eBusiness Blog

You Have The Keys to Your Abundance – Here’s How

Abundance is actually a feeling and not a thing although ‘things’ can definitely make you feel abundant.

Since the Law of Attraction is all about vibrations and they are either positive or negative, it makes sense to look for situations, people, circumstances or things that make you feel positive.

And, a vibration is simply energy and everything is energy whether it has the appearance of a solid form or not. You have the power to control your energy and to chose whether the energy you are giving off and attracting, is positive or negative.

The Law of Attraction will do its job by bringing you more of the same!

Two Mindsets Needed to Attract Abundance

As an entrepreneur you’ve heard it said many times that your ‘mindset’ is the key to creating a life you want. It’s important that you look at your mindset, right now, exactly where you are in life.

The mindset that you had last year or a few years ago is not the mindset you have right now. Your vibration has changed.

You might want to do a check-in with your mindset and see where you are at right now, present day. It will most likely fall into one of these categories:

  • Abundance Mindset – you are totally open to all the unlimited possibilities in your life right now and you feel abundance all around you. You feel positive about your business and personal life and you love what you have created.
  • Stagnation Mindset – you may or may not be in your comfort zone here, but you are just coasting along and most likely not feeling very abundant. You might think it’s okay to feel this way – the only way you will know is if you have the desire to be more abundant. It’s the feeling that gives you your answer.
  • Lack Mindset – you definitely have a lot of negative emotions and you may in fact have accidents, lose clients/customers, see your sales dwindling and feel no abundance at all. This is because all the negative emotions are blocking out any light from the positive vibes you want to feel.

The most important thing for you to do is to acknowledge where you are at now and if you FEEL you need to change something you can do that.

Here are two important ways for you to unlock your mindset from receiving the abundance you desire:

  1. Have An Open Heart To Receive

  2. If you are what’s called a ‘heart-centred entrepreneur’ you are most likely attracting people, circumstances or situations who are also heart-centred. Now it is time for you to open your heart to receive the gifts from others. It means acknowledging all the abundance that is coming your way regardless of what it looks like. The key to attracting more abundance is having an open heart so that you can receive whatever it is you need to allow you to feel more abundant.

  3. Have An Open Mind to Receive

    Whatever you attract ‘celebrate the closeness’ of the match. Most people start to feel negative when they haven’t attracted abundance in the manner that they expect. If this happens to you – hang in there- the Universe is aligning up everything you need to do, know or have to make you feel more abundant. It’s a mindset that you want to foster.  Always be ‘open’ to receiving and if it’s really not what you wanted then just say ‘Next’ and keep the vibe positive.

Receptivity Comes From Possibilities

Receptivity comes from the possibilities all around you that you let in to both your head and your heart.

Your brain and your heart actually send messages back and forth and when they are in alignment that is when the manifesting begins.

The key to unlocking the message is for you to get clarity on what you want, ask for it and then be totally receptive to what comes your way.

Become more of an observer than a doer as the abundance you want starts to fill you up with positive thoughts, people, circumstances and situations. And definitely money is great too!

And if you need help releasing your negative trapped emotions that are blocking you from receiving abundance consider having an Emotion Code session with me!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

3 Traits of Effective Business Leadership

3 Traits of Effective Business Leadership

What to Watch for When You Have a Need for Guidance

To receive guidance is necessary as part of our growth as business entrepreneurs and leaders. And interestingly wherever we look, someone is always available to assist us.

Fortunately, what we do not know, someone else does.

Whether you are wanting to position yourself as an effective business leader or are seeking out someone to provide you with proper guidance, here are 3 considerations to keep in mind.

  1. Follow the Seven Habits

    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey suggests the following to keep us on track:

    1. Be proactive
    2. You are the programmer of your life, grow and stay humble.
    3. Keep personal integrity- what you say and what you do must match
    4. Think win-win. Value and respect all, employ character based codes for collaboration
    5. Seek first to understand, then to be understood- using empathy, care and open mindedness in interactions
    6. Combine strengths and operate as teams
    7. Employ Continuous improvement- for mental, spiritual and emotional health and balance.
    8.  

  2. Be Honest

    Interestingly I have been a leader all my life and yet had been unconscious of many traits within me that did not allow me to tap into the above list consistently.
     
    I had no idea that my ego often stood in my way. This same ego would give me the impression that I was thinking “win-win” when in fact it was being calculative and self serving.
     
    The ego can be very tricky.  I might have thought that I was open- minded in my interactions yet every ego filters to evaluate based on personal and collective beliefs that can be very limiting and disempowering, and I have had my share to transform in the last nine years.
     
    The ego often unconsciously leads us into power struggles that can become very sticky. If we don’t experience them in our work-life, we certainly end up facing them in our home lives, so they catch up with us eventually! lol
     
    Despite running corporations with 3000 people I had no idea that my ego was censoring EVERYTHING based on its own judgments and programing, and that the reactive knee-jerk actions from the ego had nothing to do with the true self that resides within us.
     
    If I was not operating from my true self- it goes without saying that many of my actions did not fit the seven habits listed by Covey.

  3. Embody Conscious Leadership

    What I have come to learn during the last nine years is that when we are under the direction of a conscious leader we are always being lifted to be the very best we can be, and conscious leaders actually walk their own talk.
     
    They embody the seven attributes listed above effortlessly. This is the power of consciousness- effortless living where the person has disassociated from the antics of the ego.
     
    This consciousness is accessible to all of us by first learning more about ourselves. We have to be willing to stalk all our reactions to understand them and their history within our psyche.
     
    Then we have to move beyond understanding to visit the lessons in our history so that we can be liberated. It all happens systematically so that we truly find our voice to be a contributor in the world.
     
    As we become liberated we begin to embody and live from this pale of heightened consciousness… and that leads to us becoming the effective leaders we wish to be.
     
    Do not get me wrong, we are always learning and growing. There is always more…

The Invitation

My invitation is to ask you to stop and pause before you decide on who should guide you next in your business or home life.

Our world is changing fast. The old paradigms are not working.

Old patriarchal ways of leading are not enough. People who discuss mind-based ideas are not serving anyone- they are simply keeping people stuck in yesteryear.

The new world has not yet unfolded… and many emerging leaders are seeking to find their voice to influence this new world.

Look to see if the person who influences you has actively done the inner work to see who they are.

Has this work been done at the level of their mind, or is it deeper, and you can see and feel their groundedness? Can you feel their courage? Can you feel their knowingness? And can their compassion be trusted?

Look for a conscious leader

This is the only way you will truly benefit yourself and others around you. A conscious leader will walk their talk. A conscious leader will offer a helping hand knowing that it is through your growth in self awareness that your leadership skills will improve.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Time Management Tips for the Busy Business Owner

Earlier this year, I had a quick conversation with friend and client Yvonne Hogenes while at the WOW (women of worth) Conference in Vernon.

Yvonne is a very busy business owner who provided some great tips on time management.

 

Yvonne wears many hats and wasting time is not an option for her.

20 years ago Yvonne opened Malarys Fashion Networking Cloverdale.

She’s thoroughly enjoyed evolving her business as the industry grew.

For 15 years now she has designed custom fitted bras she then has manufactured and distributed all throughout Canada and the US!

Then 7 years ago she began her journey in making smart, shape tech/apparel with Firma Energywear.

This product is sold in Canada and all over the US.

So how does she do it?

Not alone.

She has an amazing family business with her husband and two sons supporting her.

Get over thinking no one can do the work as good as you can.Click To Tweet

Her team is important and then comes delegation.

Yvonne has learned to offer autonomy and trusts those she delegates to.

She has learned the hard way that balance is important since she has burnt out multiple times. Some quick tips she shared were:

  • Learn to say no!
  • Learn to filter out what is important from what isn’t.
  • Hire your weaknesses to offset what you’re good at with what you’re not.
  • When in control mode you’re not doing anyone any service.
  • Get over thinking that no one can do it as good as you can.

Yvonne agrees the key to balance is to let go at times and trust.

I want to really thank Yvonne for sharing her insights with me (and you) and if you’re looking to get a hold of Yvonne the easiest way to find her is at Malarys.com

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
>> CLICK HERE FOR DETAILS

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes 'Know, Like and Trust' With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy.  One of the top reasons I mentioned was how video increases your target market’s confidence in you.

And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Confidence is key in compelling people to purchase from youClick To Tweet

This is what we call building the “Know, Like and Trust” factor with potential clients.  As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the “Know, Like and Trust” factor with your  target market is by using video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.

So how do you go about building the “Know, Like and Trust” factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

  • Entertaining
  • Informative
  • Inspiring or motivating
  • Interesting
  • Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.

Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You’re creating an opportunity for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren’t going to purchase from you if they don’t like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.

Of course you can’t get everyone to like you but what you can do when you’re creating your videos is to be:

  • Uniquely Yourself – there’s no point in trying to act like someone else. Just be you and you will draw your followers in naturally.
  • Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action.
  • Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier.
  • Unabashedly Visible – don’t hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn’t trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.

Here’s some ways you can establish trust with your ideal target market:

  • Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you’re doing if you don’t provide proof you do.
  • Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides.
  • Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after.
  • Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them.
  • Provide Unique Content – They say there’s nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn’t been talked about before. Above all, avoid copying someone else’s work – that’s just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.

If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com

Go now,  create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Video Establishes “Know, Like and Trust” With Your Target AudienceClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally

Ending Self-Sabotage: How to Turn the Enemy Within Into an Ally
You have a big presentation in the morning and have carefully proofed it for typos. You have selected your outfit. You have downloaded the directions and made sure you have a full tank of gas.

Knowing it’s important to get a good night sleep, you turn in early only to toss and turn all night as you rewrite your presentation in your head all night long …

You made a commitment to a spending plan at the beginning of the year and have been diligently keeping your agreements with yourself for over four months now.

Yesterday, you were idly scrolling through a couple of your favorite shopping sites and fell in love with a gorgeous purse in the season’s hottest color.  You hit BUY without thinking …

You’ve just lost those extra 10 pounds (again) and to celebrate, you order in a large pizza with all the trimmings, a jumbo soda, and know that today’s the day that you will demolish the pint of chunky chocolate chip ice cream in the freezer …

These are just a few of the ways we self-sabotage but there are plenty more. 

Can you recognize any of these other self-sabotaging traits that result in you getting in your own way?

  • Pushing or rushing to achieve results:  This behavior almost always backfires; in your impatience, you make mistakes, overlook key details, or make impulsive decisions that have not been thought through.
  • Being overly dramatic:  When your response to a situation is larger than necessary or expected, it can suck all the air out of the room.  It pushes other people away.
  • Withdrawing due to fear of rejection:  If you are afraid of failure, you might talk yourself out of even trying or getting started.  It can lead to paralyzing indecision and overly-cautious behaviors that are undermining and non-supportive.
  • Self-defeating extravagance:  You might tell yourself that you deserve this treat, or that one, but ultimately, if you are undercutting your own financial security, you do not mean yourself well.  
  • Workaholic tendencies: Working all the time may inflate your sense of importance, but it can also create isolating aloofness and a disconnect from the things in life that truly matter, like family, intimacy, self-care, play, and one’s spiritual growth.
  • Stubbornness: When you are overly attached to your own perceptions versus being open to considering other people’s point-of-view, you can find yourself getting competitive versus collaborative. Stubbornness can mask a compulsion to be right and give rise to destructive rebellion.
  • Demoralizing perfectionism:  Perfectionism shows up in different ways, such as excessive questioning, obsessive worrying, compulsively blaming others or oneself, and behaving like a “superior victim.”

So, where does this self-defeating behavior stem from?

The easy answer is that it arises from your thoughts and your feelings. 

Negative thoughts about oneself generate self-loathing. A feeling of not being good enough and of not belonging.

When you stuff those feelings, you empower them.

When I was a child I remember wondering who was that who was speaking such hateful things in my head?

In my 30’s, I discovered in A Course in Miracles that I choose to think the thoughts I think, and that if I didn’t like the thought I was thinking, I could choose to think another thought.

That was truly empowering!

I also learned that our thoughts have the power to create our reality. Thinking a negative thought was an attack thought on myself.  That really got my attention!

I wondered why I would hate myself so much by thinking that bad things were going to happen to me, that nobody loved me, and so on.

By thinking these negative thoughts over and over, I was calling them into my reality.

Growing up in England, I learned we didn’t express our feelings (it just wasn’t done!) and we acted as if nothing was wrong, whether we had been hurt to the core or were feeling traumatized.

As an empath, I could feel the pain and frustration of my mother and could see she had nowhere to go with it.  She died of cancer in her early 50’s and I was in my mid-30’s when I realized I was on the same path.

With this realization, I knew that getting in touch with my feelings and learning to release them safely, harm to none, would not only save my life but support me in showing up authentically in my life.

Through steadily releasing my feelings over time, I let go of my childhood defense patterns of perfectionism, having no needs, and rushing through my discomfort.

Now, that I choose to think thoughts that support me, that mean me well, and no longer entertain or dwell on negative thoughts that terrorize me, undermine me, and now that I choose to release negative feelings quickly, in privacy, without holding on to them, and with harm to none, I see my body and mind as my greatest allies and partners in life.

My willingness to take the time to go step-by-step in building my business, and to allow the passage of time to reveal the right path, instead of being impulsive and impatient has ultimately supported business growth that is connected to my values.

No longer rushing to the finish line has resulted in my cultivating flexibility, tempering my arrogance and releasing stubbornness.  Calming my mental anxiety through meditation and choosing the thoughts I think, gives me the courage to be myself, to be aware of my needs and ultimately to trust myself.

Does it take time and focus?

Life is an awareness game; it is lived in the present moment.  Every time you become aware you are thinking a negative thought, whether it is about you or a client or someone else, catch it and stop it.

Think another thought, a thought that is positive and supportive.  You free yourself from self-sabotage, one thought at a time.

Love and blessings,
Aimée

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: What Exactly Is Business Branding?

Today’s video eTip will dive into business branding. Watch today’s video tip to find out why almost everyone has different ideas about what business branding actually is and how you can navigate through that confusion.

What is business branding?

Some people think it’s just your logo.

Other people think it’s your website.

Yet other people think it’s your tagline.

The truth is, your branding is actually the representation of the essence of your business. It encapsulates both you and your business so that people get a feel for what it would be like to either work with you or purchase one of your products.

What is your unique selling position?

The first thing you need to do in order to establish a brand is to fully understand how you want your business to be positioned in respect to your competition; what do you want your reputation to be within your industry and who is your ideal target market?

Ultimately, exploring these elements will help you determine what people would say about your brand after they’ve interacted with it in some manner. In doing so, you can then emulate that “brand story” if it fits your vision or adjust your positioning accordingly to produce an identity that’s more in-line with your business goals.

Making sense of it all

If you’re new to the world of branding and marketing, it’s not always easy to formulate a branding strategy that consistently delivers that “brand story” to your audience. There’s too many elements to keep track of and oftentimes your message can become disjointed and malformed, like a game of telephone.

I can help you with that.

I specialize in streamlining your brand to fit a cohesive narrative that encompasses your logo, website, social media and all supporting marketing materials. Taking this integrated approach is the reason why my clients have so much success with their branding – I help connect your brand with the right audience who are ready, willing and able to do business with you.

If you have any questions about branding or anything at all, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.

Until next time,

P.S. New to Social Media and online marketing or finding it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Targeted Branding has to do with Your Business Facebook Page

Today’s eTip is about targeted branding on your Facebook business page and essentially in anything you do on behalf of your business

Watch today’s video tip to hear why one of our clients lost a lot of engagement on her Facebook page when she changed the branding and find out what to be aware of if you’re thinking of doing the same.

The other day I had a client email me in a bit of a panic saying that ever since she changed the name of her Facebook Business page her engagement rate went down.

It considerably dropped after she changed the Facebook page name as well as banner. After taking a look I could see why.

Before she made the change, her was positioned as an expert on a certain topic; therefore she was attracting a certain group of people who were very interested in that one topic. Her engagement was up because she was providing them with information and inspiration based on that one topic, something they were looking specifically to her for.

The back story is that she became a co-author of a book and this book, even though a little bit related to what her expertise was, is a little bit outside of her area of expertise of her business page.

When she co-authored the book, she wanted to promote it so changed her Facebook business page name to the name of the book and replaced the banner photo up.

But what happened is, she was now talking to an audience who were not looking to her within this new area of expertise.

So even though she is also quite well-known and an expert in the book topic, the audience she attracted on her Facebook page was wanting to hear about the previous topic, not this new topic. As a result, her engagement rate went down.

Her followers were not interested with the new topic, resulting in this change creating an adverse effect on the building of her brand presence she had already created for herself on that page.

Your brand positioning is extremely important.

People get to know you as an expert in a certain topic and if you change that topic, and you move to a different direction, your followers do not know that. They do not know you are this “new” expert. They are wanting the “old” expert because that’s who they followed in the first place.

If you are in a similar situation where you want to shift your brand positioning, what you need to do is gradually guide your followers into the new direction so they are aware of the change coming up. Let them know, “I am writing a book”, “I’ll be sharing about this new topic” and bring your followers along with you or risk losing them.

My client did lose her audience but it is not too late. She can still try to bring them back by bringing back the old topic into her posts. Then she can gradually bring them over to the new topic.

This is why your branding is so important in everything you do. Your brand positioning is meant to create a platform where your expertise shines. That expertise needs to shine on your website, in social media, in your newsletters and anything you are doing where you are getting yourself in front of your target audience. Platforms like webinars and speaking engagements, etc.

Your brand positioning has to be consistent across everything in order for that brand positioning to be strong and solid. But as soon as you start shifting off of that positioning you have created, you have to either bring your audience with you or be prepared to start fresh with a brand new audience in that new topic.

I’d love to hear what you think – do you consciously use targeted branding in your business marketing efforts? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media and online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Power of Unplugging and Prioritizing Time for Rest

The Power of Unplugging and getting rest

How Busy Entrepreneurs Can Prioritize Time for Rest

The problem with our harried, living on adrenaline, multitasking overloaded culture is that running without stopping strips our lives from meaning.

I’m talking about 50-60-hour workweeks, working late into the night and over weekends, being a slave to your to-do list, and eating lunch at your desk or “car dining.”…

Do you feel like you are running like crazy but never getting anywhere (like the Queen of Hearts in Alice in Wonderland)?

And yet, paradoxically, if you unplug regularly you actually get more done!  That’s because regular rest renews your energy and motivation; it reconnects you to your joy, to your communities, and heals your soul.

Sadly, in the relentlessness busyness of modern life, we have a culture that promotes doing anything is better than doing nothing!

Overriding our natural rhythms enables us to get more done as does the lure of multitasking that teaches us how to never fully engage or fully disengage from anything!  It’s the reason why so many of us experience sleep disorders – we’ve lost the art of being delightfully inactive!

Do you prioritize time for rest?

I’m not talking about sacking out in front of the television; television is hardly restful these days!  No; TV is designed to stimulate you; to rile you up or to make you feel badly about yourself so that you will want to buy or consume something that will make you feel better!

Taking a retreat on a regular basis from the demands of your life, whether it’s a 2-hour retreat or an afternoon retreat, will require some planning and education of other key players in your life.

Some years ago, when I started taking Sunday as my retreat day, I carefully explained my lack of availability for invitations, phone calls and emails on that day of the week.

It didn’t go well…  I was greeted with shock and horror that I wouldn’t be available 24/7.  Invitations came with the request: “Perhaps you could make an exception for this?”  Emails arrived with a header, “I know you don’t work on Sundays but perhaps you could find time for me?”

I ended up disconnecting the phone and unplugging the computer.

What rejuvenates you?

Planning time for rest is essential, and scheduling those times into your calendar is a must – but remembering what juices you, what fills you and what recharges your batteries is important too – otherwise, you may default to filling the space with working.

Spending time in nature is especially renewing, as is napping, bathing, dancing, cooking, creating, walking or running.

I used to start each retreat day with the question, “What do you need?”  I’d ask it again periodically throughout the day.

Sometimes, I needed sleep more than anything.  Sometimes, I needed to simply be in the peace and quiet, the stillness.  Other times, I felt more creative and would start an art project, or experienced the joy of reading a book cover to cover.

Do you need to be alone? 

It’s your choice.  If you can disconnect around other people for a period of time, then it’s not necessary to be alone.  Provided they understand the new rules.

You might like to light a candle as a reminder that you are resting for this period of time.  Perhaps later, you would enjoy coming together in a family meal.  Or, to enjoy your partner’s undivided attention as you share your insights.

What are the costs of a life without rest?

Who suffers the most?  The children, who can never get your attention? “Mom!  Mom!”  “I’m on the phone!”  “You’re always on the phone…”

Is it your spouse?  Or, is it your friends and community?

Or, is it your clients; yes, you show up for them, but how are you really showing up? Or, is it you?  Demanding too much out of a day and pushing your body to its limits is like waging war on your soul.

If we only stop when all the work is done, we will never stop. 

The pace of technology allows us to be seduced by artificial urgency that prevents us from listening to our own deepest truth. When we don’t take the time to really rest, we lose our way.

We “don’t have time” to listen to our inner wisdom.

We “forget” who and what is most important in a well-lived life.

When we are exhausted, we can be surrounded by people all day long and still feel disconnected and lonely.  The frenzy of activity diminishes our capacity for inner peace.

If you are New Year Resolution averse, perhaps you simply need to reset your intentions and intend that this year you will take the time to savor life.

Love and blessings,
Aimée

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!