eBusiness Blog

Marketing vs. Sales

Sales & Marketing business signpost

Why You Can’t Measure Your Marketing Results with Sales Metrics

Many business owners seem confused as to the difference between marketing and sales.  Both activities are important but serve different roles.

Are you putting all your eggs in one basket?

Or are you creating a healthy mix of marketing and sales activities that build relationships with prospects while effectively driving sales?

Let me explain the difference between the two…

The Marketing Function

The purpose of marketing is to build visibility and relationships with potential customers.

Marketing activities include activities like blogging, social media, webinars, and newsletters (and even off-line activities like networking, holding workshops and being a guest speaker.)  The goal is to keep regular and consistent contact with potential buyers, which allows you to stay top of mind for when they are ready to buy.

The Sales Function

Sales activities on the other hand are designed to directly elicit a sale.

For instance you may write an email marketing campaign that directly guides the audience to a buying decision. An example of this is buying a Facebook boosted post or Google Adwords advertising that takes leads directly to a sales page.

Other sales tactics would be:

  • Offering a free consultation during which you educate your leads on the paid services you offer and upsell them of those.
  • Having a well-written, compelling sales page on your website for a product or service.
  • Making follow-up phone calls to people who attended a free webinar or live event to upsell them to your paid services.

Avoid Confusing the Two As The Same Thing

Sometimes I see business owners be frustrated with why their marketing is not driving sales.

The biggest distinction to make is that “marketing” is responsible for the visibility of your offering and “sales” is responsible for actually selling it.

When measuring the success of each of these two distinctions, it is critical to understand what needs to be checked and tweaked to get ideal results.

In marketing, one item to look at is the calls to action that you are using in your marketing efforts.

For instance if your social media campaigns are using promotional posts to drive traffic to your website, increase newsletter subscribers, gain more Facebook Likes, or get more LinkedIn connections, then measuring the increase in those terms would be a relevant measurement of your success.

On the other hand, if you are looking to drive sales with your efforts, then be sure that the calls to action for your campaigns are designed to do that.  For example, offer a featured product with a discount or a free consultation for your services.

Plus, once someone buys a lower-end product, you can provide incentives to enroll them in your higher ticket programs.

So try sprinkling your promotional posts with direct calls to action that have compelling offers like discounts, bonuses and upsells.  Those are actions that will drive sales.

When it comes to social media, it’s very important to not focus all the time on the sales tactic.

The general rule of thumb is to follow the 80-20 rule where 80% of your posts should be in the spirit of giving and sharing – this develops not only the building of relationships (and therefore fans) but also your credibility as an expert in your industry. Then 20% of your posts can be sales related – this way your followers won’t mind being “sold” to if they are getting a lot of value from you in between.

If you try to just follow the “sales” tactic, you will turn off your followers and they will unsubscribe from receiving your posts, blogs or newsletters… essentially losing that potential raving fan from ever buying from you.

And Just because you send them there, doesn’t mean they’ll buy…

Finally, while it’s easy to drive traffic to a website, that doesn’t always mean they will buy.

Many people falsely believe that search engine optimization (SEO) will directly drive sales. You can lead a visitor to a website, but you can’t ensure that he will buy.

If you are not getting an effective sales conversion, it may be time to review your website to see how you can make it more effective.

Do a quick site analysis:

  • Is the navigation simple?
  • Do you take orders on a secure server?
  • Are you capturing lead information so you can follow up with new visitors and build a rapport that leads to future sales?
  • Do you have a thank you page with additional offers (or at minimum an invitation to connect with you on social media)?
  • Do you have an exit page that gives a special offer to people who abandon your shopping cart? Or have a follow-up email system in place asking those that did abandon if they need any assistance?

If your website is not getting the sales conversions you want,  it may be the weak link in your sales chain.

Creating the right balance of sales and marketing is the key to driving sales.

You need to establish a market presence that creates awareness of what you do, then present yourself as a reliable provider of information and solutions.  Once you build that know, like, and trust factor with your followers, then they are ready to buy from your sales tactics.

With the perfect marriage of sales, marketing, and an effective website, you’ll drive more sales and get the results you are looking for.

After reading this article, are there any areas that you could improve in that will help boost your sales? Share below what comes to mind!

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

 

How my near food poisoning can be a lesson for all entrepreneurs

Caution

When I was a young girl my Dad, unwittingly of course, tried to poison our family.

We lived on a small hobby farm and when we first moved there, we had a wide assortment of animals ranging from chickens and rabbits to sheep and cows.

I came to realize at that young age that Dad was a practical man. It simply wasn’t practical (or frugal) to pay someone to do something if he could “easily” do it himself.

Or so he thought.

Did I mention we all came from the city when we moved to the farm?

The problem is he didn’t know what he didn’t know.

For instance, he didn’t know that one couldn’t safely butcher a calf and cure the meat while hanging in the basement. (Back then, our basement was un-finished with a dirt floor.)

It sounded like a good idea at the time I’m sure.

And he most definitely saved money by not sending the calf to the slaughter house to have the curing done properly.

But he also almost wiped out his family from food poisoning.

Sadly, I see the same thing happen at lot with entrepreneurs. Well, not to the extent where they are risking lives, but definitely risking the success of their business… especially when it comes to their branding and marketing.

Specifically how much they are (un)willing to invest in their website.

I hear about it all the time… how much they struggle with having no time to get everything done but at the same time they emphatically believe they can’t afford to hire anyone to help. Or worse, feel that they should already know how to do it themselves.

Many entrepreneurs think they are saving so much money by doing their website and marketing work themselves but the truth is, they are going backwards in many ways such as:

  1. Stopping potential clients in their tracks. An amateurish–looking website turns off many potential clients and negatively affects their perception of credibility, value and trust. For them, a cheap looking website translates into cheap product or service offerings.

  2. Wasting a LOT of precious time and energy trying to learn a whole new profession. (Would you learn to be a lawyer in order to avoid hiring one??) Instead, their time could be better spent on building their business. After all, our time is the only non-renewable resource we have.

  3. Killing their search engine optimization that could have come with a properly built website. There’s a lot of skill and know-how involved in building an SEO friendly website and it’s tough to get anywhere near the top of the search engines without one.

  4. Thwarting their USP (Unique Selling Position) that would properly convey their professional positioning in their industry. Without having a unique and professional design done, the DIY site will look and feel just like everyone else’s, giving potential clients no reason to choose them over a competitor. Sales are then lost when people don’t get a feeling that they can know, like and trust the business behind the website.

I urge you to take a moment the next time you want to save money by doing your own website and graphic design work, and think about what you’ll be losing in exchange for saving a few dollars.

And as for my childhood traumatic experience, to this day, I still can’t eat veal. Just thinking about it brings back memories of that raunchy smell that Mom valiantly tried to mask through various sauces and cooking techniques.

Lucky for us, Dad’s practicality also meant not harming his family so the meat was thrown away before we could be stricken with anything.

So I encourage you to not be like my Dad and not let your business be poisoned by your over-zealous desire to save money. Yes, be practical and ensure you thoroughly research the people you hire, but make solid investment choices that will build and enhance your business like having your brand design, website, marketing and other imperative services done by a professional that knows what you don’t know.

Is there any part of your business that you could be getting someone else to help with? Instead of thinking it’s going to cost money, think in terms of how much you will gain when you can free up your time and energy to work on your business and getting more clients.

To your continued success,
Susan

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

Stop Hiding in the Closet! 5 Ways an eNewsletter Can Skyrocket your Visibility

Retirees newsletterAre you guilty of being a best kept secret? You know what you offer is incredible; when you sit down and talk with people you can sense their curiosity.

Now imagine if you had the ability to have coffee with hundreds, or even thousands of people at the same time. Do you realize the impact this would have on your business?

Having an eNewsletter gives you the ability to have intimate conversations with your target market and dramatically increase your market reach.

Yet many people pass up this golden opportunity to build relationships and increase sales. Are you one of them?
If you don’t have a newsletter, here are 5 compelling reasons every business should start one now:

  1. Tells customers what you do. No one wants to be sold, but everyone wants to buy. Writing a regular newsletter gives you an opportunity to educate potential customers about your offerings and more importantly, share your expertise so that they can get to “know, like and trust” you.

    Sending quality, information-filled articles allows you to talk about the challenges your customers face and share your expert advice that will help them. When customers truly understand what you do and that you truly understand their struggles, they are much more likely to click and buy your products and services.

  2. Builds relationships and trust. When you first connect with a new prospect it takes time to build a relationship and email is a direct, personal and casual way to connect. Reaching out regularly with an email newsletter gives you the opportunity to build a one-on-one relationship with potential customers. As they develop trust in your brand they are more likely to buy and spread the word about what you do.

    A newsletter will drive more traffic and engagement than any other platform period!

  3. Expands your market coverage. When you mail a newsletter to your customers, not only does it go to your customers’ inbox, but your newsletter can also be leveraged in multiple ways for your business. It’s a genius way to instantly expand your visibility on multiple channels and reach new prospects.

    For instance, you can publish the article on your blog and post links to the article on social media and various article directories. Moreover, posting the article on your website can also drive organic search engine traffic to your website and boost your search engine rankings.

  4. Creates a 24/7 sales force on your behalf. In addition to sending your newsletter live, you can also setup autoresponders with a series of content through your newsletter service provider. Imagine having a free salesman that sends helpful tips and personal notes to prospects! Best of all, you can automate the process using services like aWeber, Constant Contact, MailChimp or even 1ShoppingCart.
  5. Develops a “ready-to-buy” market list. When you take the time to nurture a relationship with your subscribers, your mailing list becomes the perfect means to announce new products and services you are launching. Now when you create a new service, product, or have a special promotion, you’ll have a group of hungry-to-buy prospects that are eager to hear what you have to offer.

So what are you waiting for?

Hands down, an eNewsletter is one of the most effective marketing tools for your business. Even if you are busy, you can hire a marketing assistant, delegate it to a marketing team, or map out the time on your calendar.

I invite you to take the plunge, start a newsletter, and watch your sales and visibility grow!

If you haven’t started up a newsletter yet, please share below your reasons for not doing so (yet) and if you have any questions that I can help answer about the process.

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

SEO and Standing Out From The Crowd

SEO conceptEver felt the fear of losing someone or something in the crowd?

As a mother I can recall clasping my daughter’s hand tightly in crowded situations to prevent myself from losing her. I knew if I did, she could be difficult to locate amidst a sea of people. What a frightening thought for any parent!

As a founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind.

It can be tough these days, everyone seems to have a website and most business owners have multiple competitors clamoring for the same potential client.

What can a business owner do to be found in all that clutter?

One way is the science (or as Daniel Simmons calls it: “the ART”) of Search Engine Optimization. “SEO” as it’s commonly abbreviated, actually refers to a suite of techniques used to make a website appear above others in a query from a search engine.

There are vast arrays of skills required and things you can do. Some are easy, such as; simply staying on topic and writing in a focused way with good grammar.
Many other things, one can do, involve the coding of the website itself, finding resource partners to share links with, and other services. It’s become one of the “it” areas of marketing and with good reason! Why?

Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as; signing up for your newsletter, downloading white papers from your site, registering for a seminar and so on. And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.

When done correctly, search engine optimization can bring people to your site, which is actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content. Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.

Well, years ago an intrepid web developer could simply stick a bunch of random, popular, but unrelated keywords into what is called the “keyword META” part of a website’s coding (Confused yet?).

Anyways, these keywords would make the site seem more popular, broad, and important than it was and really diminished the ability of people using search engines to actually find what they were looking for.

The worst culprits were often “adult-themed” sites, which I need not elaborate on, and often led younger internet users to places they shouldn’t go through no fault of their own!

About a decade ago, the search engines really started to clamp down on those bad practices: after all, they were damaging the ability of the search engines to do their job! Now, it has become much more complicated and difficult to optimize your websites for search engines.

The truth is, search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

In my company I have the fortune of having a wonderful SEO expert at my disposal: Daniel! He’s spent years honing his craft, to make the websites he works with appear high up on those search engine lists, but without reverting to “black hat” (negative) SEO tactics as they’re called, which are against the spirit of search engines.
In fact, their robotic programs, that file websites, now punish you for poor practices. This is one area you really do need a professional!

In his over five years of experience, Daniel has never had one website blacklisted by the search engines: A record he intends to keep, by the way!

While SEO’s benefits can seem abstract, when you put it in the perspective of losing something valued to you in a crowd (such as, hmm, your entire business website?) the benefits really seem to shine.

If you’re at all interested in a discussion about your website and how Daniel can help you with his wealth of experience in that area, please contact him at Daniel@evisionmedia.ca or 604-855-4643

Thanks so much for reading, and don’t get lost!

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

No Fuzzy Bunny: Brand Alignment and Spirit Guides

Stained glass bunny

The most common branding problem I see in solo-preneurs is having a brand that feels “off”.

When you’re a solo-preneur, You are your brand. Your life is your brand. Everything you do, say, write, eat, drink and wear is a reflection of your brand.

In that sense, it seems like it should be easy to create a brand that’s a perfect fit. Just be yourself!

In reality, creating a brand that’s an accurate reflection of who you are and what you are doing through your business is really tough. Part of it has to do with fear—being afraid of showing who you really are in your brand, or being afraid that clients and customers may not hire or buy from you if they knew the real you. So, instead of just being yourself, you copy what seems to be working for other people. You try to mold yourself to what you think people are looking for.

If you’re naturally shy or introverted, you may push yourself to be outgoing and social. If you’re emotionally sensitive, you may force yourself to be more logical. If you want to work with clients individually or short-term, you may convince yourself to offer long-term group programs because everyone tells you that’s where the money is.

When you give up your Self for an inauthentic brand, you end up feeling lost. You hesitate to answer the dreaded “what do you do” question. You make excuses about the state of your website. You stop taking the initiative to close the sale. And the sales you do close feel hollow.

The irony is that your brand may actually look fabulous and, on the surface, draw people in. Your business may be “successful,” and yet You still feel like you are floundering.

This was me just a few years into my coaching business. I had a brand and a website that people loved. I was getting clients—even random people finding me online.

But something still felt off. I hated answering, “So, what do you do?” As beautiful as my website was, I still told people, “It’s in transition.” And every time I got a new client, part of me worried that they didn’t really know who they were hiring.

So, what changed?

I was meditating one day and suddenly heard these words: “You are not a fuzzy bunny!”

I actually started laughing out loud. See, I work with spirit animals (animal totems or animal archetypes), both for myself and my clients. And I realized that I was trying to be a fuzzy bunny instead of a panther and a hawk, my real spirit animals.

People love fuzzy bunnies. They love to be near them and to touch them. They ooh and aah over fuzzy bunnies. And that’s what I thought I had to be in order to have a successful business.

But being a fuzzy bunny is exhausting to me. I am naturally introverted and highly sensitive—characteristics that can make marketing and networking difficult but that are deeply useful in coaching clients.

In that moment while meditating, I understood that in trying to be a fuzzy bunny, I had fallen out of alignment with who I really am. Feeling disconnected from my brand made sense; I was trying to connect to something that wasn’t me.

And the solution became immediately clear: Reconnect with my actual spirit animals and use them in my brand.

How did I do that?

  • I owned the gifts and messages of my spirit animals
  • I used my spirit animals’ messages as part of my marketing message
  • I made sure my brand essence had the same feeling as the essences of my spirit animals

I didn’t change my business name or create a logo out of a panther or a hawk, though some of my students have. One of my students ended up using a swan in her logo. Another one used the word fox in her business name.

And take a look at eVision Media’s penguin logo right here!

Whether you use your spirit animal in your name or logo or not, the important thing is to accept the archetypal messages of your spirit animal and make those more prominent in your brand.

The first thing I changed was my branding message.

I accepted Panther’s archetypal message of personal power and Hawk’s message of perspective and translated them into a message of support and guidance for my ideal client.

I also looked at who my ideal client really is, in light of who I really am.

Some people will naturally be intimidated by Panther energy. Rather than abandon that part of me, I accepted that my ideal client will be someone who has the courage to work with that Panther energy.

One of the most practical things I changed in my branding was how I was getting my message out into the world.

I stopped going to every possible networking event. (Panther and Hawk would never go to every event.) I stopped saying “yes” to every JV or telesummit offer. I became much more discerning about what events to attend and which partnerships to join.

I also left the flock I had been trying so hard to follow. I had to own my solitary nature. That meant getting mentoring one-on-one and creating a tribe that wasn’t needy or clingy.

So, how can you find your branding spirit animal?

You can look for signs and symbols of your spirit animal in your daily life as well as in your dream life. Ask your spirit animal to make itself known to you. Then, watch for signs over the next few days. You may see the physical animal a few times—in person, on TV, in a movie, in magazines, online. You may see or hear the name of the spirit animal—in reference to the animal, in a business name, in a person’s name, in a book, on TV. Be open and be aware.

The absolute best way to find your spirit animal is to meditate on it. Get into a meditative state and ask your spirit animal to appear in your meditation. It’s easier if you envision yourself walking through a cave and coming out into a clearing—your spirit animal meeting place.

After you have identified your spirit animal, how can you incorporate it into your branding?

To understand your spirit animal’s messages, write down everything your animal means to you, everything you already know about the animal. Then look up the physical animal on Wikipedia or National Geographic. The physical qualities and behaviors of the animal will be very important for you. After getting to know the physical animal, then you can finally Google “spirit animal _____.”

To put your spirit animal’s essence into your brand essence, you don’t have to wear leopard print or give yourself a lion’s mane! You don’t even have to use the colors of your animal. I love fuschia and black—not typical Panther or Hawk colors! The Panther and Hawk essences of clarity, soaring and sleekness still come across.

The changes you make to your brand by incorporating your spirit animal can be big or small. You may scrap your current brand and start from scratch. Or you may tweak it in simpler ways. The end result will be a brand that is in total alignment with who you really are, a brand that you’re proud to share, and a brand that authentically and powerfully communicates your message and attracts exactly the right clients.

How does your brand reflect who you are? Have you connected with your spirit animal? Please share your thoughts below.

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About the Author, Kelly Eckert

Kelly Eckert is the creator of Branding with Spirit Animals™ and the Fear Releasing Method™. Kelly has degrees in biological anthropology from Harvard University and biology from Tufts Graduate School of Arts and Sciences. She has translated this background in bio-anthropology into bio-spiritual tools that help her students put the meaning and magic back into their lives. Kelly is a co-host of the Geek Girl Soup podcast, where she gets to discuss her favorite films, TV shows, books and video games. She is an animal-lover, a Star Trek fan, a vegan chocoholic and an advocate of making life awesome by just being you.

Download Kelly's guided meditation to Meet Your Spirit Animal at www.meetyourspiritanimal.com.

Six Critical Steps to Nurturing Your Business to Success

This Way sign postWhy are you in business? No seriously, why? If you just said it is to help others, make the world a better place or some other lofty dream, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a difference and it’s really tough to be able to help others when you can hardly help yourself.

Below are some pointers that have helped me build a multi 6-figure business. Implement some or all of these suggestions and you’ll be on your way to fulfilling the reason why you are an entrepreneur to begin with … by nurturing your business to success!

STEP ONE: Nurture your Vision

Create specific goals that will lead you to fulfilling your vision. What do you want your business to look like a year from now? 5 years? Start there and create a plan that will support you– what needs to happen in order for those goals to be achieved? This roadmap will be what you follow to achieve your vision.  And remember to treat your business as a business instead of a hobby (whether you realize it or not) this mindset shift alone will make an incredible difference to your success.

STEP TWO: Nurture your marketing

It can’t be overstated enough at how important this step is. Without marketing your business, you will not flourish because no one will know you exist!  Here are some tips to get you going:

  • Do a thorough analysis on who your ideal target market is, what their needs are and how you can help them.

  • Spend at least an hour or two a week minimum working ON your business and if you can’t take that time, hire a competent marketing firm that can do a lot of it for you (and the bonus is that you’ll benefit from their expertise, which will save you more time, energy and money in the long run).

  • Market yourself daily online via social media, networking groups, blog postings and commenting on other blog posts. This does not mean pushing your products or services on others! Your goal is to develop relationships so they can begin to know, like and trust you.

STEP THREE: Nurture your clients

The best way to build your business is through referrals. If a client is pleased with your offerings, they will be more than happy to tell others. In order to achieve this, here are a few pointers:

  • Demonstrate you care about them by being accessible and responding to their needs in a timely manner

  • Follow up to see how they are doing

  • Thank them for being a client/doing business with you

  • Stay in touch on a regular basis through social media, blog posts and newsletters

STEP FOUR: Nurture your team

It is nearly impossible to build a successful business without any help. Build a team of resources (either as employees, contractor or hiring an expert in a specific field) who can offset your weaknesses. Delegate as much as you can of the stuff you really don’t like doing or don’t know how to do (properly).

Lead your team by example and encourage, praise and respect them. Never scold and criticize them in front of their peers – that’s a sure fire way to demean and devalue them. Your team can also help by brainstorming for new ideas and ways things can be improved.

STEP FIVE: Nurture Your Systems and Processes

It’s probably the last thing you want to do, but it’s critical to document everything you do and how you do it as if you were going to re-create your business as a franchise. (Read Michael E. Gerber’s The E-Myth Revisited to find out how.)

This step will save you countless amounts of time and energy, especially as you build your team while growing your business.

STEP SIX: Nurture Your Self

I encourage you to believe in what you are doing and have confidence that everything will work out.  Stop chasing after every guru out there and start trusting that you already have the resources you need to succeed.

Stay on track by following your plan and don’t let the shiny object syndrome continually pull you and your team in several different directions.

Find a mentor, mastermind group or coach that will not only support you but guide you on how to implement your plans and allow your brilliance to shine. You’ll stop wasting time and money and start focusing on what is most important so you can grow more quickly and get the support you need.

By nurturing your business using these 6 steps, you will not only enjoy growth and sustainability but also the success you desire!

I’d love to hear from you! Comment below and share your challenges or perhaps some ideas of your own that can help nurture your business to success.

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

How to create an info-product that sells…

Woman inside computer earning moneyIf you’ve been struggling to get any substantial results from your on-line information product (such as an on-line course, PDF eBook, etc)… or you’re ready to get started with this popular passive revenue stream, then read further . . . you’re going to want to hear what I’m about to share.

Ali Brown just released a special report with “InfoProduct Guy” James Roche. It’s called “Info-Publishing Secrets: Cash-In on What You Already Know” and it’s your chance to learn from not one but TWO experts in information publishing who are not only “in the trenches” every day but work with *clients around the world* to create these types of income streams.

And they know what works…

You see, information is nothing new, but these days people aren’t looking for more of it. They’re looking for distilled information, and they are happy to pay for it if it’s the right information. Whether you realize it or not, YOU have knowledge that other people will gladly pay for. But you have to make sure to plan ahead to create a product that people will actually want!

That’s where Ali and James come in. In this complimentary PDF download, you’ll learn:

*7 reasons why info-publishing is still a *super income stream* to add to your business, or a business model itself that allows for a very flexible lifestyle (work at home, or travel with your laptop!)

*The 2 items you MUST get clear on when *planning a product that will SELL*. (Don’t waste your time creating a product that no one wants! It’s heartbreaking to see so many people do this.)

*What’s working–and what’s NOT working–right now in information publishing. (The industry HAS changed, and what worked just a few years ago is not flying today.)

*The *TOP 3 MISTAKES* people make in info-publishing that waste hundreds of hours of time (and often a lot of money).

*How information publishing is a SHORTCUT to getting more (and better) clients… if you offer some type of service or consulting/coaching.

*The EASIEST path to getting started fast if you’re new to the game.

Ali and James have both sold millions of dollars in information products combined over the years. But remember each of them started with ONE e-book that brought in an extra few hundred dollars a month and grew from there. And you can do it too!

Don’t miss out on this information-packed special report. I just read it and it has great info in it so wanted to make sure you knew about it too.

Download your free copy here:
http://bit.ly/InfoProductFreeReport

Here’s to your success!
Susan

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

Faith and family… or financial independence? It starts today!

Many of us grow up thinking there has to be *one or the other*…

You make a lot of money and lose your soul.

OR, you stay true to your faith and family.

One of the reasons why we think this way is much of our world is stuck in the *old paradigm of thinking*. Especially when it comes to money and business.

Consider this… the “old” model for business was a *masculine* model. Business and life were separated. Work and home were clearly divided. (Just watch a few episodes of “Mad Men” and you’ll get this quite clearly.)

When women entered the workforce in greater and greater numbers, we were the ones to not quite understand why that was so. We work *holistically*, not in a rigidly segmented way. We were thinking of our happiness, our families, our fulfillment.

So we challenged the model. We changed it. We said “no more” and wanted to work in a way that brought meaning and joy to our lives.

The “old way” was a model *we never fit into in the first place*. Hence the huge uprising in female entrepreneurship.

Because finally, with all the opportunity before us, *we now have the edge*.

We can have faith, family, and financial freedom, all together.

In pre-chats with several of the luminaries being featured in entrepreneur mentor and ABC’s “Secret Millionaire” Ali Brown’s “Feminine Edge” teleseries, Ali’s been struck by something in particular: These women run their business with their values in order: Faith first, Family second, and Financial Freedom third.

They may describe it differently, but they do it–in different ways, with different lives, and different businesses.

I’m excited to learn from 13 of the best and brightest luminaries–from money masters to spiritual leaders–in Ali’s free teleseries. These women have designed a business on their own terms and created an extraordinary life for themselves. It’s time we joined them!

Watch Ali’s video now to get the scoop and reserve your spot:

Remember, “The Feminine Edge” is FREE to attend for all three days. I’ve already signed up, so you should register now too before you forget–it all starts TODAY, June 26!

Kind regards,
Sue

P.S. I also love how Ali is giving 20% of profits from her optional VIP upgrade to join FITE–a nonprofit helping women around the world empower themselves through entrepreneurship via microloans. You can see what she’s doing here:
https://alibrown.infusionsoft.com/go/feminineedge/evision/

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

5 ways to put more spring into your marketing

Spring tulipsAh spring! The bounty of colours that erupt from the grey doldrums of winter that brings everything back to life again!

Spring is a time for rejuvenation and your business marketing efforts are perfect for revitalization. It’s time now to put more spring into your marketing and get more clients!

Here are five things you can start on today to get you started:

1)      Pick up the phone. Just as spring is a time of new beginnings for you, the same principle applies for your potential clients. People are in a hopeful, happy mood and are more amiable to making decisions, developing plans and moving forward. Pick up the phone and call your leads, past clients and those you met through your networking activities and introduce yourself, or remind them that you’re still around, and are here to help them.

2)      Conduct a promotion. Create a contest or some sort of promotion that’s tied in with Spring. If you’re in the cleaning or organizing industry, this is tailor made for you! However,  avoid discounting your services – instead, add in more of what you’ll give or do to the regular price. Discounting devalues your product or service but adding more value to an existing package is a win-win scenario for both of you!

3)      Spruce up your website.  If you haven’t updated your website in the past month or so, it’s time to give it a freshen-up. Just like you wouldn’t be reading the Friday newspaper to find out what happened on Monday, your prospects also don’t want to see old news on your website. Spruce it up to bring back some life to it! Here are some suggestions:

  1. Freshen up the  copy (text and images), especially on the home page, in a way that your prospects will find enticing.  Copy is King in the on-line world so don’t neglect this critical component of your website. If your copy isn’t well written, it’s not going to elicit much  trust from your potential clients nor compel them into action so be sure it’s written in a way that achieves your website goals.
  2. Give it an updated look. If your site was created more than 3 years ago, it’s time to bring it up to date. An old and tired looking website is not going to attract your ideal client.  The more enticing your site looks to your prospects, the more effective it will be at drawing them in and hiring you.
  3. Add a blog (or don’t forget about your blog!) A blog is a perfect way to keep your website copy fresh and new. Post an article once a week and not only will your prospects see that you are actively participating in your business (and seeing how much you know) but the search engines will reward you by bringing you up higher in the search engine rankings.
  4. Add an eNewsletter (or don’t forget about your eNewsletter!) A perfect way to keep in touch with your tribe (your eNewsletter subscribers) is to write to them at least once a month. This is a critical component to your marketing efforts and you will get results from it. It doesn’t have to be elabourate like mine, but it’s essential for you to showcase your knowledge and skill by writing short articles that will inspire, inform and educate your followers.

    Hint: Integrate this with your blog to cut down on writing so many articles!) By the way, if you’re having trouble getting people to sign up for your existing eNewsletter, you might want to consider hiring Dan to do some SEO for you – he’s brilliant at driving targeted traffic to your website!

  5. Add Social Media features to your site. If you’re participating in any of the social media channels, then it’s important you have those buttons and links on your website so you can send people to your accounts to follow you. Additionally, you can add social media sharing features to your site, especially your blog, so people can share your articles to their followers.

4)      Get active in Social Media.  There’s no avoiding it, social media is becoming more and more prominent, and expected, in today’s marketing efforts.  Incredibly,  I am hearing from some clients that they are not being considered for hire due to having a lack of followers on Facebook! Whether right or wrong, potential clients could judge you on your lack of participation in this arena so it’s worth taking a look at.  I know for some, it seems like a waste of time and honestly, I felt that way for a long time too. In the past year I’ve been doing more studying and working at social media and have found there are some key strategies that need to be in play in order for your efforts to not go to waste.

For those who are brand new to Facebook or did get started and didn’t do anything with it, check out my beginner’s guide to Facebook here. For those who are already active but are not seeing any kind of results yet, I suggest participating in the upcoming online Social Media Summit where you will learn tons from many top social media experts.

5)      Get out and network.  No amount of online efforts will ever replace the benefits of in-person networking. The key is to find the right networking events to participate in and there, you will gain a huge boost in building relationships and credibility. One of my mentoring clients, Janice Porter (Janice@janiceporter.com)  is a Networking master and I highly recommend you hire her as your personal mentor for networking – she will help prevent you from wasting your time and will teach you how to network effectively in order to build your client base .

If the above list seems overwhelming to you or you don’t know where, or how, to begin. One of my mentoring packages might be a good fit for you where I can walk you through each of these marketing channels and guide you to having a successful business this spring!

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.