eBusiness Blog

Time Management Tips for the Busy Business Owner

Earlier this year, I had a quick conversation with friend and client Yvonne Hogenes while at the WOW (women of worth) Conference in Vernon.

Yvonne is a very busy business owner who provided some great tips on time management.

 

Yvonne wears many hats and wasting time is not an option for her.

20 years ago Yvonne opened Malarys Fashion Networking Cloverdale.

She’s thoroughly enjoyed evolving her business as the industry grew.

For 15 years now she has designed custom fitted bras she then has manufactured and distributed all throughout Canada and the US!

Then 7 years ago she began her journey in making smart, shape tech/apparel with Firma Energywear.

This product is sold in Canada and all over the US.

So how does she do it?

Not alone.

She has an amazing family business with her husband and two sons supporting her.

Get over thinking no one can do the work as good as you can.Click To Tweet

Her team is important and then comes delegation.

Yvonne has learned to offer autonomy and trusts those she delegates to.

She has learned the hard way that balance is important since she has burnt out multiple times. Some quick tips she shared were:

  • Learn to say no!
  • Learn to filter out what is important from what isn’t.
  • Hire your weaknesses to offset what you’re good at with what you’re not.
  • When in control mode you’re not doing anyone any service.
  • Get over thinking that no one can do it as good as you can.

Yvonne agrees the key to balance is to let go at times and trust.

I want to really thank Yvonne for sharing her insights with me (and you) and if you’re looking to get a hold of Yvonne the easiest way to find her is at Malarys.com

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
>> CLICK HERE FOR DETAILS

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes 'Know, Like and Trust' With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy.  One of the top reasons I mentioned was how video increases your target market’s confidence in you.

And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Confidence is key in compelling people to purchase from youClick To Tweet

This is what we call building the “Know, Like and Trust” factor with potential clients.  As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the “Know, Like and Trust” factor with your  target market is by using video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.

So how do you go about building the “Know, Like and Trust” factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

  • Entertaining
  • Informative
  • Inspiring or motivating
  • Interesting
  • Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.

Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You’re creating an opportunity for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren’t going to purchase from you if they don’t like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.

Of course you can’t get everyone to like you but what you can do when you’re creating your videos is to be:

  • Uniquely Yourself – there’s no point in trying to act like someone else. Just be you and you will draw your followers in naturally.
  • Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action.
  • Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier.
  • Unabashedly Visible – don’t hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn’t trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.

Here’s some ways you can establish trust with your ideal target market:

  • Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you’re doing if you don’t provide proof you do.
  • Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides.
  • Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after.
  • Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them.
  • Provide Unique Content – They say there’s nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn’t been talked about before. Above all, avoid copying someone else’s work – that’s just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.

If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com

Go now,  create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Video Establishes “Know, Like and Trust” With Your Target AudienceClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally
You have a big presentation in the morning and have carefully proofed it for typos. You have selected your outfit. You have downloaded the directions and made sure you have a full tank of gas.

Knowing it’s important to get a good night sleep, you turn in early only to toss and turn all night as you rewrite your presentation in your head all night long …

You made a commitment to a spending plan at the beginning of the year and have been diligently keeping your agreements with yourself for over four months now.

Yesterday, you were idly scrolling through a couple of your favorite shopping sites and fell in love with a gorgeous purse in the season’s hottest color.  You hit BUY without thinking …

You’ve just lost those extra 10 pounds (again) and to celebrate, you order in a large pizza with all the trimmings, a jumbo soda, and know that today’s the day that you will demolish the pint of chunky chocolate chip ice cream in the freezer …

These are just a few of the ways we self-sabotage but there are plenty more. 

Can you recognize any of these other self-sabotaging traits that result in you getting in your own way?

  • Pushing or rushing to achieve results:  This behavior almost always backfires; in your impatience, you make mistakes, overlook key details, or make impulsive decisions that have not been thought through.
  • Being overly dramatic:  When your response to a situation is larger than necessary or expected, it can suck all the air out of the room.  It pushes other people away.
  • Withdrawing due to fear of rejection:  If you are afraid of failure, you might talk yourself out of even trying or getting started.  It can lead to paralyzing indecision and overly-cautious behaviors that are undermining and non-supportive.
  • Self-defeating extravagance:  You might tell yourself that you deserve this treat, or that one, but ultimately, if you are undercutting your own financial security, you do not mean yourself well.  
  • Workaholic tendencies: Working all the time may inflate your sense of importance, but it can also create isolating aloofness and a disconnect from the things in life that truly matter, like family, intimacy, self-care, play, and one’s spiritual growth.
  • Stubbornness: When you are overly attached to your own perceptions versus being open to considering other people’s point-of-view, you can find yourself getting competitive versus collaborative. Stubbornness can mask a compulsion to be right and give rise to destructive rebellion.
  • Demoralizing perfectionism:  Perfectionism shows up in different ways, such as excessive questioning, obsessive worrying, compulsively blaming others or oneself, and behaving like a “superior victim.”

So, where does this self-defeating behavior stem from?

The easy answer is that it arises from your thoughts and your feelings. 

Negative thoughts about oneself generate self-loathing. A feeling of not being good enough and of not belonging.

When you stuff those feelings, you empower them.

When I was a child I remember wondering who was that who was speaking such hateful things in my head?

In my 30’s, I discovered in A Course in Miracles that I choose to think the thoughts I think, and that if I didn’t like the thought I was thinking, I could choose to think another thought.

That was truly empowering!

I also learned that our thoughts have the power to create our reality. Thinking a negative thought was an attack thought on myself.  That really got my attention!

I wondered why I would hate myself so much by thinking that bad things were going to happen to me, that nobody loved me, and so on.

By thinking these negative thoughts over and over, I was calling them into my reality.

Growing up in England, I learned we didn’t express our feelings (it just wasn’t done!) and we acted as if nothing was wrong, whether we had been hurt to the core or were feeling traumatized.

As an empath, I could feel the pain and frustration of my mother and could see she had nowhere to go with it.  She died of cancer in her early 50’s and I was in my mid-30’s when I realized I was on the same path.

With this realization, I knew that getting in touch with my feelings and learning to release them safely, harm to none, would not only save my life but support me in showing up authentically in my life.

Through steadily releasing my feelings over time, I let go of my childhood defense patterns of perfectionism, having no needs, and rushing through my discomfort.

Now, that I choose to think thoughts that support me, that mean me well, and no longer entertain or dwell on negative thoughts that terrorize me, undermine me, and now that I choose to release negative feelings quickly, in privacy, without holding on to them, and with harm to none, I see my body and mind as my greatest allies and partners in life.

My willingness to take the time to go step-by-step in building my business, and to allow the passage of time to reveal the right path, instead of being impulsive and impatient has ultimately supported business growth that is connected to my values.

No longer rushing to the finish line has resulted in my cultivating flexibility, tempering my arrogance and releasing stubbornness.  Calming my mental anxiety through meditation and choosing the thoughts I think, gives me the courage to be myself, to be aware of my needs and ultimately to trust myself.

Does it take time and focus?

Life is an awareness game; it is lived in the present moment.  Every time you become aware you are thinking a negative thought, whether it is about you or a client or someone else, catch it and stop it.

Think another thought, a thought that is positive and supportive.  You free yourself from self-sabotage, one thought at a time.

Love and blessings,
Aimée

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: What Exactly Is Business Branding?

Today’s video eTip will dive into business branding. Watch today’s video tip to find out why almost everyone has different ideas about what business branding actually is and how you can navigate through that confusion.

What is business branding?

Some people think it’s just your logo.

Other people think it’s your website.

Yet other people think it’s your tagline.

The truth is, your branding is actually the representation of the essence of your business. It encapsulates both you and your business so that people get a feel for what it would be like to either work with you or purchase one of your products.

What is your unique selling position?

The first thing you need to do in order to establish a brand is to fully understand how you want your business to be positioned in respect to your competition; what do you want your reputation to be within your industry and who is your ideal target market?

Ultimately, exploring these elements will help you determine what people would say about your brand after they’ve interacted with it in some manner. In doing so, you can then emulate that “brand story” if it fits your vision or adjust your positioning accordingly to produce an identity that’s more in-line with your business goals.

Making sense of it all

If you’re new to the world of branding and marketing, it’s not always easy to formulate a branding strategy that consistently delivers that “brand story” to your audience. There’s too many elements to keep track of and oftentimes your message can become disjointed and malformed, like a game of telephone.

I can help you with that.

I specialize in streamlining your brand to fit a cohesive narrative that encompasses your logo, website, social media and all supporting marketing materials. Taking this integrated approach is the reason why my clients have so much success with their branding – I help connect your brand with the right audience who are ready, willing and able to do business with you.

If you have any questions about branding or anything at all, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.

Until next time,

P.S. New to Social Media and online marketing or finding it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Targeted Branding has to do with Your Business Facebook Page

Today’s eTip is about targeted branding on your Facebook business page and essentially in anything you do on behalf of your business

Watch today’s video tip to hear why one of our clients lost a lot of engagement on her Facebook page when she changed the branding and find out what to be aware of if you’re thinking of doing the same.

The other day I had a client email me in a bit of a panic saying that ever since she changed the name of her Facebook Business page her engagement rate went down.

It considerably dropped after she changed the Facebook page name as well as banner. After taking a look I could see why.

Before she made the change, her was positioned as an expert on a certain topic; therefore she was attracting a certain group of people who were very interested in that one topic. Her engagement was up because she was providing them with information and inspiration based on that one topic, something they were looking specifically to her for.

The back story is that she became a co-author of a book and this book, even though a little bit related to what her expertise was, is a little bit outside of her area of expertise of her business page.

When she co-authored the book, she wanted to promote it so changed her Facebook business page name to the name of the book and replaced the banner photo up.

But what happened is, she was now talking to an audience who were not looking to her within this new area of expertise.

So even though she is also quite well-known and an expert in the book topic, the audience she attracted on her Facebook page was wanting to hear about the previous topic, not this new topic. As a result, her engagement rate went down.

Her followers were not interested with the new topic, resulting in this change creating an adverse effect on the building of her brand presence she had already created for herself on that page.

Your brand positioning is extremely important.

People get to know you as an expert in a certain topic and if you change that topic, and you move to a different direction, your followers do not know that. They do not know you are this “new” expert. They are wanting the “old” expert because that’s who they followed in the first place.

If you are in a similar situation where you want to shift your brand positioning, what you need to do is gradually guide your followers into the new direction so they are aware of the change coming up. Let them know, “I am writing a book”, “I’ll be sharing about this new topic” and bring your followers along with you or risk losing them.

My client did lose her audience but it is not too late. She can still try to bring them back by bringing back the old topic into her posts. Then she can gradually bring them over to the new topic.

This is why your branding is so important in everything you do. Your brand positioning is meant to create a platform where your expertise shines. That expertise needs to shine on your website, in social media, in your newsletters and anything you are doing where you are getting yourself in front of your target audience. Platforms like webinars and speaking engagements, etc.

Your brand positioning has to be consistent across everything in order for that brand positioning to be strong and solid. But as soon as you start shifting off of that positioning you have created, you have to either bring your audience with you or be prepared to start fresh with a brand new audience in that new topic.

I’d love to hear what you think – do you consciously use targeted branding in your business marketing efforts? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media and online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Power of Unplugging and Prioritizing Time for Rest

The Power of Unplugging and getting rest

How Busy Entrepreneurs Can Prioritize Time for Rest

The problem with our harried, living on adrenaline, multitasking overloaded culture is that running without stopping strips our lives from meaning.

I’m talking about 50-60-hour workweeks, working late into the night and over weekends, being a slave to your to-do list, and eating lunch at your desk or “car dining.”…

Do you feel like you are running like crazy but never getting anywhere (like the Queen of Hearts in Alice in Wonderland)?

And yet, paradoxically, if you unplug regularly you actually get more done!  That’s because regular rest renews your energy and motivation; it reconnects you to your joy, to your communities, and heals your soul.

Sadly, in the relentlessness busyness of modern life, we have a culture that promotes doing anything is better than doing nothing!

Overriding our natural rhythms enables us to get more done as does the lure of multitasking that teaches us how to never fully engage or fully disengage from anything!  It’s the reason why so many of us experience sleep disorders – we’ve lost the art of being delightfully inactive!

Do you prioritize time for rest?

I’m not talking about sacking out in front of the television; television is hardly restful these days!  No; TV is designed to stimulate you; to rile you up or to make you feel badly about yourself so that you will want to buy or consume something that will make you feel better!

Taking a retreat on a regular basis from the demands of your life, whether it’s a 2-hour retreat or an afternoon retreat, will require some planning and education of other key players in your life.

Some years ago, when I started taking Sunday as my retreat day, I carefully explained my lack of availability for invitations, phone calls and emails on that day of the week.

It didn’t go well…  I was greeted with shock and horror that I wouldn’t be available 24/7.  Invitations came with the request: “Perhaps you could make an exception for this?”  Emails arrived with a header, “I know you don’t work on Sundays but perhaps you could find time for me?”

I ended up disconnecting the phone and unplugging the computer.

What rejuvenates you?

Planning time for rest is essential, and scheduling those times into your calendar is a must – but remembering what juices you, what fills you and what recharges your batteries is important too – otherwise, you may default to filling the space with working.

Spending time in nature is especially renewing, as is napping, bathing, dancing, cooking, creating, walking or running.

I used to start each retreat day with the question, “What do you need?”  I’d ask it again periodically throughout the day.

Sometimes, I needed sleep more than anything.  Sometimes, I needed to simply be in the peace and quiet, the stillness.  Other times, I felt more creative and would start an art project, or experienced the joy of reading a book cover to cover.

Do you need to be alone? 

It’s your choice.  If you can disconnect around other people for a period of time, then it’s not necessary to be alone.  Provided they understand the new rules.

You might like to light a candle as a reminder that you are resting for this period of time.  Perhaps later, you would enjoy coming together in a family meal.  Or, to enjoy your partner’s undivided attention as you share your insights.

What are the costs of a life without rest?

Who suffers the most?  The children, who can never get your attention? “Mom!  Mom!”  “I’m on the phone!”  “You’re always on the phone…”

Is it your spouse?  Or, is it your friends and community?

Or, is it your clients; yes, you show up for them, but how are you really showing up? Or, is it you?  Demanding too much out of a day and pushing your body to its limits is like waging war on your soul.

If we only stop when all the work is done, we will never stop. 

The pace of technology allows us to be seduced by artificial urgency that prevents us from listening to our own deepest truth. When we don’t take the time to really rest, we lose our way.

We “don’t have time” to listen to our inner wisdom.

We “forget” who and what is most important in a well-lived life.

When we are exhausted, we can be surrounded by people all day long and still feel disconnected and lonely.  The frenzy of activity diminishes our capacity for inner peace.

If you are New Year Resolution averse, perhaps you simply need to reset your intentions and intend that this year you will take the time to savor life.

Love and blessings,
Aimée

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
     
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
     
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
     
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
     
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
     
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
     
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
     
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
     
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
     
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
     
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
     
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
     
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
     
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
     
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
     
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
     
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
     
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

What to Do When Your Business Faces a Fork in the Road

What to do when your Business faces a fork in the road

Every entrepreneur comes to a place in their personal and business life where they have to make a choice. That choice requires they make a decision and answer this question “Do I go this way or, do I go that way?” And, it’s not always easy making a decision when it’s related to your business.

Factors To Consider In Your Business

There are many factors for you to consider like business relationships, your finances and the health of your business.

For example you might be in a place in your business where you need to decide if you want to hire a virtual assistant, a social media person or invest in a coach or a new training program. How does every decision affect your finances and the health of your business and your own personal health?

If you are in a business relationship you might have to decide how much time you spend with some clients over other clients.

Does every relationship have the same value in terms of the financials but also the personal satisfaction of the relationship?

There Is A Process To Make the ‘Right’ Decision At This Time

Every decision that you make is going to have a consequence in your life. It’s often a good idea to take some time and really think through the decision you have to make.

If you have good support from entrepreneurs that you respect and appreciate seeking advice from, then engage them in the process to help you.

Base Your Decisions On These 7 Factors:

  1. Try the decision on for size – in other words just as if you were trying on a new outfit you want to ‘see’ what that would look like for you – run the movie to the last scene
  2. Think about all the possibilities –for each decision you are going to make
  3. Think about the consequences – if you choose one over another
  4. Think about the consequences – if you do nothing
  5. Pay attention to how you feel – which decision feels like a better decision in your body (aka gut feeling)
  6. Check in with your heart – if you have heart-based business does the decision you are going to make warm your heart

And finally…

  1. If there was nothing holding you back – no self-doubt about your ability to achieve the success you want if you take the fork in the road that feels right to you, no big fear around money issues and you had the energy to do the work you desire to achieve – which road would you go down?

Your Next Steps Once You Decide Which Road To Go Down

  • Commit to the road that you decide to travel down
  • Stick to the decision you have made
  • Focus one hundred percent on the new road ahead of you
  • Release any fear about this being the right road now

From a Law of Attraction perspective, the more attention, energy and focus you put on your decision, the greater will be your ability to attract what you want. And if you base your decision on answering ‘How may I serve?’ the more heart-centered clients you will attract.

About the Author, Dana J. Smithers

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Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.