yet Another Program

There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.

It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.

You probably already know it as chasing after the bright and shiny object syndrome.

It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Are you a victim of the Bright and Shiny Object Syndrome?Click To Tweet

Why The Bright & Shiny Object Syndrome Happens

New entrepreneurs, especially women, often horde a deep-seeded secret that weighs them down and prevents them from growing their business to the heights they are perfectly capable of, but often don’t realize it.

That secret is the debilitating knowing they will be exposed as a fraud.

I know this because I too had this fear years ago.

It kept me playing small.

It stopped me from stepping outside of my comfort zone.

It dictated all of my business decisions from how much to charge to how I should be positioned in my industry to whom my ideal clients were.

The thought of being exposed as a fraud far outweighed any voice of reason that declared otherwise. It was a powerful force that controlled my every move.

But I had no idea this was going on. I wasn’t consciously aware of how much my actions were based upon that one fact: Feeling like I was a fraud.

But was I really a fraud? Hardly.

Feeling like a fraud in business is more common than you think, but rarely accurateClick To Tweet

My educational background and previous business skills and experience put me far above the level of many of my competitors in the web development and digital marketing space. But I still found a way to discount all of that.

It wasn’t enough.

I needed to learn more.

Clearly they know far more than I do – just look at how “successful” they are.

They know the “secret”.  

So what did I do about it? I signed up for every program I could in order to find out what that secret was.

I embarked to find that perfect formula to follow. That magic system that would take me from point A to point B easily and effortlessly.

That thing that would make me successful.

Once I completed these programs, THEN I’d skyrocket my success!

Not.

And it’s probably not going to work for you either.

Yes, you’ll get some new insights out of the training. You’ll learn a few things along the way. But it won’t be enough.

And that’s because it’s not really what you need. Not by a long shot.

More than likely all those programs will just result in you feeling more overwhelmed and confused than ever before. How on earth are you going to find the time to implement all this, let alone understand how to do it all?

Signing up for every program, webinar & training available will result in confusion & overwhelmClick To Tweet

There’s only so much time in the day and wouldn’t you prefer to be working on what you’re passionate about instead? The reason why you went into business to begin with?

Here’s the deal

I can’t tell you how many struggling entrepreneurs I have worked with over the years. They aren’t able to reach successful heights in their business and the first (and often only) thing they will blame is themselves.

Their inner voice is screaming at them:

  • You don’t know enough.
  • You need to learn more.
  • You are clearly in way over your head – what were you thinking anyway?
  • You’re better off just quitting before you are exposed as the fraud you really are.

This may sound very familiar to you too.

So what does an aspiring entrepreneur do when they have thoughts like these? They sign up for every course, program, system, webinar, teleseminar, telesummit imaginable.

They become addicted to learning.

In their quest to no longer feel like a fraud, they embark on a mission to learn every single aspect about running a business they can. They feel they MUST learn how to:

  • Figure out who their ideal client is (even though they’re not sure what to do with that info once they have it)
  • Build a website themselves (even though technology has never been a friend of theirs)
  • Design their own logo and marketing materials (even though they have never had any formal training in graphic design)
  • Set up a sales funnel (even though they’re not really sure what that is)
  • Write the sales copy on their website and landing pages (Even though writing does not come easy for them)
  • Do Search Engine Optimization (SEO) on their website (even though they aren’t sure what that means)
  • Conduct webinars and teleseminars in order to launch their new program (even though they don’t have a program to launch yet)
  • Get on stage and be a speaker… write a book… participate in JV partnerships… hold workshops…. The list goes on and on!

What results from all of this? Entrepreneurs are spending SO much time and money on learning all of these skillsets that aren’t a part of their core competency, they aren’t left with any time or energy to focus on their own business!

And here’s the insidious part of it all:

The people who are selling you these programs and systems know full well you are prime for the picking. They are capitalizing on your fears and are making loads of money doing so.  They are counting on you feeling you MUST know all of this stuff before you can be successful at your business.

They also know that once they have your attention, you are prime to be “upsold” on higher-end programs or at least make affiliate commissions by referring other products/systems/platforms you MUST have.

Their business survival depends on it.

“BUT SUSAN!” I can hear you saying out loud… “in order for me to be successful, I have to have all of these things in place, and I can’t afford to hire anyone to do it all for me!”

Yes. But.

There’s a couple of falsehoods in that statement:

  • You do NOT need a website or marketing materials (yes, that’s coming from a web developer and online marketer!). Not right away at least. I sure didn’t have those things in place when I first started.
  • You do NOT need complex marketing funnels and fancy lead generating downloads
  • You Do NOT need a huge list or any list at all for that matter
  • You do NOT need to have every duck lined up in a neat row before you can start talking to clients and generating business.

Eventually, sure, you can work towards incorporating all of that into your business and marketing model. But not until you can afford to have it done properly. Wasting your time and money on learning how to do it all yourself is simply that – a waste of time and money.

And that’s because you will never learn as much as what the pros know in those key areas to get the same kinds of results by doing it yourself. You simply can’t know it all.

Plus that deep-seeded fear is also going to do whatever it takes to stop you in your tracks.

What You Really Need: Believe in Yourself

All you need to start and run a successful business is to trust yourself, your knowledge, your expertise and your ambitious drive to do what it takes to make it work. And most of all, you need the confidence in yourself that you are absolutely, unequivocally more than capable of bringing your business vision to fruition.

Your passion, energy, drive and vision is the fuel that moves you forward and creates the opportunities you need to make your business successful. Not all of those programs you’ve signed up for.

The more you believe in yourself, the more opportunities will materialize that will get you one step closer to achieving your goals.

Will you be rich in 30 days like many sales pages promise? Unlikely. But if you are wanting to build a sustainable business, you probably don’t want that kind of huge growth anyway.

Stop believing all of the hyped-up promises we are bombarded by everywhere we turn and instead, start believing you already know what you need to move forward.

Stop believing your are a fraud and start trusting you are more than capable of successClick To Tweet

And of what you don’t know, the right help at the right time will show up for you.

Now go. Trust yourself. Build a sustainable business with confidence and kick that false nagging voice that tells you you’re a fraud out the window. Stop giving away your power to those that are hungry for your money and make the right choices for you based on confidence, not fear.

You have a vision you need to fulfil and have no time for those kinds of mental blocks slowing you down!

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

The truth is exposed about the Bright and Shiny Object Syndrome from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Stop Wasting Time and Money on Business Programs

Time to Get Clear

As entrepreneurs, we constantly try to learn more about business and marketing so we can advance our businesses. However, many people get sidetracked by trainings and programs that send them down the rabbit hole of busy work and end up wasting their precious time, money and energy on knowledge and information that are not aligned with their vision and passion.

In the first couple of years in my business, I spent thousands and thousands of dollars on trainings and programs.

A few out of genuine passion for learning and growth, but many out of FEAR … fear of not knowing enough, fear of missing out (triggered by some scarcity tactic or caught in the comparison trap), fear of not doing the “right” things and therefore being criticized or judged… etc.

I was looking for some “$297 magic bullet” outside of me for clarity. I was thinking if I had a “tried-and-true” blueprint I could numb out with the “doing” – make myself feel good about checking things off the list – and thereby spare myself from the “soul-searching” hard work that ultimately creates the foundation for a fulfilling business.

I was rushing ahead without knowing where I was going.

Finally I put myself on a “program diet.” I dug through my hard drive and found $6,591 worth of training materials I had not been able to deploy meaningfully and successfully – in fact they might have done more harm than good

  • Some of them added a bunch of ideas to the “stuff I know” compartment in my brain but got me frozen in information overload.
  • Some sent me down the path of doing a load of busy work that ultimately, detoured me from my big vision.
  • Some left me with folders full of half-done assignments that added to the confusion and analysis paralysis.
  • Some even drove me into the comparison trap, getting me to wonder what was wrong with me because I didn’t get the results “as advertised.”

I felt like a faceless number being spat out from the other end of the “guru” factory line, regurgitating the same stuff just like everyone else.

Until I stopped, and returned to the core of my business – ME! The clarity about how I want to express who I am – my vision, passion, value and superpowers – through my business.

I am not alone – I have worked with many coaches, consultants and service professionals who have taken those $1,997 or $3,497 programs, sitting on a load of other $297 or $497 trainings, and still struggle.

Don’t get me wrong, most trainings and programs deliver a lot of value, and I am all for constantly acquiring new skills and knowledge. However, based on my experience talking to those who have gone through those programs, I found that a couple of things are often overlooked:

  1. Clarity and Solid Foundation
     
    These folks cannot give me a confident answer to the foundational questions I make sure all my private clients can confidently answer so they have a solid foundation for their businesses.
     
    They don’t have clarity they need to design a business that reflects their passion, vision and superpowers. They haven’t built a rock solid platform so they know how to articulate “what they do and how they do it” in a way that allows them to sell their products and programs confidently.
     
    Often, the pace and wide range of topics covered by these programs make it easy for us to gloss over certain things we are not willing to dig in and look at – the very things that would trigger fears and discomfort in us, yet the breakthrough will take us where we truly want to go.
  2. Where’s the Money?
     
    Many of these folks don’t have a unique offering that reflects the needs of their ideal clients and their passion, expertise and superpowers.
     
    Why? Because they have not dug deep enough in a way that translates what they know and who they ARE into business strategies and marketing communication.
     
    Because they were not guided to do the mindset work so they can step up and claim their superpowers and uniqueness.
     
    Just writing down your passion, vision, or superpowers on paper is not enough. You can journal till you turn blue, but nothing happens if you don’t have something you can sell and have the confidence to sell it!
     
    Moreover, many people get sucked into chasing after the marketing bright shiny objects,  yet forget to think about where the marketing leads to! If the product or service at the end of the “narrative” does not speak to the potential clients, all the time and money put into marketing is for naught.
     
    Plus, like it or not, many training programs (intentionally or not) foster a certain level of conformity, instead of helping participants step up and be unapologetically unique.
     
    Just taking someone’s 1-/3-/6-month program or some webpage templates and plop it into your website may work for a while, but eventually it will flop because it doesn’t reflect your value, passion and superpowers.
     
    Your superpowers are what make YOU special. Claiming it helps you stand out, make competition a non-issue and command a premium pricing.

***

It doesn’t mean we don’t invest in any program or training. It just means we need to find the clarity to help us discern what is right for us, so we can build a solid foundation for a profitable, sustainable and fulfilling business.

This level of Ultra-CLARITY is where your big bucks lie.

Getting to this level of clarity takes time, effort, and courage. Not because you have to slave over a task for hours on end, but because you have to face all parts of you – the good, the bad and the ugly.

You can no longer numb out with busy work. You can no longer hide behind templates, checklist or blueprints.

You cannot buy this Clarity for $297, you have to work it.

Entrepreneurial endeavor does not come in a box. We have to put in the work, dig into ourselves so our business is an expression of our personality, value and vision.

About the Author, Ling Wong

Ling Wong

Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their creativity and individuality.

Ling helps her clients claim their entrepreneurial identity and architect their personal brand story, then translate them into offerings and marketing communication that sell through her intuitive yet rigorous iterative process born out of her Harvard Design School training.

Find Ling and download her free "Monetize Your Truth" Mindset + Marketing training bundle at
www.business-soulwork.com/gift/