eBusiness Blog

The Big Impact Personal Branding Has on Your Business

Today’s eTip is about the importance of personal branding for your business where I’m joined by business consultant, mentor, and inspirational Speaker Francesca Sabeya Anastasi who is an authority on the topic.

Do you need personal branding?

In Francesca’s opinion any business with a person behind it, whether it’s the founder or president, needs a face behind the brand that echos the businesses brand.

It’s about showing your most professional version of yourself to the world and it should align with how your business is presented.

Her example is of an accounting firm. Rather than showing someone sitting behind a desk plugging away, the PR shows them off to potential clients in a polished and professional way.

The polished, professional aesthetic should be maintained throughout the personal branding as well. If you advertise yourself one way and the reality is different, you are not establishing any trust with your followers.

Francesca was once an image consultant and advises that people representing a business should mirror the business aesthetic even down to the colours we choose to wear when representing our brand/business. Think about banking advisers. They opt for navy suits because blue implies trust.

Unspoken communication conveys a lot through your image and actions.

If what you convey doesn’t match what you’re offering you’ll find it’s a bigger struggle to get and keep your clients.

Depending on who Francesca sees and speaks with she selects an appropriate outfit so she communicates the proper message.

People tend to make assumptions and decisions about everyone they meet within 5 seconds of meeting them.

In Francesca’s opinion the most important part of it all is to be who you are.

When you’re comfortable with who you are and you’re past the voices in your head holding you back you’ll be in a great position to make a genuine connection.

She advises honesty above all else. Be genuine to build trust.

I advise not echoing the lines you’ve read elsewhere. Be yourself so you’re making a sincere connection.

You started your business to do what you love and bring a service to others. Come from that same place with your personal branding and think about what you would like or need to see in someone selling what you do in order to buy from them or hire them.

Don’t be too casual. Putting in a bit of effort can help you stand out from the crowd.

Anyone starting a business knows it’s hard.

Francesca looks at a business as a whole and when the goals of the business are assessed the solution is often in changes the entrepreneur needs to make.

If you’d like to get in touch with Francesca you can contact her via www.FrancescaAnastasi.com

Try her 7 steps to entrepreneurial success and follow her on social media. She provides a lot of value to her followers and if you have any questions about personal branding please leave a comment below and I’ll make sure she receives them.

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

How to Avoid Making Impulsive Purchases from Success-Promising Gurus

I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. You can also call Lee Rosen Miami for business consulting.

All in all, it was a great event that resulted in my meeting new people and gaining valuable insights that I brought home with me to infuse into my business.

The conference boasted nine high-profile speakers including thought leaders like Jack Canfield, Dr. John Gray and James Malinchak. Their talks were entertaining, insightful, informative and motivating.

They certainly learned the craft of being an influential presence on the stage well.

But make no mistake, each of these speakers were there with the sole purpose of promoting their wares and influencing the audience to purchase their key strategies, programs and courses that promised business success.

And they succeeded.

The volume of people that ran to the back of the room to grab their limited-time, extraordinary low-cost offering before it was sold out was mind boggling.

As a member of that audience, I was fascinated by what I was witnessing. Perhaps it was my state of mind or the confidence I already felt in my capabilities of achieving further business success, but I was not at all tempted to be a part of the crowd to run to the back of the room and grab a purchase.

I looked around and saw men and women who were involved in a variety of different businesses and industries. Many of whom where desperate to get that SECRET FORMULA that would transform their struggles into riches.

And the speakers on the stage knew this and played right into their hands.

Throughout the 3 days, the audience was presented with lots of solutions, advanced systems and formulas on how to achieve success in their business. But the problem is, not all proposed solutions were ideal for everyone.

But what is a business owner and entrepreneur to do?

They are attending such events to help them with their business so are naturally attracted to the offers made up on the stage.

To help you avoid making irrational and emotionally-based decisions when faced with the pressure of live event and even free webinar offers I have put together 5 steps on what to think about first before jumping in with the crowd and grabbing your purchase:

  1. Think things through first.

    Ask yourself if this opportunity is truly going to get you a return on your investment if you make the purchase. What are you willing to commit to in order to get the most out of that investment?

    The key here is to understanding success is not just going to happen by signing up but actually doing the work. Are you realistically willing to do the work? Are you going to be 100% committed to this or will you get home, set it aside, and promise to get to it when you get a chance?

    None of these programs will get you the results these presenters are talking about if you’re not committed enough to follow through on every single step provided.

  2. Be objectively critical.

    When these speakers are on the stage, they are sharing their best success stories possible – the cream of the crop. Often this reflects only a minor percentage of those who have taken the program.

    Be objective. And don’t make emotionally-based decisions that compel you run to the back of the room and purchase. This is exactly what they are counting on.

  3. Decide if your business can truly benefit from what you will learn.

    Just because they are telling you this on stage doesn’t mean it’s a perfect fit for you, your business model, and your goals.

    As an example, if you have the gift of service and support, then more than likely you will not do well learning to be a speaker on stage despite that presenter saying “anyone can do this using my system and processes”.

    If you have the gift of, say, music, then being a published author is probably not something you should pursue despite being provided with a “fool-proof, iron-clad method that will get you on the Amazon best seller list”.

    Ask yourself if what this presenter is offering is exactly what you need to learn in order to reach your business goals or is there something better suited for you available elsewhere? Do you really need to learn all of this yourself or is hiring someone who is an expert in that area a better decision that will help reach your goals quicker without having to become an expert in that field first?

  4. Recognize the emotional manipulation that’s happening.

    We see this all the time. Whether you’re attending conferences or online webinars there’s always a “limited time offer” that makes it irresistible to pass up.

    Don’t let these “one-time-only” offers lead you into thinking this is the only chance you’ll ever get to take advantage of what’s being offered. It simply isn’t true. It’s a sales tactic that preys on people who make emotional decisions and don’t want to be left out or miss out on an incredible opportunity.

    These programs will all still be offered after the hype ends. Even if that means paying $50 more, so be it. Give yourself time to objectively work through the pros and cons and decide whether it’s worth your investment or not.

    Don’t let your emotions be triggered by the slick sales speech or written sales copy on a page.

  5. Do your research.

    This may not necessarily be the case for headliner speakers we see on the stage, but sadly, there are a lot of very smooth-talking “gurus” out there who are nothing but smoke and mirrors. They offer a lot of hype but little substance.

    Do your pocketbook a favour; before investing in any kind of program or product, research the person selling it first. Do a Google search and see if any bad reviews come up. Ask people in your social media groups if they’ve had any experience with that person and what were the results.

    Your goal is to make an informed decision, not an emotional one based on the promises of the sales copy. And if you do encounter negative reviews – listen to your gut. So many times wrong decisions are still made because, as human beings, we’re highly influenced by emotions and we can easily justify our actions based on those promises despite finding evidence to the contrary.

After reading this, you might think I’m against purchasing programs and courses all together but that’s not the case at all. I’m not saying not to invest in business growth strategies, but instead to make informed, objective decisions on which investments to make in the first place.

The sad fact is that marketing can be a very manipulative process that is meant to create fear- and lack-based, emotional responses. The people we see on stage, as well as those that do highly visible free webinars, are masters at pulling these emotional triggers.

Simply be aware of that manipulation and follow the guide I outlined above to help you decide whether or not your business can truly benefit from that investment you’re being asked to make.

Do you have any stories of acting on impulse and regretting the purchase later?

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an EventClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Video Marketing right for you and where should you use it?

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Is Video Marketing right for you and where should you use it?

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

For tips on how to make the right video for you or your brand see our post:

7 Video Marketing Methods for Greater Business Exposure

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

  • Include video in your page content

    A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.
     
    Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is  highly valuable then it becomes a constant struggle against your competitors.
     
    Increasing your page 1 rank chances  by 53% makes a strong case for including video in your online marketing
     
    Whether your summarize in a talking head style video or use Power Point to create a slide show video having that  in your content is a great way to make the most of your video marketing.

  • Include video with your blog posts

    You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?
     
    When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.
     
    SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.

83% of moms search for answers to questions onlineClick To Tweet

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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Find out if Video Marketing is right for you and where should you should use it!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Hidden Transformation Opportunities When Under Pressure

3  Hidden Transformation Opportunities When Under Pressure

In entrepreneurial life we are under constant pressure. Some imposed by our clients and some by our own expectations.

Cash flow needs to stack up and customers need to be satisfied.

The more pressure we are subjected to the further we can move from feeling good to being under pressure. The stress that begins to accumulate can also stifle the joy that we would otherwise feel.

These are a few of the negative outcomes of pressure. But the good news is, there’s hidden silver linings in such moments that are often under debated.

There are three main ones detailed in this article. Each of these points shed light on an opportunity for transformation when facing pressure.

  1. Overwhelm Teaches Self-Awareness

    When we are in overwhelm there is a part of our emotional system that begins to flare up. It will show its presence in a variety of ways.

    It could be a silent moment of swallowing back a tear.  It could be an abrupt word with a colleague that alerts us that our internal emotional state has lost its center.

    When we lash out it merely indicates we are not happy internally and we have inadvertently slipped into judgment of those around us.

    When we fail to find time to connect diplomatically, we are momentarily forgetting what it means to be a compassionate human being.

    But worst of all these outside indicators are pointing to internal sabotage.

    We are judging others because we are in fact still judging ourselves! The internal judge is always stronger towards self than others.

    We are lashing out because we are failing to connect with our deepest joy-filled, calm space inside. IF we were grounded in this way, the abruptness would not have arisen.

    Thus we are not being compassionate toward ourselves because had we been, we would have chosen a joy-filled inner state! This is a sad truth….

  2. Understanding Leads to Self-Compassion

    Once we are aware that living with pressure is failing to be compassionate to ourselves, a moment to reflect can change everything.

    The reflection could evaluate how our biggest recent success arose? Did it happen under pressure or was it a byproduct of when we were the most calm?

    I know for sure, the more I stay calm and enjoy myself the easier it becomes to manifest what I want. In fact our earliest successes often came with ease, unexpectedly, whilst we were simply being ourselves and enjoying ourselves!

    They did not arise because of self imposed pressure, and we forget that when we live our entrepreneurial life!

    If we see it as we are wasting energy when we pour it into worry, panic or imposing stress or feeling outside expectations, we might become more thoughtful about this wastage.

    Instead all that energy could be redirected and used more resourcefully. By keeping the momentum on the task at hand we become more productive and HAPPIER too.

    This is self-compassion… reuniting us to our original desire to be in this particular line of work.

  3. Breath and its Connection with Fear

    If you watch yourself carefully, when you are under pressure, your breath does not go so deep into your belly. It sort of remains in the upper quadrant of your body and sometimes is held back and constricted.

    Try to experiment right now. Imagine a stressful situation and watch what happens to your breath.

    It naturally becomes shallower. Stress is always accompanied with fear. “Fear I won’t make my rent.”, “Fear I wont be able to satisfy the deadline.”… Fear to be rejected, criticized etc.

    When we are calm, the nervous energy in our body is not felt.

    Instead the fear that surfaces from not meeting expectations dissolves into its polar opposite- and fills your body with excitement and anticipation of success. It has a very light and expansive feel to it.

    This is the sort of feeling you initially felt when you first launched into this career.

    So in its simplest form, when under pressure remind yourself to breathe deep down into your feet. As soon as you do that you will start taking the energy away from fear and overwhelm, into grounded-ess.

    Use the earth to support you. Push the breath deep down into the ground, through your feet, as if you are laying roots into the floor to support you.

This simple act of self-awareness can redirect you back into your current moment reality, away from the emotional volatility that comes with pressure.

Use these moments to reflect, become more aware and use your breath to become more self-compassionate!

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Law Of Attraction: How To Engineer Your Brain To Succeed In Business

When it comes to building a prosperous business, your brain is the greatest tool you have.

It’s not an esoteric concept… but it does require discipline and laser-like focus.

Business Advisor and Mentor Dana Smithers explains in this quick interview how you can use psychology to position your mindset for success.

 

The vast majority of entrepreneurs fail to succeed in business because of their inability to engineer a solution-oriented mindset. They get boggled down in day-to-day conflict and pay the price when the perceived drama starts to drive them insane.

The end result: a miserable, overly sensitive brain that inevitably impedes progress.

If this sounds familiar, you’re in luck, because you’re about to rid yourself of this bad habit once and for all.

How can the Law of Attraction deliver the goods?

When it comes to business, the Law of Attraction is as simple a concept as it gets:

You attract success by removing your ego from the equation and by focusing your positive energy on whatever goal you set for yourself.

Oftentimes, this means you might have to ditch those clients who consistently try to nickel and dime you, for example.

For this to work, you have to make a commitment, right now, to refuse to be a slave to your biochemistry. Let it be a new fact of life.

You can master this in a short afternoon if you accept that some things will never be under your control. The one thing you can retain control of is your own attitude towards challenge and conflict.

So go forth and conquer – it’s time to cement your status as an entrepreneur who gets things done.

If you have any questions about using psychology to improve your business practices, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking to boost your digital marketing to the next level, sign up for my free newsletter.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

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Law Of Attraction: How To Engineer Your Brain To Succeed In BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Your New Program Launch Could Fail (And How to Prevent it)

Why Your New Program Launch Could Fail (And How to Prevent it) The importance of Personal Branding for Entrepreneurs

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast.

They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in!

If only.

The problem these “gurus” are not sharing during these hyped-up presentations is that just because it worked for them, doesn’t mean it will work for everyone.

Why?

One of the reasons is personal branding.

The lack of personal branding is a big reason why program launches fail for entrepreneursClick To Tweet

Those that have successful program launches have already established themselves in the marketplace and have built trust and credibility with their followers.

And this is all done through their prior efforts in personal branding. Brand new entrepreneurs haven’t had a chance to do that yet and this is where the disconnect lies.

A personal (or professional as the case may be) brand is very important for entrepreneurs to establish before diving into big-launch mode. This can be done in several ways but before I share that, here’s 6 reasons why developing a personal brand is so important:

  1. It establishes your identity in your industry. A brand will help you get noticed and remembered in a crowded space. In order for people to pay attention to what you have to say and purchase from you, you need to be considered established in your industry.
  2. It helps you stand out from the crowd. Through your personal branding efforts, your “Unique Selling Proposition” is showcased. By doing this, you are giving your ideal clients a reason to purchase from you as opposed to your competitor.
  3. It helps your business grow. Every time your brand is “presented” in front of your ideal target market, you become more and more memorable. People will start to think of you when they, or someone they know, are in need of your offerings.
  4. It builds your credibility. Whether factual or perceived, a personal brand will help establish your credibility as someone who knows what they’re talking about in your industry. When you get yourself in front of your ideal target market and showcase your knowledge, you will start to develop a “Know, Like and Trust” factor with that audience. People need to trust that you know your stuff in order to give you their money.
  5. It saves you time. When running a business, time is money. So by establishing a good brand presence from the start, you will shorten the amount of time needed to be profitable. It will lessen your credibility-building time – all without you having to explain what you do and how you do it to everyone you meet!
  6. It attracts your ideal clients. A good brand presence will eliminate you wading through all the people who are not your ideal client. An ideal client is someone who would be immediately attracted to you and your offerings because the branding has positioned you in a way that speaks to their needs and challenges and provides them with the confidence that you are the perfect solution they are seeking.

Let’s talk about your failed program launch

Why did you get so few people signing up for your program or purchase your product? Because you hadn’t established enough credibility yet with your followers.

Establishing brand credibility with your prospects is paramount to a program launch successClick To Tweet

You might be an incredible expert in your field, but if you didn’t do the preliminary personal branding steps required first to establish yourself as an expert in their minds, then it’s very hard to convince people you are worth investing in.

For brand new entrepreneurs, this is a challenge. It’s often the chicken and egg conundrum. In order to create a brand, they need money. In order to make money, they need to launch their product, program or services. In order to launch those offerings, they need to establish a brand.

I get it.

And my advice is: before you do your next program launch, be prepared to invest in your business and personal branding first in order to expect any kind of significant results.

Be prepared to invest in your business and personal brand before expecting significant resultsClick To Tweet

So before you go into launch mode after getting excited about hearing “how easy it is” to make money, here’s a checklist of what you need to have in place first to establish your brand positioning.  Here’s also some tips on what you can do to ensure a more successful program launch the next time:

  • Have a professionally designed logo

    A logo establishes the foundation of your overall brand. It’s what your target market will grow to recognize over time and will become the symbol of your business. One that they can trust.
     
    Ensure you establish brand continuity and consistency by using this logo in everything you do from your social media accounts to your business card and all your promotional materials in between.

  • Have a professionally designed and developed website

    If your website is amateurish looking and/or doesn’t convey the right message to the right people, then it is not ideally positioned for your target market. You want to draw in your potential customers, not turn them away thinking you’re not the best solution for them. Worse yet is not having a website at all.
     
    A website is a place for prospects to go and check you out before making a purchase decision. They need to determine your credibility, expertise and even your personality, especially if you provide a service. A landing page alone will have a hard time doing this.

  • Get active on social media by getting in front of your ideal target market

    Participate in discussions where you can provide something of value to help you get better positioned as an expert.
     
    Also use social media to build excitement about your upcoming launch. Build anticipation before providing any details on the program itself.

  • Establish a blog on your website

    A blog facilitates your opportunity to write articles that showcase your expertise. Article writing also helps with content marketing strategies that will expand your brand reach to those who would not know of you otherwise.

  • Make connections with industry leaders

    Industry leaders who share the same target market as you (who aren’t competitors) can be a valuable resource if they are willing to become a JV partner. If you’re fortunate enough to know of someone who can do you this favour, jump at it!
     
    By having others who have established brand credibility endorse you and your offering goes a long way in boosting your own credibility and authority in your industry.

  •  
    Remember there has to be something in it for them with this approach – either they get a commission off of any sales they bring or they have an opportunity for list building included in the campaign.

  • Get yourself booked for speaking engagements

    Go into your community and seek out opportunities for free talks in front of your target audience. Or find Podcast shows, webinars, and other interviews opportunities where you can share your message with your target audience.

  • Hold a free webinar or teleseminar

    Offering something for free before you start selling provides an opportunity to showcase your expertise. Consider it a “try before you buy” concept.
     
    If your webinar presentation is exciting and enticing enough, you could win over people to buy even if they didn’t know who you were previous.
     
    And if a webinar is too much, you could do a free video series or even create a powerful, value-driven free giveaway. By the way, all of these possibilities can also be a list-building tool long after your initial launch.

Of course, aside from lacking personal branding, there are multiple other reasons why a product or program launch can fail but I’ll save that for another article.

If you are one of those that has established your personal brand and are ready for to do a program launch but need help with strategy and implementation, let us know – we can certainly help in all areas needed.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

New entrepreneurs: Here’s why your new program launch could fail (and how to prevent it)Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Leadership Success Tips for Small Business Entrepreneurs

Leadership Success Tips for Small Business Entrepreneurs

How to Step Up and Be the Effective Leader Your Team Wants to Follow

Leadership is not a job title – it’s a set of closely-held beliefs and behaviors even when no one is looking.

So even though you own the business and put your heart & soul into it, you may not be as effective as you could be.

For every action, you take, there is a definite reaction. This may be an employee, a contractor, a VA or a vendor you deal with on a regular basis. Or it could be a family member, friend or neighbor.

Here are several key things you can do to stand out as a great leader:

Empower Those Who Support You

When good leaders are effectively empowering their support team, their lives are easier and their team is happier & more productive.

I use the term “Team” broadly so that it includes all of those who you need to support you and your business. When teams are empowered, leaders don’t need to spend a lot of time checking up on them, putting out fires, or lighting fires under people who are just not that into it.

Wouldn’t you rather focus your time working “on” your business and where you want to take it, rather than working “in” the business?

Use The ‘Speak Softly & They Will Listen Leadership’ Style

When we think of leadership, we tend to think of the commanding, visionary person who takes charge in a time of crisis and leads the company to victory. But there’s another form of leadership that I believe is much more effective at achieving high performance.

It’s the quiet leader that is heard the most! And you will never hear them declaring themselves to be the “Boss” when trying to convince someone to do something their way.

One of the primary traits of this leadership style is leading by example, and eliciting the behavior you want by demonstrating it, rather than just telling others to do it.

Daniel Goleman’s book, Primal Leadership, suggests that a coaching style of leadership may best describe the qualities of the quiet leader.  “The coaching style is the least-used tool in the leader’s toolkit,” says Goleman, “probably because it doesn’t look like leadership.”

Like a coach, a quiet leader can achieve breakthroughs by asking guided questions rather than giving orders or advice. And what better way to empower your team?

And quiet leadership isn’t just for those at the top, but applies across the spectrum, from the leader in all levels of management, to solo entrepreneurs, to leaders of the community fundraiser, the leader of the 12-year-old soccer team and the leader of the family.

So, what about you?  Are you stepping up to claim your rightful place as a leader? 

Incorporate Top Leadership Qualities

I think it’s important to note that contrary to what we’ve often been taught, great leaders are made, not born, so you can hone your leadership skills and become the leader you want to be.  Here are some of the top qualities that great leaders possess:

  • Fairness. They put their own feelings aside and look at what is best for their team.
  • Knowledge – They gather as many details about a situation as possible before deciding.
  • Decisive – They always proclaim their decision and then stand by it 100% until/unless more information comes to light that requires them to rethink their decision.
  • Communication skills. They keep their team apprised of all decisions that affect the team.
  • Honesty – They share as much information as they possibly can. And if it’s confidential, they tell them it’s confidential and they tell them when they will be able to give them more information.
  • Trustworthy – They can be counted on to always tell the truth and maintain confidences.

Motivate Others

Motivating your team is imperative to the well-being of its members and the accomplishment of the goals.

While it’s not always easy, there are tried and true ways you can help unleash the power and potential of your team.

Here are a few powerful leadership skills you can easily incorporate to bring out the best in others:

  1. Ask questions rather than give direct orders.
  2. To let others know that you noticed, give specific and sincere praise for accomplishments.
  3. Celebrate successes along the way – use every significant milestone as an opportunity for recognition and encouragement.
  4. Respect the professionalism and expertise of those you supervise. Ask for their input in planning, and give them autonomy and authority to complete projects.

Set Clear Expectations

Too often leaders assume each person knows what to do, but without clear goals and expectations, team members are left to their own imagination and must draw upon past experiences.

This can result in hesitation, indecision, lack of performance, miscommunication and the goals not being met.

Properly setting expectations for team members will set standards for excellence and results.

Here are a few tips on how to do that:

  1. Start with a vision of what you want the result to look like. Not just what you want done, but the results you want to achieve when the project is completed.
  2. Keep your focus on the desired outcomes and stay out of the weeds. Your goal is to guide and lead, not control every step. Letting individuals find their own route encourages them to use their strengths to their fullest potential. You hired them to do a job, so let them do it their way as much as possible.
  3. Tie the mission of the project to each team members’ tasks. People want to know that their role, whether large or small, makes a difference.
  4. Give feedback—and often! Feedback given along the way is received as coaching, not punishment.
  5. Give positive reinforcement and don’t mix it with the negative or “constructive” feedback. Mention the thing you like and you’ll get more of it. Be specific and prompt. If you do need to give constructive feedback, remember the “sandwich” method.Good first, then the negative, followed by another slice of good. And remember to focus on the behavior or issue at hand – don’t make it about their personality. For instance, telling an employee that what they did was wrong is a whole lot different than telling them they are stupid.

3 Secrets of Impactful Leadership

As you are leading and impacting others, to get the best results follow these three secrets.

So, what does it take to be an impactful leader? It comes down to three critical steps.

  1. Know where you are coming from – Know what you believe in and what your values are so that you can make decisions and lead your team in the direction that supports your vision.
  2. Adopt a leadership mindset that positively affects your behaviors, your outcomes and therefore your impact. When you have a leadership mindset, you take responsibility for your team and your results.
  3. Empower your team members to be their best. Identify the strengths and talents of your team and put them in the jobs that fit their strengths so they can help you achieve the goals.

After all, isn’t that what you’re after? Reaching a common goal while making a positive impact?

Your impact stems directly from your mindset as a leader, because your mindset affects your behaviors, which then affects your results. So, what is your mindset?

The term “mindset” means a mental attitude or inclination. Our attitude determines our behavior, and our behavior produces specific results. If you are getting effective results from those you are leading, you can rest assured that you are having a positive impact on them.

Are you getting the results and having the impact you want, or are you experiencing unwanted results and outcomes? By looking at the relationship between your mindset, your behavior, and your impact, you can integrate all three components to generate the results you really want.

We often engage in behaviors without considering that we have a choice in whether to engage in them. If your circumstances are not going the way you desire, you may feel and act like a victim. But you need to take accountability for your part and make different behavioral choices when necessary to assure a better result.

It is important that you understand that changing your behavior is only sustainable if you change your negative mindset to a leadership mindset.

A great example of this is what happens when people lose weight. If they just change their behavior – such as eat fewer calories – they lose weight. But if they don’t change their mindset around food, exercise and a healthy lifestyle, they rebound and gain their weight back.

This is because they haven’t changed the underlying problem – the mindset that drives them to overeat in the first place.

Changing your behavior without changing your mindset is not sustainable. Changing your mindset, however, creates sustainable behavioral change.

Observe your impact on others, observe your actions as you carry them out, and observe your mindset as it fills your thoughts and shapes your attitudes. When you notice negative and limiting thoughts, make a choice and reprogram your words and thoughts to assure positive, lasting changes.

Leadership:  It’s Mostly in Your Mind

Do you think of yourself as a leader? Do you enjoy leading? As you were growing up, did people tell you that you were a natural-born leader?

If you don’t see yourself as a leader, know that you are leading and probably not even recognizing it.  Why?  Because we are all leaders simply because of the influence we have on ourselves and others.  Whatever you believe, think, value, feel, or say influences how you act and the impact you have.

This attitude determines much of our behavior, and our behavior produces specific results.  If you are the leader of your life, in your work, and in your relationships, the results you get matter to you and those around you.

Are you getting the results or having the positive impact you want, or are you experiencing unwanted results and outcomes?  Your impact may be subtle or it may be profound; it may be small or it may be big; it may be obvious or not so obvious; it may be positive, neutral, or negative.

Observe your impact as it’s reflected back to you, observe your actions as you carry them out, and observe your mindset as it fills your thoughts and shapes your attitudes.  With this model, you have an ever-ready tool to use any time that you are not getting results you desire.

The Impact of Assumptions on Leadership

We all make assumptions. We naturally fill in gaps in what we think and perceive so that we can make sense out of our world and our experiences.

Sometimes the assumptions we make are accurate; sometimes they are inaccurate. Sometimes productive and sometimes counter-productive. Sometimes assumptions build community; sometimes they destroy. Sometimes they save us time; sometimes they waste time.

The assumptions you make can build bridges or destroy them. They can make peace or start a war.

Picture someone whom you know well. What is one assumption you make about that person? Where does your assumption come from? Why do you have that assumption? How does that assumption influence your behavior toward this person? Have you ever asked the person to confirm or refute your assumption? What would happen if you shared your assumption with this person?

As a leader, you have an obligation to notice you are making assumptions and then to check them out, particularly when you make an assumption that is negative in nature. Negative assumptions are particularly risky to hold on to. They create resistance and resentment. They fuel blame and anger. They get in the way of productivity and positivity.

The first step is to notice the presence of an assumption. Once you notice that you are making an assumption, consider communicating it. The purpose of communicating it is to have it confirmed or denied. This creates open communication, honesty, and an opportunity to clear the air or rectify a misunderstanding.

There are different ways to communicate an assumption. One way, perhaps the simplest, is to say it directly – tell the other person that you are carrying an assumption, and that you want to share it with him or her to determine if it is accurate or not. It may sound risky – and sometimes it is – but an unspoken negative assumption is much more dangerous than one that is spoken. When an assumption is brought out, an opportunity for healing, growth, productivity, and relationship-building is created.

If you are carrying a positive assumption, you have more latitude to decide if you want it to be unspoken, but even unspoken positive assumptions can sometimes get in the way.

Whenever you make assumptions, you have an impact on your experience and the experience of others. Generally, it is best to notice your assumptions and communicate them to others.

Effective Listening for Leaders

With organizations and individuals so fervently focused on the bottom line, it’s easy to ignore “softer” goals, such as listening well. All that touchy-feely stuff is a waste of my time, you might say or think.

On the contrary! A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential!

“Make the human element as important as the financial or the technical element,” wrote Stephen Covey in his seminal book, The Seven Habits of Highly Effective People. “You save tremendous amounts of time, energy and money when you tap into the human resources of a business at every level. When you listen, you learn.”

As long ago as 1966, Peter Drucker, author of The Effective Executive and numerous other books, emphasized the importance of listening to both self and others as an essential step in bringing to light everyone’s role as contributors to the organization’s overall success.

Likewise, studies in Emotional Intelligence (EI) over the past couple of decades have found that leaders “infect” the Workplace (for better or for worse) with their attitudes and energy. To understand and influence these flows of emotions and motivational states, leaders need to be able to practice empathic listening skills.

Visionary leaders listen to values held by individuals within the group, enabling them to explain their own goals for the organization in a way that wins support.

Coaching leaders find opportunities to listen one-on-one to employees, establish rapport and trust, and help employees help themselves in matters of performance and information gathering.

Develop your curiosity. This helps with Covey’s suggestion: Seek first to understand. Genuine curiosity is felt by others and helps to open up their speech and your listening.

Pay attention to your listening. Replay conversations you’ve had and assess whether you listened well.

Seek feedback from people you trust to assess your listening skills.

Work with a coach. Coaches can help you discover ways to listen better not only to those you work with, but also to yourself.

Listening better will reward you with an entirely new level of communication and problem-solving skills, for empathic listening requires the ability to see multiple points of view in any given situation.

As an entrepreneur and small business owner myself I know the importance of creating an innovative, motivated – and motivating – support team. When I first opened my business, I did it all myself but it didn’t take me long to realize that my genius was in building the business, not behind the scenes dealing with all of the administrative tasks.

So step up, think big, go far beyond the box and let the leader in you shine!

About the Author, Katherine Hartvickson

Kathryn Wilking

Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


Top 13 Ways Landing Pages Can Build Your Business

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aid their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

Want to throw your head under the covers and hide from marketing? This will helpClick To Tweet

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.

So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

Effective landing pages should not have any distractions and focus on the user taking actionClick To Tweet

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.

There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list. That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

Landing pages serve a great purpose when wanting to generate business leads and salesClick To Tweet

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:

  1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
  2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
  3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
  4. Offer a free consultation for the professional services you offer
  5. Promote a new or existing product or program that you’re offering
  6. Offer a free chapter in a book launch/promotional campaign
  7. Set up a free trial offer for a membership program
  8. Provide incentive for people to ask for a quote
  9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
  10. Provide informative case studies or white papers
  11. Offer limited-time-only coupons or special offers
  12. Have them enter a contest
  13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

If you would like to give this a try but don’t know how to put it all together, give us a call as we do this for many of our clients!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s the Top 13 Ways Landing Pages Can Build Your Business from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Out of Social Media Overwhelm

How Dana Smithers, the founder of Empowered Women In Business, Benefits from Social Media Training

Dana Smithers If you are struggling with how to use social media to make a massive following for your business, you’ll love this interview my marketing assistant, Kristi Notto, had with Dana Smithers recently.

Dana is the founder of Empowered Women in Business and is a Certified Sacred Gifts Guide and a Certified Law of Attraction Trainer.

She was feeling overwhelmed with trying to make social media work for her business and joined my Social Blast: eMarketing for Entrepreneurs group program a few years ago to help get her the clarity and strategy she was lacking.

Read what she had to say about the difference that Social Blast made in her business: 


Kristie: Tell me a little bit about you and what you do.

Dana: My clients are women solopreneurs who are stuck in their business and not achieving the results that they want for all their hard work. I help them get aligned to their Sacred Gifts and their purpose so they can attract the right clients to build their business.

If there are emotional blocks, I support them through teaching them about the Law of Attraction, and I release negative-trapped emotions with an energy-healing process called the Emotion Code.


Kristie: What challenges were you facing with social media before you joined Social Blast?

Dana: Overwhelm mainly. There are too many people telling you what you need to be doing but not showing you ‘how to’ and also ’why’ one social media platform is better than another.

'Too many are telling you what to do on Social Media but not showing you how' Dana SmithersClick To Tweet


Kristie: When you heard about the Social Blast group what drew you to sign up?

Dana: Susan has been my ‘web goddess’ for almost 10 years and I knew if she was offering a program about how to use social media then it would be not only be professional but very informative.

I want to be ‘leading edge’ when it comes to coaching and mentoring my clients on what they need to be doing with social media to grow their business.


Kristie: What features of Social Blast did you find most helpful?

Dana: Susan asks what topics the group would like covered; she records each session; she has a very step-by-step approach in her material which makes her a great teacher – she makes it fun!


Kristie: What’s the biggest benefit you gained as a result of being a member Social blast?

Dana: Narrowing down the number of social media platforms I was on to make my time more focused and results-oriented.

Since I also mentor women entrepreneurs in which platforms are best for them, I needed to really know how to help them build their business. Everything I learn from Susan I can pass on to them, and I know which platforms are best and I can teach them how to create visibility, get engagement and website traffic.


Kristie: Tell me a story of something exciting that you learned from Social Blast that made a difference for your business.

Dana: Not one thing, but overall I’m now feeling more comfortable experimenting with different scenarios in social media – videos, Facebook Live, checking out Instagram, posts, shares, joining groups, posting graphics versus just text.

I always learn something new on every call.


Kristie: What is the most measurable result you have seen since you joined Social Blast?

Dana: I now have a social media strategy. I spend more time in engagement either posting or commenting.

My Facebook page was hacked in the beginning of the year and my goal was for 1000 likes by the end of the year. I reached 900+ and was happy with that and implementing many of the tools and strategies Susan covered in the Social Blast group program.


Kristie: Anything else you’d like to share?

Dana: I have recommended this program to several of my clients who need more professional advice on social media – it’s affordable and doesn’t take them into overwhelm.

You can always go back to a recording to review something which is a great feature.


Kristie: Thanks so much Dana! We’re excited about the results you got in the Social Blast program and appreciate you sharing about your experience.

Tap into the Power of Social Media Groups to
Drive Sales and Generate Leads

Here’s the deal: you don’t need a big list of followers, you don’t need to be a guru, and you don’t need to be technical when you have the RIGHT strategy.

As a member of my private Social Blast: eMarketing for Entrepreneurs Membership Program, you’ll get all the knowledge you need to create a detailed plan to unleash the power of social media for your business.

>> Reserve Your Seat Now <<

See you inside!

To your success,

Facebook for Business: Futile or Beneficial?

Facebook for Business: Futile or Beneficial?

7 Facebook Facts Every Business Should be Aware of for 2017

Does your business have a Facebook presence?  If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

Is Facebook for Business futile or beneficial? These recent stats can help decideClick To Tweet

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!

With the use of offering high-quality content through content marketing initiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Quality content, consistency, ads & live video on Facebook reap many rewards for BusinessesClick To Tweet

Where Do You Go From Here?

There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuite to better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

» Click here for this low-cost option of learning how to build your business online: www.socialmediagroupcoaching.com

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Feeling Facebook is futile? Here's 7 Facebook Facts Every Business Should be Aware of for 2017Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".