eBusiness Blog

How to Avoid Turning Off Potential Clients

Today’s eTip is about how to avoid turning off potential new clients.

First impressions

Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?

In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.

This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.

Is your social media too anti social?

Take a look at what you post and what you share.

Are your posts consistently negative or are they more positive?

Are you ranting and raving or are you offering solutions to problems?

All of your posts make an impression and say something about you to your possible new lead(s).

Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?

Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.

You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.

Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.

The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.

If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO 101: Why Entrepreneurs Need to Pay Close Attention

Whether you are a solopreneur or run a busy business, SEO is a piece of your marketing pie that you can’t ignore.

What the heck is SEO anyway? I know this phrase has been around for years but a lot of entrepreneurs and small business owners do not really totally understand what it means.

Watch today’s eTip as I explain exactly what SEO is and what you need to know so you can take advantage of its power in driving qualified traffic back to your website:

 

The acronym SEO stands for Search Engine Optimization. In terms of your website, your SEO objective is to be visible in front of your target market when they are doing a search in search engines such as a Google, Yahoo!, Bing or any of the other search engines available.

Understanding What Your Target Market is Searching for

When people do a “Google” search, they are looking for a solution to a problem. If your business offering matches that solution, your goal is to position yourself in front of those people so you can provide the solution they are seeking.

This is where SEO comes in.

SEO is a form of marketing that captures the interest of people who do not know you yet but your product or service will be the solution they seek. Your goal is to position your website listing high enough in the search results rankings to be seen by those people.

Ideally you want to be in the first 3 pages of search results. If they can’t find what they are looking for after the third page, they are going to try a different Google search.

Why Keywords are Important

Your job is to understand what your target market would be typing into the search engines. Do some research to find out What keywords they be using if they were looking for your product or service.

Once you have that understanding, take those keywords and phrases and infuse them into your website through title tags, description tags, keyword META tags, and the website page and blog content as well.

No One Knows the Secret to High Rankings

The biggest problem marketers face is not knowing what the best solution is to get a website ranked number one in the search engine rankings.

Nobody knows. No one has that secret to success so be aware of those that promise you rankings at the top of search engines. No one can make that kind of promise.

As an entrepreneur you want to get your website as high up in the search engine rankings so your target market can easily find you.

Then it’s up to your website to appeal to that target market and convert those people either into your list so you can further nurture them or to make a purchase.

The Reality of Entrepreneurship

The reality of being a business owner is you have to keep inviting your target market to come to your website. The best way to do that is by investing in SEO to drive qualified traffic to your website. You want to nurture new people who do not know you yet and convert them into paying clients.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO 101: Why Entrepreneurs Need to Pay Close AttentionClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Stories Relate to Your Ideal Target Market The Best

Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.

Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.

When you are representing yourself to your business it’s important to bring your story out.

As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.

Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.

Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.

The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.

Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet

She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.

So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.

Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.

Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”

I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

11 Signs It’s Time to Fire a Client

11 Signs It’s Time to Fire a Client

We have all had them. Especially when working in the service industry.  There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create.

I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you recognize that a client is more trouble than they are worth, it’s time to let them go.

When a client is more trouble than they are worth, it's time to let them go.Click To Tweet

But how do you know when enough is enough?

Firing a client - we have to drop youAs a business owner, it goes against all instincts to turn away business and making money, but what happens at an energetic level is not something to ignore.

When things go sour, often our entrepreneurial instincts kick into high gear and we work harder at making the client happy, focus more on them to help turn things around, and then lose sleep over it anyway.

All of that expended energy results in complete frustration that nothing seems to work and you have lost other business because you couldn’t focus on other clients as much as they needed or have time to get new business with your ideal client.

Energetically, when you focus on a negative situation, it keeps your business stuck in that negativity causing your business to have no opportunity for expansion.

When Should You Let a Client Go?

Has your once dream client turned into your worst nightmare? At first some clients might seem like “the bomb” but after working together on a closer basis you may notice some signs to make you think again about keeping them as a client.

Here’s 11 possible client types you might be encountering that should make you question if they are worth holding onto in your business:

  1. The Non-Pleasers. There are some super picky clients where no matter how hard you try to please them will never be happy.
     
    Often it’s because they don’t know what they want; sometimes they keep changing their mind; or maybe they have a colleague or assistant giving them ill-fitted advice.
     
    But for whatever the reason, you end up putting forth a lot of extra effort to make them happy.  And often at no charge, adversely affecting your bottom line.
  2. The Blamers. When you offer a service, you can’t guarantee the success of the client.  No matter what you’ve been asked to do, the role of the client is paramount to a successful outcome.
     
    You can’t work miracles if they are not following your instructions, thwarting your efforts with them second-guessing you (and themselves) or not doing their part to make the project successful.
     
    These people tend to jump from one resource to another, thinking their failures are always someone else’s fault instead of looking at what they are doing (or not doing) to create these situations.
     
    You’re in a no-win situation with this type of client.
  3. The Slow-Payers. Everyone’s favourite client is the one who pays an invoice immediately upon receipt.  But when a client is continually late in paying their invoices or worst yet, gets behind in payments, it’s hard to give them your best service.
     
    It’s much more satisfying to spend time working with clients who pay promptly. Keeping them on as a client is enabling their bad behaviours and telling them it’s OK not to pay you on time.
  4. The Cost-Complainers. You know the kind, when they constantly complain about how much this is costing them, asking for discounts and feeling they deserve price breaks.
     
    ‘Frugal Fred’s are a pain in the butt to work for.  They keep trying to get you to do everything for nothing. More keeps getting added to your plate with the assumption it should all be included in the original cost.
     
    Sometimes they try to make you feel guilty by sharing their ‘temporary’ financial problems with you and promise they’ll pay you once they get the big  break that’s ‘just around the corner’. Don’t fall for their story.
     
    Greatness doesn’t go on sale. When a client doesn’t value the quality of service you provide, then you’re not being valued. Period.
     
    Your ideal client will gladly pay what you are worth without complaint.
  5. The Panicked-Insisters. These types of clients want everything done quickly and at the last minute, causing you to set aside other, just as important work, so they can be made happy.
     
    Their lack of planning does not make an emergency on your part. If they insist on giving you projects with no notice, charge a hefty rush fee.  If these quick turnaround demands continue, you may consider dropping them as a client.
     
    Ideal clients will respect the time needed and allow a deadline that let’s you do your best work for them.
  6. The Non-Listeners. Nothing makes me more frustrated than when someone hires an expert, asks for what you think, pauses, and then says “I think we should do it this way instead.”
     
    Or they will get your opinion and then go ask their friends, assistants and others in related industries to see if your suggestion is what they should do or not.
     
    Everyone has an opinion and many times the other people asked are not at all qualified to provide expert advice. This second-guessing only wastes time and effort and is a sure-sign of the clients’ self-uncertainty on being able to make clear decisions.
     
    And of course, when you do what they ask and they don’t get results, they blame you (see #2 client type above.)
     
    If they want to hire an expert, they should be “coachable” and ready to implement your advice and strategies with confidence in your abilities. If that confidence is not there, they need to find someone else they can be confident with.
  7. The Abusers. I had a client years ago who literally threatened me when his email wasn’t working the way he thought it should. His misunderstanding of how email works resulted in him blaming me for his frustrations, treating me with disrespect and bullying me terribly. I was truly afraid.
     
    Some clients are downright abusive.  They talk down to you and push you around. When a client starts to be a bully, prepare to divorce them right away! No one deserves that kind of treatment.
  8. The Stress-Causers. A prime indicator of this type of client is when you see they are calling on the phone and your heart sinks, anxiety kicks in and you don’t want to answer.
     
    We had a client once who was a husband/wife team.  The husband was so personable, warm and pleasant.  But when they wife called, she was demanding, abrupt, and even intimidating.  It made it very difficult to answer the phone, knowing I was about to have a difficult conversation with her.
     
    Working with clients that cause you undue stress and anxiety while trying your best to make them happy are simply not worth the effort. Spend that energy on finding your ideal client instead.
  9. The Personality-Clashers. Sometimes personalities don’t mesh. It happens.  Respect yourself enough not to put up with clients that aren’t a JOY to serve.
  10. The Energy-Vampires. Some clients are literally energy black holes. They are demanding and need all your time. They suck up all your joy and energy and you are literally exhausted after working with them.
     
    What’s worse is they are taking up space for a perfect client you could be working with. Don’t settle for clients that drain you.  Choose clients that energize you.
  11. The Unreasonable-Demanders. When clients want you to be an expert in something you’re not and demand you do the work anyway is setting you up  for failure.

    If you succumb to them, you’ll wind up in a world of trouble spending hours trying to do something, making mistakes, and not getting the desired results.
     
    Just say ‘no’ to jobs that aren’t in your area of expertise. Instead, refer them to someone else who is much better equipped for that particular request.

After many years in the business, we’ve had all kinds of crazy situations that clearly taught me what we don’t want in a client.

The best advice I can give is to be very clear about who your ideal client is and how you want to be treated.  Remind clients of boundaries as needed and be firm with maintaining them.  Life is too short to just work for the dollar.

As business owners we have a right to work with clients who bring us extreme joy and satisfaction.  That way we can do our best work.

Here’s to finding high-end ideal clients who are ready to work with you, have the money to hire you, understand the value of your work.

Have you ever experienced any of these 11 client types?  If so, how did you handle them?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client

The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client

Do you know what is the #1 requested headline I am asked to add to a website’s home page?

I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how critical that main headline is.

It could make or break the effectiveness of your website.

Firstly, it’s important to keep in mind that your website is your primary marketing platform above anything else you have in place to promote your business. It’s above social media, your newsletters, the sales funnels you have in place, and even your networking efforts.

Even if you rarely update it, which is an absolute must as well, it’s tirelessly working on your behalf by telling everyone that visits it, 24 hours a day, 7 days a week, all about your business.

Why is this so important? Many times, it’s the first impression your potential clients will get of you and your business.

This cannot be taken lightly in this highly competitive online world we live in. Even if you believe your website is quite useless and you hardly pay any attention to it, heaven forbid, the truth is your business success could hinge on how your website appeals to your ideal target market.

When a prospect visits your website, their primary objective is to find out if you can solve their problem.

When a prospect visits your website, their objective is to see if you can solve their problemClick To Tweet

If they didn’t have a problem to solve, they wouldn’t be looking for you or your services.

Their problem could be something like needing to sell their home fast, or needing to find peace in their relationship, or perhaps they are looking for a solution to make them healthy again.

Whatever that problem is, they need to know right off the bat if you can help solve it for them.

You have literally 3 seconds to convey that message to your website visitors. The primary way it is going to happen is through your main headline.

What do you think? Is the following headline going to convince anyone that their problem will be solved?

“Welcome to my website”

Nope.

At best, it’s going to give them the impression you’re a friendly person. At worst, it’s going to tell them you’re only interested in what you have to say, that your website is going to be all about you.

Making their big question, “What’s in it for me?” remain a mystery.

So guess what happens? Neither scenario is going to grab their attention enough to make them go any further past that opening statement.

And this is the most common headline I see and am requested to add to a website.

Sure. you can have fabulous branding and the most well-written, compelling copy underneath that headline, but the initial opportunity to capture the interest of that visitor is lost.

Faster than you can say “back button,” they have moved on, resuming their search to find someone that will solve their problem.

Your website headline could prevent your ideal client from contacting you.Click To Tweet

So I encourage you to take a look at your website and ask yourself if your primary home page headline is grabbing enough attention to make your prospective clients read further.

Ask yourself if it is addressing their problem, telling them you know exactly what they are going through?

If you are one of those, “Welcome to my Website” headline writers, I encourage you to take a critical look at how effective it is being and really give some thought to what problems you are solving for your clients.

Write a list of not only the actual problems your ideal clients face but also what they THINK their problem is, and from there decide what is the biggest / most common problem you come across.

Next, compose a compelling headline that will get your prospective clients to read more to convince them that you are their ideal choice.

If this feels like a daunting task, some of your best spent money would be on a professional copywriter to help you with this so you can start attracting your ideal clients instead of losing them to your competitor.

The success of your business could truly depend on it.

Share your comments below about website headlines – what has worked for you and how do you measure its effectiveness?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".