eBusiness Blog

What to Do NOW About the Facebook Algorithm Changes

Have you heard about Facebook’s latest algorithm changes? Do you care? You should if you are wanting to use Facebook marketing as part of your business success plan!

In this eTip I share 5 of the top things you need to do NOW in response to these recent changes.

In January of 2018 Mark Zuckerberg announced Facebook will favour personal posts that typically get more engagement on them more than pages and this has caused some concern with users.

As these changes kick in, you will no doubt start to see a decline of views on your Facebook page posts. Fear not! This does not mean you should abandon your efforts.

No one truly knows exactly how this will all flush out as time progresses. We will likely see spikes and then sudden downfalls in our post views as the algorithm changes start to roll out and be tweaked over time.

The essence of this change is Facebook wants to see more engagement on your business page posts. The more engagement it sees, the more it will show your posts to your followers.

All this means is you need to get more truer to the purpose of Facebook. It was not created so businesses could use the platform to market with!

It was intended to build a sense of community so that’s what you need to focus on.

The good news is this really isn’t anything different than what I’ve been sharing in all of my posts: focus on relationship (or pull) marketing and you’ll do fine.

Let’s review the five things you can do right now on your Facebook business page for your social marketing efforts:

  1. Ideal Client Definition

    Know who your target market is and give them what they want. Do this before you do anything else.

  2. Quality Posts

    Avoid randomly posting for the sake of having something on your page. You must focus on quality as in providing somethi8ng of value to your target market.

    Serve your community of followers, not you and your agenda. There’s 3 things you can ask yourself about your posts:

    • Is it entertaining?
    • Will it inspire my followers?
    • Is it educational?
  3. Engagement

    With everything you post, you want to think engagement – will your posts generate a discussion?

    This is the whole reason for these algorithm changes where Facebook is now going to reward you for having posts that generate more engagement on them.

    • Facebook Live is the best way to do this right now.
    • Native videos have lost favour in our reach but if done in a way that elicits engagement, they will still work.
  4. Authenticity

    Being authentic means stopping the marketing lingo and being more yourself, which comes as a relief to many entrepreurs.

    Let your followers get to know you so they can like you more and ultimately trust what you are sharing with them.

    People relate to people much more than they relate to a brand.

    So stop worrying about trying to beat the algorithm – relax and have the mindset of being there for others. How can you help them?

    Also stop trying to sell your wares – people don’t want to be sold to – focusing on developing relationships should be your priority.

  5. Advertise

    We said this before when Facebook made updates: Facebook is a “pay to play” platform. To really reach a new audience you’ll need to buy in with paid advertising and boosted posts.

    Once you reach the status of influencer you won’t have to work so hard but in the interim you need to adhere to Facebook’s paid options and their guidelines in order to really make the most of Facebook.

    Remember Facebook wasn’t created for us business people to market our business on. Be mindful of that and be prepared to invest in your business on these social media platforms.

That being said I want to hear from you on these changes and how it affects your business. Are you upset because the free options for reaching users are dwindling?

None of these platforms were launched absent an agenda to make money. In order to use them we need to accept their monetizing updates and account for them when planning our online marketing.

If you want to learn more about the power of social media and how to market your business online, I invite you to sign up for our weekly newsletter and also subscribe to my YouTube channel to get instant notifications when these weekly eTips are posted.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Incorporate Content Marketing into Twitter

Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter.

 

Make Sure You Have the Right Content

The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market.

Make sure you take into account demographic information when creating your content so you make and share the right information for your desired audience.

Using Twitter to Promote Your Content

This video is about driving traffic to your blog with a focus on using Twitter for content marketing.

Post about your blog/content on Twitter often because it drives users towards your content.

Try 10 – 15 Tweets per day about your content spread throughout the day.

Don’t worry about how recent the content has been produced ad instead focus on its relevance to your users. If it’s still relevant then keep sharing!

Even if its 2- 3 years old you can keep sharing it. Users may have forgotten they saw it the first time or it may not have been relevant to them before but is now.

Share other user’s content as well if it is useful to your users and compatible with your content and brand.

Get yourself a tool like Hootsuite that allows you to schedule your tweets throughout the day.

Schedule your tweets so they appear when you know your followers are going to be online.

Hootsuite has a great auto-schedule tool you can use for this.

When you have a new article on your blog you can share that 2 -3 times per day right up until you post your next new blog post.

Try varying the title/tweets though so it’s not repetitious.

Add hashtags that are relevant to the content you’re sharing. For my video eTips I use #eTip.

You can even ask for a retweet. Try Please RT and sometimes people will share it!

Try the paid reach options. It will help get your content and brand out to many more people.

The more who see it the more chances you have of someone signing up or purchasing from you or signing up for your newsletter.

Sign up for our newsletter to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

35 Of Our Most Popular Marketing, Social Media and Website eTips

Top 35 most popular marketing, social media and website eTips

For several years now, we have been posting eTips on our Facebook, Twitter or LinkedIn social media channels. To celebrate a brand new year, here is a list of the most popular eTips.

Feel free to share your favourites to your social media followers! Enjoy!

    1. eTip: Make it clear what action you want visitors to take next on your website… Include an action for several levels of commitment like a free assessment, low cost trial session, find out more, or click to buy now.

      eTip: Make it clear what action you want visitors to take next on your website... Include an action for several levels of commitment like a free assessment, low cost trial session, find out more, or click to buy now.

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    2. eTip: Bump your site higher in the search engine results by updating your site regularly. Google loves fresh content.

      Bump your site higher in the search engine results by updating your site regularly. Google loves fresh content.

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    3. eTip: Engagement through social media helps you by listening to what people say… This can also lead to truly inspired ideas so you can address your audience’s most pressing needs.

      eTip: Engagement through social media helps you by listening to what people say... This can also lead to truly inspired ideas so you can address your audience's most pressing needs.

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    4. eTip: Get creative with your Facebook “About” section by including calls to action and special offers… It’s a clever way to draw attention to your products and services.

      eTip: Get creative with your Facebook "About" section by including calls to action and special offers... It's a clever way to draw attention to your products and services.

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    5. eTip: Spend time nurturing the relationships you have with current blog and social media readers. It’s better to have a small tribe of devoted fans than a big list of casual connections.

      eTip: Spend time nurturing the relationships you have with current blog and social media readers. It's better to have a small tribe of devoted fans than a big list of casual connections.

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    6. eTip: Have you taken the leap to video marketing yet? If you’ve been putting off adding video to your strategy, now’s the time to give it a go. Start with a short video that introduces a product, encourages newsletter sign ups, or offers how-to tips.

      eTip: Have you taken the leap to video marketing yet? If you've been putting off adding video to your strategy, now's the time to give it a go. Start with a short video that introduces a product, encourages newsletter sign ups, or offers how-to tips.

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    7. eTip: Get more customer reviews by setting up an autoresponder asking for their review 2-3 weeks after they purchase the product. Entice them to leave a review by offering to place them in a drawing after they submit their review.

      eTip: Get more customer reviews by setting up an autoresponder asking for their review 2-3 weeks after they purchase the product. Entice them to leave a review by offering to place them in a drawing after they submit their review.

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    8. eTip: Having a quality list of loyal raving fans is far better than a big list of unengaged individuals.

      eTip: Having a quality list of loyal raving fans is far better than a big list of unengaged individuals.

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    9. eTip: Reward people for being in your social media community by giving them insider information and discounts only available through your social media platforms. It makes them feel special.

      eTip: Reward people for being in your social media community by giving them insider information and discounts only available through your social media platforms. It makes them feel special.

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    10. eTip: No one likes a bragger – it turns people off. Instead, show your scars and challenges – it makes you much more attractive to connect with.

      eTip: No one likes a bragger - it turns people off. Instead, show your scars and challenges - it makes you much more attractive to connect with.

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    11. eTip: Make your eBook go viral by allowing others to distribute it on THEIR website for free. Then offer an ADDITIONAL freebie in the book that readers can claim from YOUR website so you can capture their email and build your list.

      eTip: Make your eBook go viral by allowing others to distribute it on THEIR website for free. Then offer an ADDITIONAL freebie in the book that readers can claim from YOUR website so you can capture their email and build your list.

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    12. eTip: Strive to develop trademark stories that reveal how you gained your expertise and the results you gain for yourself and clients.

      eTip: Strive to develop trademark stories that reveal how you gained your expertise and the results you gain for yourself and clients.

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    13. eTip: When submitting articles to article directories, be sure to add a byline that includes your name, company name, and link for a free offer they can get by visiting your website.

      eTip: When submitting articles to article directories, be sure to add a byline that includes your name, company name, and link for a free offer they can get by visiting your website.

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    14. eTip: Original, high value content is the glue that gets blog readers to bookmark you, prompts them to sign up for your newsletter and wants them to connect with you on social media. Take time to create juicy, unique content that keeps them coming back for more.

      eTip: Original, high value content is the glue that gets blog readers to bookmark you, prompts them to sign up for your newsletter and wants them to connect with you on social media. Take time to create juicy, unique content that keeps them coming back for more.

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    15. eTip: Turn prospects into sales by offering a free informational report. Then send an email follow-up a few days later asking if they need help, sharing a customer testimonials, and sharing a special offer.

      eTip: Turn prospects into sales by offering a free informational report. Then send an email follow-up a few days later asking if they need help, sharing a customer testimonials, and sharing a special offer.

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    16. eTip: Take time to nurture leads and build relationships with potential customers by sharing helpful tips via email and asking them to follow your social media pages.

      eTip: Take time to nurture leads and build relationships with potential customers by sharing helpful tips via email and asking them to follow your social media pages.

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    17. eTip: Have a clear goal in mind for every post you make… whether it’s to inspire, educate, inform or drive people to action.

      eTip: Have a clear goal in mind for every post you make... whether it's to inspire, educate, inform or drive people to action.

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    18. eTip: When submitting a guest blog article, take time to research and customize an article for the specific audience of that blog.

      eTip: When submitting a guest blog article, take time to research and customize an article for the specific audience of that blog.

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    19. eTip: Get your Facebook fans to chime in by asking about their favourite experience with your brand or product.

      eTip: Get your Facebook fans to chime in by asking about their favourite experience with your brand or product.

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    20. eTip: Drive social media engagement by having a customer of the month. When a fan is featured, they will share it to their own timeline to share the news with their friends.

      eTip: Drive social media engagement by having a customer of the month. When a fan is featured, they will share it to their own timeline to share the news with their friends.

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    21. eTip: Add a QR code to your business card. It allows the people you meet to quickly scan it and instantly access your website (or whatever action you want the code to do) and then easily connect with you.

      eTip: Add a QR code to your business card.  It allows the people you meet to quickly scan it and instantly access your website (or whatever action you want the code to do) and then easily connect with you.

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    22. eTip: Don’t spam. If you collected email addresses at a networking event, then you don’t have permission to send marketing emails to them unless you asked express permission to do so. It’s against the law in Canada!

      eTip: Don't spam.  If you collected email addresses at a networking event, then you don't have permission to send marketing emails to them unless you asked express permission to do so. It's against the law in Canada!

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    23. eTip: Carefully balance informational posts with promotional posts in social media. Use it as a platform to build closer relationships by providing free tips and information, then periodically share discounts and offers.

      eTip: Carefully balance informational posts with promotional posts in social media. Use it as a platform to build closer relationships by providing free tips and information, then periodically share discounts and offers.

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    24. eTip: Creating a mastermind group is an excellent way to grow your business. Find a few colleagues that you can meet with in person or virtually. During the meeting you can discuss your goals, challenges and tips with each other. It’s a great way to support and give accountability to each other.

      eTip: Creating a mastermind group is an excellent way to grow your business. Find a few colleagues that you can meet with in person or virtually.  During the meeting you can discuss your goals, challenges and tips with each other.  It's a great way to support and give accountability to each other.

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    25. eTip: Site infrastructure can affect your SEO rankings since search engines love similar content grouped together in subdirectories. For example, name small business articles in a directory path like www.yourbusiness.com/small-business/articlename

      eTip: Site infrastructure can affect your SEO rankings since search engines love  similar content grouped together in subdirectories.  For example, name small business articles in a directory path like www.yourbusiness.com/small-business/articlename

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    26. eTip: Your headshot connects you with potential clients & referral partners and greatly enhances your brand visibility on a personal level. Add a professional photo of you to your website, brochures, social networks, business cards, and other marketing materials for greatest exposure.

      eTip: Your headshot connects you with potential clients & referral partners and greatly enhances your brand visibility on a personal level. Add a professional photo of you to your website, brochures, social networks, business cards, and other marketing materials for greatest exposure.

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    27. eTip: Keep your email marketing out of the spam box by avoiding “trigger” words like: attention, reminder, act now, and FREE.

      eTip: Keep your email marketing out of the spam box by avoiding "trigger" words like: attention, reminder, act now, and FREE.

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    28. eTip: The most important thing to keep in mind when writing is your audience. Who are they and why should they care? Know their pains and concerns… relevancy is the key to a deeper engagement with your prospects.

      eTip: The most important thing to keep in mind when writing is your audience.  Who are they and why should they care?  Know their pains and concerns... relevancy is the key to a deeper engagement with your prospects.

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    29. eTip: Boost the power of your promotion by making an offer SO good people can’t wait to tell others about it. For example my favourite body lotion shop offered a free bottle of scented liquid soap. I was so thrilled I posted it on social media and told others about it as well.

      Boost the power of your promotion by making an offer SO good people can't wait to tell others about it.

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    30. eTip: On a web page, SEO is important to make sure your website gets good search engine rankings. Here are 5 key areas you should focus on: page title, description tag, H1 Heading, page copy and page URL.

      eTip: On a web page, SEO is important to make sure your website gets good search engine rankings.  Here are 5 key areas you should focus on: page title, description tag, H1 Heading, page copy and page URL.

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    31. eTip: Staying top of mind is key to making sure customers remember you when it’s time to buy. Social media, newsletters, and blogging are excellent ways to provide value and consistently stay connected to prospects.

      eTip: Staying top of mind is key to making sure customers remember you when it's time to buy.  Social media, newsletters, and blogging are excellent ways to provide value and consistently stay connected to prospects.

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    32. eTip: A good way to invite more engagement is with fun posts like vintage photos, trending topics, graphic quotes, and fill in the blank questions.

      eTip:  A good way to invite more engagement is with fun posts like vintage photos, trending topics, graphic quotes, and fill in the blank questions.

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    33. eTip: Strengthen the appeal of your offering by targeting it to a very specific demographic.

      eTip: Strengthen the appeal of your offering by targeting it to a very specific demographic.

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    34. eTip: By offering a guarantee, you remove the risk and increase sales.

      eTip: By offering a guarantee, you remove the risk and increase sales.

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    35. eTip: Tap into holiday shopping by showing how your services help customers relax, save time, and/or reduce stress.

      eTip: Tap into holiday shopping by showing how your services help customers relax, save time, and/or reduce stress.

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Do you like these eTips? Get them daily on these social media channels!

Become a Fan on Facebook Follow me on Twitter Connect with me on LinkedIn Connect with me on Google+

 

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".