eBusiness Blog

5 Ways to be a Positive Influence on Facebook

Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales?

One way to ensure both of those things is to consciously create a positive influence when you post on Facebook.

This eTip provides 5 critical things to be aware of when you create a presence on Facebook that will have a big impact on your influence with your followers.

Whether it’s your personal profile or your business page, you never know who is on the receiving end who is making a judgement about you – should they like you? Should they trust you? Should they get to know you more?

Personal branding plays a big role in social media, whether you like it or not It takes 5 seconds for someone to form an opinion of you – whether positive, negative or indifferent Everything you say, do, write and be on social media are all making an impression on someone else.

Here’s the 5 ways you can make a more positive influence with your followers on Facebook:

  1. Use a Professional Profile Photo

    Ensure your personal and professional profiles have a professional photo of you and not of you sunbathing on the beach or taking a selfie at a restaurant.

    Your photo can be more casual on your personal profile but make it more professional on your page.

  2. Be Aware of What You Post

    When it comes to making a positive influence on others, it’s not just how you look but also what you post that will make a difference. Who you are has a direct impact on others so ask yourself about your posting style:

    • Is this positive or negative? I highly recommend you stay on the positive and don’t bash someone or something else just to make your point.  Also know your facts before speaking against someone or something. There are always two sides to the story. You can still state your concerns but do it from a factual, non-biased opinion as opposed to rant and rave.
    • Am I being supportive or bashing and critical?
    • Am I complaining or providing solutions?
    • Is this post contributing to the fear mentality or am I being the voice of reason?
    • Is it judging or accepting?

    And if you tend to post a lot of political-related or debate-fueled posts and you are passionate about them, be passionate but do so knowing you are not going to please everyone and you have to be ok with that. Be confident in what you stand for and don’t be afraid to have a voice.

  3. Embody a Positive Communication Style

    Your communication style can have a huge and direct impact on not only the people you communicate with, but also on your influence with them.

    Here’s some pointers to keep in mind when you are engaging with others on Facebook:

    • Be helpful
      • Seek out opportunities where you can share your knowledge and wisdom within your areas of expertise.
      • Don’t promote. Simply be of service and share what you know in a helpful manner.
    • Show your support of others
      • Like, comment and share your follower’s posts.
      • Congratulate people of their successes.
      • Encourage your followers when they need it.
      • Refer others to those who are seeking help in areas you can’t help. Your goodwill will not go un-noticed.
  4. Choose Like-Minded Friends

    With so many fake profiles and scam artists lurking on Facebook these days, it’s always a good idea to vet that person before accepting their friend request.  Only follow back those that are in alignment with your values and integrity.

    Reach out to other like-minded people that share a common interest, philosophy or ideology as you.

  5. It’s Not All About You

    Remember why Social Media exists in the first place. It’s NOT to make money and sell our wares. It’s to be social and build friendships and positive relationships with others.

    So show your gratitude, appreciation, understanding and compassion for other people when on Facebook. This approach will have a much more positive impact on how people perceive you and your business.

    The more you focus on others, the more you will gain the “know, like and trust” factor with them, which will ultimately lead to more business success through leads, sales and referrals.

If you are liking these eTips, please show me some gratitude and subscribe to my YouTube Channel and better yet, subscribe to our weekly newsletter where we share articles and strategies specific for the entrepreneur and small business owner to help you better navigate through this complicated digital marketing world we find ourselves in.

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Tips to Being More Conscious to Manifest Business Success

Being More Conscious to Manifest Business Success

As a leader of our business we make decisions daily and our actions determine the outcome of our reality.

Of course, we all want to be successful and be fulfilled whilst creatively expanding our business. However, subtle unknown beliefs will directly contribute to our emotional stability and resilience and ultimately affect our enjoyment and what we do.

For example, a teacher/student experience in our childhood may have left us with a healthy attitude towards failure. Alternatively, an unhealthy one where we could be scared to fail and do not even know it.

Making Conscious Choices

Tip One
If you cannot jump easily into the unknown, and have a tendency to want facts, details and controls before you decide, this behaviour is alerting you to an underlying FEAR.

If we are anxious about a choice, we will not recognise the smart ways that our mind will prevent us from taking expansive risks that could benefit our growth.

The mind may give you calculative and logical reasons why you should remain closed to an idea when in fact, it may have been the exact door you should have walked through.

Being Conscious About Fear

Tip Two
If you feel a fear, transform it from the body, and expand into heightened consciousness and turn it into empowerment and strength you feel throughout your body.

So the next piece of advice we are often given is to “feel the fear and do it anyways” ….

This moves me to the missed opportunity in this second piece of advice. If you have not yet transformed the fear you were experiencing and jumped in, that fear is still in your body. And as in the law of attraction, like draws like, so it will automatically lead to consequences that will bring the same fear up again for you.

The quality of your life will not move into greater comfort or joy, but instead the underlying fear will win.

There is a possibility that if you “felt the fear and did it anyways” you might find that exact decision will be unsuccessful too. (simply because why should life send you a gift if you have not yet transformed what needs to be seen?)

This is why being honest with yourself is so important and that your intelligence guides you to what is working for you and what is an illusion. 

Many people are beginning to do the above exercise through engaging their mind, through reframing or attempting to put a spin that gives them a broader and more open, comfortable perspective.

The mind is thus adjusted to think differently from its original thought- and you sort of step in to assist the first thought. Neuro science tells us that a better quality of thought aids the connection of greater circuitry in our brains.

This is all great news but again an opportunity of ease in our life is being missed.  If we had used consciousness to transform the fear in the first place, it is gone forever, and the associated negative and undermining thoughts are also gone forever.

No more need to intervene to assist the mind in future because the energy has transmuted into its opposite form of inner strength. Thus, you get to experience a deeper peace within and ultimate fulfillment becomes easier to access as your own innate confidence rises to the surface.

Embracing Your Consciousness

Tip Three
Take the courage to dive in and heighten your consciousness since the only one who gains is you!

There is no greater joy than to be connected with your own pure presence within and the consciousness that helps to facilitate this also effortlessly brings in ideas, people, and experiences that will advance your business too.

Often these doors that open are far bigger than you could have ever imagined with your mind.

Last week, I heard many female leaders discuss their dismay at watching their male counterparts often steal their great ideas in the board room, leaving them frustrated. What they do not realise is that somewhere in their psyche is a fear to speak up and say “You stole my idea” and then bravely face the consequences of a possible lack of approval from counterparts for being honest.

Of course, through heightened consciousness, they would have the backbone to speak up, without fear of consequence and their ability to command respect would happen naturally.

They would not compare their accomplishments with others. They would not compete either. They would just know how to be authentic out of self-respect and their social mask of “being nice” would be transformed.

When you take the steps to become more conscious the expanded consciousness acts like an expanded vision for you. It is like wearing a pair of glasses that lets you see much more.  Not only does much more seem possible, but also you too become more as you embody the increase in inner strength and power that is yours to claim.

Being Consciously Courageous

It is often hard to face our own ego and look to see what it is truly going on, and why our behaviour is the way that it is.

We often inadvertently buy into concepts of “happiness” and “success” as if they are “out there” and we begin to live a life focused on possessing material gains, money and increased societal recognition & reputation.

We thus miss a very important opportunity and that is to truly enhance our confidence, increase our vision, and have balance in all parts of our life.

We lose out on being a contributor and trailblazer that can elevate many business and personal lives.

Through taking the courage to look at our inner state honestly the parts that want to be empowered and loved, AND the parts that are in competition with others, and judging them, we have a chance to be whole inside.

We finally come to a place of real happiness, success and fulfillment.

For with increased consciousness we arrive at the non-judgmental awareness of what is, but we are not fooled by ideas that keep us enslaved in societal norms that are now outdated.

When consciousness is part of your development program as a leader, unprecedented success of immeasurable form follows to keep all parts of your life, health, relationships, and work in harmony.

I hope to see more people take the jump to elevate their consciousness and have this priceless experience of completeness.

About the Author, Kindi Gill ACA

Kindi Gill

Kindi is a former CEO who offers Self-Awareness Executive Coaching, teaches principles of Consciousness and specializes in Change & Mental Health as a Professional Speaker.

Kindi has been a student of the Dalian School for Health and Consciousness and is a Facilitator of the Self Healing Dalian Method, an evolutionary tool for Transformation. Kindi has shared this system with hundreds of people, since founding Spark Expansion Consulting in 2015, and without fail, adults, teenagers and children delight in their changes.

Call Kindi at 778-558-5110 for help in getting your business and personal life back on track to achieve its natural full potential or visit www.www.InwardLeadership.com for her free leadership report.


2018 Facebook Changes Put Community First

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic.  Facebook is all about creating community.  These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

2018 Facebook changes force brands to be more holistic in their marketing approachClick To Tweet

In a nutshell that means people want to see information from their family and friends.  They don’t want to be bothered with irrelevant posts from businesses, brands and media.

So how do you deal with Facebook’s algorithm changes as a business?

QUALITY

First of all, you need to focus on quality versus quantity of content.  Relevance takes on a whole new meaning now.  Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

ENGAGEMENT

Engagement is everything.  With every post your goal is to stir up a conversation.  Ask for opinions.  Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post.  Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble.  The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart.  Be authentic. Make your posts so amazing that people will naturally want to share them.

MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos.  This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps!  Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win.  So stop worrying about marketing and focus on serving your fans and followers.

To your ongoing success,
Susan Friesen

P.S. How would you like to learn how to use the power of Social Media and Online Marketing to build your business?  Check out Social Blast: eMarketing for Entrepreneurs. A monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2018 Facebook Changes Put Community First: The Low-Down Facebook’s Latest Changes and How They Affect Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where Social Media is Headed in 2018

Where Social Media is headed in 2018

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

For tips on how to improve your social media read our article: How to set your social media goals for 2018

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business’s page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it’s the former and amounts to ‘did they buy from us?’ or ‘did they contact us?’.

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn’t shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It’s not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer’s same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you’re planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they’ll tell you it’s all video and YouTube. Ask a Facebook ads specialist and they’ll tell you it’s all about Facebook ads now.

The truth is the only two big stand outs that have shown they’re providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram’s user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it’s really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it’s good to reach out to social media experts.

They can work with your SEO consultant, or if you don’t have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you.

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you’ll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

Thanks for reading,
Mark Hare

P.S. If you liked what you read here, you will want to sign up for our newsletter to the right of the page where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Where Social Media for your business is headed in 2018Click To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


Why Creating A Vision For Your Business Is Key To Your Success

Why Creating A Vision For Your Business Is Key To Your Success

“Most people are extras in their own movie.”
Bob Proctor

A great way to kick start any new year is by getting clarity on what your Vision is for you – a personal and/or business vision.

A good starting point is creating a ‘Vision Statement’. Whether you are a solo-preneur, contract employee or an employee of a business, a Vision Statement illustrates where you and/or the company would like to see itself down the line, defining its aspirations and goals.

Your vision can also come alive through formal or informal goal setting, creating a business plan or vibrational business plan.

And if you are more creative you can create a Vision Board aka Dream Board, which represents your vision in a more creative and fanciful way. If you are a family that has a ‘Dream’ then creating your vision together can lead to very powerful manifesting!

Research shows… employees who find their company’s vision meaningful have higher engagement levels which result in better employee productivity and better company ambassadors.

Michael Bernard Beckwith Created ‘Life Visioning’

You may be familiar with the terms ‘Vision Board’ or ‘Dream Board’ but there is also another type of ‘Visioning’ that Michael Bernard Beckwith (appeared in The Secret) spiritual leader of Agape International Spiritual Center is credited with. He says,

“Visioning is an inner spiritual practice by which we train ourselves to intuit the Spirit’s vision for our life in areas such as our spiritual evolution, profession, relationships and creative expression. It catches the unique way in which we are intended to deliver our gifts, talents and skills on the planet.

In Michael’s Life Visioning process, he takes individuals and/or groups you through several stages of visioning your future. The work is very internal and a spiritual journey to uncover what lies within you and seeks to come out.

Vision Boards Help Visualize Your Goals + Keep You Focused  

Everything we attract in our life is coming to us by the images we hold in our mind. The Law of Attraction’s ‘Words-Results Relationship’ tells us everything that we manifest starts with our words and thoughts, then attached to those we add our feelings and attract either positive or negative results in our life.

You may find that a Vision Board is one of your essential Law of Attraction tools that allows you to look at these images 24/7… 365 days a year to stay focused and positive. Having a visioning session before you create your vision board may bring up expansive ideas for your future!

The Number 1 Reason NOT to Create a Vision Board…

The Law of Attraction reminds us that it is our ‘feelings’ that play a key role in what we attract and how positive or negative we feel about life. If creating a Vision Board does not feel good to you then do not do it. Find something else that ‘feels good’ for you to use as a visual for manifesting! It might be creating a ‘Vibrational Business Plan’.

If you do want to create your own Vision Board here are a few easy steps to follow:

5 Steps to Creating Your Vision Board

  1. Set an INTENTION – determine what this creation is intended for
  2. Decide on your THEME and WORD – if you have an overall focus everything on the board will represent that in some way – choose one word to represent your vision
  3. Gather your SUPPLIES – you can put anything on your vision board, in fact, it doesn’t have to be an actual ‘board – bristol or otherwise’ get creative what feels good to you; you may prefer to do something on your computer or phone and use that as your visual; use magazine clippings, words, photos, objects etc.
  4. REINFORCE your positive imagessay a blessing or set an intention for the higher good of you and everyone that comes in to your vision, and keep your vision board where you can see it daily
  5. Express GRATITUDE – be thankful for whatever unfolds for you and your vision and be open to unexpected great things showing up in your life just by you doing this!

If you are interested in seeing how a Vision Board can be created using a Western ‘Feng Shui Bagua’ check out my 2 YouTube videos:

  1. Part 1 – How To Create a Vision Board Law of Attraction Style using the Feng Shui Bagua. This provides you with an outline of the Western Feng Shui Bagua template.
  2. Part 2 – How To Create A Vision Board Law of Attraction Style using the Feng Shui Bagua. This shows the completion of a Vision Board using the Western Feng Shui Bagua.

 

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

7 Keys to Sticking to Your Goals and Achieving Anything

7 Keys to Sticking to your Goals and Achieving Anything

Change is hard. That’s why there aren’t thousands of self-help books telling people the secrets to change.

But why is change so difficult and what can you do to make it easier?

Here are seven tips to keep you inspired and moving forward towards your goals.

  1. Create a New Belief

    Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen?

    Create an affirmation around the positive change you want to see.  Here are some examples:

    • I AM making a difference in the lives of 1000’s of people across the world.
    • I AM a sought-after (fill in the blank) and thought-leader.

     
    Say your affirmations in the morning and at night and watch the transformation take place!

  2. Break Big Goals into Smaller Achievable Steps

    While it’s great to have crazy big goals it can also leave you frustrated.

    That’s why it’s important to break your goals down into smaller bite-sized actions.  Smaller goals will give you a sense of progress and being achievable which keeps you motivated.

    Break them down into tasks with a time frame.  That way you can check them off as you complete each task and feel more accomplished.

  3. Schedule Time to Work on Goals

    If your goals are your top priority it only makes sense to schedule time on your calendar dedicated to achieving them.

    I know you must work IN your business, but reaching goals means time is needed to work ON your business.  Block out time to work solely on tasks that help you achieve your goal.

    Guard that time carefully. Success requires dedicated time to put yourself first.

  4. Get Support

    Have someone to be your cheerleader who can keep you focused and on track. Join an online support group.  Hire a coach or mentor.  Tell your best friend or spouse what you intend to do.

    Support will hold you accountable, keep you motivated, and help you when you feel stuck.

  5. Celebrate Small Wins

    If you are putting in hard work remember to acknowledge your efforts and progress. Find an exciting way to reward yourself when you reach certain benchmarks.

    Do you want a pedicure?  Want a movie night? What about treating yourself to a nice massage?  Find a reward that truly motivates you to put in the work and make it happen.

  6. Visualize Your Goal-Completed Rewards

    Many athletes will tell you the secret to winning the game or achieving that record is to visualize them accomplishing it first.

    When you see yourself achieving the goal in your mind it puts the power of your subconscious to work for you.  You’ll spot the resources and opportunities that are available to support you.

    Seeing it in your mind first is believing.  Once you own that vision of your success you are half way there to achieving it.

  7. Gear Up

    Get the tools, support and information you need to complete your goal.

    Do you need to get your business branding done or a new website built? Should you hire a new team member?

    Whatever your goal is there is a book you can read, a course you can take, or someone you can talk to that will enable you to move you forward. Invest in what you need to make it happen.

Whatever goals you have set for the new year, I wish you the greatest of success in creating a work and life you love!

If you need help reaching your business goals, we at eVision Media can help make them happen! Contact us today to find out how business mentoring and our other business support services can help you achieve greater success.

To your ongoing success,
Susan Friesen

P.S. Need to set some Social Media and online marketing goals but don’t know how to fulfill them? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Keys to Sticking to your Goals and Achieving Anything from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Set Your Social Media Goals For 2018

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.

In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.

If you’ve never taken stock of your social media or set goals, then this is the article for you.

For tips on how to improve your social media, read our article: How to Incorporate Content Marketing into Twitter

It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

  1. Check Your Reports

    Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

    Look for metrics like engagement instead of impressions. With impressions and low clicks, you’re doing more harm than good. Look at how your content performed and create categories for it all.

    This information is like your potential leads all telling you what they liked or didn’t.Take that into account when planning out 2018’s content.

    Each social media platform offers free analytics on the profile’s performance, so you can see what you’ve shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

    You can even take the step of starting paid promotion for your business  if you’re up for a challenge! If you need any extra help in taking things to the next level, just give us a call! We’re constantly on social media and we analyze our reports every single month like clockwork.

  2. Study Your Website Analytics

    Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

    If you don’t have it already then getting Google Analytics set up is necessary. If you run into issues just contact us. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed.

    If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You’ll be able to see the past year by selecting the previous year as the date range. This will show you just how many people have clicked on your social media posts and landed on your website.

    This won’t matter when it comes to what you shared but it does matter if you’ve done posting that points people toward your website.

    You should always incorporate some sales-oriented messaging that shows your client’s your business so while you don’t want to be a serial self promoter you don’t want to be absent any self promotion entirely.

  3. Set Your Goals

    The first two steps should give you an understanding of where you are and now it’s time to take that information and plan where you’re going.

    What drew clicks? What got shared? What worked and what didn’t?

    If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

    Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform.

    On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you’re posting good images regularly.

    When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips.

    Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

    When you set your goals keep in mind you may not attain them and that’s fine. As long as what you’re doing is honest then you’re in better shape than most.

    Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You’ll not only grow your followers and friends, but you’ll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you’re spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don’t fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you’re agitated.

If you’re finding no matter what you do maintaining your social media is a burden, then get in touch with us so we can handle it for you.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where to Delegate your 2018 Marketing Budget

Instead of setting typical goals this year, in this eTip I’m talking about what to do with your marketing budget now that the New Year is upon us.

How are you planning to attain your business goals in 2018? Watch this quick video for 4 ideas and strategies on where to delegate your marketing funds this year.

4 Business Marketing Budget Suggestions

  1. Planning Your 2018 Marketing Budget

    First things first: do you have a marketing budget? If not then set one. Set a budget that you think will afford you enough money to grow your business.

  2. Improve Yourself

    Marketing budgets don’t have a strict size so allocate what you see as enough to help you grow. This doesn’t refer to learning how to do someone else’s expertise, but is updating your professional growth and expanding your knowledge base so you grow as your business does.
     
    In terms of my own business we deal in branding, online marketing, web development, and more and our industry is always changing so we need to adapt by learning new skills all of the time as well as upgrading the current skills we have.
     
    By improving on your expertise you are improving your business and it’s potential to grow. The more you are an expert in your field, the more you will shine above your competitors.

  3. Attend Events

    Another thing to consider is attending live events that pertain to your business.
     
    These are great for not only learning from the speakers but they’re also great for meeting new people who work in your industry.
     
    You’ll meet great people, hand out cards, and make new connections all while learning from experts in your field.
     
    You don’t have to travel for these either. You can look for relevant speaking events in your area or at least some that are within a reasonable driving distance.
     
    Try to attend at least one! I always have a great time at these and meet lot’s of interesting people who help me grow.

  4. Business Marketing

    Lastly we have the marketing itself. There is your SEO, your social media, the social media ads, the Adwords, Bing ads, and content marketing.
     
    It’s a huge topic that many entrepreneurs get stuck on because they think they can learn to do it all themselves. It’s quite unrealistic.
     
    All the time you spend trying to learn someone else’s expertise will waste your time while you try to learn very complex systems that take years to master and that time is much better spent focusing on what you do as a business.
     
    And most people don’t even finish the courses! If you’re considering an online course to learn something quickly remember that only 10% of people who start an online course actually finish it and even those that do often come away with nothing of value.
     
    Hire an expert but make sure they’re an actual expert. Outsource to a reputable source like an established online marketing company. Vet them thoroughly or even try hiring a consultant and building your team right. Remember to listen and at times trust their experience and expertise.
     
    When you have someone who is a good fit they’ll likely need some coaching on your branding and messaging but once that’s adhered to and settled then let them shine in their respective role.
     
    If you’ve hired an expert in overall organic marketing you’ll need to allow time for the results. Adwords is much more immediate but seeing the results from efforts that need to be interpreted by Google or need to build your social presence will take time.

Hopefully this helps you determine whether learning everything about online marketing is worth it or if it’s worth finding a solid expert to work with who can help you build your business professionally.

That is what I suggest you all do in order to build your business in 2018.

A quick recap:

  • Build yourself through learning new skills
  • Build your business by attening speaking events
  • Do your marketing and hire an expert if you see that your time will be stretched too thin to try learning everything about a constantly changing and growing industry.

If you need any help with growing your business then please get in touch. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more and we love to work with small businesses through either direct work or even mentoring clients through these kinds of processes.

We can help you not only create your marketing budget but execute on aspects of it as needed.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Your Business PR Ready?

Is Your Business PR Ready?

5 Ways to Build Public Relationships With Your Clients and Customers in the New Year

In the age of social media – which is here to stay if anyone was wondering – the traditional field of public relations has taken a shift online in many more ways than the PR gurus first predicted.

In addition to simply being another “vehicle” to “get your message out” it has become a whole forum and place to build relationships.

Public Relations has always been about relationships in one way or the other but never more than now. In fact one very well-respected company in Canada, formerly known as Argyle Public Relations, has recently renamed their company Argyle Public Relationships.

It’s the sign of the times that differentiates Public Relations from being a traditional PR company to more of what the field is really all about – building relationships.

And why is social media a gift to PR? Because now, more than ever, companies can build relationships with their clients and customers outside of lunches, client dinners and networking events.

Relationships can be formed, fostered and nurtured online.

When was the last time you met someone online outside of a dating chat room? I have many colleagues, clients and service providers who I have never actually met in person. We have developed relationships through online connections, social media conversations, and video meetings over Zoom and Skype.

In many ways, I am in closer contact with my virtual partners and clients than those business connections with whom I typically only meet face-to-face.

Virtual relationships are available at the flick of a button, the touch of a “thumbs up,” and the speed of a share.

So, when I ask if your business is “PR Ready,” I am asking are you ready, in 2018, to build relationships with your clients and customers? Are you ready to build Public Relationships?

Let’s take a look at 5 ways you can build public relationships with your clients and customers in 2018.

  1. Host an event

    This can be in-person or online. Holding regular client events for the people who keep your business, well, a business, is a good thing.
     
    These can even be annual events, but having a way that you connect with your clients regularly in a way that is meaningful to them will keep your business going for years to come.
     
    You could host an annual summer BBQ or holiday cocktail party, perhaps an event that’s tied to a local holiday (for us in Calgary, Calgary Stampede parties are de rigeuer for 10 days in July), or is there a speaker you could bring in who could elevate your company’s brand or serve your clients in some way?
     
    Creating a way to connect with your clients – in person or online – in a way that brings them together will help build your public relationships.

  2. Make news

    If you have something to announce, a patent you can boast about, a new program you have developed, a milestone you have achieved – these are all things you can make your own news about.
     
    News-making is also about building relationships.  
     
    Even though “announcing” news is “one-way” communications, which means your company is sending information out and not necessarily receiving it back, your clients and customers will relate to the news in some way.
     
    With social media, you can encourage interaction with your announcement, thereby encouraging the Holy Grail of public relationships: “two-way” communications.

  3. Create conversation

    Do you have anything interesting to say? Does anyone you know or respect have anything interesting to say?
     
    You don’t even have to be the one with the original thought, if you can create conversation, you are having a relationship with those with whom you engage in conversation.
     
    Identify those topics of conversation that interest your ideal customer or client group, and have those conversations online. Facebook, Instagram, Twitter and Linked In are all great places to have those conversations in a daily, real-time way.

  4. Host a Training

    Would your customers or clients benefit from free or low-cost trainings? Hosting a meet-up or short workshop can bring your clients great value in addition to giving your company exposure.
     
    These meet-ups can be in-person or online with similar result – creating conversation, and building relationships with the people who matter most to you – your clients and your potential clients.

  5. Publish Content

    Publishing content is now as easy as a free WordPress template. And while in days gone by publishing content was a decidedly one-way activity, now when you hit “live” on your web content it’s instantly in the public domain and ready to invite conversation.
     
    Encourage relating to your audience by posing questions and perhaps even sparking controversy. What gets your ideal customer hot under the collar, or inspires them to sit up and take notice? Write about those things and you will be adding to the relationship you have with your customers.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


The Easy Way to Get Started Writing Your New Book

The Easy Way to Get Started in Writing Your New Book

How a Writer’s Retreat is Beneficial for a Book Writing Project

How many years  have you promised yourself this is the year you are going to get a start on that book? Before you know it, January is over and you still have not put pen to paper.

Why is it so difficult to stick to our New Year resolutions? The unexpected illness, the car accident, the kids, the vacation, the job, well, life really!

We live very busy lives. How are we realistically going to take on a project of this size?

As with any big project it is easier if you get help!  A book is not the same as writing a journal, blog or article. You need to know where you are going with your writing, before you start.

The average book is 40,000 words – 200 pages at a non-fiction standard book size of 8.5 x 5.5.  The average blog is less than 1000 words, so it is the equivalent to 40 blogs.

Now let’s put that into perspective.

If you are one of those people who writes a daily blog, that’s 40 days. That sounds easy right?  The challenge comes when you stare at that blank screen trying to figure out, day after day, what you should be writing.

This is where you need help!  Before you start writing for those 40 days on a book, you need a plan of what you are going to write everyday.

To do that, you need to know:

  • Who you are writing for
  • What do they want to know?
  • How can you help them?
  • What will they learn when they read your book?
  • How do they need to learn it?

A book is not like a two-way conversation where you can teach based on the feedback you are getting.  You must anticipate the questions your reader will ask as well as anticipate misunderstandings.

This is where feedback and planning the structure before you start can anticipate these challenges, which can be a major source of your writers block.  A writer’s retreat or workshop gives you the opportunity to get group feedback and to plan the structure based on previously successful published books.

I find it helpful to use mind-mapping exercises for the Inspire-a-book process. This process allows you to plan out every chapter along with the content that will go in each chapter, before any writing is done. If you know what you are going to write and who you are writing for, writer’s block does not happen.

Getting started is the biggest challenge we all face when it comes to New Year resolutions, and I have found if you give yourself the time to go on a writer’s retreat where you are kept accountable, your chances of success is even higher!

In a week, in a creative environment, you will plan out the whole structure for your book as well as get a good start on the actual writing.  Once you have done that, the rest is easy!

To your book success,
Julie

About the Author, Julie Salisbury

Julie Salisbury

Julie Salisbury is the Founder of Influence Publishing Inc and Inspire-a-book Publishing Coaching and has helped publish over 150 books and taken most of them to Best Seller status. She has been facilitating writers retreats around the world for over 8 years. She personally picks beach villas in beautiful locations and keeps the number of participants to a maximum of 6 so she can give each author personal attention to their book project.

In January, February and March 2018 she is planning retreats in Mexico. In April she will be in Bergerac, France. To get on the notification list when the venues have been confirmed, please email founder@influencepublishing.com. For special pricing and more information on the France retreats please Click Here.