eBusiness Blog

Why Hiring a Makeup Professional for Your Headshots is Important

In this eTip I’m with the amazing Judy from Judy D Beauty. She had just finished making me look like this with her fabulous makeup techniques for when I had new headshots done.

I had a quick chat with her about the importance of having makeup done professionally for your headshots, it makes a world of difference as you’ll see!

A great makeup professional is essential for professional headshots

This eTip was shot at the Taneane Twele Photography studio when I had my headshots done a while ago. My hair was done. My make-up was complete and our next step was to get me in front of the camera to get some professional headshots.

It’s been close to three years since the last time I had headshots done so it was time to get this done again. My personal branding has changed and evolved since then, including releasing over 90 pounds! It was a no-brainer for me to invite Judy and Taneane again to do my makeup and the photography since they had done such an incredible job the last time.

Now the question at hand is: why should you bother with a makeup professional rather than doing your own makeup for your headshots?

Judy says it’s because the makeup that you use everyday is definitely different than the makeup that a professional would use. The lighting can result in very washed out, unprofessional headshots and only someone who has experience seeing the results would know that and what to do about it.

Knowing what makeup works best for high definition images is not something everyone will know. As is understanding framing and what else is in the image such as your neck or chest. Having a professional take the pictures is having someone analyzing you as well and taking into account your hairline, your ears, and the shape of your face.

Getting professional headshots brings experience. Judy’s experience in TV makeup means she knows what to use for the ideal outcome of the photos. People without the right makeup and experience will wind up with photos not really suitable to showing to clients or peers.

You can find Judy right here in Abbotsford and get in touch with her via her website at www.JudyDBeauty.com

Visit Judy’s website and sign up for her newsletter and 4-part video series where she walks us through the entire process of putting on my makeup in preparation for this photoshoot!

If you are from the lower mainland give her a call or you can also contact Taneane from Taneane Twele Photography. They will set you up and make you feel like a goddess (or a god by the way, she does men too). Do yourself a favour and do this for yourself – you are worth it!

By the way during today’s photo shoot we had Keith Dobie Abbotsford videographer there and filmed all this.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Your Headshot May be Your Best Client Attraction Tool

5 Tips for getting professional headshots done that will build your personal brand

Photoshoot with Taneane Twele Photography

When you are attracting customers in a digital world, first impressions are important.

Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is bad, you look bad.

You want to be seen as a pro, not an amateur, so the way you present yourself in your picture is everything.

After reading this article, I hope I’ve convinced you how important it is to getting a professional photo done and how it doesn’t need to be a painful experience either! I’d love to hear your biggest takeaway at the end!

One of the most important elements in showcasing your personal brand online is your headshot.

Taneane Twele, a photographer who recently did my professional headshots says, “Now-a-days with social media and websites your headshots are the first introduction to you, your business and your personal brand so shouldn’t your picture be the best it can be?”

It’s true. (Here’s a quick video of my photography session with Taneane and Judy Doduk who did my makeup:

As you saw in the video, I know that I am quite guilty of not getting professional shots done for many years when I should have. I had every excuse under the sun – needed to lose weight first, needed to get a haircut done first, needed to be… anything… other than the perception I had of myself!

However, this way of thinking really was backfiring on me. The photos I ended up using were very old and didn’t at all reflect who I was currently, leaving a poor impression of my personal brand.

And the same thing may be happening to you and you may not even realize it.

When someone Googles your business or checks out your Facebook, Twitter or LinkedIn profiles, you want them to think, “Wow, they look like a really cool person I’d like to work with” instead of “Yuck, I think I’ll take a pass, I’m not sure I can trust this person.”

Here are some tips for putting your best face forward in professional headshots that let’s your personality shine through:

  • Great pictures start with how you feel on the INSIDE. If you feel scared or insecure, this will come across in your pictures.  The good news is that if you are shy when it comes to pictures, there are many things you can do to relax and look confident:
     

    • Getting makeup done by JudyTreat yourself like a celebrity. Any girl will tell you that on her wedding day she feels like a queen. She splurges and gets her nails, hair, and makeup done.  She wears a beautiful dress that makes her look radiantly beautiful.
       
      Why not take the same approach to your photo shoot?  Treat yourself to a day of beauty so you feel confident and gorgeous when the photographer starts snapping pictures.
    • Dress for Success. Treat yourself to a new blouse, suit, or outfit for your picture day. If you aren’t shopping inclined, bring a girlfriend to help you choose the perfect outfit that makes you look and feel like a million bucks.
       
      Stay away from busy patterns but do wear colours that bring out your eyes and look sharp on you.  You also want to stay away from whites.
       
      Your photographer will want you to bring a few different wardrobe options so that you can switch it up during the shoot.  Some can be more casual and others more professional.  Don’t forget to add the accessories for a polished, together look.
    • Set the mood. When you sit on a stool with bright lights shining on you, it’s easy to feel a bit intimidated. Bring a CD with your favourite music to play during your photoshoot.  It will loosen you up, put a smile on your face, and maybe even get you dancing away!
       
      When you have FUN during the shoot like I had during mine, it will show in your pictures.
    • Bring a friend. You don’t have to go to your photoshoot alone. Bring a friend, your spouse or child –  someone to tell you how incredible you look.
       
      You’d be surprised the incredible pictures you’ll take with a girlfriend telling you “you look amazing girl” or “you got it going on” etc.
  • Go pro.Don’t try someone who shoots weddings, kids yearbook pictures, or your cousin who has a nice camera. Spend the money. It’s worth it.  Spend the money to work with a professional photographer who is known for taking headshot photos that bring out the personality of their subjects.  Find a photographer that you connect with and makes you feel very comfortable so you look relaxed and natural in the pictures.
  • Image sells. Remember to get a new headshot every few years.  It’s important to have an accurate representation of you.  Hairstyles change and fashion changes. It’s also important to look your age – not 5-10 years younger.  Plus people love seeing new pictures of you.  It gives the impression that you are progressive and moving forward in your business.
  • Get body shots too. It’s nice to mix it up and have a few headshots along with some less formal ¾ or full body shots. These can be standing, sitting in a chair, speaking or just showing you DOING what you do.
  • Print quality files. Make sure that you can get high resolution versions of the pictures (300 DPI). This allows you to use your image for printed brochures, book covers, and other marketing pieces.

As you can see, getting a professional headshot done of you does not have to be painful or difficult. For me, it was very fun and made me feel fabulous! Month’s later, I still get people complementing me on how great those photos turned out. So don’t wait because you know “someday” will never arrive. Take it from me, if I can do it, so can you!

What are your thoughts on getting professional photos done? Have you ever not worked with someone or didn’t connect with them on social media because their headshot looked scary?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".