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2017 Review: Content & Social Media Marketing Insights

2017 Review: Content & Social Media Marketing Insights

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018

It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.

One key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.Click To Tweet

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes you will get inspired to analyze your own efforts while planning for the year ahead.

Where and What to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it’s checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you’re stuck on social media and want to read more, please review our robust catalogue of content related to all things social media.

So what did our analytics tell us what our followers liked? Here’s 3 valuable insights learned from 3 of our tops posts this year:

  1. Communicating to Maintain Effective Client Relationships

    Not surprisingly this article from one of our guest authors, PR Specialist Susan Elford, offers similar advice to this one: listen!

    Communication is key to a successful business and when clients and followers communicate with you through social media, whether it’s by a direct comment, a share, or something else, you need to listen!

    Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

    We don’t just hear it, we listen. We then adjust and improve to reflect the client’s expectations.

    So apply advice from the article like this:

    Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.

    And apply the same recognition and response to your social media. If you’ve noticed some articles focus on something specific and your clients/audience are receptive to it by way of engagement, then in 2018 you should know what to do!

    Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and doesn’t always mean simply direct vocalization or emails.

  2. 10 Ways to Attracting Clients Through Kindness

    This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

    Open yourself to receiving both good and bad feedback and accept each as constructive.

    Assess the full picture of what is happening and understand where the feedback is coming from.

    We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and our other 9 steps from the article, we’ve seen our business and client-base grow consistently!

  3. Why Twitter Ads Boost Business & How to Create Them

    If your business isn’t on social media yet, then check out the link given at the start of this article.

    Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users go to for getting a response.

    So once you’re online it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

    While Facebook offers advertising and Instagram as well (among all others) our article on Twitter’s paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

    As stated in the article, diving into social media can have drawbacks so if you’re looking to get serious, it’s good to hire online marketers who know how to use social media for business.

    We don’t have any information on how effective our reader’s Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

    Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics (and if you don’t know how just let us know for a possible future article) and see what they tell you.

Then take that information into the board room and help make 2018 even better.

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2017 Review: Content & Social Media Marketing Insights from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Communicating to maintain effective client relationships

Communicating to maintain effective client relationships

How you communicate directly impacts your client relationships

How often do you get yourself in trouble because a situation has been misunderstood?

How often do you have to tell people what you “really” meant or that you didn’t like how you learned about a situation?

How upset do your clients and customers get about a product being unavailable?

How much do you dread letting them know that the product isn’t available because of how they will react?

All these scenarios often have nothing to do with what you need to communicate but rather with how you deliver the message.

How you deliver the message plays out both in what I like to call big “C” communications – big corporate announcements and organizational strategy – and in little “c” communications – emails and difficult conversations for example.

Believe it or not, much of the way we think and behave is unconscious. What we value, what we believe, our memory of a situation and past behaviours all feed into how we receive and deliver information.

When we become aware of how we come across we can take control of how we communicate with others.Click To Tweet

And this isn’t just the “soft stuff” of business.

Neuroscientists have been studying human behaviour for decades. I turned to Neuro-linguistic Programming for Dummies by Romilla Ready and Kate Burton to provide some scientific backing for what has been intuitive for me for a long time.

Here are four ways neuroscience tells us we can help our audience be receptive to our message. To conclude, I’ll give you five practical tips to put this science into use.

  • Mirror your audience’s actions and behaviours

    Have you ever walked into a restaurant or bar and noticed how people are interacting with each other?

    Have you noticed groups of people who seem to dress similarly, or how married people seem to come to even look alike over time? Matching and mirroring is when you take on someone else’s style of behaviour as well as their skills, values, or beliefs in order to create rapport.

    This will make your audience feel comfortable and more likely to listen to what you have to say. You can deliberately match and mirror someone by:

    • Body postures and gestures
    • How quickly you breathe
    • How quickly you speak or move
    • How your voice sounds

    CAUTION: You don’t want to mimic people. There is a fine line between moving in rhythm with someone and fitting in, or mimicry. People will know if you are being insincere.

  • Listen so you know what people are looking for

    If you want to really have people buy into what you are saying, then you must truly be present and LISTEN. And that means making sure they know they have been heard.

    Acknowledge their point of view, understand where they are coming from and above all, be patient.

  • Build rapport when communicating virtually

    To build rapport in today’s age of virtual offices, make sure you:

    • Speak more slowly to ensure people can hear you
    • Make sure you have people’s attention before you make your point
    • Use people’s names more often than you might in face-to-face meetings so they feel included and heard
    • Visualise the person at the end of the phone line as you listen to the conversation
    • If you are in a video-conference, look into the camera and appear to be visually present (no escaping to Facebook during teleconferences here!)
    • Summarise the meeting afterwards and confirm via email what was decided upon
  • Use multiple ways of communicating to make sure your message gets across:

    Find out who your audience is. If they are audio listeners, the words you use will be important. If your audience is more visual, then graphs, charts and pictures will help them remember information.

    Kinaesthetic audiences will focus on the tone of your voice and the feeling they experienced upon receiving the information.

So what does this mean for your daily interactions with your clients?

  1. Ensure you have their attention before sharing your message.
  2. Did they understand what you had to say? Ask questions to probe their response to your conversation.
  3. Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.
  4. Follow-up with email after decisions are made to ensure you’re both on the same page.
  5. Have you inspired them to act? Find out what they care about so you can better motivate them to participate in your desired outcome.

Following the tips included in this article will shape how you deliver your message and guarantee improved communications with your clients.

Take some time to truly understand and internalize these techniques and you will be well on your way to avoiding difficult situations.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


Why Criticism Feels So Scary and How to Handle it

Why Criticism Feels So Scary and How to Handle it

We usually get our first experience of criticism from our parents. 

With few exceptions, harried parents are not present or conscious enough to separate out, our behavior from who we are.

Telling children that they are bad or wicked for misbehaving sets up a defense pattern against criticism that can undermine us in both our personal and professional life.

Other comments, such as, “You’ll be the death of me!” or, “What is wrong with you?” are equally lethal.

As a result, most of us develop low self-worth or insecurity early in life.

Noticing that we seem to be unable to get our parents’ undivided attention, a steady source of unconditional love, or that our parents are at odds with each other, worried about money or distracted with their own issues, causes us to worry that there really is something wrong with us.

Without the verbal skills of inquiry, we tend to stuff this fear and look for what does get attention and/or love.  We innately know that we need attention in order to survive.

On some levels, it doesn’t matter if the attention is negative or positive – attention is attention, and it feeds us the energy.

As a child, I saw that not being a bother, having no needs, being perfect, and smiling all the time did the trick.  This then became my “act.”  Does the act work to get the love and/or attention you need to survive?

You bet it does!

But, the problem is that the love and/or attention goes to the act and not to the part of you that has low self-worth or is insecure.

Eventually, you become resentful of the act; after all, you feel that you have to keep it going, can’t rest on your laurels, and it becomes a burden.

The act is also a defense against intimacy.  If someone gets too close to you, you have to push them away in case they were to penetrate your act and discover “the real truth about you.”

Also, if someone criticizes either an aspect of your act or calls it into question, it can trigger your unhealed survival issues.

Unprocessed fear is usually inappropriate in its intensity to the nature of the situation at hand.  So, you can find yourself lashing out, at complete strangers or even at those you love.

Another response is to shut down, slamming the door on any possibility of re-connection – at least in that moment and for as long as it takes to come around (sometimes never).

Any unhealed childhood issues are bound to arise in the workplace as well as in our client and personal relationships.  That’s because relationships are designed to bring up anything unhealed in childhood.

There’s no escaping from that core truth. So, what to do?

You can start by getting in touch with your defense patterns and as you diffuse them, you will find it easier to accept constructive criticism in the spirit it was intended:

  1. Look at what you judge or make wrong in others:

    This is perhaps the easiest way to find your stuff, although not so easy or comfortable when you are not willing to own it in your own behavior! Everyone is a reflection of you: what you like and don’t like about yourself.

  2. Unpack the group/family/office patterns:

    This one builds on the first one, as groups tend to gather together to work through karma together and grow together. Family patterns are easiest to spot and perhaps the hardest to overcome as many families never try to fix dysfunctional patterns.

    Instead they are tolerated or worked around.

    Group or office patterns can be harder to spot because we tend to play the blame game, pointing fingers at others instead of taking responsibility for our own part. The most senior players and those with most longevity set the tone and attract others of a similar vibration.

    That is why even as group members or staff members leave, others will arrive who either consciously or unconsciously see the patterns at work and seek to fit in rather than make waves and risk being shunned.

  3. Ask someone you trust and respect about your blind spot:

    Now, the operative words in this sentence are trust and respect; since your blind spot can be an area of vulnerability that you have deeply buried, developed coping strategies around and pray no one will ever call you out on it.

    Often a trusted friend, colleague, or a professional can help you to get in touch with a blind spot.

    Once you’ve identified it, stay present with it, look at all the ramifications of it and imagine what life would be like without it. What could you do differently to be more effective?

  4. Play the awareness game, Resistance has many faces:

    We addressed one of them (blame) above and another is sublimation. We pretend that it really isn’t a problem, or that we can’t do anything about it, we might even argue for our limitation!

    Playing the awareness game gives us a chance to be present with what is happening, to notice the impact we have on other people when we criticize them and the impact on us when we are criticized.

    There is a distinct change in the energy when people shut down and if you try to gloss over it, as in a meeting, without addressing it – nothing authentic occurs after that moment.

    This can be particularly deadly in staff or client meetings. You might even be aware that there is “an elephant in the room” but be too fearful to address it.

  5. Clean up your messes:

    This is truly time-sensitive. The longer you wait, the greater the potential for damage. However, your best chance for success is to get in touch with and express your feelings in privacy and safety first.

    Underneath your feelings of anger and sadness is key information, an a-ha, so to speak.  This helps you understand why you got triggered and helps you to get in touch with what you need.

    Once you have processed your feelings, the charge in your voice tone is eliminated. You are able to ask clarifying questions, take responsibility for your part in the upset, and ask for what you need calmly and rationally.

    Women, especially, find it difficult to talk in the moment of an upset without crying, which can infuriate others, especially men, who feel manipulated by the tears.

    Taking a time out to process your feelings and then to make a time to talk is a very powerful strategy for navigating through difficulties in communication.

  6. Pay the “Haters” no mind:

    Don’t let your detractors steal your energy; by interacting with them you merge with their energy.

  7. Look for the kernel of value:

    Eventually, as you identify your triggers, you might even find yourself welcoming constructive criticism in the spirit it was intended: to help you be the best you can be.  

As always, life is a journey and learning how to handle criticism positively is a rite of passage.  I’d love to hear from you if you found this article helpful, and I think I can now handle constructive criticism too!

Aimée Lyndon Adams

About the Author, Aimée Lyndon-Adams

Aimée Lyndon-Adams is both a seasoned corporate executive and a metaphysician practicing spiritual energy healing. She has provided coaching and healing sessions to individuals, couples and groups and has offered an energy management curriculum of training classes for many years. She is an articulate and charismatic speaker and facilitator.

Visit www.WhatTrulyMatters.com to claim instant access to your free gift for your juiciest life EVER!

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

How Industry Jargon is Scaring Your Clients Straight to Your Competitor

Are you speaking a different language to your prospective clients and aren’t even aware of it?

I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.

In case you’re not familiar with Canada, we have two official languages: English and French with Quebec’s official language being French. The Constitution does require Quebec to have all legislation be enacted in both French and English though.

With me living on the West Coast all my life, I was never fully aware of how prevalent the French language is throughout that province until I tried to be a tourist there.

Much to my surprise, everything was in French where we were lucky if we saw English sub-scripts on the signs. Unfortunately my grade 12 French many years ago did not do me so well on this trip and I found myself being quite frustrated at the lack of English in my very own country. Just ask the gas attendant who saw me try to fill up the car while trying to read a screen all in French!

This experience reminded me of how language and communication is so important in our business.

Industry jargon in your business can scare clients straight to your competitorClick To Tweet

Every entrepreneur and business owner must be able to communicate clearly with their clients and prospective clients or risk losing them to a competitor. Trust me, if my tank wasn’t so low I would have easily driven off to another station that catered to us English-speaking folks!

One way we often don’t realize we are having a negative effect on our followers is through the “industry jargon” that we use on our website, social media and in our blog posts.

Industry jargon is using particular words or phrases that are very common in our own industry, but not necessarily what the general public is familiar with.

In the web development and online marketing industry, this can happen quite easily where even using the term “Industry jargon” could confuse a reader! Those in our industry know what it means, but does everyone?

Industry Jargon Creates Communication Barriers

I can provide lots of my own examples where it’s easy to talk over other people’s heads using website and marketing industry terminology and acronyms that are second nature to me, but are lost on the receiving end. This is especially true when trying to explain something technical about a website.

But the problem when we fall into that trap of using industry language we’re most familiar with, is the other person is left feeling embarrassed they don’t know what a term means. Often they don’t want to risk looking silly by asking for clarification. Then a disconnect happens where they are not feeling comfortable and will look for the nearest exit.

A problem I see often is on a website when the site owner is using industry jargon to communicate what it is they do and how they can help. The big risk here is if the reader doesn’t quite understand what is being said, they are much more apt to hit the back button and find a site they find more familiar.

Using such language on a website does not make you relatable to your target market since many people will not bother to try and figure out what is being communicated. They hold no allegiance to you so are more than willing to move on.

Industry jargon doesn't show off your expertise - it just makes you un-relatableClick To Tweet

Communicate in a Language Your Audience Can Relate

The best way to ensure you’re not speaking over your ideal clients’ heads is to communicate in a language they understand.

Use words and phrases they would commonly use and be familiar with, especially when describing the problems and challenges they are facing where they are looking to you to help solve.

So take a critical look at all of your marketing materials, including your website, promotional materials and even your social media posts. Are you using any industry jargon, acronyms or slang terms that are specific to your industry but others might not understand? Now is the time to find out and adjust as needed.

During my visit to Montreal, I could give several businesses some advice in this department! Especially where we rented our car – the car’s console display was in French! The attendant ended up spending 30 minutes going through all of the settings and getting the car drivable for a non-French speaking client.

This should never have happened but to those living in Montreal, having everything in French is quite normal to them. But it sure left a poor impression on how they run their business from a client’s perspective!

So always put yourself in your customer’s shoes – is what you are presenting to them something they understand or are you speaking French to them?

Your goal is to be relatable, approachable and non-threatening to their intelligence and you have a much better chance at not losing them to a competitor.

Do you have any experiences similar to mine where you moved on in an effort to find someone that spoke your language?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Tell People Why You’re Awesome In Your Business

How To Tell People Why You're Awesome In Your Business

In my life as a communications and public relations specialist, I have spent my career being asked: “Can you make us a brochure?” Nowadays that’s often been shifted to: “Can you help me promote myself?”

And always, I smile, nod, and say: “Yes, of course I can do that.” What do you want people to know about you?”

And that’s where people get stuck.

“Ummm, well, that they should hire me/buy from me/know about me, of course!” they say.

Then the conversation goes something like this:
“Ok, why should they hire you?” I ask?

My potential client is inevitably taken aback. Isn’t it obvious why people should hire them/buy from them/know about them?

Well, I’m sorry to be the bearer of bad news, but IT’S NOT OBVIOUS. People don’t know about you.

They’re not forming a line outside your front door. And even if they do know about you, they don’t necessarily know what you can do for them and why they should hire you.

Even the smallest businesses need a vision, a mission and a series of key messages so you’re ready to tell people who you are, what you do and why you’re awesome.

What is it you’re up to in the world?
What role does your business play in making that vision a reality?
And what are the three key things you want people to know about you and your business?

And always remember your Call to Action. Now that they know about you, what do you want them to do with the information?

This is also very important.

So let’s get started: You have a business, you are up to big, big things. All you need are a few clients and you’ll be rockin’ it. Ask yourself this question: If you (or your business) could wish anything for the world, what would it be?

Let’s start with your Vision. This is big. This is what you/your business wants most for the world.

As an example, Starbucks Vision is: To inspire and nurture the human spirit. Many of you may be surprised by this. Starbucks is nurturing the human spirit? That’s big isn’t it? Bigger than a cup of coffee, that’s for sure.

Moving along to your Mission: This is the role you/your business plays in achieving your mission. As an example, again from Starbucks, their Mission is: To inspire and nurture the human spirit, one person, one cup and one neighbourhood at a time.

Being clear about the role of your business in achieving your vision is very important. Starbucks is selling coffee, and an experience, that you will likely feel good about. In fact, your spirit may even feel a little nurtured while you are taking that break in your day.

Breaking it down even further, if there were three key things you wanted people to know about you/your business, what would they be?

These are your three Key Messages.

I haven’t asked Starbucks, but if I were to go in and ask them what their three key messages were, they might say something like:

  1. We serve great coffee
  2. This is where you can go to relax and take a break in your day
  3. You will feel good after you buy a coffee from us

Further to that, there will be many, many supporting reasons why each of those three key messages are important and multiple marketing campaigns can be created to support the many sub-messages.

But it’s important to start with your top three things you want people to know about you/your business.

What are yours? Write them below so we can all see why we should hire you/buy from you/know about you.

After that, you are well on your way to being able to start writing that brochure/web page you’ve been struggling with. AND, best of all, people will know why you are awesome, and are more likely to buy from you as a result.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


How Judgment at Home Can Lead to Happiness

How Judgment at Home Can Lead to Happiness

What is Judgment?

We are all familiar with that voice inside our head and the conclusions it draws as it encounters life. A judgment is merely a personal perception, an evaluation that includes complaint, perhaps criticism and often blame. It may also involve some form of self-defense.

Judgment and its connection with the mind

Our mind has a natural ability to review, discern, calculate and evaluate since it is functioning from a space that is designed to protect us. Thus judgment is an extension of a mind conclusion, aimed at helping us.

The paradox is that with judgment poorly resolved, conflict and misery follow too, so instead of feeling protection, we often feel vulnerable when we have judged another. In defending our position, our buttons get triggered, misunderstandings arise, and emotional wounds evolve.

All family strife is a by-product of some judgment that has arisen and subsequently been mishandled.

Purpose behind judgment

Family strife alone, is motivation enough to eradicate judgment but how many of us actually know how to do this effectively?

I for one, had no idea of the jewel that exists to transform differences in an everlasting way. I found after an arduous journey of misery, that judgment could only fall away permanently through another mechanism that assists the mind to discern differently and this mechanism is called self-awareness.

Self-awareness is a very important quality that if encouraged in the family home, ensures that conflict and misery can be transformed dramatically.

I have three children, aged 14, 19 and 23, and had I not been introduced to practical principles of heightening self-awareness back in 2008, my communication and honest relationship with them would not have been as effective as it is today.

I am separate and I am different to you… and that is what I am protecting when I stand in judgment of you!

Ironically, all the while a person is judging a person outside of them, they are guaranteed to be judging themselves internally too…causing inner angst, unhappiness and division. Often the inner voice is even harsher towards “self” than it is towards others, fuelling the miserable idea of non-acceptance of oneself!

This becomes the saddest human phenomena- striving for a mis-conceived idea of perfection, instead of embracing full acceptance of our own presence and beauty as it stands each day!

This is thus the real purpose behind judgments: to help us to be aware of our own inner division and help us to take responsibility for this state so that we might dissolve the angst, and learn how to become truly happy again.

Feel complete inside and embrace our worthiness

With growing self-awareness, a new form of happiness evolves, which disregards what is flowing outside of us. This happiness is generated from our own inner voice that miraculously drops stress, worry, shame or guilt naturally and becomes friendly, life affirmative, creative and truly blissful.

Imagine what it would feel like to have a family life in which everyone embraces one another, where mutual respect and love takes precedence and conflict dissolves swiftly as each person begins to work together!

Where each person becomes willing to be vulnerable, and honest, avoiding suppression of thought, and yet still succeed in remaining united.

Once we consciously embark upon the journey of transforming our judgments away, we simultaneously claim our individual gifts too and learn how to be truly compassionate towards one another. This is what happens when our inner voice finally accepts itself, without judgment.

Our Soul’s natural ability is to feel love

At the core, each of our souls recognize the truth of unconditional love, and we have all somewhere agreed to be on a journey that helps us to evolve from a state of incompleteness, back into wholeness.

We are continuously being presented with the opportunity to embrace the idea that we can move up the human ladder of evolution, by finding the tools to advance our awareness so that we might learn who we truly are. With this a chance to feel euphoric by experiencing the unconditional love we are seeking outside of ourselves stands as our prize.

The Responsibility to find unity and drop judgment

As judgment is effortless for the mind to engage in, and the soul has a natural ability to recognize unconditional love, the question that arises is “How can we bridge the gap between these two states?” so that the heart might override the mind and we can take responsibility to find that bridge.

The mind is effectively our ego personality, our idea of a separate existence. All too often, we find solutions that engage the mind, without realizing that it is the mind itself that is the root of the problems, and thus it cannot get us out of trouble!

This is where I went wrong for many years, until I had the good fortune to fall into the wisdom of the mystics. They work with meta- psychology, ie they bypass the mind in their solutions and achieve truly profound and everlasting changes.

They help us to embark on the task to find out and become aware of all the different faces we have, and as we unearth each mask and see what fear or otherwise was driving us to behave a certain way, we become increasingly compassionate towards others.

Kindness always kills inner angst and helps the journey away from judgment

Pretending to be kind, where we have been wronged and forcing yourself to forgive, only creates greater inner division and inauthenticity, even if it is what society has enforced on us.

However in true kindness, where we respect, love and accept ourselves fully, we are able to then truly accept everyone around us without judgment too. For this to happen we need to see our humanness, our jealousy, our insincerity, our rage, our fears, our desires, our misplaced thoughts, and our changing volatile emotions.

True kindness arises when we have embraced the shadow side of our personality but also our shining side too.

When we have accepted our own uniqueness and our own gifts, our talents, and grace, and when we know we are living our life on purpose. True contentment arises and true thriving arises, beyond any fulfillment that can be defined by material success.

Ego Personality separates because it is afraid of thriving!

However, we all need to mindful that the ego personality is afraid in circumstances of unity, happiness and true joy… it is truly afraid of expansion and ecstasy! It is this deep fear that prevents many from making the journey of self-exploration and self-awareness in the first place.

So despite the existence of this fear, I invite each of you to reclaim the great heights of unity and joy that reside within you, and consciously take steps towards heightened self-awareness.

  • Do you experience conflict in your home?
  • Do you wish to have better communication with your children?
  • Do you wish to have your partner be more supportive and loving?
  • Do you wish to have a family life, where each is confident, empowered, self-motivated and joyous?
  • Do you want existing judgment to lead you to happiness?

If you have found yourself answering yes to any of these questions I invite you to come forward for a free 30 minute, no obligation, revitalization consult, and lets together determine a new practical pathway to happiness.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


What Did You Expect?

Satisfaction

Recently I decided to give the client gallery on our website a “summer cleaning and update.” To be honest, I was aghast at how long it had been since I had added in all our new projects (which I can happily say they are there now) but even more revealing, was I also discovered several (now former) clients who had decided to change their website to something “new” and move on without us.

At first, I have to admit, I took it personal. Why didn’t they ask us to help them? Are they mad at us? What did we do wrong?

I’m sure you can relate. It’s human nature to immediately take something personal, when the truth could be far from it.

But the problem is, how do we know what the truth is if that client never told us there was a problem to begin with?

This discovery of these changed websites got me thinking about communication and some of the more challenging situations we’ve endured over the years. Indeed, it hasn’t been a completely smooth ride… we’ve definitely had some clients not happy with us that moved on. But we knew about those and usually knew why.

This was different.

These clients just slipped away in the night with nary a footstep to be heard…

After giving this some thought, I came to a couple of possibilities:

1) They wanted a new site but decided (for any given reason) they did not want to hire us for the job.

2) They knew they needed a new site (some of these sites were quite old – like over 5 years so it was badly needed) and didn’t want to pay to have us (or anyone) do it. They decided to build their own site instead.

Going back to those challenging client situations, I do know that there has always been one common denominator: A disconnect of expectations.

This happens when the client is expecting certain results that may be different from what we are promising we will do for them. When this happens, I must take full responsibility. If I have failed in communicating clearly on what we will do for a client, and they have a different expectation as to what they will receive, then I didn’t do my job right.

Sometimes this isn’t as easy as it sounds.

As an example, if a client purchases our ePlus branding package, we do exactly what we say we will do: Submit the client’s site into 12 different industry-specific directories and submit into 10 different search engines as well as design and install custom eSignature and eStationery (if the client’s software can facilitate them) into their email client.

However, what I’ve come to realize is that they are not looking at those specifics… they are looking at the results: What will they get out of this investment?

Perhaps their thoughts read:

-“This will get me at the top of the directory searches!”
-“If I just build the website, they will come”
-“I’ll be #1 on Google!”
-“People will swarm to my website with all the exposure I’m going to get!”
-“I’ll have so many clients from everyone seeing my eSignature, they will surely hire me as soon as they see it!”

You get the idea.

Did I exaggerate a bit? Maybe. But for some… for those clients we lost over the years… I wonder if that’s what happened? In any case, I have made a commitment to ensure our communications are clearly stated from the start to avoid any potential misunderstanding.

Do you face the same challenge of communicating to your current and potential clients clearly what they will get from your efforts without them distorting the reality of the benefits of what they will receive?

My intention with this article is to not only share a big “ah-ha” I got from my “Summer Cleaning” but to also get you thinking on how you are communicating expectations to your clients.

If you’re struggling with unhappy clients or losing them without any explanation, perhaps it’s time to take a look at your website copy, proposals, guarantees and all other forms of communication your clients will see and ensure all expectations are properly managed to avoid any disappointments in the future: you can’t promise the world, unless you’re prepared to give it!

Do you have a story you’d like to share about a disconnect of expectations you experienced? Please post below and let’s go through this process together!

Expectationingly,
Sue

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".