eBusiness Blog

How to Make an Impact with Your Personal Brand at Live Events

In this eTip I explain what it takes to make yourself known when you’re at networking events by getting your personal brand to work for you.

How can personal branding help you when in a group environment?

If you watched last week’s video you saw my interview with personal branding expert Dana Smithers. Carrying that theme through today’s video will be focused on that established personal brand and how to get it working for you when you’re networking and meeting new people.

Many people don’t realize just how much of an impact their personal brand can make and this is especially true when at conferences or other large networking events when you could connect with your ideal target market.

Sometimes we forget about how we come across to others when at these events. While these events are not about networking make sure you’re aware that you have to be open to the idea of meeting potential new clients.

While at the Woman Of Worth event I saw many examples of personal branding being showcased. One author even had her hair dyed purple which caught the attention of the MC. Some showed off tattoos and other eye grabbing details while others were in comfort clothes.

The contrast between the two stood out to me. While not there to build out their client list they were showcasing their brands. Wearing a hoodie and sweatpants at an event like that conveys the message that they’re not concerned about quality. By not paying attention to their personal brand they send the message about how they run their business too and it isn’t a good message.

Make sure that you’re dressing the part when at events. Be a brand representative and remember that you’re appearance and demeanor are being judged. You could be arms length from a great lead and not even know it so dress for success in case that potential lead is looking for what you provide.

Think it through and it should make sense to you. If you have tattoos and own a tattoo parlour then it makes sense to show those off in your personal brand. If you’re a lawyer then it may be a better idea to dress conservatively and hide the body art.

Even if you’re an introvert you can bring out your personal brand in a measured, conservative way. You don’t have to change who you are but don’t use any social barriers as an excuse for missing an opportunity.

The takeaway is to showcase your unique selling position in your personal brand. At any given moment you could be face to face with your ideal client. Make sure you’re in a position to capitalize on the opportunity if it’s presented. Wear your brand colours, show off a style that helps convey your business goals, and remember to smile and enjoy yourself!

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Networking Advantages of Attending Live Events

While on location at the WOW (Woman of Worth) Conference in Vernon earlier this year, I realized just how important it is to attend live events and do some good old fashioned business networking.

Today’s eTip shares some important things you can be doing while at a live event that can’t happen if you’re always hiding in front of your computer or smart phone:

 

Christine Awram is the founder and creator of these WOW events and she has them twice a year.

I have been enjoying attending them and that’s what had me creating this tip. It’s really important to get away from the computer and network in person. Attending events like this is a great way to build your business.

Even if it’s just a day-long event or if you can spare the time, a weekend or even week-long retreat.

Take the opportunity to Connect with the other attendees and find out what their challenges are. Many great business opportunities will present themselves once at the event.

Make an effort to get out and connect with your target market and build relationships.

Attending live events is a great way to build your businessClick To Tweet

Social media has made us comfortable sitting behind our cameras and smart phones but nothing beats a 1 on 1 live connection.

Do your homework and find out what events you can attend. Even if it’s just a luncheon it’s a great idea to get out and make those in-person connections.

If you have any questions at all please feel free leave a comment below and if you like these eTips subscribe to our newsletter and you’ll get an email every week with our eTips and articles designed to help solo entrepreneurs.

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
>> CLICK HERE FOR DETAILS

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The Business Advantages of Attending Live EventsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Effective Strategies on Marketing Your Business Locally

7 Effective Strategies on Building Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.

Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.

Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.

Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.

The next thing I knew I was in business as a web developer!

That was over 14 years ago and I’m proud to say a handful of those women are still clients today.

I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.

Turns out my calling was much more important than that – helping business owners realize their dream.

The Many Benefits of Attending Local Live Events

Fast forward to present day, I still value the connections made when attending networking and other similar events.

Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)

I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.

The connections found at events like these have been invaluable – not only professionally but also personally.

Connections found at live events are invaluable. Not only professionally but also personallyClick To Tweet

Social Media and Online Marketing is Not the Only Way to Generate New Business

Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.

My business was literally created by connecting with people locally. 

And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.

Building your business at a grass-roots, local level is just as valuable as social mediaClick To Tweet

Do you market your business in your hometown?

If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.

Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:

  1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.
     
    This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.
     
    But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.
  2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.
     
    Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.
  3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.
     
    These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.
  4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.
     
    Set up a professional display and strike up conversations with those showing interest in what you are offering.
     
    Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.
  5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.
     
    Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.
  6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.
     
    I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.
     
    I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to  be an award sponsor, again bringing you great satisfaction and business exposure.
  7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.
     
    Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.
     
    Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.

Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.

Don’t Forget About Your Website

No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.

With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.

Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!

I’d love to hear from you – share below what ideas you have about local business exposure that’s worked for you?

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Effective Strategies on Building Your Business LocallyClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Superstar Networking Tips to Grow Your Business

10 Superstar Networking Tips to Grow Your Business

One of the best investments you can make as a solopreneur or business person is in your personal development.  As a business owner you can only grow as far as your skills and knowledge can take you.

That’s why attending seminars, conferences and workshops is such a valuable experience.

I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and mingle with like-minded women.

Dana Smithers - Law of AttractionThis year was exceptionally great due to one of our clients, Dana Smithers, being invited to be one of the keynote speakers.

She talked about the Law of Attraction and started a chain reaction of events that lead me to being up on stage taking a bow to a standing ovation! (The exercise was to put my intention out to the world that I am open to receiving speaking opportunities so hey, if you know of any….)

In addition to gaining next-level strategies, events like these offer an incredible opportunity to meet prospects, JV partners, and vendors.

So how can you make the most of your next event? Here’s some pro tips to network like a superstar.

  1. Rock Your Appearance

    Let your outfit be a conversation starter. Wear something that makes you feel like a million bucks and helps you radiate confidence.
     
    Bring a killer accessory like a unique pin, scarf, or pair of shoes that gets you noticed.  Make a great first impression that makes people think “I have to meet that person.”

  2. Prepare Yourself Mentally

    Know your purpose for being there.  Be passionate about what you do and let it shine.
     
    What do you want to learn? Look at the list of speakers and make a point to say hello to them. Ask yourself what 3 types of people you’d like to meet.  Get specific.  Visualize these people in the morning before the workshop or conference begins.
     
    This will help you attract exactly the right type of connections you will benefit most from.

  3. Show Up Early

    Arrive with extra time so you can grab a coffee, visit the vendor tables, and get to know a few people before everything starts to get busy. Be on the lookout for  people with whom you feel you can connect with and strike up a conversation with them.
     
    Attending early also gives you an opportunity to get a seat close enough to better see and hear the on-stage happenings.

  4. Be a Giver

    Have you ever met someone whom you feel wants to get something from you?  It gives off a bad negative energy, doesn’t it?  Avoid this from happening to you by shifting your energy to one of abundance and ask yourself how you can best serve others.
     
    When you meet someone be curious.  Get to know them.  Ask questions.  Find out how you can help this person.
     
    There is always a resource, compliment, connection, book, tip, or tool that you can offer to help someone.
     
    Can you interview them on your podcast?  Can you review their book on your blog? Can you co-host a webinar with them? While I was at the WOW event, I recorded 3 video eTips and did a couple of Facebook LIVE How can you capitalize on your time in a similar manner?

  5. Ask for Their Business Card

    It is always better to ask for the other person’s card.  Asking for their card feels better than shoving yours in their hand.
     
    Plus that leaves you in control so that you can send a follow-up when you return from the event.
     
    Write a note about what you learned or spoke about with them on the card so you can reference it when you write them afterwards.

  6. Share the Event Socially

    Social Media is a great tool for building and maintaining relationships. Take plenty of pics at the event to share on social media.
     
    Christine Awram of Woman of WorthDo Facebook LIVE on location. Your followers want to see where you are.  Take pictures with the speakers and other people you meet.
     
    This is me with Christine after the event was over. As you can see, wine is a big part of her brand. That and chocolate!
     
    Plus you can send these pictures to the friends you meet in your follow up.
     
    Try tagging them on social media and give them a shout out saying how nice it was to meet them.  You can attach a picture with them in a follow-up email.  This is a heartfelt way to share warmth with a new connection.

  7. Switch it Up

    Try sitting with different people at lunch.  Join groups for after workshop dinner and conversation.  Sometimes the chit-chat that occurs before and after the event can lead to the best connections.

  8. Step Up to the Mike

    If there is a Q&A opportunity, step up to the microphone and let your question be heard.  You’ll get a chance to introduce yourself to the whole room and get expert answers to your question.
     
    Often times people will come up to you afterwards and say how they related to what you shared.

  9. Give a Testimonial

    If you loved the event, be vocal about it. Tell the event coordinator and offer a testimonial.  You can also record a Facebook video testimonial and tag the event coordinator on social media.
     
    Email a written testimonial to the event host. They may post it on their website and give you massive exposure.

  10. Love ’em Up

    There is a Chinese proverb that says “A bit of fragrance clings to the hand that gives flowers.” When you get back home after the event, the most important part is following up with and nurturing relationships you made.
     
    Here it’s a strategy of quality, not quantity.  Sort through the cards you received.  Narrow them down to the few people you had a real connection with and send a warm, genuine email.
     
    Is there any further suggestion or resource you can send them as a follow-up to your conversation? You want them to experience their life is better now having met you.
     
    And don’t forget to post to your social media accounts and send an email to your list about your experience too!

Attending industry conferences or seminars keep you up-to-date with the latest changes that are occurring within the industry.  But equally valuable is the chance to meet other like-minded individuals and build connections that can last a lifetime.

What are your favourite networking tips?  Share your thoughts and experiences below.

Want to learn more about social media and the tactics you can use to help build your brand exposure?

21 Day Social Media Challenge April 17th

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To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Superstar Networking Tips to Grow Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Lift Others As We Climb

9 Tips for Authentic, “Uplifting” Networking

How To Lift Others As We Climb 9 Tips for Authentic, 'Uplifting' Networking

I had an amazing lunch about six weeks ago, surrounded by dozens and dozens of mostly female entrepreneurs at a networking event.  Prior to joining this organization I had no idea that so many women have small businesses…

I am seeing many passionate women, all attempting to get their message uniquely understood and valued by their counterparts.

Women Seem to Love Being Entrepreneurs

Lifting each other up is one of the major themes during these meetings. This is a natural human tendency when consciousness/self-awareness leads our choices, and our heart genuinely drives our interactions with one another.

However when self-awareness and consciousness is lacking then, such a theme can force us to be fake.

We all know that a “rule” does not necessarily mean it is our truth.

Rules Don’t Necessarily Help Us to be Honest

Relationships by nature are not capable of flourishing based on pretense… but the pretense we experience within ourselves is the most difficult to bear!

After all, “who are we kidding ultimately”?

This is the relationship that most matters in our life and the one that helps us to navigate our way into feeling whole.

We can’t run away from the truth we feel inside… the truth that nags when we slow down, and we find ourselves in the confines of our own space.  Our fears, our jealousies, our comparisons, our judgments, and our insecurities never shy away.

They are absolutely natural.

We Can’t Hide from Ourselves!

The women who are heart-connected genuinely stand out and ooze a good feel factor, whilst others can leave an absence of presence even in their limited conversations.

As I watched everyone, I felt the pressure that some were under, the pressure to get a pitch shared accurately, the pressure to offer something free just to be noticed or to be able to make a connection for a future sale.

The fear and pressure around cash flow issues in some, the pressure of their hidden marketing agenda accompanied with the associated pretense on the surface, was obvious in some.

Landing a Perfect Pitch Can Be a Strain

In my heart I felt sad seeing the strain these people were under, and sad at seeing how entrepreneurial life is a tough road to navigate.

At times marketing edicts can become forms of manipulating customers into buying from us. We are at these events to serve, and to help to make a difference in someone else’s life. That has to stay our primary focus, but things can get ugly for us, if our business is not flowing, and our innocence is lost.

Let’s Not Make Marketing a Form of Manipulation.

I’ve had time to reflect on this, and wanted to share a few tips and insights about networking and lifting each other up in the process.

  1. Be Honest With Yourself!
     
    This is a form of lifting, because it acts as a great start point. I recently noticed that entrepreneurial life felt like a hustle. This was such a healthy internal observation because it gave me a chance to step back and take stock.
  2. Be Your Own Best Friend and Be Kind to Yourself.
     
    Even if you see flaws, know that you are only a work-in-progress and that with efforts made to know yourself, you can evolve out of your limiting beliefs.
  3. Recognize Your Own Gifts and Your “Why”!
     
    Use that to stay anchored as your “first” lift of the networking event. This way, you are more likely to be grounded and confident, and your authenticity will always show.
  4. When You Speak, Just “Be” Your Natural Self
     
    This serves you a lot more than a word perfect pitch. We are human after all!
  5. Look For The Strengths and Passion in Others
     
    These traits help to build trust and inevitably help in relationship building.
  6. Feel the situation and follow your gut/intuition
     
    Words that flow from your gut serve more than your marketing edict- however smart we try to be, we can always sense an uneasiness when we are being sold to, so avoid the practiced jargon.
  7. Lift Others ONLY if it Feels Genuine in Your Heart
     
    Faking is worse than saying nothing.
  8. Watch Your Own Insecurities in Networking
     
    Make a commitment to yourself to transform insecurities, so that you move onwards and upwards after each event.
  9. Have Fun!

I hope you enjoy your next networking event and find life-long friends in the process.

If you want to know how to eliminate any of the internal insecurities that might surface for you, feel free to reach out.

I am more than happy to assist you using the amazing new modality called the Dalian Method. Revered by many clients as a firecracker, proving to be a life-changer, this technique can be self-practiced, speeding our ability to claim our self worth and power.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


How to Get Clients Fast Using Warm Letters

How to Get Clients Fast Using Warm Letters

Are you keeping your business a secret?

You may think you are doing a great job on social media, networking, and marketing online to grow your business.  But you may not be utilizing your very biggest asset… and that is your own personal network.

Most of us have established a network of at least 250 people.  It’s important to keep in touch regularly with your network to stay top of mind.

And the best way to do this is with a warm letter.

A great way to introduce your business is through a warm letterClick To Tweet

Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

What Exactly is a Warm Letter?

If you haven’t heard of a warm letter you may be scratching your head wondering what this is.

A warm letter is a letter that you send in the mail to your friends, colleagues and even family members.  It’s a letter you send to reconnect with people you know, updating them on what you are doing professionally.

This is especially effective when you are first starting your business too. It’s one of the first things I tell my new entrepreneur mentoring clients to do!

Benefits of Sending A Warm Letter

Reaching out to the people in your network gives you an opportunity to rekindle that relationship, ask for referrals, and help people better understand what you do.

Plus, it provides you with an opportunity to help them by sharing a tip, resource, referral and be a super hero in their world.

What Should You Include in a Warm Letter

When you write this letter, you’ll want to include:

  • What you are currently doing now in your business
  • A description of who your ideal client is and if they know of anyone like that
  • What specific problems you solve and the benefits of working with you
  • If you offer any referral rewards when they pass your name to a client who signs up
  • That you’d like to get in touch soon to hear what they are up to and how you can help them
  • How they can sign up for your newsletter
  • Ways they can connect with you on social media

How Many Letters Should You Sent Out?

Before you go printing a thousand letters to mail out to your entire local database, consider how many letters you can realistically follow up with.

You will want to contact each of the individuals to see if they received the letter and set a time to connect via phone, Skype, or in person. So sending 5-10 letters a week is ideal.

Who Should You Send these Letters To?

Sometimes we forget all the wonderful connections we have in our network.  One tool to use is FRANK list – Friends, Relatives, Acquaintances, Neighbours, and Kids.  Grab a pen and paper and make a list of people you know from all of these categories.

Use FRANK (Friends, Relatives, Acquaintances, Neighbours and Kids) for your warm lettersClick To Tweet

Think of all the people you know from your church, former jobs, networking events and colleagues.  This can include who cuts your hair, your pastor, your real estate agent and so on.

When you list all the vendors you use for your business and personal life you’d be surprised how long the list is.

You can also go through your list of contacts in LinkedIn, Twitter, and Facebook and reach out with a message to get to know your social connections on a deeper level.

Using a CRM software can help you keep track of the marketing touches you do with people.  Hubspot offers a free CRM.  Another popular tool is Salesforce.

When Should You Send a Warm Letter

You may be wondering when the best time is to send a warm letter out. Ideal times are when you have something new an exciting to share.

Occasions to send out a warm letter include:

  • Launching a new business
  • Providing a new product or service
  • Launching a new website or re-brand
  • Receiving an award or accomplishment you have achieved
  • Sharing a fun new personal piece of news (marriage, anniversary, travel, baby, etc)
  • And just because… Periodically sent a note to people you haven’t spoken to in a while saying  “you crossed my mind the other day and I was wondering what you are up to”.

Don’t Forget to Follow Up

Sending the warm letters is only half the work.  The real power is in the follow-up.

Connect a week later with each of the people you sent letters to.  Set up a time to do coffee, tea, or a virtual connect.

It’s important to make people feel special and show you are there to help them too!

Write, Connect, and Grow

Start sending warm letters today and you’ll be surprised at how fast your business grows.

You have a wonderful network of people who know you, think you are amazing, and would love to help you out.

Just reach out, share a little love in a letter, and watch the magic happen. And if you need help with writing this letter to ensure it has optimal impact, we at eVision Media can help!

Have you ever written a warm letter for your business? Share in the comments section how it turned out!

To your success,

P.S. If you found this article helpful, please share it with your followers!

Here's how to get clients fast using warm lettersClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Secrets to Creating a Business That Has Longevity

5 Secrets to Creating a Business That Has Longevity - Top customer service strategies to create and sustain a profitable business

Top customer service strategies to create and sustain a profitable business

This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the 3-day event.  That’s pretty astonishing!

This isn’t Michael’s first “rodeo” at the show and after many years of doing this, he and his team have everything down to a science where it all ran very systematically and smoothly.

And this is the reason why he gets asked back to cater the Airshow Chalets year after year.

His clients know his consummate professionalism, attention to detail and high-quality culinary skills will not let them down.

Clients will return if you are professional, pay attention to detail and provide high qualityClick To Tweet

Do your clients feel the same way about you and your business?

Do you continually bring in referrals based on your stellar reputation? Do you consistently get repeat customers because they know exactly what they’ll get if they hire or purchase from you?

I’m proud to definitely say “yes” to those questions. Since our humble beginnings in the early 2000’s, we have grown to a multi-six figure income business with 10 team members.

90-95% of our business comes from referrals. That means we have built a reputation for delivering what our clients want and they are happy to tell others about us.

As a business owner, focusing on creating a sustainable business that thrives due to a stellar reputation is an ideal scenario to aspire to.

With this in mind, I put together a list of 5 top qualities that focus on customer service you need to infuse into your every-day business practice that will give your business the longevity you want. It has worked for us since 2000 and it can work for you too!

  1. Become a Master Networker… For Your Clients

    Aside from networking in order to find your next client, be a master networker on behalf of your clients.If they are struggling with a certain problem, help find someone to solve it for them. For example, if they are looking for a great web developer, tell them about eVision Media ;)!
     
    The best way to be on the lookout for these opportunities is through social media. Always watch out for when you can help refer someone to your clients that you know will help them with their needs.
     
    This will have a valuable impression on them and they won’t forget your generosity.

  2. Provide Exceptional Customer Service

    I can’t stress this enough. Do you know how many times I get emails and phone calls from business owners complaining their web developer or marketer disappeared on them? Way more often than you can imagine.
     
    Make your clients a priority. They are your lifeline. Always return their emails and phone calls promptly and always provide the absolute best you can for them. No exception.
     
    Don’t be one of those people who disappoint their clients, sending them to your competitor.

  3. Truly Care About Your Clients

    I can safely say I can call the majority of our clients a friend. From our very first phone call, I’m working on developing a long-lasting relationship with them.I want to get to know the person, not just the business I’m dealing with.
     
    In today’s marketing arena, it’s now “person to person” and no longer B2B or B2C. It’s P2P all the way with me and should be for you too!
     
    When you come across an article, product, book or anything else that you think would really help a client, send it to them. No strings attached.
     
    You’re showing you truly care and want the best for them. This really helps when nurturing a prospect too.
     
    Always be thinking on behalf of your clients and how you can best serve them, even if they’re not paying for it directly. You’ll get tremendous indirect rewards as a result.

  4. Pay Attention to Details

    “The Devil Lies in the Details” is a saying I heard back when I first studied web development. A missing quotation mark meant the whole site was broken. You had to have every keystroke of code done perfectly for it to work (and still do!).
     
    This same attitude should go for your business and especially when dealing with clients.
     
    Don’t let the mistakes slip past you. Set up a system that will double check what the client receives so they are not the ones who having to do the quality control and sending back the errors for you to fix.
     
    Your business may not need as much care and attention but in mine, it sure does! Not that we’re perfect, mistakes are definitely made, but if the client knows you’re on top of it and mistakes are far and few between, you will be forgiven for the odd transgression.

  5. Be Consistent

    Just as my example with Chef Dicks, consistency is a key to longevity in business. His Abbotsford Airshow clients know they can count on him to deliver exceptional quality every time, year after year.You need to be focusing on this kind of consistency too.
     
    Excuses are not acceptable when you show up late for an appointment, don’t deliver on time, or didn’t provide exactly what you promised.
     
    Figure out a system so you’re not letting anyone down in your business, especially your clients. Disappointment leads to them not having any loyalty towards you and your business.
     
    Once you are known as someone who can be relied on, your referral and recurring rates will skyrocket.

Following these 5 rules of thumb in my business is what I can truly attribute to our success today.  If you start making these strategies a part of your normal business habits, I know that you will see similar results too!

Do you have any other tips you can share that would help entrepreneurs and business owners build a sustainable business? Write in the comments section below!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Building a Successful Business Relies on Consistent Marketing

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income

Let me ask you a question.  How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post?

That’s what I thought… Guilty!

What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise.

Many entrepreneurs are an epic fail at delivering marketing consistency. You too?Click To Tweet

What keeps us from marketing consistently?

Why is inconsistent marketing so hurtful to our reputation?

How can we put a plan in place to make consistent marketing easy?

This article will provide answers to each of these questions and help you get on track with better consistency for your business marketing.

What’s Not Getting Done in Your Business – A Self Assessment

How many of these inbound marketing tasks are not being consistently done in your business?

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

If there are items you are not getting done, then you are leaving money on the table.  Why is it we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

  • I don’t know what to write about. True, staring at a blank computer screen is not inspiring.

    One way to avoid this is to create a marketing calendar.  This is one central document that you can use to map out your promotions for the year and ensure your marketing messaging themes align with it.

  • I don’t know what my audience cares about. This is a lame excuse; there are clues all around you.

    For one you can survey your list and followers to find out their biggest challenges.

    Secondly you could do keyword research to find out the high-searched topics.

    Third, see what others in your field are blogging about. What topics caught your attention?

  • I’m too busy. True, it’s easy to be loaded up with client deadlines and appointments. I know this happens to me the most.
     
    There are a couple of ways that even busy business owners can market regularly.  The first is to get a marketing assistant.  If you don’t personally have the time or discipline to get a weekly eZine out for instance, an assistant can post the articles on your blog and preschedule them to go out in your email marketing program.

    The same is true for your social media.  You can delegate some of your social media to a reputable resource who can curate content and preschedule it using a tool like Hootsuite.

  • I am a terrible writer. No problem. If writing is not your thing, you can record short audios or videos instead.
     
    You can even record yourself talking out an article and have it transcribed. You can pull your articles from other materials you have written such as your book, workshops, and webinars.

    Finally, there are many talented writers that can take your concept and turn it into an article written with your voice.

Why Inconsistency Hurts Our Business So Much

It’s easy to think that if you miss a weekly email newsletter it’s no big deal. But when you publish a weekly newsletter, its making a promise to your readers.

When you miss that connection, it breaks your promise.  Not only does that weaken your relationship with your list, but it can lead to mistrust.

When you aren't consistent with your eZine, it weakens your relationship with your listClick To Tweet

When you communicate consistently with your readers it builds a trusting rapport and connection.  They look forward to seeing your emails rolling into their inbox.  Don’t let them down.

Plus, inconsistency can lead to your readers to forgetting about you.

They move onto the next most exciting ‘guru’ in their inbox who connects regularly with them.  Then when 2 months later when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”

How to Reform and Become a Consistent Marketer

  • Schedule time for your marketing. Book an ongoing weekly appointment for you to curate your social media, write articles, publish newsletters, create email blasts, and develop freebies for your list.

    It could be “My Business Monday”.  Promise yourself to keep that time set aside for marketing your business.

  • Create an idea file. Whenever you come across emails, articles, and quotes that inspire you, save it to a folder in your email or make an Evernote list of “article ideas”. Use this as your source of inspiration when stuck on a topic to write about.
  • Develop an editorial calendar. This acts as a roadmap to keep you on track with topics, messages, and promotions.  This way your marketing messaging is in perfect alignment with your promotional efforts.
  • Get help. If your business is growing fast and you don’t have time to handle all the marketing yourself, congratulations!

    Even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities.

    Plus, someone who specializes in social media, blogging, and copywriting etc. can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing.  Make the commitment today to make marketing your business a top priority and watch your business grow!

And if you are looking for help in online marketing, we can help! Contact us today to discuss your needs and how we can help you get consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – do any of the above resonate with you or is it something else?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Secrets to Networking Like a Pro

Secrets to Networking Like a Pro

In business, it’s not as important who you know, as who knows you. That’s why networking is one of the most valuable activities you can do to grow your revenues.

What type of people should you connect with? What are the best practices in networking?

Here are a few secrets for ANYONE who wants to build a powerful business network and look like a pro doing it.

When I was a Mary Kay consultant years ago, I learned a very valuable networking tip from their training: Always make the person you’re talking to feel important. So one important aspect I stress when networking is to set an intention to come from a place of care and service.

When networking, set your intention to come from a place of care and serviceClick To Tweet

We all can recall bad networking moments. The ones where we meet an over-eager individual who gives you a firm hand shake, spews everything about their business to you, then leaves their business card in your hand.

You see them repeat the same cycle to everyone else at the event. Yuck!

Or maybe you’ve had someone connect with you on LinkedIn or Twitter and they immediately send you a long message about everything they do and then ask if you want to hire them. No thanks. Delete/unfollow.

When people feel like you are trying to push something on them, they build a wall and want to run the other way.

This is the last thing you want the people you meet to do.

Instead, come from a place of wanting to genuinely help others. Make them feel special by asking them to tell you about their business first. Ask them questions that show you not only care but are also curious and interested in what they do.

Interesting people find others interesting.

The best thing you could do is have the other person walk away saying:
“Wow, what a nice person, I’d like to talk with them again!”

When you meet someone, it’s always better to ask them for their business card. You can write notes on the back to jog your memory of things they mentioned or ways you can help them.

This gives you an edge so you can follow up with them after the event. If you rely on handing them a card and expect them to contact you, sadly you may never hear back.

When you follow up with someone after an event, make an appointment to get to know each other. Invite them to coffee. I must emphasize: this is not a pitch fest where they are held captive for an hour to hear you present your infomercial! (Yes, sadly this has happened to me!)

The goal is NOT to get this person to buy from you. What’s far more valuable is finding out how you can help them by connecting with your network of people, making connections and offering tips.

Another valuable outcome of such a coffee meeting is tapping into THEIR network and seeing who they know that they could refer you to. It works both ways and becomes a win-win scenario.

Ask them to tell a little bit about themselves to show your interest. This takes the pressure off you so you can relax, listen, and find out more about them.

Remember: If you only have dollar signs in your eyes, they will sense it and will not want to build any further connection with you.

When it’s your turn, take time to connect with them personally by sharing how you got started in your business. People love a good story and that’s a great way to build rapport.

Share small things about yourself like if you have a dog, kids, or enjoy tennis. When you find commonalities between the two of you, it can bring your business relationship to a whole new level.

You never know what or who you may be connected to if you don’t share.

Let them know who you help, what you do, and how you help them. Share your business goals and lastly, tell them who are the best types of referrals.

While it’s great to build a network of potential customers, it’s also important to strategically build your network to incorporate key players in your circle.

5 Key Players to Have in Your Network

  1. Your Dream Success Person This is the guru who you worship, that has achieved what your ideal vision of success is.

    Read their books. Comment on their social media posts. Share gratitude with them about what they have taught you.

    You never know what kind of influential friends you can make just by daring to reach out and ask.

  2. The Wise One We all love having someone in our network that we can bounce ideas off of and problem solve. This may be a business colleague, long time friend, or someone you connected with in a Facebook group or mastermind.

    They seem to know all the tools, resources, and shortcuts to getting big things done fast.

  3. Centers of Influence Who is the person you know that knows everyone? Those are the best types of people to have in your network.

    They have the power to recommend and introduce you to large numbers of people.

  4. The Encourager You need someone you can be totally real with when the odds are stacked against you. This person will believe in you and help restore your confidence.
  5. The Ideal Client Having a personal connection with someone who is an ideal client can help you get inside the head of your customers.

    You’ll be more on target with the advice and programs you put together. Plus, when you write marketing material you can envision this person in your head and write the message directly to them.

This focused, heart-to-heart approach will add a powerful personal punch to your marketing.

As Harvay MacKay says it’s important to “Dig Your Well Before You Are Thirsty”.

So if you are an entrepreneur who works in a home office, I encourage you to get up, get dressed and get out the door to build your network.

Building your personal network will keep your business growing strong! Do you have any other networking tips to share?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".