eBusiness Blog

Why Hiring a Makeup Professional for Your Headshots is Important

In this eTip I’m with the amazing Judy from Judy D Beauty. She had just finished making me look like this with her fabulous makeup techniques for when I had new headshots done.

I had a quick chat with her about the importance of having makeup done professionally for your headshots, it makes a world of difference as you’ll see!

A great makeup professional is essential for professional headshots

This eTip was shot at the Taneane Twele Photography studio when I had my headshots done a while ago. My hair was done. My make-up was complete and our next step was to get me in front of the camera to get some professional headshots.

It’s been close to three years since the last time I had headshots done so it was time to get this done again. My personal branding has changed and evolved since then, including releasing over 90 pounds! It was a no-brainer for me to invite Judy and Taneane again to do my makeup and the photography since they had done such an incredible job the last time.

Now the question at hand is: why should you bother with a makeup professional rather than doing your own makeup for your headshots?

Judy says it’s because the makeup that you use everyday is definitely different than the makeup that a professional would use. The lighting can result in very washed out, unprofessional headshots and only someone who has experience seeing the results would know that and what to do about it.

Knowing what makeup works best for high definition images is not something everyone will know. As is understanding framing and what else is in the image such as your neck or chest. Having a professional take the pictures is having someone analyzing you as well and taking into account your hairline, your ears, and the shape of your face.

Getting professional headshots brings experience. Judy’s experience in TV makeup means she knows what to use for the ideal outcome of the photos. People without the right makeup and experience will wind up with photos not really suitable to showing to clients or peers.

You can find Judy right here in Abbotsford and get in touch with her via her website at www.JudyDBeauty.com

Visit Judy’s website and sign up for her newsletter and 4-part video series where she walks us through the entire process of putting on my makeup in preparation for this photoshoot!

If you are from the lower mainland give her a call or you can also contact Taneane from Taneane Twele Photography. They will set you up and make you feel like a goddess (or a god by the way, she does men too). Do yourself a favour and do this for yourself – you are worth it!

By the way during today’s photo shoot we had Keith Dobie Abbotsford videographer there and filmed all this.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Your Headshot May be Your Best Client Attraction Tool

5 Tips for getting professional headshots done that will build your personal brand

Photoshoot with Taneane Twele Photography

When you are attracting customers in a digital world, first impressions are important.

Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is bad, you look bad.

You want to be seen as a pro, not an amateur, so the way you present yourself in your picture is everything.

After reading this article, I hope I’ve convinced you how important it is to getting a professional photo done and how it doesn’t need to be a painful experience either! I’d love to hear your biggest takeaway at the end!

One of the most important elements in showcasing your personal brand online is your headshot.

Taneane Twele, a photographer who recently did my professional headshots says, “Now-a-days with social media and websites your headshots are the first introduction to you, your business and your personal brand so shouldn’t your picture be the best it can be?”

It’s true. (Here’s a quick video of my photography session with Taneane and Judy Doduk who did my makeup:

As you saw in the video, I know that I am quite guilty of not getting professional shots done for many years when I should have. I had every excuse under the sun – needed to lose weight first, needed to get a haircut done first, needed to be… anything… other than the perception I had of myself!

However, this way of thinking really was backfiring on me. The photos I ended up using were very old and didn’t at all reflect who I was currently, leaving a poor impression of my personal brand.

And the same thing may be happening to you and you may not even realize it.

When someone Googles your business or checks out your Facebook, Twitter or LinkedIn profiles, you want them to think, “Wow, they look like a really cool person I’d like to work with” instead of “Yuck, I think I’ll take a pass, I’m not sure I can trust this person.”

Here are some tips for putting your best face forward in professional headshots that let’s your personality shine through:

  • Great pictures start with how you feel on the INSIDE. If you feel scared or insecure, this will come across in your pictures.  The good news is that if you are shy when it comes to pictures, there are many things you can do to relax and look confident:
     

    • Getting makeup done by JudyTreat yourself like a celebrity. Any girl will tell you that on her wedding day she feels like a queen. She splurges and gets her nails, hair, and makeup done.  She wears a beautiful dress that makes her look radiantly beautiful.
       
      Why not take the same approach to your photo shoot?  Treat yourself to a day of beauty so you feel confident and gorgeous when the photographer starts snapping pictures.
    • Dress for Success. Treat yourself to a new blouse, suit, or outfit for your picture day. If you aren’t shopping inclined, bring a girlfriend to help you choose the perfect outfit that makes you look and feel like a million bucks.
       
      Stay away from busy patterns but do wear colours that bring out your eyes and look sharp on you.  You also want to stay away from whites.
       
      Your photographer will want you to bring a few different wardrobe options so that you can switch it up during the shoot.  Some can be more casual and others more professional.  Don’t forget to add the accessories for a polished, together look.
    • Set the mood. When you sit on a stool with bright lights shining on you, it’s easy to feel a bit intimidated. Bring a CD with your favourite music to play during your photoshoot.  It will loosen you up, put a smile on your face, and maybe even get you dancing away!
       
      When you have FUN during the shoot like I had during mine, it will show in your pictures.
    • Bring a friend. You don’t have to go to your photoshoot alone. Bring a friend, your spouse or child –  someone to tell you how incredible you look.
       
      You’d be surprised the incredible pictures you’ll take with a girlfriend telling you “you look amazing girl” or “you got it going on” etc.
  • Go pro.Don’t try someone who shoots weddings, kids yearbook pictures, or your cousin who has a nice camera. Spend the money. It’s worth it.  Spend the money to work with a professional photographer who is known for taking headshot photos that bring out the personality of their subjects.  Find a photographer that you connect with and makes you feel very comfortable so you look relaxed and natural in the pictures.
  • Image sells. Remember to get a new headshot every few years.  It’s important to have an accurate representation of you.  Hairstyles change and fashion changes. It’s also important to look your age – not 5-10 years younger.  Plus people love seeing new pictures of you.  It gives the impression that you are progressive and moving forward in your business.
  • Get body shots too. It’s nice to mix it up and have a few headshots along with some less formal ¾ or full body shots. These can be standing, sitting in a chair, speaking or just showing you DOING what you do.
  • Print quality files. Make sure that you can get high resolution versions of the pictures (300 DPI). This allows you to use your image for printed brochures, book covers, and other marketing pieces.

As you can see, getting a professional headshot done of you does not have to be painful or difficult. For me, it was very fun and made me feel fabulous! Month’s later, I still get people complementing me on how great those photos turned out. So don’t wait because you know “someday” will never arrive. Take it from me, if I can do it, so can you!

What are your thoughts on getting professional photos done? Have you ever not worked with someone or didn’t connect with them on social media because their headshot looked scary?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why nasty, bulging, ugly deficiencies prevented me from doing what I told my clients to do

Photography shoot prep with makeup and video
“Why do you think you’re not pretty Sue?”

I was asked this by a long-time client and friend after I was sharing with her how difficult it was for me to get professional photos done and posting several of them on Facebook. I must have said something that gave her the impression I didn’t think I was pretty. Do you think the way I visibly cringe even at the thought of getting my picture taken gave it away?

More on answering that thought-provoking question in a moment but first, I wanted to share the reason why I FINALLY got the photos done.

Ever heard of the saying, “Do as I say and not as I do”? I was getting tired of saying that to clients when I saw their beach-clad photo or one of their kids as a representation of their brand on social media.

How could I keep telling them to invest in professional photos when I could barely get nerve to put up a photo taken of me at a party from eight years ago?

It was the only photo that I didn’t gag on when I saw it, so  I used it. For a long time.

Last year I broke free from that old photo and had our videographer snap a few shots of me when we were doing a shoot for a client.

I used that one for about a year.

Why did it take me so long to finally invest in a proper photo shoot with a professional photographer? I guess I was waiting…

Waiting for some miracle to happen that I would suddenly be OK with seeing myself in photos.

Indeed, I hate seeing myself in photos. Period.

All I see are the nasty, bulging, ugly deficiencies. You know the kind I’m talking about. (And if you don’t, consider yourself very lucky!)

But one day I came to my senses and realized that I’d never realistically get to that point of being free from those oh so many deficiencies, so made the decision to, someday, find a local photographer and get my professional photos done.

At the same time, I also decided I would get my make-up done… I theorized that make-up can mask all kinds of nasty, bulging, ugly deficiencies… along with the right lighting and at the right camera angle of course.

And lo and behold, in walks to my life a local make-up artist, Judy Doduk of Judy D Beauty who just happened to be partnering with a photographer, Taneane Tweale Photography to provide professional make-up and photography services for business entrepreneurs. (Gotta love how that Law of Attraction works!)

I was fully prepared to hire them on the spot. I was ready. Flaws and all. Just get it done and over with!

Except what they asked me instead threw me for a loop: they asked me to be their model for their promotional pieces for their joint venture!

Say what?

ME?

Be a model?

You are kidding right? Is this some kind of cruel joke?

Nope, they assured me I’d make a perfect model.

Scepticism aside, I agreed.

Big breath.

Why don’t I think I’m very pretty? As with many women, it started (and has stayed firmly embedded there) when I was younger where I was given nothing but signs and indicators that I was the definition of an ugly duckling:

  • I was bullied in school. I was called ugly on a regular basis, ignored, teased, taunted and all the other fun stuff that kids in elementary school think are good times.

  • My brother also bullied me. His idea of fun was calling me “Sueeeeey” (as in calling a pig),  calling me other choice, cruel names, and basically treating me as if I were a pest that needed to be squashed on a continual basis.

  • My Mom, being the frugal gal that she was, invested in the $1 gallon jugs of cream rinse for my hair. I don’t think my tangled, frizzy messed up hair benefited from that investment much.

  • And don’t get me started about my horribly dry skin (“Porcupine” was another pet name) and the big silver railroad track braces (which were no where near as cool as they are today!)

Shall I go on? I think you get the picture.

I grew up quite convinced I was not pretty, not by a long shot.

I’m not sharing this to get your sympathy but just giving some insight as to why I loathe seeing myself in photos.

Or shall I say used to loathe.

That’s until I saw the photos that Taneane and Judy took of me.

They stunned me. Truly.

Surely that’s not me… I don’t look like that… wow, did they ever pull out every trick in the book to make me look that way!

I was so overwhelmed by what I saw, I asked my social media followers to help me decide which ones to use:

WOW, the comments I received were once again completely against all that I have believed all my life! What an eye-opener! (By the way, E ended up being the winner!)

I must say, when I think back to the day of the photoshoot, during the whole process they made me feel pretty too! And we had so much fun; it was a remarkable experience and one I will treasure for a long time.

So now I can finally say to DO what I DO and if you haven’t invested in getting professional photos done for your social media profiles, marketing pieces and website, then please believe me that if I can do it, so can you!

The right time is right now.

Don’t wait to lose those 10 (or whatever) pounds.

Don’t wait to grow out your hair only to cut it short again anyway.

Don’t wait for the sky to turn yellow and for pigs to fly.

Just do it.

You will be amazed at how good you will feel when you see the finished photos.

You will also be amazed at how your business will benefit from having your professional profile representing it. Prospective clients will take you more seriously and will believe more readily that you are the perfect fit for their needs.

If you live in the Lower Mainland of BC, please do yourself a favour and call up Taneane and Judy and if not, find someone in your local area who will take good care of you like these two gals did for me.

You can thank me afterwards.

To your success!

P.S. What’s your reason for not getting professional photos done? And if you have, please share your experience so we can convince others to do it too!

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".