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Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

Part Two: You Have a Website; Now How Do You Attract New Clients?

Online Marketing Plan Essentials – How to Drive Qualified Traffic to Your Website in Droves

In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.

There are two broad categories to look at for your online marketing: Paid and Organic

An online marketing plan for website traffic comprises of 2 broad categories: Paid and OrganicClick To Tweet

Paid Website Traffic

This term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.

There are many different ways to buy visibility with an audience that it has become a massive industry unto itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component.

It’s an essential part of any marketing strategy and not something you should attempt yourself unless you want to study this fast-paced industry and essentially become an expert in this field. Otherwise, you will spend a lot of time, money and energy with no guaranteed results.

Instead, hire an online marketing professional for help with this.

Organic Website Traffic

Organic traffic means visitors finding your website in a variety of ways that didn’t require you paying for that traffic to find you.

There are many ways to reach an audience through organic means. Before you begin any of the tactics described below, it’s important to first define who your target market is, what your brand positioning should be and also understand what your competitive advantage is.

Ensure you do your market research before implementing a marketing planClick To Tweet

Once those key planning strategies are in place, it’s time to implement the following to help drive qualified traffic to your website. Here are three online tactics to pursue:

  1. Content Marketing

    Content marketing is strategically creating website content that will appeal to your ideal target market so they can then get to know, like and trust you more and ultimately convert into a paying customer. Essentially, you’re looking to establish yourself as an authority, entertain your users, and educate them.
     
    Aside from creating compelling content, you also want to make sure that content is sending proper rank signals to Google by ensuring it is of value to the visitor as well as being unique. Content marketing is everywhere and nobody wants to read the same article for the hundredth time with a different voice saying the same thing.
     
    When content is great, it gets linked to by other websites. These links are a major part of how Google evaluates your website for rank so great content not only drives traffic back, it also sends a positive message to Google that your website is worth ranking higher for the terms you’re targeting with your content.
     
    Content marketing has been such a booming part of SEO it’s now harder than ever to be a voice in your industry so make your content count. 1 good piece of content is worth more than 1,000 bad ones.
     

    » For more information on Content Marketing, read: Service Professional’s “Newbie” Guide to Content Marketing.

  2. Local Business Listings

    Local business listings are easy to find and can be added by yourself via these local SEO tools listed here or your SEO marketer can also help with this. Some are paid but most are free.
     
    Of any of the DIY methods for SEO this is the advisable one since it’s an easy process and many SEO agencies will charge monthly fees for simply running the software.
     

    » Click here for more information on how you can optimize your website for local search.  

  3. Social Media Marketing

    This is the seemingly simplest method of driving traffic to your website and the one most done wrong. Many business owners don’t realize the purpose of using social media for business marketing is to drive traffic back to their website. This disconnect often causes a lot of wasted time and effort.
     
    Social media management without SEO strategy is simply a PR campaign. All social platform links are what’s called ‘nofollow’ links so they never factor into your rank without a strategy in place that makes use of them in spite of the links being nofollow.
     
    When you pay for a social media marketing expert, you are getting the know-how to make your social media efforts count. Simply posting a lot is not going to do it. And hashtag spamming is a sure sign you’ve hired someone who doesn’t know how social media marketing or even hashtags work.
     
    Your social media is your way of connecting to your audience and Google observes that when traffic is sent through from a disconnected service. Your audience can grow much faster by reaching the right people but your content has to be unique and enjoyable to have an impact.
     

    » For more information on Social Media Marketing, read: 13 of the Best Ways to Generate Leads with Social Media.

Feeling overwhelmed at the volume of effort needed to market your business? Find an online marketing agency who can work with you and your expertise so your input and knowledge of your industry is the guide when creating content that is presented as being from your company.

Both users and Google will respond better to something of substance than anyone simply pumping out content for the sake of having something online.

Also remember the point from earlier about the value of social media and make sure you’re leveraging the paid component or you’re missing out on a lot of your reach opportunity.

As you can see there is much more to cover here than we can expect to review in a few blog posts so if you’re interested in learning more about gaining valuable traffic to your website, then hiring a professional online marketing agency like eVision Media is a great next step.

Thanks for reading,
Mark Hare

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for our free website guide plus weekly newsletter for entrepreneurs and small business owners today.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Online Marketing Plan Essentials – How to Drive Qualified Traffic to Your Website in DrovesClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Key Steps Before Implementing an Online Marketing Plan

Part One: You Have a Website; Now How Do You Attract New Clients?

Key Steps Before Implementing an Online Marketing Plan

Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online.

In 2017 not having a website would be strange for almost any business. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business.

So you get a new website build, but what about getting qualified potential customers to it?

The truth is, traffic is the life blood of any business website and not having any can be very harmful to the bottom line.

Traffic is the life blood of a website and not having any can harm the business bottom lineClick To Tweet

This is where on-site SEO, off-site SEO, paid efforts, content marketing and social marketing can all work together (and should) for a complete online marketing approach.

What makes one component necessary is often the ability of the business owner to perform it. That can mean hiring marketing professionals, taking the time to attempt it themselves, or having a solid budget for paid methods and experts to navigate them for you.

Ideally you want it all so all bases are covered. Many businesses have none of these tactics in place, or have them done wrong and as a result are struggling to gain qualified leads and traffic.

This article covers what you need to gain traffic to your website and next week we’ll get into more specifics of what to do once these preliminary steps are done.

Do These Three Things Before You Start Marketing

Before you start creating your marketing strategy there are three things you, or your marketing firm should do first:

  1. Install Google Analytics
  2. Set up Google Search Console (formerly webmaster tools)
  3. Within Google Analytics (GA) set up a conversion (or conversions if you have more than 1 way to measure the success of a user’s experience on your website)

These three components are free and by having them set up, you can now measure how effective your marketing is.

These tools are great for showing you what is happening with your website traffic. While there are thousands of third party tools promising to give more insight and help you gain traffic, they are all simply more in-depth diagnostic tools who’s relevance is the promised importance of providing an edge over the competition by way of the deeper level of insight.

The argument against using them (aside from the often astronomical cost) is that Google is the one providing the tools listed above so it’s best to stick to what they have deemed of importance to your efforts with their free methods of analyzing user experience and website performance.

Another thing to do before you start is test your website’s speed. Also make sure it’s going to work well on mobile devices. Google has seen sharp and rapidly escalating mobile usage over the years and since late 2015 even have Accelerated Mobile Pages. Mobile is key to the success of your site so make sure your website loads well on mobile devices.

Key Phrases Are Your Business’s Best Friend

The next thing you will need is a key phrase list. This will be a guide on the terms you want your website to show up in the results for when searched. In the past, these lists were much firmer but since Google has grown, it can infer meaning behind words or even groups of words that lead to an implied purpose.

How to define keywords and phrases:

  • Use the Search Console to check your existing traffic and see what has been searched for in the past that was clicked on.
  • Check your competitor’s websites to see what kind of terms and phrases are coming up often (this shows you what they’re trying to rank for).
  • Use a keyword tool to check volume of the phrases such as Google’s keyword tool.
  • The best thing is to ask yourself and your team honestly what it is you do that provides value to your clients.

Your key phrases you want to rank for should all then be associated with a relevant page on your website. They should appear in the website copy (and in other on-site SEO signal spaces like Meta tags etc.).

Once you have these key components in place, you are now ready to create a marketing plan and start driving traffic to your website so your business can start reaping the rewards of your efforts.

And whether you’re focusing your business marketing on local SEO, SEO with content marketing, Adwords, or usability assistance, it’s best to employ trustworthy online marketing professionals than to attempt it yourself. Be wary of tricks or anyone unable to demonstrate the efficacy of their efforts.

If you have any questions at all or comments please leave them below and if you want help with your marketing plan for your business get in touch and we’ll be glad to help.

Thanks for reading,
Mark Hare

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for our free website guide plus weekly newsletter for entrepreneurs and small business owners today.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Key Steps Before Implementing an Online Marketing PlanClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Google SEO Algorithm is Penalizing Your Website

Do you know if your website is search engine optimized or is Google penalizing it for not being SEO friendly?

There are 2 things you need to be aware of in order to make sure people are finding your website through organic searches and each are focused on the mobile user.

Watch today’s eTip as I explain why Google’s SEO algorithm could be penalizing your website and you’re not getting the search rankings you’d like:

 

Over the last couple of years we have seen a huge increase of the number of mobile users visiting websites.

Because of this, it’s imperative business owners ensure their websites are meeting Google’s standards when it comes to having a search engine friendly site. If those standards are not met, the search rankings fall and organic traffic to the site suffers.

There are two things you want to pay particular attention to in order to meet Google’s standards.

#1: Ensure Your Website is Truly Mobile-Friendly

Paying attention to website search engine optimization can be overwhelming and a full time job. Aside from incorporating standard SEO practices, your website must also be mobile friendly.

This means it either needs to be “responsive” or have a second version of the site that displays nicely on smaller screen sizes. The one variation is for the desktop-sized monitor where the website is displayed in a traditional format. The other variation is a streamlined version of the desktop version.

I don’t recommend having the two versions. It is very hard to ensure each receive the content updates when changes are made due to being two distinct entities.

By today’s standards, building responsive websites is ideal where both the traditional desktop version and the mobile-friendly version is one in the same website.

Having a responsive website simply means as the viewer’s screen gets smaller, the website shifts into a single column format, keeping the text nicely formatted and easy to read, avoiding the user from having to pinch open their screen to see the website content.

Google is penalizing websites that are not responsive or mobile friendly. This means the site is not going to show up very high in the search engine rankings. Google is going to give more weight to websites that are mobile friendly. There is also an indicator displayed in the search results marking if a site is mobile-friendly.

With over 50% of the population now using smart phones, your business will suffer if it is not compliant.

#2: Remove the Pop-Ups

In January of 2017, Google made another algorithm change that affects websites that use pop-up windows. If your website uses pop-ups for list building purposes, your site will be penalized.

The intention here is to avoid the pop-up from impeding on the mobile users’ experience coming to your website. You’ll want to either disable pop-ups from appearing on smaller screens or ensure the popup is displayed in a way that does not adversely affect the user from navigating your site.

If you have any questions about SEO or are worried about your website meeting Google’s standards, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for a qualified web developer who can ensure you meet those standards, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Google SEO Algorithm is Penalizing Your WebsiteClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Steps to Finding the Best SEO Specialist for Your Business Needs

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors.

Is this a problem your business is experiencing?

Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.

Not until it is properly search engine optimized that is.

Potential clients won't know your website exists until it's SEO OptimizedClick To Tweet

So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?

The answer to that question can be very complex.

This is why most business owners invest in search engine optimization (SEO) agencies or specialists to increase their website search engine visibility that will generate more sales leads.

In working with many entrepreneurs and small business owners, the last thing they want to learn about is SEO! They would much prefer to focus on their own business and core competency than to learn someone else’s expertise.

So if your website suffers from low search engine rankings, and you don’t want to have to learn a whole new profession in order to boost those rankings, here are four steps to finding the best SEO consultant for your specific business needs:

How to hire a SEO Specialist to boost your website rankingsClick To Tweet
  1. Determine What You Want

    Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation SEM (Search Engine Marketing), Social Media Marketing and more.
     
    So before you jump in and try typing the “Best SEO agency in X city” into Google, you first need to determine what you want out of an SEO campaign.
     
    Ask yourself: “What results do I want an SEO expert to achieve?”
     
    It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame.
     
    Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results you seek can be in direct proportion to the money you are willing to invest.
     
    Keeping your expectations realistic is important, especially when no legitimate SEO expert can promise results that are out of their control when it comes to how the search engines behave.

  2. Shop Around

    Once you’ve determined what you want to achieve, talk with multiple SEO experts to compare which ones are suitable for your specific business needs.
     
    A good search engine optimization campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits.
     
    If an SEO agency promises high search engine rankings in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google.
     
    A good SEO expert should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team – someone who is readily available to answer your exploratory questions and provide regular status updates.

  3. Check References & Past Performances

    Past performances can accurately predict the future and what the SEO expert can do for your business. If they have had considerable successes helping similar industries to yours, then they will have no trouble helping you.
     
    An ideal way to check on a potential SEO’s credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance and suggestions he or she provided throughout.
     
    A good SEO expert should not only solve long-term problems, but also be accessible to answer any questions you might have.

  4. Ask About Their Story

    Knowing the personal story of the SEO candidate can help you greatly with determining whether they will be a good fit for you and your business.
     
    Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients.
     
    It’s much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have.

Hiring the right SEO help is crucial to your business’s success. Follow these guidelines to help you find the best person or agency that will help you achieve your goals.

Daniel Simmons is our SEO expert at eVisions Media. If you don’t want to  learn someone else’s expertise by taking on the big task of search engine optimizing your website yourself, give him a call to discuss your goals and see if he’d make a good fit for you and your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Steps to Finding the Best SEO Consultant for Your Business NeedsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Blog Content SEO to Boost Search Result Rankings

Want to make sure you get the best Google rankings possible for your blog articles? Then you need to be more strategic with what you’re writing, who you’re writing for and how often you’re writing.

Watch today’s eTip as I explain what Google and the other search engines are looking for in respect to your blog articles and how to get optimal search engine rankings for your efforts:

 

Blog article writing is extremely important for many reasons. It is a key component to your content marketing strategy in efforts to drive traffic back to your website.

You want to make sure people find your blog articles and one way that can happen is ensuring the search engines are displaying your articles in the search results when people are searching for your blog article topic.

Consistency and Frequency are Key to Blog SEO Success

Writing a new blog article only once every three months is not going to earn you any Brownie points.

Once a week is far better and even more often that that if possible. The reason being, Google will notice that your website is being updated frequently and will reward your search rankings as a result.

Being consistent is not necessarily related to SEO but it is related to your readers knowing they can rely on you posting a new article in a consistent manner, enhancing the strength of your followers.

Write for Your Audience

Speaking of followers, this is another key component to blog writing. You want to make sure you are writing for the people you want to attract to your website.

These are the people who are most likely to hire or buy from you – your ideal target market – so writing articles they will find of value is paramount.

When you pick a blog topic, ensure it’s on a subject your target audience is going to be interested in. Think about what they might typing in the search engines to find answers about. What will they find of value or entertaining and that’s what you want to write about?

Include SEO Keywords

When writing your post, make sure you have included keywords your target market would most likely type in the search engines when finding information that’s related to your article.

But don’t keyword stuff! (Watch this previous eTip about black hat SEO here.)

Using good keywords in the HTML Meta tags are also good SEO practices.

With each article you write, ensure your keyword is included in the title tag and description tag along with 3-4 mentions of it throughout the body of your piece.

Make the title tag captivating so it pulls your audience in and compels them to read your article.

Use a Hero Image

Including a large hero image at the top of your article is also important. This will capture your reader’s attention and be more apt to compel them to keep reading.

Your image can also be SEO optimized by naming the image file using your keyword. The keyword phrase should also be included in the image ALT tag.

The hero image is also very effective in grabbing attention on social media.

Too Busy to Write? Help is Here

There are many SEO components to a blog article that will get you the best opportunity to showcase your business and bring traffic back to your website. If this task seems too overwhelming for you, this is something we do for our clients on a daily basis.

We write articles for busy entrepreneurs and business owners with SEO and brand messaging in mind. We’ll add those articles to your blog and even send them out as newsletters too.

This is one of our specialties so if you need any help, let me know!

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Difference Between White Hat and Black Hat SEO

Do you get emails or phone calls out of the blue from somebody promising they can get your website at the top of the search engines?

Sounds appealing doesn’t it? Sadly no such promise can be made since Google does not divulge how their algorithms work; therefore, no one knows how to get a website to the number 1 search results position.

Many of these people making such promises attempt “Black Hat” SEO techniques to try and fool Google.

Watch today’s eTip as I explain what Black Hat SEO is and the difference between it and White Hat SEO, which is what your online marketer should be doing instead:

 

If you do get approached by an “SEO Expert” who promises you they will get your website to number one on Google and your business will soar as a result, ignore them.

These people are after only one thing: your money. The odds are great that you will not get the results you were promised and you will have wasted your money.

Often they will use illegal “black hat” SEO techniques to try and fool the search engines at their own game. Yes, your website may see a temporary spike due to these efforts, but alas, it will be fleeting and your business reputation will suffer as a result.

Google Penalizes Blackhat SEO Techniques

The illegal and unethical use of black hat SEO techniques can be detected by Google’s Panda and Penguin’s search algorithms. These two algorithms were developed to detect and penalize sites that incorporate these tactics.

Black hat techniques include cloaking, link exchanges, duplicate content, buying links, keyword stuffing, hidden text, link farms, writing specifically for search engines while offering no real value in the content, and over-optimization.

As a result of using these types of SEO tactics, your website will be de-indexed and will not be found when someone does a Google search for your site.

Embracing White Hat SEO Techniques

White Hat SEO is what Google and other search engines will reward you for when it comes to search engine rankings.

Here, the focus is on using researched keywords, writing content for your ideal target market, optimizing your website with optimal META and description tags and other various legal tactics that can be used to help your site be higher in the search engines.

There are many things White Hat SEO specialists can do to get your website visible in the search engines. One thing they won’t do, however, is promise you will be at the top. Ethically, they cannot promise something they do not have any control over.

Stay Away From SEO Scammers

Avoid the temptation of reading scammer’s emails or listening to their compelling sales pitch who are promising you things that are too good to be true. You will not get the results you are looking for.

We have had many clients that come to us who did get talked into an SEO program by somebody who called or emailed them out of the blue. They got talked into it and were severely disappointed. They spent a lot of money with little results and a big mess to clean up.

After working with us, we got them back on track with a long-term SEO program that provided long term results.

Preserve Your Business Reputation – Hire a Professional

You need to invest in professional marketing and SEO in order to drive organic traffic to your website on a daily basis. The goal being to get people into your sales funnel and attract qualified leads.

Whoever you hire to do SEO for you, make sure you vet them properly and only use White Hat SEO tactics. Your website, and more importantly, your business reputation is too important to not do your due diligence first.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Difference Between White Hat and Black Hat SEOClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Many SEO Benefits of Creating Keyword-Rich Website Content

How to Use Highly Effective Keywords for a Search Engine Optimized Website

The Many SEO Benefits of Creating Keyword-Rich Website Content

Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online.

And because search engine optimization can be a complex subject, I thought we’d dive further into keywords.

After reading this article, you will be well-informed on the importance of keywords for your website and how to find and use highly effective keywords in order to make your website search engine friendly.

The Importance of Keywords in Your Website Content

How often do you update the content on your website? What about your blog? Has it been abandoned?Falling prey to the busy world of entrepreneurship?

The thing is, search engines love new, current and unique content. They pull the freshest and most relevant content each time a search is performed.

So if your site hasn’t been updated regularly, you can bet your competitor’s content will rank higher than yours in the search results.

Search engines love new, current & unique content; don't miss sales by not being SEO friendlyClick To Tweet

To avoid being ignored by Google and lose out on important organic traffic to your website, it’s important to update it often.

A great way to do this is by consistently adding a new blog article at minimum once a month but more often will get you better results.

(Watch: Overcoming Your Resistance to Blog Writing)

To ensure you provide new and exciting content for Google to index, use different keywords for each article that focus around a specific topic or theme.

Be Careful With Keyword Density

Adding keywords to your blog and website copy is vitally important for SEO but some people can get a little too overzealous and incorporate far too many into their prose.

They write articles using a specific keyword a dozen or more times while aiming for high “keyword density” to let the search engines know they’re targeting that word or phrase.

Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.

Instead, focus each piece of content around one or two keywords and let synonyms, variations and so on come up naturally.

Short Tail Vs. Long Tail Keywords

There are two types of keywords to be aware of when writing with SEO in mind: Short Tail and Long Tail.

Simply, short tail keywords are 3 words or less. Long tail are a little different. They are more than 3 words, more targeted and not as broad as short tail.

An example of a short tail keyword would be: “Business ideas” where this would be a highly competitive phrase due to it being so general.

A long tail keyword is more specific such as: “Small business ideas for women entrepreneurs”.

Which then begs the question:

Which Is Better: Short Tail or Long tail?

Short tail keywords have several things working for and against them. If you are trying to drive a lot of traffic to your site, you should use short tail keywords.

But the challenge is if your site is new, you are starting at the back of a very long line while facing an up-hill battle.

Simplifying your options in the table below, you’ll see that long tail keywords are the far better choice for focus and more importantly, getting the highly coveted conversions:

SEO Keyword Comparison Chart

At the end of the day, you need to do what is best for you and your small business.

Finding Ideal Keywords for Website Copy

Keyword research is the process of finding the right keywords in your niche market. This step is important if you wish to grow your blog/website in a shorter span of time.

There are various methods you can use to find keywords. Here are a few we prefer to use at eVision Media:

15 Top Keyword Research Tools

  1. Google Keyword Planner (Free) You must have a Google AdWords account to access.
  2. IMForSMB (Free) Great for localized businesses but has a very limited range of industries.
  3. Long Tail Pro (Free Trial) A very comprehensive keyword tool finding profitable keywords.
  4. 7 Search (Free and Fee Based) Used mainly for paid advertising keyword searches.
  5. Soovie (Free) Multi-platform based tool.
  6. Seed Keywords (Free) Create your own scenarios; very useful for specific niches.
  7. Hit Tail (Free Trial) A long tail keyword tool.
  8. Keyword Tool Dominator (Free Trial) Uses Google, Amazon, You Tube and Bing databases.
  9. Term Explorer (Free Trial) Used by many in-house and SEO-based companies.
  10. SEO Cockpit (Paid) More useful in Pay Per Click paid advertising scenarios.
  11. SEM Rush (Paid) An online tool that lets you find great keywords. You can also put in the URL of a website and it shows all the keywords your website is ranking for.
  12. Word Tracker (Free) One of the best free alternative tools to the Google Keyword Planner that reveals 1000’s of profitable longtail keywords with SEO competition.
  13. Moz Keyword Explorer (Free Trial) Great tool to discover and prioritize the best keywords to target.
  14. Buzz Sumo  (Free Trial) Helps you see what’s being shared so you can get a handle on what’s popular on social networking.
  15. Keyword Tool (Free) One of our favourites. A great Keyword tool that helps you find the keywords people are typing as a Google Search.

There are many benefits to conducting high level keyword researches, including this can lead to thousands upon thousands of long-tail searches.

You probably won’t use all 15 of these tools since many provide the same level of features, but it’s worth it to experiment with several if you want to tackle SEO alone without the expertise of an SEO professional.

Why You Should Hire a SEO Professional

Hiring an SEO professional saves time. Trying to do your own SEO will take up a lot of time, especially if you don’t know a lot about marketing or SEO.

Running a full SEO campaign can be a daunting task to handle alone; fortunately, SEO experts have the knowledge and expertise to do this much faster and more proficiently than someone who is also focused on running their business in a different industry.

Hiring a professional will avoid you from making costly mistakes.

A little mistake that you make now could cause large problems for you in the eyes of the major search engines later.

Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google.

If you don’t wish to take on the big task of search engine optimizing your website, give us a call. This is what we do every day and achieve incredible results for our happy clients.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Many SEO Benefits of Creating Keyword-Rich Website ContentClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO 101: Why Entrepreneurs Need to Pay Close Attention

Whether you are a solopreneur or run a busy business, SEO is a piece of your marketing pie that you can’t ignore.

What the heck is SEO anyway? I know this phrase has been around for years but a lot of entrepreneurs and small business owners do not really totally understand what it means.

Watch today’s eTip as I explain exactly what SEO is and what you need to know so you can take advantage of its power in driving qualified traffic back to your website:

 

The acronym SEO stands for Search Engine Optimization. In terms of your website, your SEO objective is to be visible in front of your target market when they are doing a search in search engines such as a Google, Yahoo!, Bing or any of the other search engines available.

Understanding What Your Target Market is Searching for

When people do a “Google” search, they are looking for a solution to a problem. If your business offering matches that solution, your goal is to position yourself in front of those people so you can provide the solution they are seeking.

This is where SEO comes in.

SEO is a form of marketing that captures the interest of people who do not know you yet but your product or service will be the solution they seek. Your goal is to position your website listing high enough in the search results rankings to be seen by those people.

Ideally you want to be in the first 3 pages of search results. If they can’t find what they are looking for after the third page, they are going to try a different Google search.

Why Keywords are Important

Your job is to understand what your target market would be typing into the search engines. Do some research to find out What keywords they be using if they were looking for your product or service.

Once you have that understanding, take those keywords and phrases and infuse them into your website through title tags, description tags, keyword META tags, and the website page and blog content as well.

No One Knows the Secret to High Rankings

The biggest problem marketers face is not knowing what the best solution is to get a website ranked number one in the search engine rankings.

Nobody knows. No one has that secret to success so be aware of those that promise you rankings at the top of search engines. No one can make that kind of promise.

As an entrepreneur you want to get your website as high up in the search engine rankings so your target market can easily find you.

Then it’s up to your website to appeal to that target market and convert those people either into your list so you can further nurture them or to make a purchase.

The Reality of Entrepreneurship

The reality of being a business owner is you have to keep inviting your target market to come to your website. The best way to do that is by investing in SEO to drive qualified traffic to your website. You want to nurture new people who do not know you yet and convert them into paying clients.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO 101: Why Entrepreneurs Need to Pay Close AttentionClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".