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Deck Out Your Business Website and Social Media in Holiday Style!

Deck Out Your Business Website and Social Media in Holiday Style!

It’s the most wonderful time of the year; a time for celebration of the holiday season…

As we deck the halls with boughs of holly and trim the tree, it’s also time to get your business showcased for the holiday season.

This is the time to make sure your social media profiles and website are ready for the festive season.

Are your social media profiles and website decked out for the festive season?Click To Tweet

Here’s some ways to dress up your website and social media for the holidays:

Decorate Your Website Home Page

Place your best holiday deals front and center on your website.  Here’s a great example from retailer J Crew who held a “5 Days of Merry. 5 Surprise Sales” recently.

J. Crew 5 Days of Merry. 5 Surprise Sales

We’ve added a holiday banner to our site that provides holiday wishes from each of our team members: www.evisionmedia.ca

Design a Customized Christmas Logo

Why not create a fun holiday version of your logo for the holidays?  Google has been doing this for years.  Here is an example of a past Google holiday logo:

Google Christmas logo design

Host Holiday Gift Ideas

Tell your customers what to buy for the person who has everything.  When you make gift-giving easy they buy!

Target does a great example of this right on their home page with a gift ideas list. Listing gift ideas at different price points makes it convenient.  For example Target lists gifts under $25, under $5-, and over $50.

Target gift lists

Create Festive Holiday Content

Find fun ways to share your content with a holiday flair.  For example, All Business posted a great article on “The 12 Days of Christmas Retail

12 Days of Christmas Retail

Spruce up Your Social Media Account Too!

Design a special holiday Facebook Cover Image – Show customers your holiday spirit by designing a festive holiday cover image. Our eVision Media Facebook page incorporates our brand colours and logo into our Christmas banner.

eVision Media Facebook business page

Post Family Holiday Pictures

On my personal profile, I’ve posted a picture of our cat Taz by the Christmas tree.  Taz has formed min-celebrity status on Facebook. Moreover, a lot of people can relate to what it’s like having pets and hoping they don’t attack the Christmas tree.

It’s a fun image that helps us connect with our audience.

Taz sitting under the Christmas tree 2017

Use Holiday Hashtags

Make it easy for holiday enthusiasts to find you by creating holiday hashtags.  Some popular ones include #diy, #stockingstuffers, #holidays, #newyears and so on.

Display Holiday Hours

If you plan on taking time off for the holidays let your customers know.  A graphic for social media and your website is the perfect way to remind them.  Look at this example from The Comedy Spot.

See you soon! Closed for Christmas, back on December 26

So don’t be a Grinch.  Show your customers your holiday spirit!

Celebrate by sharing website and social media updates that you are decked out in holiday style.  ‘Tis the season. Set the mood for holiday shopping and you’ll be rewarded.

What has your business done to show Christmas spirit for the holidays? Post your examples below!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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Deck Out Your Business Website and Social Media in Holiday Style!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Your Business Ready NOW for Holiday Shopping

Getting Your Business Ready NOW for Holiday Shopping

Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays

Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.

Now that we’re in the age of eCommerce and Amazon is the biggest company in the world, businesses are competing for the same customers who used to trample over each other in malls trying to get the best deal or the last trending toy.

This is not any different for those whose website is designed for lead generation.

Even if you’re already selling online, whether it’s a product or your service, you may not have all your bases covered. So today I’m going to talk about what you can do to make sure your business is optimized for the biggest shopping/lead generation season of the year.

Did you have a Black Friday or Cyber Monday sale?

If you did offer a discount or some other incentive for these two recently passed shopping days then you likely have a lot of abandoned carts or lead contacts that didn’t turn into clients or customers.

In online marketing, remarketing has become a great way to reach back out to people who expressed interest in what you do but for one reason or another never actually became a paying client.

Remarketing is a great way to reach back out to people who expressed interest in what you offerClick To Tweet

If you examine who contacted you and what happened in between them contacting you or trying to make a purchase and them leaving without converting (this is when they become a client or customer) then you will see many opportunities to address what can be understood as gaps in the user experience.

Was your shipping too high? Was the way you contacted a potential lead too aggressive or too passive?  Those leads would have become paying clients without that gap.

So fill the gap! Growing based on feedback is how good business evolves. Take the information and learn from it and then apply it.

The analogy many adhere to is a leaky bucket. If you have a leak in the bucket you should repair that leak before adding more water. Consider the holidays a coming storm with flood warnings!

Now if you have a repository of emails to reference you can draft an announcement about the change so it not only stops presenting a barrier for future leads, you’ve also let old failed leads know that you’ve changed and they can return for a better experience.

How you go about reviewing falloff from lead to client will vary depending on your business. B2C e-commerce will be quite different than a site designed for lead generation, but the reaction approach and remarketing remain the same.

Set Up Your Marketing NOW

If you haven’t already got your holiday marketing set up, you should start right away.

Things like your newsletter, social posting, content marketing and any other distractions from customer service should be set up to send on a schedule and then left alone while you focus on the customer.

In reality, having this work done in October is ideal but better late than never!

Don’t switch gears now on what tools you use but definitely set up a December schedule where all your sales and products and services are out there for everyone to find.

You miss all the shots you don’t take so now is the time to start sending out those emails and posting to your Twitter account!

Get in the Spirit

It can be tough to navigate political correctness and the holiday season. Depending on your market and locality, having “Merry Christmas” can endear you to leads or throw up a flag.

You’ll know best which is right for you, but at the very least a cheery-themed website header update and associated social profile updates would be a great idea.

If you need help with this, get in touch and we’ll make sure you have professional social media profiles set up.

Do you have a roster of loyal clients you love? Let them know!

Do your due diligence on your clients and feel out how they approach the season. Then craft your materials and messaging so it aligns with their expectations for the season.

If you have an office party, take lots of pictures and get them on Instagram. Then when you have the more settled, posed for pictures you can add a gallery to Facebook.

Presenting your business in a positive way and showing off the staff having fun never hurts and clients like to see the people they’re trusting with their money or their business as happy.

This kind of year can be very stressful and it shouldn’t be. Whether you sell a product or provide a service, try and enjoy yourself so you don’t run yourself ragged and ruin your own opportunities to make new contacts and purchases.

Thanks for reading,
Mark Hare

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for our free website guide plus weekly newsletter for entrepreneurs and small business owners today.
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Getting Your Business Ready NOW for Holiday ShoppingClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


10 Marketing & Social Media Tactics to Boost Holiday Sales

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”

'65% of shoppers tap social media looking for the perfect gift' @mashableClick To Tweet

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

  1. Learn from the Ghost of Christmas Past
     
    Look at metrics from last year’s holiday sales.  What products were bestsellers?  Which promotions created the biggest lift in sales? What special offers were a total bomb?
     
    Discover what worked and didn’t so you can capitalize on it when you plan this year’s promotions.
  2. Make a Holiday Social Media Cover Image
     
    Decorate your social media business pages with a specially designed cover image. It’s the perfect place to announce special holidays promotions and deals.
     
    Be sure to create one for all of your social media accounts.
  3. Use Holiday Hashtags
     
    Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.
     
    #blackFriday, #diy, #holidayssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears
     
    Need ideas? Here’s 106 Hashtags for the Holiday Season
  4. Create Social Media Graphics for Promos and Deals
     
    Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

    Deals can include:

    • one day only,
    • limited quantity sales,
    • buy-one-get-one free,
    • special discounts or holiday coupons.

    Consider offering a “12 days of Christmas” promotion with a special deal each day!  Canva makes it easy to make custom holiday social media graphics.

  5. Boost Sales with Free Shipping
     
    Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.
     
    Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $100.
     
    Studies show that shipping costs are one of the biggest deterrents to making a purchase online so this one tactic could result in big returns for you.
  6. Offer Gift Ideas
     
    Holiday shopping can be frustrating when you don’t know what to buy for the person who has everything. You’ll want to promote your bestselling gifts.
     
    Make gift buying easy by sharing gift suggestions like:

    • 5 gifts for mom,
    • 10 gifts grandparents love,
    • 5 gift ideas for tech savvy teens etc.

    Then offer links to purchase each of the items you mention on your blog and on social media.
     
    Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

  7. Write Reviews
     
    If you offer one of the hot new products of the season, consider writing and posting a review about it on your blog. In this review you could mention your own offerings that would be a great gift accompaniment.  
     
    As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offerings go great with these gift ideas while including links to purchase.
     
    You could also incorporate your Amazon affiliate link for those products
  8. Suggest Stocking Stuffer Ideas
     
    Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!
     
    Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: #beststockingstuffers2016, #cheapstockingstuffers, #stockingstuffersforwomen
  9. Reward Loyal Customers
     
    Offer to give a $100 Gift Card to a randomly selected customer caught posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.
     
    This can help your promotional campaigns to go viral as customers share on their timeline and family/friends see their post.
  10. Share Holiday Spirit
     
    Connect to the spirit of the holidays in your customer’s hearts. Engage your customers by asking them their favorite holiday tradition.
     
    Get people to interact with your brand by asking them to share:

    • Their most-loved family recipes from Thanksgiving or another holiday event.
    • What their most loved Christmas song is.
    • DYI Christmas decorating tips.
    • Easy gift wrapping suggestions.

Grow your holiday business with help from eVisionMedia.

We are Santa’s helpers and can make your season bright with Google and Facebook ads, email marketing, social media, and website promotion support.

Click here to make your business holiday sales merry with help from eVision Media!

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 10 Marketing & Social Media Tactics to Boost Holiday SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

12 Tips for Thriving During the Christmas Holidays

12 Tips for Thriving During the Christmas Holidays

The holiday season is just about to ramp up big time. We are past Halloween and Remembrance Day, and while there were some decorations up November 1st (shame on them), we are now about to be thrust willing or not into full out holiday mode.

Does the “busyness” of the holidays stress you out? Overwhelm you? Make you want to just say to H E double hockey-sticks to it all?

I do like Christmas, I really do but it can be a bit much if you let it.

In fact, last year I decided to skip it completely and went zip-lining in Belize instead. I fully admit that I felt giddy with the sense of freedom: no decorations, no shopping (besides some new warm weather clothes), no baking, no parties, no cards, nada, nothing.

I spent over 2 weeks relaxing in the sun; it was awesome—one of the best Christmas’s ever (if you have never skipped Christmas, I highly recommend you try it at least once in your life).

However, this year is the exact opposite. I know it is going to be super busy with family coming to stay, tons of shopping, cooking, parties, visits, cards…the whole shebang.

But I’m not too worried because you see over the years, I have devised my very own system for not just surviving the holidays (and especially the 12 days of Christmas), but for thriving during the holidays so that come January 2nd, I don’t need a vacation from it all.

Not only survive this holiday season but thrive with these 12 tips!Click To Tweet

Curious? Well then read on…

Here is my top 12 list for thriving during holidays.

  1. Pick your battles; be realistic in what you can do

    This may seem strange but it is the KEY to thriving during the holidays. Right now (as in today) create your overall holiday strategy. What parties you need to go to? Who is visiting? Where do you need to be? How much baking REALLY needs to happen? How many decorations and when are you putting them up? Shopping? Etc.

    Then look at your plan and cut at least a quarter if not half off your to-dos. Chances are you made such a massive plan that there is no humanly possible way you can do it all. Be realistic and pick only the absolutely most important things and then let the rest go. Yes, let it go, let it go.

  2. Make lists

    See number 1. I make lists for everything. What I’m buying, baking, meal plans, etc. You name it and I have a list for it. This keeps me super organized and I get to put big checkmarks next to things on a daily basis. And who doesn’t like checkmarks?

  3. Organize your shopping.

    I have a shopping strategy that works super well for me. It might for you too. I have two gift shopping days. One in November and one in December. Aside from a bit of additional online shopping and groceries, that is it. The November shopping day is for all the gifts I need to mail. I make a list of all I want to get and I spend a day getting it. Then the next day I package it all up and mail it. Done.

    The December shopping day, I actually really look forward to. It’s a day to myself. I pick a weekday. I have my lists. I wear comfy shoes. I grab my favourite latte and start early. I take a break for lunch at my favourite place and really treat myself.

    I can usually get everything I need in one day (yes, I have 2 kids, a spouse, parents, siblings, friends, etc. to buy for). I am a shopping machine that day, but then it’s done. I feel like a warrior queen coming home from war with my trophies.

  4. Wrap as you buy. Have a wrapping party

    Once you have a gift, wrap it. The day after your epic shopping day (or as soon as you can), put half a day aside to wrap. I like to invite a friend over to help. We have some Bailey’s and snacks. Put on some good tunes and wrap wrap wrap.

    Then we go and do the same at her house on another day. It makes the wrapping so much more fun and gets it done super fast. If you don’t want o invite a friend over, get your spouse to help (if they claim they can’t wrap, teach them).

  5. Keep up with your exercise

    Get outside and go for a walk. Go to the gym if you usually go. Do that Jillian Michaels DVD. Exercise is not just good for your body, but it is amazing for stress relief and your mental health. After a day of battling crazy shoppers, instead of drinking a goblet of wine, go for a short walk around the block. Your mind will thank you.

  6. Sleep as much as you can

    Go to bed early. Have a nap if you like. If you normally aren’t a good sleeper, now is the time to rest as much as possible. I generally have a nap most afternoons. And, I also go to bed at least a half hour earlier whenever possible.

    (Side note: I don’t know about you but wine keeps me wide awake at night. I feel super sleepy at first, then after about an hour I am wide awake for the rest of the night. Avoid those types of things when you can.)

  7. Eat as well as you can; pay attention but don’t stress about it

    I generally eat fairly well but I do love my yummy holiday treats like most people. I love to bake too. In my opinion, life is meant to be enjoyed and lived. Yes, I want to be healthy but I am also not going to stress big time about it (there are enough other things to worry about).

    So while you shouldn’t pig out, and yes paying attention to what you are eating is important, don’t stress about it. That is what January is for. Enjoy the moment while it is there.

  8. Have a cookie baking day

    Want my secret for getting all your baking done in one day? Have a cookie making day event. I get the kids to invite some friends over, I invite a friend or two and then suddenly you have tons of helpers. I often make the dough the night before. Then we put on some great music and create an assembly line with someone rolling the dough out and cutting the shapes while others decorate.

    I usually oversee it all and make those cookies that don’t need to be rolled. At the end of the afternoon, we all clean up together and have tea/hot chocolate and sample our cookies. Everyone gets to take a few home too. And you can check one more thing off your list.

  9. Take quiet moments for yourself, every day

  10. Every single day I need quiet alone time. This does not include sleeping at night. I mean things like a relaxing bubble bath, meditating, reading a book, or even watching a sappy girly movie. While I love everyone dearly, I need time to myself too to unwind and just purge my brain. You do too.

    Even the most extraverted person needs time alone. Learn to enjoy your own company.

  11. Ask for help

    If there was ever a time it was ok to ask for help (and really that is anytime), the holidays are it. You do not have to do it all yourself. Get help with everything from decorating to baking, shopping, making lists, all of it.

    The entire family can be involved. Smaller children can help with decorating and cookie making. Older children can help with wrapping and dishes. Everyone can and should be involved. That way you all have time to snuggle on the couch together to watch the Christmas classics.

  12. Let it go; you don’t need to be perfect

    When it comes down to it, there will be times when you just can’t fit something in. And that’s ok. Let it go. No guilt. No shame. Just let it go. You do not have to be perfect. Your house does not have to be perfect. It is the imperfections that make us interesting.

  13. Have fun

    The holidays shouldn’t just be about lists and getting things done. It is about spending time with loved ones and having fun, sharing your love and gratitude for one another. Bringing joy to the world starting with you. So be sure to add fun and play as much as you can into your plans. Dishes can wait.

Ultimately, it comes down to putting your own mental and physical health first, so that you can then help create the most joyous experience for your friends and family. If you are run down and grumpy… well that’s just no fun at all.

P.S. I could actually give you a list of over 100 tips, but then you would be here reading. Instead, go outside and play.

P.P.S. I’m sure you have some great tips for thriving during the holidays too. Please do share in the comments below. We’d love to read them.

Heather Wilson

About the Author, Heather E. Wilson

Need help? Would you like to learn more ways to avoid burnout, add more fun, more success, and more joy into your life and business? Heather E. Wilson, is a certified transformational coach, author and international speaker who loves to share her passion for helping you take charge of your life and business so that you can have the success and fun you've always dreamed about.

Go to HeatherwilsonInternational.com to view more of her free training and to receive a copy of her FREE ebook: The Burnout Principle.


Wishing You a Merry Christmas and a Joyful New Year!

Happy Holidays from eVision Media

This time of year brings festivity and family fun. It is a time for remembering and looking forward.

We want to take a moment to wish you, your staff, family and all of those you love a wonderful holiday season.

We are so very grateful and appreciative of being able to serve you this past year and look forward to connecting with you more next year!

May your New Year goals manifest effortlessly and 2015 brings you peace, success and an abundance of joy.

Wishing you wonderful memories during this joyous season.

From our family to yours,
The Team at eVision Media

eVision Media team
Our Team: Brendan, Matt, Daniel and Susan with Dana and Jason below
Missing: Kristie, Mariah, Laura, Asif and Andrew