eBusiness Blog

Is Video Marketing right for you and where should you use it?

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Is Video Marketing right for you and where should you use it?

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

For tips on how to make the right video for you or your brand see our post:

7 Video Marketing Methods for Greater Business Exposure

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

  • Include video in your page content

    A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.
     
    Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is  highly valuable then it becomes a constant struggle against your competitors.
     
    Increasing your page 1 rank chances  by 53% makes a strong case for including video in your online marketing
     
    Whether your summarize in a talking head style video or use Power Point to create a slide show video having that  in your content is a great way to make the most of your video marketing.

  • Include video with your blog posts

    You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?
     
    When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.
     
    SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.

83% of moms search for answers to questions onlineClick To Tweet

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Hidden Transformation Opportunities When Under Pressure

3  Hidden Transformation Opportunities When Under Pressure

In entrepreneurial life we are under constant pressure. Some imposed by our clients and some by our own expectations.

Cash flow needs to stack up and customers need to be satisfied.

The more pressure we are subjected to the further we can move from feeling good to being under pressure. The stress that begins to accumulate can also stifle the joy that we would otherwise feel.

These are a few of the negative outcomes of pressure. But the good news is, there’s hidden silver linings in such moments that are often under debated.

There are three main ones detailed in this article. Each of these points shed light on an opportunity for transformation when facing pressure.

  1. Overwhelm Teaches Self-Awareness

    When we are in overwhelm there is a part of our emotional system that begins to flare up. It will show its presence in a variety of ways.

    It could be a silent moment of swallowing back a tear.  It could be an abrupt word with a colleague that alerts us that our internal emotional state has lost its center.

    When we lash out it merely indicates we are not happy internally and we have inadvertently slipped into judgment of those around us.

    When we fail to find time to connect diplomatically, we are momentarily forgetting what it means to be a compassionate human being.

    But worst of all these outside indicators are pointing to internal sabotage.

    We are judging others because we are in fact still judging ourselves! The internal judge is always stronger towards self than others.

    We are lashing out because we are failing to connect with our deepest joy-filled, calm space inside. IF we were grounded in this way, the abruptness would not have arisen.

    Thus we are not being compassionate toward ourselves because had we been, we would have chosen a joy-filled inner state! This is a sad truth….

  2. Understanding Leads to Self-Compassion

    Once we are aware that living with pressure is failing to be compassionate to ourselves, a moment to reflect can change everything.

    The reflection could evaluate how our biggest recent success arose? Did it happen under pressure or was it a byproduct of when we were the most calm?

    I know for sure, the more I stay calm and enjoy myself the easier it becomes to manifest what I want. In fact our earliest successes often came with ease, unexpectedly, whilst we were simply being ourselves and enjoying ourselves!

    They did not arise because of self imposed pressure, and we forget that when we live our entrepreneurial life!

    If we see it as we are wasting energy when we pour it into worry, panic or imposing stress or feeling outside expectations, we might become more thoughtful about this wastage.

    Instead all that energy could be redirected and used more resourcefully. By keeping the momentum on the task at hand we become more productive and HAPPIER too.

    This is self-compassion… reuniting us to our original desire to be in this particular line of work.

  3. Breath and its Connection with Fear

    If you watch yourself carefully, when you are under pressure, your breath does not go so deep into your belly. It sort of remains in the upper quadrant of your body and sometimes is held back and constricted.

    Try to experiment right now. Imagine a stressful situation and watch what happens to your breath.

    It naturally becomes shallower. Stress is always accompanied with fear. “Fear I won’t make my rent.”, “Fear I wont be able to satisfy the deadline.”… Fear to be rejected, criticized etc.

    When we are calm, the nervous energy in our body is not felt.

    Instead the fear that surfaces from not meeting expectations dissolves into its polar opposite- and fills your body with excitement and anticipation of success. It has a very light and expansive feel to it.

    This is the sort of feeling you initially felt when you first launched into this career.

    So in its simplest form, when under pressure remind yourself to breathe deep down into your feet. As soon as you do that you will start taking the energy away from fear and overwhelm, into grounded-ess.

    Use the earth to support you. Push the breath deep down into the ground, through your feet, as if you are laying roots into the floor to support you.

This simple act of self-awareness can redirect you back into your current moment reality, away from the emotional volatility that comes with pressure.

Use these moments to reflect, become more aware and use your breath to become more self-compassionate!

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Law Of Attraction: How To Engineer Your Brain To Succeed In Business

When it comes to building a prosperous business, your brain is the greatest tool you have.

It’s not an esoteric concept… but it does require discipline and laser-like focus.

Business Advisor and Mentor Dana Smithers explains in this quick interview how you can use psychology to position your mindset for success.

 

The vast majority of entrepreneurs fail to succeed in business because of their inability to engineer a solution-oriented mindset. They get boggled down in day-to-day conflict and pay the price when the perceived drama starts to drive them insane.

The end result: a miserable, overly sensitive brain that inevitably impedes progress.

If this sounds familiar, you’re in luck, because you’re about to rid yourself of this bad habit once and for all.

How can the Law of Attraction deliver the goods?

When it comes to business, the Law of Attraction is as simple a concept as it gets:

You attract success by removing your ego from the equation and by focusing your positive energy on whatever goal you set for yourself.

Oftentimes, this means you might have to ditch those clients who consistently try to nickel and dime you, for example.

For this to work, you have to make a commitment, right now, to refuse to be a slave to your biochemistry. Let it be a new fact of life.

You can master this in a short afternoon if you accept that some things will never be under your control. The one thing you can retain control of is your own attitude towards challenge and conflict.

So go forth and conquer – it’s time to cement your status as an entrepreneur who gets things done.

If you have any questions about using psychology to improve your business practices, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking to boost your digital marketing to the next level, sign up for my free newsletter.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

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About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Your New Program Launch Could Fail (And How to Prevent it)

Why Your New Program Launch Could Fail (And How to Prevent it) The importance of Personal Branding for Entrepreneurs

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast.

They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in!

If only.

The problem these “gurus” are not sharing during these hyped-up presentations is that just because it worked for them, doesn’t mean it will work for everyone.

Why?

One of the reasons is personal branding.

The lack of personal branding is a big reason why program launches fail for entrepreneursClick To Tweet

Those that have successful program launches have already established themselves in the marketplace and have built trust and credibility with their followers.

And this is all done through their prior efforts in personal branding. Brand new entrepreneurs haven’t had a chance to do that yet and this is where the disconnect lies.

A personal (or professional as the case may be) brand is very important for entrepreneurs to establish before diving into big-launch mode. This can be done in several ways but before I share that, here’s 6 reasons why developing a personal brand is so important:

  1. It establishes your identity in your industry. A brand will help you get noticed and remembered in a crowded space. In order for people to pay attention to what you have to say and purchase from you, you need to be considered established in your industry.
  2. It helps you stand out from the crowd. Through your personal branding efforts, your “Unique Selling Proposition” is showcased. By doing this, you are giving your ideal clients a reason to purchase from you as opposed to your competitor.
  3. It helps your business grow. Every time your brand is “presented” in front of your ideal target market, you become more and more memorable. People will start to think of you when they, or someone they know, are in need of your offerings.
  4. It builds your credibility. Whether factual or perceived, a personal brand will help establish your credibility as someone who knows what they’re talking about in your industry. When you get yourself in front of your ideal target market and showcase your knowledge, you will start to develop a “Know, Like and Trust” factor with that audience. People need to trust that you know your stuff in order to give you their money.
  5. It saves you time. When running a business, time is money. So by establishing a good brand presence from the start, you will shorten the amount of time needed to be profitable. It will lessen your credibility-building time – all without you having to explain what you do and how you do it to everyone you meet!
  6. It attracts your ideal clients. A good brand presence will eliminate you wading through all the people who are not your ideal client. An ideal client is someone who would be immediately attracted to you and your offerings because the branding has positioned you in a way that speaks to their needs and challenges and provides them with the confidence that you are the perfect solution they are seeking.

Let’s talk about your failed program launch

Why did you get so few people signing up for your program or purchase your product? Because you hadn’t established enough credibility yet with your followers.

Establishing brand credibility with your prospects is paramount to a program launch successClick To Tweet

You might be an incredible expert in your field, but if you didn’t do the preliminary personal branding steps required first to establish yourself as an expert in their minds, then it’s very hard to convince people you are worth investing in.

For brand new entrepreneurs, this is a challenge. It’s often the chicken and egg conundrum. In order to create a brand, they need money. In order to make money, they need to launch their product, program or services. In order to launch those offerings, they need to establish a brand.

I get it.

And my advice is: before you do your next program launch, be prepared to invest in your business and personal branding first in order to expect any kind of significant results.

Be prepared to invest in your business and personal brand before expecting significant resultsClick To Tweet

So before you go into launch mode after getting excited about hearing “how easy it is” to make money, here’s a checklist of what you need to have in place first to establish your brand positioning.  Here’s also some tips on what you can do to ensure a more successful program launch the next time:

  • Have a professionally designed logo

    A logo establishes the foundation of your overall brand. It’s what your target market will grow to recognize over time and will become the symbol of your business. One that they can trust.
     
    Ensure you establish brand continuity and consistency by using this logo in everything you do from your social media accounts to your business card and all your promotional materials in between.

  • Have a professionally designed and developed website

    If your website is amateurish looking and/or doesn’t convey the right message to the right people, then it is not ideally positioned for your target market. You want to draw in your potential customers, not turn them away thinking you’re not the best solution for them. Worse yet is not having a website at all.
     
    A website is a place for prospects to go and check you out before making a purchase decision. They need to determine your credibility, expertise and even your personality, especially if you provide a service. A landing page alone will have a hard time doing this.

  • Get active on social media by getting in front of your ideal target market

    Participate in discussions where you can provide something of value to help you get better positioned as an expert.
     
    Also use social media to build excitement about your upcoming launch. Build anticipation before providing any details on the program itself.

  • Establish a blog on your website

    A blog facilitates your opportunity to write articles that showcase your expertise. Article writing also helps with content marketing strategies that will expand your brand reach to those who would not know of you otherwise.

  • Make connections with industry leaders

    Industry leaders who share the same target market as you (who aren’t competitors) can be a valuable resource if they are willing to become a JV partner. If you’re fortunate enough to know of someone who can do you this favour, jump at it!
     
    By having others who have established brand credibility endorse you and your offering goes a long way in boosting your own credibility and authority in your industry.

  •  
    Remember there has to be something in it for them with this approach – either they get a commission off of any sales they bring or they have an opportunity for list building included in the campaign.

  • Get yourself booked for speaking engagements

    Go into your community and seek out opportunities for free talks in front of your target audience. Or find Podcast shows, webinars, and other interviews opportunities where you can share your message with your target audience.

  • Hold a free webinar or teleseminar

    Offering something for free before you start selling provides an opportunity to showcase your expertise. Consider it a “try before you buy” concept.
     
    If your webinar presentation is exciting and enticing enough, you could win over people to buy even if they didn’t know who you were previous.
     
    And if a webinar is too much, you could do a free video series or even create a powerful, value-driven free giveaway. By the way, all of these possibilities can also be a list-building tool long after your initial launch.

Of course, aside from lacking personal branding, there are multiple other reasons why a product or program launch can fail but I’ll save that for another article.

If you are one of those that has established your personal brand and are ready for to do a program launch but need help with strategy and implementation, let us know – we can certainly help in all areas needed.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

New entrepreneurs: Here’s why your new program launch could fail (and how to prevent it)Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Leadership Success Tips for Small Business Entrepreneurs

Leadership Success Tips for Small Business Entrepreneurs

How to Step Up and Be the Effective Leader Your Team Wants to Follow

Leadership is not a job title – it’s a set of closely-held beliefs and behaviors even when no one is looking.

So even though you own the business and put your heart & soul into it, you may not be as effective as you could be.

For every action, you take, there is a definite reaction. This may be an employee, a contractor, a VA or a vendor you deal with on a regular basis. Or it could be a family member, friend or neighbor.

Here are several key things you can do to stand out as a great leader:

Empower Those Who Support You

When good leaders are effectively empowering their support team, their lives are easier and their team is happier & more productive.

I use the term “Team” broadly so that it includes all of those who you need to support you and your business. When teams are empowered, leaders don’t need to spend a lot of time checking up on them, putting out fires, or lighting fires under people who are just not that into it.

Wouldn’t you rather focus your time working “on” your business and where you want to take it, rather than working “in” the business?

Use The ‘Speak Softly & They Will Listen Leadership’ Style

When we think of leadership, we tend to think of the commanding, visionary person who takes charge in a time of crisis and leads the company to victory. But there’s another form of leadership that I believe is much more effective at achieving high performance.

It’s the quiet leader that is heard the most! And you will never hear them declaring themselves to be the “Boss” when trying to convince someone to do something their way.

One of the primary traits of this leadership style is leading by example, and eliciting the behavior you want by demonstrating it, rather than just telling others to do it.

Daniel Goleman’s book, Primal Leadership, suggests that a coaching style of leadership may best describe the qualities of the quiet leader.  “The coaching style is the least-used tool in the leader’s toolkit,” says Goleman, “probably because it doesn’t look like leadership.”

Like a coach, a quiet leader can achieve breakthroughs by asking guided questions rather than giving orders or advice. And what better way to empower your team?

And quiet leadership isn’t just for those at the top, but applies across the spectrum, from the leader in all levels of management, to solo entrepreneurs, to leaders of the community fundraiser, the leader of the 12-year-old soccer team and the leader of the family.

So, what about you?  Are you stepping up to claim your rightful place as a leader? 

Incorporate Top Leadership Qualities

I think it’s important to note that contrary to what we’ve often been taught, great leaders are made, not born, so you can hone your leadership skills and become the leader you want to be.  Here are some of the top qualities that great leaders possess:

  • Fairness. They put their own feelings aside and look at what is best for their team.
  • Knowledge – They gather as many details about a situation as possible before deciding.
  • Decisive – They always proclaim their decision and then stand by it 100% until/unless more information comes to light that requires them to rethink their decision.
  • Communication skills. They keep their team apprised of all decisions that affect the team.
  • Honesty – They share as much information as they possibly can. And if it’s confidential, they tell them it’s confidential and they tell them when they will be able to give them more information.
  • Trustworthy – They can be counted on to always tell the truth and maintain confidences.

Motivate Others

Motivating your team is imperative to the well-being of its members and the accomplishment of the goals.

While it’s not always easy, there are tried and true ways you can help unleash the power and potential of your team.

Here are a few powerful leadership skills you can easily incorporate to bring out the best in others:

  1. Ask questions rather than give direct orders.
  2. To let others know that you noticed, give specific and sincere praise for accomplishments.
  3. Celebrate successes along the way – use every significant milestone as an opportunity for recognition and encouragement.
  4. Respect the professionalism and expertise of those you supervise. Ask for their input in planning, and give them autonomy and authority to complete projects.

Set Clear Expectations

Too often leaders assume each person knows what to do, but without clear goals and expectations, team members are left to their own imagination and must draw upon past experiences.

This can result in hesitation, indecision, lack of performance, miscommunication and the goals not being met.

Properly setting expectations for team members will set standards for excellence and results.

Here are a few tips on how to do that:

  1. Start with a vision of what you want the result to look like. Not just what you want done, but the results you want to achieve when the project is completed.
  2. Keep your focus on the desired outcomes and stay out of the weeds. Your goal is to guide and lead, not control every step. Letting individuals find their own route encourages them to use their strengths to their fullest potential. You hired them to do a job, so let them do it their way as much as possible.
  3. Tie the mission of the project to each team members’ tasks. People want to know that their role, whether large or small, makes a difference.
  4. Give feedback—and often! Feedback given along the way is received as coaching, not punishment.
  5. Give positive reinforcement and don’t mix it with the negative or “constructive” feedback. Mention the thing you like and you’ll get more of it. Be specific and prompt. If you do need to give constructive feedback, remember the “sandwich” method.Good first, then the negative, followed by another slice of good. And remember to focus on the behavior or issue at hand – don’t make it about their personality. For instance, telling an employee that what they did was wrong is a whole lot different than telling them they are stupid.

3 Secrets of Impactful Leadership

As you are leading and impacting others, to get the best results follow these three secrets.

So, what does it take to be an impactful leader? It comes down to three critical steps.

  1. Know where you are coming from – Know what you believe in and what your values are so that you can make decisions and lead your team in the direction that supports your vision.
  2. Adopt a leadership mindset that positively affects your behaviors, your outcomes and therefore your impact. When you have a leadership mindset, you take responsibility for your team and your results.
  3. Empower your team members to be their best. Identify the strengths and talents of your team and put them in the jobs that fit their strengths so they can help you achieve the goals.

After all, isn’t that what you’re after? Reaching a common goal while making a positive impact?

Your impact stems directly from your mindset as a leader, because your mindset affects your behaviors, which then affects your results. So, what is your mindset?

The term “mindset” means a mental attitude or inclination. Our attitude determines our behavior, and our behavior produces specific results. If you are getting effective results from those you are leading, you can rest assured that you are having a positive impact on them.

Are you getting the results and having the impact you want, or are you experiencing unwanted results and outcomes? By looking at the relationship between your mindset, your behavior, and your impact, you can integrate all three components to generate the results you really want.

We often engage in behaviors without considering that we have a choice in whether to engage in them. If your circumstances are not going the way you desire, you may feel and act like a victim. But you need to take accountability for your part and make different behavioral choices when necessary to assure a better result.

It is important that you understand that changing your behavior is only sustainable if you change your negative mindset to a leadership mindset.

A great example of this is what happens when people lose weight. If they just change their behavior – such as eat fewer calories – they lose weight. But if they don’t change their mindset around food, exercise and a healthy lifestyle, they rebound and gain their weight back.

This is because they haven’t changed the underlying problem – the mindset that drives them to overeat in the first place.

Changing your behavior without changing your mindset is not sustainable. Changing your mindset, however, creates sustainable behavioral change.

Observe your impact on others, observe your actions as you carry them out, and observe your mindset as it fills your thoughts and shapes your attitudes. When you notice negative and limiting thoughts, make a choice and reprogram your words and thoughts to assure positive, lasting changes.

Leadership:  It’s Mostly in Your Mind

Do you think of yourself as a leader? Do you enjoy leading? As you were growing up, did people tell you that you were a natural-born leader?

If you don’t see yourself as a leader, know that you are leading and probably not even recognizing it.  Why?  Because we are all leaders simply because of the influence we have on ourselves and others.  Whatever you believe, think, value, feel, or say influences how you act and the impact you have.

This attitude determines much of our behavior, and our behavior produces specific results.  If you are the leader of your life, in your work, and in your relationships, the results you get matter to you and those around you.

Are you getting the results or having the positive impact you want, or are you experiencing unwanted results and outcomes?  Your impact may be subtle or it may be profound; it may be small or it may be big; it may be obvious or not so obvious; it may be positive, neutral, or negative.

Observe your impact as it’s reflected back to you, observe your actions as you carry them out, and observe your mindset as it fills your thoughts and shapes your attitudes.  With this model, you have an ever-ready tool to use any time that you are not getting results you desire.

The Impact of Assumptions on Leadership

We all make assumptions. We naturally fill in gaps in what we think and perceive so that we can make sense out of our world and our experiences.

Sometimes the assumptions we make are accurate; sometimes they are inaccurate. Sometimes productive and sometimes counter-productive. Sometimes assumptions build community; sometimes they destroy. Sometimes they save us time; sometimes they waste time.

The assumptions you make can build bridges or destroy them. They can make peace or start a war.

Picture someone whom you know well. What is one assumption you make about that person? Where does your assumption come from? Why do you have that assumption? How does that assumption influence your behavior toward this person? Have you ever asked the person to confirm or refute your assumption? What would happen if you shared your assumption with this person?

As a leader, you have an obligation to notice you are making assumptions and then to check them out, particularly when you make an assumption that is negative in nature. Negative assumptions are particularly risky to hold on to. They create resistance and resentment. They fuel blame and anger. They get in the way of productivity and positivity.

The first step is to notice the presence of an assumption. Once you notice that you are making an assumption, consider communicating it. The purpose of communicating it is to have it confirmed or denied. This creates open communication, honesty, and an opportunity to clear the air or rectify a misunderstanding.

There are different ways to communicate an assumption. One way, perhaps the simplest, is to say it directly – tell the other person that you are carrying an assumption, and that you want to share it with him or her to determine if it is accurate or not. It may sound risky – and sometimes it is – but an unspoken negative assumption is much more dangerous than one that is spoken. When an assumption is brought out, an opportunity for healing, growth, productivity, and relationship-building is created.

If you are carrying a positive assumption, you have more latitude to decide if you want it to be unspoken, but even unspoken positive assumptions can sometimes get in the way.

Whenever you make assumptions, you have an impact on your experience and the experience of others. Generally, it is best to notice your assumptions and communicate them to others.

Effective Listening for Leaders

With organizations and individuals so fervently focused on the bottom line, it’s easy to ignore “softer” goals, such as listening well. All that touchy-feely stuff is a waste of my time, you might say or think.

On the contrary! A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential!

“Make the human element as important as the financial or the technical element,” wrote Stephen Covey in his seminal book, The Seven Habits of Highly Effective People. “You save tremendous amounts of time, energy and money when you tap into the human resources of a business at every level. When you listen, you learn.”

As long ago as 1966, Peter Drucker, author of The Effective Executive and numerous other books, emphasized the importance of listening to both self and others as an essential step in bringing to light everyone’s role as contributors to the organization’s overall success.

Likewise, studies in Emotional Intelligence (EI) over the past couple of decades have found that leaders “infect” the Workplace (for better or for worse) with their attitudes and energy. To understand and influence these flows of emotions and motivational states, leaders need to be able to practice empathic listening skills.

Visionary leaders listen to values held by individuals within the group, enabling them to explain their own goals for the organization in a way that wins support.

Coaching leaders find opportunities to listen one-on-one to employees, establish rapport and trust, and help employees help themselves in matters of performance and information gathering.

Develop your curiosity. This helps with Covey’s suggestion: Seek first to understand. Genuine curiosity is felt by others and helps to open up their speech and your listening.

Pay attention to your listening. Replay conversations you’ve had and assess whether you listened well.

Seek feedback from people you trust to assess your listening skills.

Work with a coach. Coaches can help you discover ways to listen better not only to those you work with, but also to yourself.

Listening better will reward you with an entirely new level of communication and problem-solving skills, for empathic listening requires the ability to see multiple points of view in any given situation.

As an entrepreneur and small business owner myself I know the importance of creating an innovative, motivated – and motivating – support team. When I first opened my business, I did it all myself but it didn’t take me long to realize that my genius was in building the business, not behind the scenes dealing with all of the administrative tasks.

So step up, think big, go far beyond the box and let the leader in you shine!

About the Author, Katherine Hartvickson

Kathryn Wilking

Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


Top 13 Ways Landing Pages Can Build Your Business

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aid their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

Want to throw your head under the covers and hide from marketing? This will helpClick To Tweet

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.

So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

Effective landing pages should not have any distractions and focus on the user taking actionClick To Tweet

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.

There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list. That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

Landing pages serve a great purpose when wanting to generate business leads and salesClick To Tweet

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:

  1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
  2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
  3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
  4. Offer a free consultation for the professional services you offer
  5. Promote a new or existing product or program that you’re offering
  6. Offer a free chapter in a book launch/promotional campaign
  7. Set up a free trial offer for a membership program
  8. Provide incentive for people to ask for a quote
  9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
  10. Provide informative case studies or white papers
  11. Offer limited-time-only coupons or special offers
  12. Have them enter a contest
  13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

If you would like to give this a try but don’t know how to put it all together, give us a call as we do this for many of our clients!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s the Top 13 Ways Landing Pages Can Build Your Business from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Out of Social Media Overwhelm

How Dana Smithers, the founder of Empowered Women In Business, Benefits from Social Media Training

Dana Smithers If you are struggling with how to use social media to make a massive following for your business, you’ll love this interview my marketing assistant, Kristi Notto, had with Dana Smithers recently.

Dana is the founder of Empowered Women in Business and is a Certified Sacred Gifts Guide and a Certified Law of Attraction Trainer.

She was feeling overwhelmed with trying to make social media work for her business and joined my Social Blast: eMarketing for Entrepreneurs group program a few years ago to help get her the clarity and strategy she was lacking.

Read what she had to say about the difference that Social Blast made in her business: 


Kristie: Tell me a little bit about you and what you do.

Dana: My clients are women solopreneurs who are stuck in their business and not achieving the results that they want for all their hard work. I help them get aligned to their Sacred Gifts and their purpose so they can attract the right clients to build their business.

If there are emotional blocks, I support them through teaching them about the Law of Attraction, and I release negative-trapped emotions with an energy-healing process called the Emotion Code.


Kristie: What challenges were you facing with social media before you joined Social Blast?

Dana: Overwhelm mainly. There are too many people telling you what you need to be doing but not showing you ‘how to’ and also ’why’ one social media platform is better than another.

'Too many are telling you what to do on Social Media but not showing you how' Dana SmithersClick To Tweet


Kristie: When you heard about the Social Blast group what drew you to sign up?

Dana: Susan has been my ‘web goddess’ for almost 10 years and I knew if she was offering a program about how to use social media then it would be not only be professional but very informative.

I want to be ‘leading edge’ when it comes to coaching and mentoring my clients on what they need to be doing with social media to grow their business.


Kristie: What features of Social Blast did you find most helpful?

Dana: Susan asks what topics the group would like covered; she records each session; she has a very step-by-step approach in her material which makes her a great teacher – she makes it fun!


Kristie: What’s the biggest benefit you gained as a result of being a member Social blast?

Dana: Narrowing down the number of social media platforms I was on to make my time more focused and results-oriented.

Since I also mentor women entrepreneurs in which platforms are best for them, I needed to really know how to help them build their business. Everything I learn from Susan I can pass on to them, and I know which platforms are best and I can teach them how to create visibility, get engagement and website traffic.


Kristie: Tell me a story of something exciting that you learned from Social Blast that made a difference for your business.

Dana: Not one thing, but overall I’m now feeling more comfortable experimenting with different scenarios in social media – videos, Facebook Live, checking out Instagram, posts, shares, joining groups, posting graphics versus just text.

I always learn something new on every call.


Kristie: What is the most measurable result you have seen since you joined Social Blast?

Dana: I now have a social media strategy. I spend more time in engagement either posting or commenting.

My Facebook page was hacked in the beginning of the year and my goal was for 1000 likes by the end of the year. I reached 900+ and was happy with that and implementing many of the tools and strategies Susan covered in the Social Blast group program.


Kristie: Anything else you’d like to share?

Dana: I have recommended this program to several of my clients who need more professional advice on social media – it’s affordable and doesn’t take them into overwhelm.

You can always go back to a recording to review something which is a great feature.


Kristie: Thanks so much Dana! We’re excited about the results you got in the Social Blast program and appreciate you sharing about your experience.

Tap into the Power of Social Media Groups to
Drive Sales and Generate Leads

Here’s the deal: you don’t need a big list of followers, you don’t need to be a guru, and you don’t need to be technical when you have the RIGHT strategy.

As a member of my private Social Blast: eMarketing for Entrepreneurs Membership Program, you’ll get all the knowledge you need to create a detailed plan to unleash the power of social media for your business.

>> Reserve Your Seat Now <<

See you inside!

To your success,

Facebook for Business: Futile or Beneficial?

Facebook for Business: Futile or Beneficial?

7 Facebook Facts Every Business Should be Aware of for 2017

Does your business have a Facebook presence?  If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?

I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there.

Trying to build brand awareness and get solid leads from Facebook can be a frustrating experience. And honestly, without a proper strategy in place, you could very well be wasting your time.

Is Facebook for Business futile or beneficial? These recent stats can help decideClick To Tweet

But before you give up on this highly effective marketing channel all together, consider these recent Facebook stats:

  1. Across the globe, Facebook is the top social network for membership with an 84% share. This means your business is missing out on a large potential for brand exposure if not actively involved on Facebook.
  2. 79% of all Internet users worldwide use Facebook with 68% of those being adults in the U.S. Moreover, it is estimated there will be 169.2 million Facebook users in the U.S. by 2018.
  3. There are 79 billion monthly active users worldwide on the Facebook platform with 1.18 billion people using it on a daily basis. That’s billion. Think about the potential your business has in getting in front of just a fraction of that.
  4. 50% of 18-24 year-olds immediately log into Facebook when they wake up. If your target market is this age group, you now know the best time to be posting!
  5. Nearly 30% of users are aged 25-35, which is the most common demographic. This creates a great opportunity for you to get in front of this prime target audience and expand your brand reach more than any other marketing method can accomplish without having to pay multiple thousands of dollars to do so.
  6. The average time a user spends on Facebook each day is 20+ minutes. This is plenty of time to get your value-rich content in front of them!
  7. There’s an average of over 8 billion video views on Facebook every day. This is why incorporating video into your social media strategy can be very beneficial.

Yes, Facebook is a very crowded space where it has become increasingly challenging to get your voice heard. But there is hope!

With the use of offering high-quality content through content marketing initiatives, consistent posting, Facebook Ads and taking advantage of Facebook’s live video, your business can reap many rewards.

Quality content, consistency, ads & live video on Facebook reap many rewards for BusinessesClick To Tweet

Where Do You Go From Here?

There are lots of ways to get better results from your Facebook efforts but here’s a short list that can get you started in the right direction:

  • Thoroughly understand who your ideal target market is so you know what kind of posts will appeal to them.
  • Start a content marketing plan stemming from your blog and begin sharing that blog content to all of your social media platforms.
  • Use a social media scheduling platform like Hootsuite to better organize your time.
  • Create value-driven pieces of content (text, images and video) and consistently post them to your page.
  • Ensure your business page is looking professional to match your brand design as well as fully filled out with a proper description and URL back to your website so your followers know exactly what you do.
  • Add a call to action on your business page that will prompt followers to go to the next level with your business.
  • Get actively involved on Facebook both from your personal profile and your business page by liking, commenting and sharing other people’s posts, pages and groups.
  • Hire a social media professional who understands Facebook advertising to strategically place promotional ads (as opposed to trying to do this yourself where you are bound to not get the same results and pay a lot more money too.)

If you are looking for a more hands-on, step-by-step approach to learning more about Facebook and online marketing in general, I invite you to join Social Blast: eMarketing for Entrepreneurs, my monthly membership program that teaches you not only what to do, but how to do it and why you should be doing it.

» Click here for this low-cost option of learning how to build your business online: www.socialmediagroupcoaching.com

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Feeling Facebook is futile? Here's 7 Facebook Facts Every Business Should be Aware of for 2017Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

8 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them social media marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Think your social media efforts are a waste of time? Take an honest look at what you're doingClick To Tweet

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

  1. You Aren’t Relevant

    It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful.  Stay on topic within a range of subject matter they care about.
     
    For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base.  Yes, it’s a parenting article, but it’s not about home business.

  2. You Don’t Have a Plan

    It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.
     
    Be sure to write articles and social media posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.
     
    When the stars are aligned, magic happens.

  3. You’re Following Someone Else’s Blueprint For Success

    You know your target audience better than anyone.  What works for one social media guru may not work for you.
     
    It’s OK to get ideas and strategies, but the real test is when you try it.  Look at your analytics and see if your posts get the engagement and response you desired.
     
    Do what works for your business, not what you think is working for someone else.

  4. Your Metrics Are Not Specific Enough

    What is your social media goal for a campaign you are running?  Is it brand engagement, visibility, website traffic, lead generation or sales?
     
    Each goal will be measured with different tools.  Use the right tool to measure the metric that accurately reflects your achievement for that goal.

  5. You’re Too Promotional

    Don’t turn your social media accounts into a  non-stop, 24/7 promotion for your business.
     
    It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action.  If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

  6. You Never Post Original Content

    Fans are attracted to you because of who you are and what you know.  They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.
     
    So give them something just from you instead of always sharing other people’s content.

  7. You Aren’t Engaging With Your Audience

    Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.
     
    Monitor your pages and respond quickly to comments.  Write posts that ask readers opinions and thoughts and get engaged with the conversation.
     
    Social media has great potential to be a two-way conversation.  Be inviting, open, responsive and build relationships with your fans.

  8. You’re Not Patient Enough

    Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.
     
    Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.
     
    With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

  9. You Don’t Have a Team To Help You

    If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.
     
    A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.
     
    Your social media team may also include a graphic designer to make social media graphics, a content curator/poster, and an analyst.  If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your social media efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 9 reasons why social media has become an epic fail for your business and what to do about itClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Too Many Gurus: Why Less is More and How to Refocus

Too Many Gurus: Why Less is More and How to Refocus

Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts? 

It’s easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters.

But over time this can result in too many gurus, too much confusion and too little time to do everything they say you should be doing.

Following too many gurus can result in confusion and lack of getting things doneClick To Tweet

While it may seem like being a fan of several top experts is smart, following too many can actually fragment the results you are getting and hurt your overall success in the long run.

I often see this with new entrepreneurs where their head is literally spinning with ideas, but they are feeling way behind from not doing enough to grow their business, and they are confused with all the different directions they are being pulled.

As an example on how easy this can happen, one marketing guru suggests you do ‘x’ claiming that it’s really going to help you and resolve all your problems so you start doing ‘x’. Then another business development guru says ‘x’ is a waste of your time, you should do ‘y’ instead. Not to mention they rarely tell you HOW to do all of this, only that you should.

Sadly, there are more self-proclaimed experts now than ever before all wanting to give you the benefit of their advice and telling you about their formula for success. It could literally drive you crazy trying to follow everyone’s latest strategies, tactics and methods.

Stop it! It will drive you crazy to follow every guru's strategies, tactics and checklistsClick To Tweet

So what do you do?

First of all, be honest… are you guilty of following too many of these gurus? Have you signed up for several programs in hopes of getting the perfect step-by-step formula that will make you rich? Do you feel like you’re constantly chasing after the biggest and brightest shiny objects that promise all your problems will be solved?

If so, here’s 6 tips to help you kick your guru addiction and get better focused on skyrocketing your results:

  1. Determine the ONE thing that would help you grow your business the most.
     
    What is it that you need to do? Do you need to create products? Improve your marketing? Boost profitability? Grow a team and take your business to the next level?
     
    Once you decide your single most important goal, you can focus on that. And only that.
  2. Find select few experts in the area you most need.
     
    Challenge yourself to become much more selective at whose advice you take from. Find a very select group of mentors who have something of true value to offer.
     
    Look for experts who challenge your thinking and stretch your boundaries. Ensure they have something of substance to say and are not just all promotion.
  3. Go on an eZine Diet.  If you have subscribed to dozens of newsletters, chop that list down to the top 3 that will help you the most in this chosen area.  Unsubscribe to the rest.
     
    Or try using a service like Unroll.me that groups the less important eZines into one daily rollup so they aren’t cluttering up your inbox.
  4. Cut Down Your Facebook Likes. If you are following a gazillion gurus, it can really distract you. Pare down your choices to those that offer value in their posts and speak to your primary goal.
     
    To find the list of pages you’ve liked, go to your personal profile and find “Likes” in the row of options under your name. You may need to click the down arrow beside “More” to find it.
  5. Make Uninterrupted Time to Read Your Mentor’s Advice.  Think about it.  Ponder it.  Ask yourself how you can apply it and put it into action.
     
    It’s no good if you read about a great concept and never implement it.  Follow-through is all about getting results.
  6. Go Deeper. If you really feel in alignment with the teachings of your mentor, find a way to take it to the next level. Buy a product. Join a coaching group they are leading. Hire their services.
     
    Or consider individual mentoring with them.  When considering the cost of working with them, weigh it carefully against the value of the results you will achieve.  Often times the price of mentoring will be returned to you many times by the personal and business gains you receive.
     
    What’s the opportunity cost of not coaching and staying right where you are?

No matter what type of business you run, having a mentor to help guide you can increase your odds of success. eVision Media can give you step-by-step guidance on marketing strategies that work! Get Your Free 30 Minute Strategy Session Today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Read about Too Many Gurus: Why Less is More and How to Refocus for your business here:Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".