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Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Meta Tags Influence SEO and Website Rankings

Why Business Owners Need to Go Beyond Just Adding Content to a Web or Blog Page

How Meta Tags Influence SEO and Website Ranking

If your business has a website (of which I hope so!), then it’s important to think beyond just writing keyword rich copy for the page. It’s also vital to utilize the catalog of Meta tags available that can be associated with that page in order to get better traction in the search engines.

Business owners must think beyond keyword rich content and use SEO Meta tagsClick To Tweet

One of the parts of good SEO (Search Engine Optimization) techniques includes HTML Meta tags. Thankfully, you don’t need to be a programmer to learn the basics of Meta tag relevancy and how you can use them to draw your ideal client in to visit your site.

Unlike the early stages of search engines, adding relevant keyword meta tags won’t rank your website higher up the search results anymore. However, Meta tags are a great way for business owners to provide search engines, and their users, with information about their website.

But when used incorrectly, the negative impacts can be detrimental to your business.

Simply put: Tags, by definition, are snippets of text that describe a page’s content but they don’t appear on the actual website itself, they only appear in the pages’ HTML code.

In this article, I’ll cover the six different types of meta tags and why you need to pay attention to them for all pages on your website, including blog posts.

  1. Meta Keywords Attribute (Aka. Keywords Meta Tag)

    Usually, a good keyword meta tag is a list of 10-15 essential ideas related to your web page. They should be based on a specific theme or topic of discussion on any particular page or post on your site.
     
    As mentioned, the “keywords” meta tag was once crucial in the early stages of search engines. In modern times, however, Microsoft’s Bing is the only search engine that still looks at these keywords. Bing also uses keywords to detect spam.
     
    Since some search engines still these tags in their algorithm, we recommend adding them anyway despite many SEO experts saying not to bother.

  2. The Title Tag

    A title tag, on the other hand, is the most important title tag to use on a web page and blog article.
     
    Each page should have a unique title tag that specifically describes the content on that web page.
     
    You will always find the title tags of each web page at the top of your browser, giving the viewer direction as to where they are and more importantly, gives the search engines a primary look into what that page is about.
     
    Meta Title Tag demonstration in Google

    Ideally, you want to use keywords in the title tag but in a way that makes sense to the reader in efforts to draw them in and want to click to continue reading the piece.

  3. The H1 and Other Heading Tags

    These tags are also important. The search engines will look at these as indicators of context.
     
    In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
     
    Use heading tags as a means to help organize your page or article:

    • H1 tag: What is this page about?
    • H2, H3, H4 tags: What is this section about?
  4. Meta Description Attribute (AKA. Meta Description)

    First and foremost, the Meta description is a short summary sentence that appears in the search result pages under the Page Title.
     
    Often, the meta description information is what shows up in the SERPs (Search Engine Results’ Page) as the page’s description.
     
    Google description Meta tag example
     
    Even though Google had stated that keywords in meta descriptions have no impact on website rankings, they are still considered very important to many SEO leaders.
     
    We at eVision Media, feel that using relevant, well-researched keywords in targeted demographics & geographic regions can only benefit your website ranking.
     
    Another reason to pay careful attention to the Meta description tag is your SERP sales pitch. Use this tag to describe your page in such a way that the user will want to click.
     
    To make the description sound both applicable and sensible isn’t easy; hence, why, we are here to help!

  5. Meta Robots Attribute

    The meta robots attribute is a lesser known meta tag but nonetheless, ranks as the second important meta tag. These tags direct the search engines on what to do with your webpages:

    • HTML code: index/noindex – whether to show your page in the SERPS or not
    • Follow/nofollow- tells the engines what to do with the links on your pages, whether to trust and “follow” your links to the next pages, or not.
  6. Blog Post Tags

    Although not considered official Meta tags, blog post tags are very valuable to your site’s visitors and to search engines.
     
    Much like in WordPress, tags can be used as “categories” next to every blog post to ensure  visitors find the topics they want to read.
     
    From a visitor’s stand point, blog post tags improve the usability of your website as they can identify specific post topics.
     
    Ultimately, blog post tags categorize information on the web page and group them into topics, which in the end, will increase your site ranking.

At eVision Media, we provide hassle-free SEO services that aid in your success of running your business.

Hiring an SEO professional will avoid you from making costly marketing mistakesClick To Tweet

Hiring a professional will avoid you from making costly mistakes.

A little mistake you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Meta Tags Influence SEO and Website RankingClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Many SEO Benefits of Creating Keyword-Rich Website Content

How to Use Highly Effective Keywords for a Search Engine Optimized Website

The Many SEO Benefits of Creating Keyword-Rich Website Content

Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.

And because search engine optimization can be a complex subject, I thought we’d dive further into keywords.

After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.

The Importance of Keywords in Your Website Content

How often do you update the content on your website? What about your blog? Has it been abandoned?Falling prey to the busy world of entrepreneurship?

The thing is, search engines love new, current and unique content. They pull the freshest and most relevant content each time a search is performed.

So if your site hasn’t been updated regularly, you can bet your competitor’s content will rank higher than yours in the search results.

Search engines love new, current & unique content; don't miss sales by not being SEO friendlyClick To Tweet

To avoid being ignored by Google and lose out on important organic traffic to your website, it’s important to update it often.

A great way to do this is by consistently adding a new blog article at minimum once a month but more often will get you better results.

(Watch: Overcoming Your Resistance to Blog Writing)

To ensure you provide new and exciting content for Google to index, use different keywords for each article that focus around a specific topic or theme.

Be Careful With Keyword Density

Adding keywords to your blog and website copy is vitally important for SEO but some people can get a little too overzealous and incorporate far too many into their prose.

They write articles using a specific keyword a dozen or more times while aiming for high “keyword density” to let the search engines know they’re targeting that word or phrase.

Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.

Instead, focus each piece of content around one or two keywords and let synonyms, variations and so on come up naturally.

Short Tail Vs. Long Tail Keywords

There are two types of keywords to be aware of when writing with SEO in mind: Short Tail and Long Tail.

Simply, short tail keywords are 3 words or less. Long tail are a little different. They are more than 3 words, more targeted and not as broad as short tail.

An example of a short tail keyword would be: “Business ideas” where this would be a highly competitive phrase due to it being so general.

A long tail keyword is more specific such as: “Small business ideas for women entrepreneurs”.

Which then begs the question:

Which Is Better: Short Tail or Long tail?

Short tail keywords have several things working for and against them. If you are trying to drive a lot of traffic to your site, you should use short tail keywords.

But the challenge is if your site is new, you are starting at the back of a very long line while facing an up-hill battle.

Simplifying your options in the table below, you’ll see that long tail keywords are the far better choice for focus and more importantly, getting the highly coveted conversions:

SEO Keyword Comparison Chart

At the end of the day, you need to do what is best for you and your small business.

Finding Ideal Keywords for Website Copy

Keyword research is the process of finding the right keywords in your niche market. This step is important if you wish to grow your blog/website in a shorter span of time.

There are various methods you can use to find keywords. Here are a few we prefer to use at eVision Media:

15 Top Keyword Research Tools

  1. Google Keyword Planner (Free) You must have a Google AdWords account to access.
  2. IMForSMB (Free) Great for localized businesses but has a very limited range of industries.
  3. Long Tail Pro (Free Trial) A very comprehensive keyword tool finding profitable keywords.
  4. 7 Search (Free and Fee Based) Used mainly for paid advertising keyword searches.
  5. Soovie (Free) Multi-platform based tool.
  6. Seed Keywords (Free) Create your own scenarios; very useful for specific niches.
  7. Hit Tail (Free Trial) A long tail keyword tool.
  8. Keyword Tool Dominator (Free Trial) Uses Google, Amazon, You Tube and Bing databases.
  9. Term Explorer (Free Trial) Used by many in-house and SEO-based companies.
  10. SEO Cockpit (Paid) More useful in Pay Per Click paid advertising scenarios.
  11. SEM Rush (Paid) An online tool that lets you find great keywords. You can also put in the URL of a website and it shows all the keywords your website is ranking for.
  12. Word Tracker (Free) One of the best free alternative tools to the Google Keyword Planner that reveals 1000’s of profitable longtail keywords with SEO competition.
  13. Moz Keyword Explorer (Free Trial) Great tool to discover and prioritize the best keywords to target.
  14. Buzz Sumo  (Free Trial) Helps you see what’s being shared so you can get a handle on what’s popular on social networking.
  15. Keyword Tool (Free) One of our favourites. A great Keyword tool that helps you find the keywords people are typing as a Google Search.

There are many benefits to conducting high level keyword researches, including this can lead to thousands upon thousands of long-tail searches.

You probably won’t use all 15 of these tools since many provide the same level of features, but it’s worth it to experiment with several if you want to tackle SEO alone without the expertise of an SEO professional.

Why You Should Hire a SEO Professional

Hiring an SEO professional saves time. Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO.

Running a full SEO campaign can be a daunting task to handle alone; fortunately, SEO experts have the knowledge and expertise to do this much faster and more proficiently than someone who is also focused on running their business in a different industry.

Hiring a professional will avoid you from making costly mistakes.

A little mistake that you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Many SEO Benefits of Creating Keyword-Rich Website ContentClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Easy Steps to SEO Optimize Your Blog

7 Easy Steps to SEO Optimize Your Blog I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true.  Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market.

Writing articles that provide value is a smart way to attract your ideal target marketClick To Tweet

But writing the article is only half the battle. 

The key is to optimize your blog post so it’s easily found in the search engines.  And relax, you don’t need to be a techie genius to do it.

Here’s a simple guide to SEO optimize your website blog posts:

  1. Start by finding highly searched upon topics to write about. Google AdWords™ is the ultimate tool for helping you find high-traffic keyword phrases.  Not only does it ensure you are writing about topics that thousands of people want to know about, but it also guarantees you’ll get lots of traffic to it too!   Think about it.  How many times have you typed “how to _____” in a search engine?  You find the top article that comes up in Google and read it, right? So your goal is to have YOUR article be the one at the top when someone else does a similar search for your area of expertise.
  2. Write a blog title that includes this keyword phrase. When you write your blog title, it’s one of the most important parts to your piece. You want to strike a balance of something that stirs curiosity and also includes your keyword phrase.   Ultimately, it should appeal to both readers and search engines so give this some extra time and thought to get the most out of your piece.
  3. Use your keyword phrase several times in key places in your article. These places include:
    • The first paragraph,
    • Keyword-rich hyperlinks,
    • Image ALT tags,
    • Image file names using the keyword phrase,
    • Subtitles in the article using H2, H3, H4 header tags,
    • The last paragraph of the article, and
    • A concluding article sentence.
  4. Optimize your Title, Description, and Keyword meta tags. If you are using WordPress, there are plugins available such as YOAST SEO that give you the ability to quickly add these tags. Be sure to get familiar with using YOAST SEO properly so you can master the art of SEO optimizing your articles.
  5. At the end of your article, list related articles of interest. You could say “If you enjoyed this article, here are some related articles you may enjoy.” And list their hyperlinked titles. We have DISQUS for comments installed on our blog that does this for us automatically.   Doing this gives you the opportunity to link to other related articles that are also related to similar keywords. This creates internal cross links between your blog articles that will boost your overall blog SEO.
  6. Post teasers and links to your blog articles on all your social media platforms. This will give you incoming links to boost the popularity of your website with the search engines.   If you keep a checklist handy when you publish a new blog (we use an Excel spreadsheet), it makes it easy to get into the habit of ensuring your post is being promoted to all of the available channels.
  7. Be consistent. All of these tips can be very effective at driving SEO traffic to your website but ONLY if you post new articles on a regular basis. Search engines will quickly think your website has been abandoned if you haven’t posted anything new to it for a while.

If SEO makes you dizzy, just know that at eVision Media, we have a team of professionals that can help optimize your blog, drive traffic, and boost engagement by promoting your content on your blog. I recommend Yeah! Local for all your SEO needs. They will help you and show you the results you want. Happy blog posting! To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief

Avoid These SEO Hiring Mistakes and Save Yourself a Lot of Grief

As a business owner, there’s a lot to juggle on a daily basis.  Balls are continuously flying in the air in efforts to create and sustain a profit.

One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get more sales.

In order to accomplish this, having a professional website should be at the top of your marketing list due to it being your primary marketing piece that’s working on your behalf 24 hours a day, all year round.

But just having a website is not enough.

Aside from thinking about keeping your website up-to-date, you also need to be thinking about SEO: Search Engine Optimization.

Now if you’re a typical business owner, you may not know a heck of a lot about SEO. It’s a term you’ve heard kicked around and probably understand it’s something you should be doing but that’s as far as it goes. Because it’s such foreign territory for you, you keep putting it off or worse, you hire the first person who sounds like they know what they’re talking about.

And this is what many nefarious scam artists are counting on.  

So before you embark on any SEO project, read this article over first and get yourself educated on the mistakes many unsuspecting business owners make when they’re ready to take action and outsource their SEO to achieve their marketing goals.

Firstly:

Watch Out For The Scammers…

By now, the odds are extremely good that you’ve been contacted, probably multiple times, by some  SEO “expert” telling you how dire your Google rankings are and saying you “must do this or that” to get your website higher up in the search engine rankings.

And if you’re not well involved in the online marketing or SEO industry, what they’re telling you probably sounds very compelling.

You receive promises like:

“We will submit to a Gazillion Search Engines and Directories for $59.95!”
“We guarantee Page 1 rankings in Google!”
“We guarantee thousands of Visitors every Month!”
“Just spend thousand$ with us, plus a $500 monthly fee and we will make you rich!”

Please do yourself a favour and immediately delete those emails or hang up on those callers. These people  are trying to scare you into hiring them and making promises that simply cannot be guaranteed. They are scammers that prey on those that don’t know any different.

…And Be Cautious of the So-Called “Experts”

But there’s also another group of people that requires caution. These people are very well intentioned but simply don’t have enough expertise to be giving sage advice on how to get your website search engine optimized.

I have heard from many where their children, business coaches, IT administrators, copywriters and even their gardeners have “great” SEO and marketing advice and sure-fire ways to create instant success.

Yep, expert advice in this field is about as common as ants at a picnic.

But sadly that promise of instant success rarely, if ever, materializes.

The thing is, the SEO industry is evolving at a furious pace and just like the liquid web, it is changing dramatically. One must always be open to new ideas but also have a well informed grasp of sound and current principals.

In the world of SEO, what worked yesterday might not work today and what works now might be obsolete tomorrow.

So not only is the advice those “experts” are giving is possibly untrue to begin with, it’s guaranteed that it will shortly become as extinct as the Dodo bird.  And if they aren’t actively involved in this field of study, they won’t even know that what they’re doing and advising is old, ineffective news.

The Secret of Search Engine Secrets

The truth of the matter is, no one knows the deep, dark secrets of Google and other search engines.

No one knows what the magic formula is to get higher up in their search results except for Google themselves. And they aren’t telling anyone what they know!

What all us legitimate SEO specialists can do is test, tweak and repeat until we get the best results for our clients.

Now of course, we also have our tried and true methods that we know will garner great results for our clients.  And it’s that kind of methodology that you need used on your website to get the most benefits from any SEO efforts.

So who can you trust?

Because of all the scammers and ill-informed people out there that are not producing the results that honest customers are paying for, the world of Internet Marketing and SEO has a very poor reputation.

So what can you do as a business owner to ensure you hire the right person?

  • If someone is approaching you via unsolicited emails or phone calls, this is red flag #1. Even Google says, “Be wary of SEO firms and web consultants or agencies that send you email out of the blue.”;
  • Do your due diligence and ask a lot of questions;
  • Don’t let someone “wow” you with their fast talk of grandiose promises;
  • Find out what their processes are and flush out the ones who use “black hat” tactics that will eventually get your website blacklisted;
  • Ask for a list of referrals and follow up with each one of them. The results from past efforts are what speaks the biggest truth here.

Hiring people who are only going to plug your website into a bunch of online tools might be able to produce impressive looking reports, but will hurt your rankings, and your pocketbook,  in the long run.

And hiring those that don’t have enough experience to truly understand the fundamentals of how to optimize your website for search engines is going to result in your money being wasted with a minimal return on your investment.

And if you are thinking you should be doing this yourself, don’t be fooled into thinking this should be as easy as adding in a few keywords to your copy and you’re good to go. It’s far more complex than that.

Ultimately, there are many benefits to hiring a professional SEO company. One that knows what search engines are looking for and how to best position your website to be indexed favourably.

Because they understand that each search engine has their own set of rules, algorithms and regulations, etc.,  SEO specialists know what to apply to websites in order to get optimal results from the search engine indexing process.

And it’s an added bonus when that SEO firm also has a firm understanding of online marketing so that you can benefit from that area of expertise too.

But don’t expect an overnight bonanza of high rankings and tons of traffic.

Optimizing your website for search engines is not a quick fix to achieving your marketing goals. Working with an SEO specialist to achieve higher website rankings and exposure can take up to several months or even longer.

So patience is a virtue when it comes to search engine optimization. It’s during this time that you can focus on your other more direct online marketing efforts like Google AdWords, Facebook ads, social media marketing, blogging, newsletters and other strategies that will help you achieve your business goals.

If your website needs proper SEO that will drive qualified traffic back to it on a daily basis, that’s what Daniel on our team does all day long; it’s his specialty and is very good at it. Click here to contact him for more info.

Do you have any SEO horror stories you want to share? Leave a comment below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".