eBusiness Blog

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Many SEO Benefits of Creating Keyword-Rich Website Content

How to Use Highly Effective Keywords for a Search Engine Optimized Website

The Many SEO Benefits of Creating Keyword-Rich Website Content

Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.

And because search engine optimization can be a complex subject, I thought we’d dive further into keywords.

After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.

The Importance of Keywords in Your Website Content

How often do you update the content on your website? What about your blog? Has it been abandoned?Falling prey to the busy world of entrepreneurship?

The thing is, search engines love new, current and unique content. They pull the freshest and most relevant content each time a search is performed.

So if your site hasn’t been updated regularly, you can bet your competitor’s content will rank higher than yours in the search results.

Search engines love new, current & unique content; don't miss sales by not being SEO friendlyClick To Tweet

To avoid being ignored by Google and lose out on important organic traffic to your website, it’s important to update it often.

A great way to do this is by consistently adding a new blog article at minimum once a month but more often will get you better results.

(Watch: Overcoming Your Resistance to Blog Writing)

To ensure you provide new and exciting content for Google to index, use different keywords for each article that focus around a specific topic or theme.

Be Careful With Keyword Density

Adding keywords to your blog and website copy is vitally important for SEO but some people can get a little too overzealous and incorporate far too many into their prose.

They write articles using a specific keyword a dozen or more times while aiming for high “keyword density” to let the search engines know they’re targeting that word or phrase.

Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.

Instead, focus each piece of content around one or two keywords and let synonyms, variations and so on come up naturally.

Short Tail Vs. Long Tail Keywords

There are two types of keywords to be aware of when writing with SEO in mind: Short Tail and Long Tail.

Simply, short tail keywords are 3 words or less. Long tail are a little different. They are more than 3 words, more targeted and not as broad as short tail.

An example of a short tail keyword would be: “Business ideas” where this would be a highly competitive phrase due to it being so general.

A long tail keyword is more specific such as: “Small business ideas for women entrepreneurs”.

Which then begs the question:

Which Is Better: Short Tail or Long tail?

Short tail keywords have several things working for and against them. If you are trying to drive a lot of traffic to your site, you should use short tail keywords.

But the challenge is if your site is new, you are starting at the back of a very long line while facing an up-hill battle.

Simplifying your options in the table below, you’ll see that long tail keywords are the far better choice for focus and more importantly, getting the highly coveted conversions:

SEO Keyword Comparison Chart

At the end of the day, you need to do what is best for you and your small business.

Finding Ideal Keywords for Website Copy

Keyword research is the process of finding the right keywords in your niche market. This step is important if you wish to grow your blog/website in a shorter span of time.

There are various methods you can use to find keywords. Here are a few we prefer to use at eVision Media:

15 Top Keyword Research Tools

  1. Google Keyword Planner (Free) You must have a Google AdWords account to access.
  2. IMForSMB (Free) Great for localized businesses but has a very limited range of industries.
  3. Long Tail Pro (Free Trial) A very comprehensive keyword tool finding profitable keywords.
  4. 7 Search (Free and Fee Based) Used mainly for paid advertising keyword searches.
  5. Soovie (Free) Multi-platform based tool.
  6. Seed Keywords (Free) Create your own scenarios; very useful for specific niches.
  7. Hit Tail (Free Trial) A long tail keyword tool.
  8. Keyword Tool Dominator (Free Trial) Uses Google, Amazon, You Tube and Bing databases.
  9. Term Explorer (Free Trial) Used by many in-house and SEO-based companies.
  10. SEO Cockpit (Paid) More useful in Pay Per Click paid advertising scenarios.
  11. SEM Rush (Paid) An online tool that lets you find great keywords. You can also put in the URL of a website and it shows all the keywords your website is ranking for.
  12. Word Tracker (Free) One of the best free alternative tools to the Google Keyword Planner that reveals 1000’s of profitable longtail keywords with SEO competition.
  13. Moz Keyword Explorer (Free Trial) Great tool to discover and prioritize the best keywords to target.
  14. Buzz Sumo  (Free Trial) Helps you see what’s being shared so you can get a handle on what’s popular on social networking.
  15. Keyword Tool (Free) One of our favourites. A great Keyword tool that helps you find the keywords people are typing as a Google Search.

There are many benefits to conducting high level keyword researches, including this can lead to thousands upon thousands of long-tail searches.

You probably won’t use all 15 of these tools since many provide the same level of features, but it’s worth it to experiment with several if you want to tackle SEO alone without the expertise of an SEO professional.

Why You Should Hire a SEO Professional

Hiring an SEO professional saves time. Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO.

Running a full SEO campaign can be a daunting task to handle alone; fortunately, SEO experts have the knowledge and expertise to do this much faster and more proficiently than someone who is also focused on running their business in a different industry.

Hiring a professional will avoid you from making costly mistakes.

A little mistake that you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Many SEO Benefits of Creating Keyword-Rich Website ContentClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO 101: Why Entrepreneurs Need to Pay Close Attention

Whether you are a solopreneur or run a busy business, SEO is a piece of your marketing pie that you can’t ignore.

What the heck is SEO anyway? I know this phrase has been around for years but a lot of entrepreneurs and small business owners do not really totally understand what it means.

Watch today’s eTip as I explain exactly what SEO is and what you need to know so you can take advantage of its power in driving qualified traffic back to your website:

 

The acronym SEO stands for Search Engine Optimization. In terms of your website, your SEO objective is to be visible in front of your target market when they are doing a search in search engines such as a Google, Yahoo!, Bing or any of the other search engines available.

Understanding What Your Target Market is Searching for

When people do a “Google” search, they are looking for a solution to a problem. If your business offering matches that solution, your goal is to position yourself in front of those people so you can provide the solution they are seeking.

This is where SEO comes in.

SEO is a form of marketing that captures the interest of people who do not know you yet but your product or service will be the solution they seek. Your goal is to position your website listing high enough in the search results rankings to be seen by those people.

Ideally you want to be in the first 3 pages of search results. If they can’t find what they are looking for after the third page, they are going to try a different Google search.

Why Keywords are Important

Your job is to understand what your target market would be typing into the search engines. Do some research to find out What keywords they be using if they were looking for your product or service.

Once you have that understanding, take those keywords and phrases and infuse them into your website through title tags, description tags, keyword META tags, and the website page and blog content as well.

No One Knows the Secret to High Rankings

The biggest problem marketers face is not knowing what the best solution is to get a website ranked number one in the search engine rankings.

Nobody knows. No one has that secret to success so be aware of those that promise you rankings at the top of search engines. No one can make that kind of promise.

As an entrepreneur you want to get your website as high up in the search engine rankings so your target market can easily find you.

Then it’s up to your website to appeal to that target market and convert those people either into your list so you can further nurture them or to make a purchase.

The Reality of Entrepreneurship

The reality of being a business owner is you have to keep inviting your target market to come to your website. The best way to do that is by investing in SEO to drive qualified traffic to your website. You want to nurture new people who do not know you yet and convert them into paying clients.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO 101: Why Entrepreneurs Need to Pay Close AttentionClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Basic Search Engine Optimization Principles for Entrepreneurs

Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

If your website is not SEO friendly, you're missing out on a huge opportunityClick To Tweet

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn’t Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you’re attempting search optimization on your own or more wisely hiring an SEO expert, it’s important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like, “how many ounces are in a gallon?” to more complicated queries such as, “what is the best Chinese restaurant nearest to me?”

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They’re Looking For

Why Content Marketing Plays a Big Role in SEO

First let’s look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked,  as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Quality website content has benefits that reach well beyond SEOClick To Tweet

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It’s imperative you know who would want to buy your products or services and what they’re searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they’re using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won’t help to  convert your visitors into customers.

It’s far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it’s one of the major anchors that tether you to Google’s relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content “they” think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:

  • Page speed,
  • bot crawling,
  • responsive friendliness, and
  • overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you’re on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.

Ready to Hit the Top Pages of Google for Your Best Keywords? We can help!

eVision Media offers robust SEO Services.  We are experts in optimizing WordPress sites to rank higher in the search engines. Contact us today to find out more how to boost traffic and rankings with SEO strategies for your business website today.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Basic Search Engine Optimization Principles for EntrepreneursClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Optimize Your Website for Local Search

How to Optimize Your Website for Local Search

13 Strategies to SEO Optimize Your Local Business Website

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

Local search website optimization can help your business get found in searchesClick To Tweet

So what can you do to get your website to rank better for local search?

Here’s 13 techniques to improve your rankings locally:

  1. Make a list of local regions you’d like to rank for: This will include your city, your major metropolitan area, county, and province or state.  Think about the neighbouring towns that your business can also service in addition to your own.
     
    Then create long-tail keyword phrases for each of these.  For example instead of optimizing for “home staging”, you can optimize for several phrases including:”Yourcityhere home staging”  “Yourmetroregionhere home staging”, “YourCountyhere home staging”, “Yourregionhere home staging” etc.
  2. Add your business address at the footer of your website in text:  This not only acts as a clue that shows Google you are a local business but also shows your website visitors that they are in the right place.
     
    Showing your location and the areas served on your website is vital for localized businesses. It’s also a good idea to embed a dynamic Google Map for good measure and ease of customers finding your location.
  3. Add a link to your business on Google Maps: Check to see if your business is showing up on Google Maps and if not, add a submission to have it included.
     
    Not only will this serve to help customers find directions to your place, but it’s also another marker that tells Google where you are locally.
  4. Write a web page or blog post dedicated to each local keyword phrase: Using the keywords and geographic locations throughout your website is also important for the search engines to keep you top of mind in their search results.
     
    I’m not a huge fan of this technique as it can crowd your website but you can create a local keyword phrase-based web page or blog post for each page including each service you offer to give those rankings a boost. Avoid adding these pages to the primary navigation if possible; however, they do still need to link back to your website home page in order to get indexed.
  5. Optimize each web page to rank well for the keyword you are targeting: Put the keyword phrase in several spots in the wording and coding of your website pages including:
    • Meta keyword and description tags
    • File name or URL of the page. For example: best-home-staging-Abbotsford.html
    • Header of the page within an H1 tag
    • Sub headers of the page within H2 and H3 tags
    • File names of graphics used on the page
    • Hyperlinked text containing the keyword phrase, ideally located in the first and last paragraph of the page
    • Header tag using the keyword phrase at the end of the page
  6. Regularly write and post new local content: Adding new content to a website, especially as a blog post, is important for all websites. Making that new content location-based with your keywords in it makes it even more valuable.
     
    This could be a press release about things you are doing in the community.  You could do a review of a new local service or product.  You can also create a recommended links page that shares information about other complementary local businesses.
  7. Get back links on other local business sites: Ask other local businesses if you can trade links.  When they post a link or recommendation to your website, it improves your own website rankings.
  8. Take and share local pictures: Make a point to take pictures of your business doing things in local places. Name these pictures when you post them to your website or blog with file names including your local keyword phrases.
     
    When people go into Google Photo Search and look for “best home stager in Abbotsford,” if you have a photo with that file name, your image will come up at the top.
  9. Reference local landmarks: If you are near any major landmarks, reference them on your website.  For example if someone is typing “bedroom lamp shop near Grand Central Station” if you have that referenced on your website you can come up in Google searches for that phrase.
  10. Use Alt tags:  Make sure all the images used on your website have local keyword phrase file names and alt tags.
  11. Create an XML map or Site Map: This makes it easier for Google to spider all the pages of your website.
  12. Manually submit your website to local and niche directories: Using local directories and major directories with local listings is invaluable to getting your local business found.
     
    Directories such as Yelp, Foresquare. Moz, Hotfrog and Houzz are great places to start.  Create a full profile and be sure to add lots of pictures.
  13. Use Review Sites:  Leverage the power of review sites. Create free business accounts with some of the big reviews sites like Yellow Pages, Insider Pages, Angie’s List, etc. and encourage happy customers and regulars to write reviews about your business.
     
    Good reviews can go a long way with your customers and the search engines

Once you have optimized your website for local SEO, there are other off-site methods you can follow to boost your local search results as well.  So take the time to review your website and add local keywords, links, content and images and you’ll be on your way to getting more local customers.

Local SEO techniques plus off-site methods will boost your local business search resultsClick To Tweet

In order for your website to be found in the search engines and rank well in them, implementing standard SEO techniques like the ones listed above are paramount. If you are needing your website to get better found in the search engines, hiring a website and SEO specialist can ensure all of the necessary bases are covered. Give us a call today at eVision Media to help!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s 13 Strategies to Optimize Your Website for Local SearchClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

12 WordPress SEO Hacks to Boost Your Business Website Traffic

12 WordPress SEO Hacks to Boost your Traffic

We all want websites that are search-engine friendly.  But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Not having an SEO friendly website will hurt your site trafficClick To Tweet

Schedule these tasks in your calendar to make your blog traffic soar!

  1. Post New Stuff Regularly

    Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.
     
    Also size matters when it comes to content. Generally longer content ranks higher than shorter content.  So strive to make your post at least 500 words.

  2. Create a Keywords List

    If SEO is a priority, then you’ll want to develop a keyword list.  This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
     
    Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
     
    Hint: if you want a really targeted keyword list, hire an SEO expert

  3. Install an SEO Plugin

    This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.
     
    A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.
     
    Again, this is something your web designer or an SEO professional can easily install for you.

  4. Hand Submit to Search Engines

    What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
     
    You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.
     
    Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.
     
    The best practice is to manually submit your site to search engines yourself.  WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.
     
    If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

  5. Add Tags to your Posts

    WordPress, straight out of the box, comes ready to embrace search engines.  The tags features is one of those SEO friendly features you should take advantage of.
     
    Be sure to add relevant keyword-rich tags to every post you publish.

  6. Leave Comments on Other Blogs

    Start linking more to other people’s posts on their blogs and encourage them to link back to you.
     
    One search engine factor that Google considers is backlinking.  A website that has more backlinks is considered more of an authority site and gets higher rankings.

  7. Block Spam Comments

    When people leave comments on your blog, it counts as content to Google.  So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.
     
    So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

  8. Internal Linking

    One easy way to get more traffic is to add internal links to your blog posts.
     
    For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

  9. Use Image Alt Tags

    For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
     
    Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance.  So adding Alt tags helps Google find and include your images when someone does an image search.

  10. Tweak Blog Post Titles

    If you quickly wrote titles to your blog posts before, take time to review them first before publishing.
     
    Your  blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

  11. Add Social Media Sharing Buttons 

    When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

    So making it easy for readers to share your posts helps others Tweet and share your great content!

  12. Update Your Theme

    Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.
     
    Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.
     
    It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

  13. Ready to Hit the Top Pages of Google for Your Best Keywords? We can help!

    eVision Media offers WordPress SEO Services.  We are experts in optimizing WordPress sites to rank higher in the search engines. Contact us today to find out more how to boost traffic and rankings with SEO strategies for WordPress (and other sites!) today.

    To your success,

    P.S. If you found this article helpful, please share it with your Twitter followers:

    Here's 12 WordPress SEO Hacks to Boost Your Business Website TrafficClick To Tweet

    Sources-
    http://seoconsultantbanglore.in/

    About the Author, Susan Friesen

    10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

    Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Easy Steps to SEO Optimize Your Blog

7 Easy Steps to SEO Optimize Your Blog I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true.  Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market.

Writing articles that provide value is a smart way to attract your ideal target marketClick To Tweet

But writing the article is only half the battle. 

The key is to optimize your blog post so it’s easily found in the search engines.  And relax, you don’t need to be a techie genius to do it.

Here’s a simple guide to SEO optimize your website blog posts:

  1. Start by finding highly searched upon topics to write about. Google AdWords™ is the ultimate tool for helping you find high-traffic keyword phrases.  Not only does it ensure you are writing about topics that thousands of people want to know about, but it also guarantees you’ll get lots of traffic to it too!   Think about it.  How many times have you typed “how to _____” in a search engine?  You find the top article that comes up in Google and read it, right? So your goal is to have YOUR article be the one at the top when someone else does a similar search for your area of expertise.
  2. Write a blog title that includes this keyword phrase. When you write your blog title, it’s one of the most important parts to your piece. You want to strike a balance of something that stirs curiosity and also includes your keyword phrase.   Ultimately, it should appeal to both readers and search engines so give this some extra time and thought to get the most out of your piece.
  3. Use your keyword phrase several times in key places in your article. These places include:
    • The first paragraph,
    • Keyword-rich hyperlinks,
    • Image ALT tags,
    • Image file names using the keyword phrase,
    • Subtitles in the article using H2, H3, H4 header tags,
    • The last paragraph of the article, and
    • A concluding article sentence.
  4. Optimize your Title, Description, and Keyword meta tags. If you are using WordPress, there are plugins available such as YOAST SEO that give you the ability to quickly add these tags. Be sure to get familiar with using YOAST SEO properly so you can master the art of SEO optimizing your articles.
  5. At the end of your article, list related articles of interest. You could say “If you enjoyed this article, here are some related articles you may enjoy.” And list their hyperlinked titles. We have DISQUS for comments installed on our blog that does this for us automatically.   Doing this gives you the opportunity to link to other related articles that are also related to similar keywords. This creates internal cross links between your blog articles that will boost your overall blog SEO.
  6. Post teasers and links to your blog articles on all your social media platforms. This will give you incoming links to boost the popularity of your website with the search engines.   If you keep a checklist handy when you publish a new blog (we use an Excel spreadsheet), it makes it easy to get into the habit of ensuring your post is being promoted to all of the available channels.
  7. Be consistent. All of these tips can be very effective at driving SEO traffic to your website but ONLY if you post new articles on a regular basis. Search engines will quickly think your website has been abandoned if you haven’t posted anything new to it for a while.

If SEO makes you dizzy, just know that at eVision Media, we have a team of professionals that can help optimize your blog, drive traffic, and boost engagement by promoting your content on your blog. Happy blog posting! To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief

Avoid These SEO Hiring Mistakes and Save Yourself a Lot of Grief

As a business owner, there’s a lot to juggle on a daily basis.  Balls are continuously flying in the air in efforts to create and sustain a profit.

One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get more sales.

In order to accomplish this, having a professional website should be at the top of your marketing list due to it being your primary marketing piece that’s working on your behalf 24 hours a day, all year round.

But just having a website is not enough.

Aside from thinking about keeping your website up-to-date, you also need to be thinking about SEO: Search Engine Optimization.

Now if you’re a typical business owner, you may not know a heck of a lot about SEO. It’s a term you’ve heard kicked around and probably understand it’s something you should be doing but that’s as far as it goes. Because it’s such foreign territory for you, you keep putting it off or worse, you hire the first person who sounds like they know what they’re talking about.

And this is what many nefarious scam artists are counting on.  

So before you embark on any SEO project, read this article over first and get yourself educated on the mistakes many unsuspecting business owners make when they’re ready to take action and outsource their SEO to achieve their marketing goals.

Firstly:

Watch Out For The Scammers…

By now, the odds are extremely good that you’ve been contacted, probably multiple times, by some  SEO “expert” telling you how dire your Google rankings are and saying you “must do this or that” to get your website higher up in the search engine rankings.

And if you’re not well involved in the online marketing or SEO industry, what they’re telling you probably sounds very compelling.

You receive promises like:

“We will submit to a Gazillion Search Engines and Directories for $59.95!”
“We guarantee Page 1 rankings in Google!”
“We guarantee thousands of Visitors every Month!”
“Just spend thousand$ with us, plus a $500 monthly fee and we will make you rich!”

Please do yourself a favour and immediately delete those emails or hang up on those callers. These people  are trying to scare you into hiring them and making promises that simply cannot be guaranteed. They are scammers that prey on those that don’t know any different.

…And Be Cautious of the So-Called “Experts”

But there’s also another group of people that requires caution. These people are very well intentioned but simply don’t have enough expertise to be giving sage advice on how to get your website search engine optimized.

I have heard from many where their children, business coaches, IT administrators, copywriters and even their gardeners have “great” SEO and marketing advice and sure-fire ways to create instant success.

Yep, expert advice in this field is about as common as ants at a picnic.

But sadly that promise of instant success rarely, if ever, materializes.

The thing is, the SEO industry is evolving at a furious pace and just like the liquid web, it is changing dramatically. One must always be open to new ideas but also have a well informed grasp of sound and current principals.

In the world of SEO, what worked yesterday might not work today and what works now might be obsolete tomorrow.

So not only is the advice those “experts” are giving is possibly untrue to begin with, it’s guaranteed that it will shortly become as extinct as the Dodo bird.  And if they aren’t actively involved in this field of study, they won’t even know that what they’re doing and advising is old, ineffective news.

The Secret of Search Engine Secrets

The truth of the matter is, no one knows the deep, dark secrets of Google and other search engines.

No one knows what the magic formula is to get higher up in their search results except for Google themselves. And they aren’t telling anyone what they know!

What all us legitimate SEO specialists can do is test, tweak and repeat until we get the best results for our clients.

Now of course, we also have our tried and true methods that we know will garner great results for our clients.  And it’s that kind of methodology that you need used on your website to get the most benefits from any SEO efforts.

So who can you trust?

Because of all the scammers and ill-informed people out there that are not producing the results that honest customers are paying for, the world of Internet Marketing and SEO has a very poor reputation.

So what can you do as a business owner to ensure you hire the right person?

  • If someone is approaching you via unsolicited emails or phone calls, this is red flag #1. Even Google says, “Be wary of SEO firms and web consultants or agencies that send you email out of the blue.”;
  • Do your due diligence and ask a lot of questions;
  • Don’t let someone “wow” you with their fast talk of grandiose promises;
  • Find out what their processes are and flush out the ones who use “black hat” tactics that will eventually get your website blacklisted;
  • Ask for a list of referrals and follow up with each one of them. The results from past efforts are what speaks the biggest truth here.

Hiring people who are only going to plug your website into a bunch of online tools might be able to produce impressive looking reports, but will hurt your rankings, and your pocketbook,  in the long run.

And hiring those that don’t have enough experience to truly understand the fundamentals of how to optimize your website for search engines is going to result in your money being wasted with a minimal return on your investment.

And if you are thinking you should be doing this yourself, don’t be fooled into thinking this should be as easy as adding in a few keywords to your copy and you’re good to go. It’s far more complex than that.

Ultimately, there are many benefits to hiring a professional SEO company. One that knows what search engines are looking for and how to best position your website to be indexed favourably.

Because they understand that each search engine has their own set of rules, algorithms and regulations, etc.,  SEO specialists know what to apply to websites in order to get optimal results from the search engine indexing process.

And it’s an added bonus when that SEO firm also has a firm understanding of online marketing so that you can benefit from that area of expertise too.

But don’t expect an overnight bonanza of high rankings and tons of traffic.

Optimizing your website for search engines is not a quick fix to achieving your marketing goals. Working with an SEO specialist to achieve higher website rankings and exposure can take up to several months or even longer.

So patience is a virtue when it comes to search engine optimization. It’s during this time that you can focus on your other more direct online marketing efforts like Google AdWords, Facebook ads, social media marketing, blogging, newsletters and other strategies that will help you achieve your business goals.

If your website needs proper SEO that will drive qualified traffic back to it on a daily basis, that’s what Daniel on our team does all day long; it’s his specialty and is very good at it. Click here to contact him for more info.

Do you have any SEO horror stories you want to share? Leave a comment below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Critical Items Your Website Needs for Best SEO

Today’s eTip is about Search Engine Optimization (SEO).

There is a lot to take into consideration when building a website and SEO is a very critical component that can’t be ignored.

Listen to today’s 1 minute tip on some of the key factors that your website must have so that it’s found in the search engines.

For more tips on how to make your website get you the results you’re looking for, sign up today for our weekly newsletter full of information specific for entrepreneurs and also receive this free guide:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – do you have anyone working on SEO on your website for you or are you learning as you go along? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Ugly Truth: Why SEO Isn’t Driving Sales for Your Website

SEO: Search Engine Optimization

7 Things you can start doing now to turn that around

It’s been said that you can lead a horse to water, but you can’t make him drink.  This is certainly true in marketing.

While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive sales for your business.

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings. Basically that means that when your customers type keywords related to your business, that your website comes up higher in those search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. It’s sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website.  While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website

  1. Capture lead information. Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up.  This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.
  2. Make it simple. Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs.  Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.
  3. Build trust fast. First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.

    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics.  Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport. Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.
  5. Add incentives. Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.
  6. Keep it focused. A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.  It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.
  7. Develop a cohesive strategy for each product. Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy.  Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".