eBusiness Blog

5 Steps to a Strong Personal Brand on Social Media

5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.

If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles.

To be an influencer in your industry, personal branding plays a key roleClick To Tweet

So how do you get personal branding working for you?

Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success:

  1. Audit Yourself

    A quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated with yourself professionally. It will give you a chance to update all your profiles as well.
     
    Make sure all your profiles are connected so users can easily see the relationship. The idea here is that you are an extension of your business and all social profiles clearly indicate to the user who you are and what you’re about.
     
    When posting to your personal social media accounts, keep in mind your business goals and remember optics is key. When someone searches your name, what do they find? Remember anyone may repeat that search so if the results aren’t good you could lose a potentially warm lead.

  2. Set Goals

    Being the face of your business can also lead to you being an influencer in your industry. But that doesn’t just happen automatically. You need to set targets for yourself. And not just in terms of the metrics of measuring success but in how you will achieve the higher standing in your industry that you’re after.
     
    Look at people already established in your niche. They may have a business profile but then on their own how are they presented? Successful personal branding should show their personal profile is aligned with the style of their business.
     
    Once you see what content has been effective and how often your peers have been successfully posting, you can estimate how often and what kind of materials you should post.
     
    Also pay attention to where they post and you’ll see what platforms have returned results for them.  Then you’ll know where to focus your efforts.
     
    This element and the audit can be time consuming and confusing so don’t hesitate to reach out to social media experts if you require assistance.

  3. Create Your Social Media Strategy

    You have your goals set and you know how often you want to post and how many new people you want to see your content.
     
    Now it’s time to incorporate the previous steps and develop a goal-based strategy aimed at realistic growth.
     
    Achieving your goals is a dynamic process where you will consistently evaluate your successes and refine your approach until you start seeing the results you want.
     
    Share other people’s content while promoting your own to establish yourself as an authority in your industry and not just a self promoter.
     
    There are various content aggregation tools available that will make it easier for you to find relevant content. And the bonus is you’ll get to read more about what you do!
     
    Alltop and POPURLS are some favourites but there are many more you can choose from.
     
    Try tools like Buffer or Hootsuite to help you schedule out your posts but remember to check in often for any engagement. The best thing you can do to establish yourself as an authority is to provide feedback and commentary on other users that shows you know what you’re talking about.
     
    By making it a conversation you are becoming an influencer. Other users will see that dialogue whether its tweets or comments and they’ll see your expertise in action.
     
    Each approach will vary but there should be consistent elements to any strategy such as choosing which platforms you are going to be able to log into on an ongoing basis and what kind of content is best suited to your industry.

  4. Update Your Profiles

    Having a professional headshot is a great idea for your personal branding.  If you don’t have that already make sure you get one and place it as your avatar on each social media profile – both personal and business profiles.
     
    Each platform’s profile should easily convey a connection to all others. Users should see consistency in both the visual elements and the content you’re posting.
     
    If you’re having trouble with the various images and sizes required, it’s quite easy to set up a free account with Canva, which has predefined image sizes for all platforms and is very user friendly.
     
    Use Canva for graphic social media design

  5. Hire a Mentor

    It never hurts to have a third party review your profiles. While asking friends for help may seem like a good idea, an experienced, professional personal branding mentor will know what has and hasn’t worked in the past.
     
    Look for someone who has helped others achieve a solid personal brand and reputation in their industry and contact them for assistance.  But make sure they know this is about your social media presence so you get someone with relevant experience to your goals.

Personal branding is not as easy as a lot of people think. If you are ready to start but not sure where or how then please contact us and we’d be glad to help. We’ve helped many people perfect their personal and business branding and I’m sure we can help with yours as well.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Steps to a Strong Personal Brand on Social MediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Telltale Signs You’re Procrastinating and How to Overcome this Problem

3 Telltale Signs You’re Procrastinating and How to Stop

I don’t know about you, but I can find myself in a tight spot once in while – all because I procrastinated about something I knew I needed to do.

And then of course, I am frustrated with myself because now I need to drop everything else I’d rather be doing and I’m stressed and not happy at all.

Again!

In this article I will help you understand how to recognize procrastination when it comes up for you and learn how to reach your goals.

Is it really procrastination… or are you making the right decision because something else is more important right now? If it is really procrastination these strategies will help you recognize the early warning signs and give you strategies that will work for you so that you stop playing small and live your life to the fullest.

The end of the year is quickly ending so this is a perfect time to reflect over the year and see what you had planned to accomplish compared to what you did accomplish. Think back to when you planned out your goals.

Remember how excited and dedicated you were? And then life happens and the day-to-day gets in the way and before you know it another day has gone by without reaching your goals.

When asked recently in an Internet survey the top five reasons people gave for procrastination was: fear of failing (19%), lack of motivation (13%), lack of focus (12%), feeling overwhelmed (10%) and the task was unpleasant (9%.)

1st Sign You are Procrastinating

You indulge in distractions such as watching TV, surfing the web, social media, playing video games, taking naps, reading books, or hanging out with friends instead of working on your goals.

2nd Sign You are Procrastinating

You make excuses for not doing something you know you should be doing such as…

  • It’s been a rough week or
  • I need more time / money / resources / sleep or
  • I have too many other things going on right now – I just can’t fit this in or
  • I’m just not feeling it right now
  • Yada, yada, yada…

3rd Sign You are Procrastinating

Feelings of despair that can paralyze you from taking positive action towards your goals. This often sounds like…

  • Why is my life so unfair?
  • Why am I always the one that must do everything?
  • Why are things always so difficult?
  • Why can’t I be more organized?

If you can see yourself in any of these warning signs, then you are definitely procrastinating in a detrimental way.

Here are ten strategies that will help you overcome this problem once and for all:

  1. Vocabulary is important so choose your words wisely. Positive words yield positive results; negative self-talk gets more of what you don’t want.
  2. Reverse your calendar and start with the deadline and work backwards so you space out the work in smaller steps. Make sure the interim deadlines are realistic and allow space for unforeseen things to come up without jeopardizing the project.
  3. Fill your calendar so that you reduce the time you think you have available to work on the important tasks. Look at elapsed time versus effort time.
     
    For instance, it might take you 3 hours to complete a project step but you won’t have a 3-hour block of time all at once. So, give yourself a deadline of completing that task over 3 days so that you can find 3 hours of time spread over the 3-day period.
     
    Include recreational and family activities, too, so that the time you can dedicate to the project is realistic and achievable.
  4. Work in a state of flow because we’re most productive when fully engaged. Distractions, emotions and other concerns undermine our ability to focus. Consider spending 2-minutes in meditation to empty your mind and visualize yourself celebrating completing the task.
  5. Fully embrace your goals so don’t spend time working on things you don’t care about if you have any choice in the matter. There are some things we all must do regardless of how much we dislike them – so do those things first and get them out of the way so that you can enjoy the rest of your day doing what you really want to do.
  6. Look at the tiny steps if the big picture is overwhelming. Break each big step into smaller steps and before you realize it, the project is finished. And share the load by delegating as much as you can to someone who loves doing those types of things.
  7. Make your own rewards and treat yourself once a specific task is completed. Relish how good it feels to have that step completed and then do something fun before moving to the next step.
  8. Reframe its importance even if it’s not important to you. Remind yourself of how important it is to someone you care about or think about how good you will feel when this project is completed.
     
    I do that when it’s time to prepare my annual taxes because it is the one thing I dislike more than anything – but once it’s handed off to the CPA I feel wonderful knowing I won’t have to do it again for another year!
  9. Sleep, eat healthy & exercise because unless you feel good physically and mentally it will be almost impossible to focus on completing the task at hand.
  10. Uncover start and end points because once something has a beginning and an end, it’s a whole lot easier to start filling in the middle. That’s a lesson I learned from my home economics teacher in grade school when she made us measure twice and cut once.
     
    When I was learning to sew, I had to take out each piece of the pattern and lay it out on the fabric so I knew exactly which pieces I needed before I was ever able to start cutting. Of course, I wanted to jump right in and make a dress, but I’m so glad she enforced me to do it right the first time!

So now that you understand why you might be procrastinating, how to tell when it’s happening and some methods to develop some winning strategies it’s a perfect time to start planning for the new year.

About the Author, Katherine Hartvickson

Kathryn Wilking

Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


The Big Impact Personal Branding Has on Your Business

Today’s eTip is about the importance of personal branding for your business where I’m joined by business consultant, mentor, and inspirational Speaker Francesca Sabeya Anastasi who is an authority on the topic.

Do you need personal branding?

In Francesca’s opinion any business with a person behind it, whether it’s the founder or president, needs a face behind the brand that echos the businesses brand.

It’s about showing your most professional version of yourself to the world and it should align with how your business is presented.

Her example is of an accounting firm. Rather than showing someone sitting behind a desk plugging away, the PR shows them off to potential clients in a polished and professional way.

The polished, professional aesthetic should be maintained throughout the personal branding as well. If you advertise yourself one way and the reality is different, you are not establishing any trust with your followers.

Francesca was once an image consultant and advises that people representing a business should mirror the business aesthetic even down to the colours we choose to wear when representing our brand/business. Think about banking advisers. They opt for navy suits because blue implies trust.

Unspoken communication conveys a lot through your image and actions.

If what you convey doesn’t match what you’re offering you’ll find it’s a bigger struggle to get and keep your clients.

Depending on who Francesca sees and speaks with she selects an appropriate outfit so she communicates the proper message.

People tend to make assumptions and decisions about everyone they meet within 5 seconds of meeting them.

In Francesca’s opinion the most important part of it all is to be who you are.

When you’re comfortable with who you are and you’re past the voices in your head holding you back you’ll be in a great position to make a genuine connection.

She advises honesty above all else. Be genuine to build trust.

I advise not echoing the lines you’ve read elsewhere. Be yourself so you’re making a sincere connection.

You started your business to do what you love and bring a service to others. Come from that same place with your personal branding and think about what you would like or need to see in someone selling what you do in order to buy from them or hire them.

Don’t be too casual. Putting in a bit of effort can help you stand out from the crowd.

Anyone starting a business knows it’s hard.

Francesca looks at a business as a whole and when the goals of the business are assessed the solution is often in changes the entrepreneur needs to make.

If you’d like to get in touch with Francesca you can contact her via www.FrancescaAnastasi.com

Try her 7 steps to entrepreneurial success and follow her on social media. She provides a lot of value to her followers and if you have any questions about personal branding please leave a comment below and I’ll make sure she receives them.

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions

Combining Online and Offline Marketing to Build Business Credibility

I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Clients are essential to business success. Consistent efforts help convert leads into clientsClick To Tweet

To quickly recap:

Proper planning

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth.

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client.

We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

Offline Marketing is Still Essential

A lot of what we focus on at eVision Media is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

Here’s some suggestions to infuse into your overall marketing pie:

  • Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

  • Contests Offering Merchandise

    Holding a contest is a great way get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.
     
    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it’s better to get 10 qualified entries than 1000 entries from people who are really only after a freebie.

  • Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect!

  • Newspaper Mentions

    These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article.
     
    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.
     
    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.
     
    *Bonus Pro Tip – if you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you’re trying to rank for.

  • Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.
     
    Not all events cost money and even if you don’t make a connection you can still have a good time!

Some other quick ideas to boost your brand exposure include:

  • Sending postcards to past or prospective clients
  • Posting flyers, sending mailers or distributing door hangers
  • Goodie bag and door donations at events where your target market will be in attendance
  • Merchandizing
  • Volunteering
  • Even get your car wrapped with your brand messaging!

These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

Understandably, a lot of these tips seem great but are often tough to execute. If you’re having trouble building your client base or simply want some more help on any of the topics covered here, please get in touch.

We don’t give away all this advice for free without reason. At eVision Media we are always looking for great people to work with and when you review our posts, remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Combining Online and Offline Marketing to Build Business CredibilityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

You Have The Keys to Your Abundance – Here’s How

Abundance is actually a feeling and not a thing although ‘things’ can definitely make you feel abundant.

Since the Law of Attraction is all about vibrations and they are either positive or negative, it makes sense to look for situations, people, circumstances or things that make you feel positive.

And, a vibration is simply energy and everything is energy whether it has the appearance of a solid form or not. You have the power to control your energy and to chose whether the energy you are giving off and attracting, is positive or negative.

The Law of Attraction will do its job by bringing you more of the same!

Two Mindsets Needed to Attract Abundance

As an entrepreneur you’ve heard it said many times that your ‘mindset’ is the key to creating a life you want. It’s important that you look at your mindset, right now, exactly where you are in life.

The mindset that you had last year or a few years ago is not the mindset you have right now. Your vibration has changed.

You might want to do a check-in with your mindset and see where you are at right now, present day. It will most likely fall into one of these categories:

  • Abundance Mindset – you are totally open to all the unlimited possibilities in your life right now and you feel abundance all around you. You feel positive about your business and personal life and you love what you have created.
  • Stagnation Mindset – you may or may not be in your comfort zone here, but you are just coasting along and most likely not feeling very abundant. You might think it’s okay to feel this way – the only way you will know is if you have the desire to be more abundant. It’s the feeling that gives you your answer.
  • Lack Mindset – you definitely have a lot of negative emotions and you may in fact have accidents, lose clients/customers, see your sales dwindling and feel no abundance at all. This is because all the negative emotions are blocking out any light from the positive vibes you want to feel.

The most important thing for you to do is to acknowledge where you are at now and if you FEEL you need to change something you can do that.

Here are two important ways for you to unlock your mindset from receiving the abundance you desire:

  1. Have An Open Heart To Receive

  2. If you are what’s called a ‘heart-centred entrepreneur’ you are most likely attracting people, circumstances or situations who are also heart-centred. Now it is time for you to open your heart to receive the gifts from others. It means acknowledging all the abundance that is coming your way regardless of what it looks like. The key to attracting more abundance is having an open heart so that you can receive whatever it is you need to allow you to feel more abundant.

  3. Have An Open Mind to Receive

    Whatever you attract ‘celebrate the closeness’ of the match. Most people start to feel negative when they haven’t attracted abundance in the manner that they expect. If this happens to you – hang in there- the Universe is aligning up everything you need to do, know or have to make you feel more abundant. It’s a mindset that you want to foster.  Always be ‘open’ to receiving and if it’s really not what you wanted then just say ‘Next’ and keep the vibe positive.

Receptivity Comes From Possibilities

Receptivity comes from the possibilities all around you that you let in to both your head and your heart.

Your brain and your heart actually send messages back and forth and when they are in alignment that is when the manifesting begins.

The key to unlocking the message is for you to get clarity on what you want, ask for it and then be totally receptive to what comes your way.

Become more of an observer than a doer as the abundance you want starts to fill you up with positive thoughts, people, circumstances and situations. And definitely money is great too!

And if you need help releasing your negative trapped emotions that are blocking you from receiving abundance consider having an Emotion Code session with me!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

10 Ways to Attracting Clients Through Kindness

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers

Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?

That’s the Law of Reciprocity at work.

This law says whatever you give, whether it’s money, time or effort… that it comes back to you with a tenfold return.

I know for a fact this law works as we’ve experienced it many times over the years.  Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

How Relationship Marketing Incorporates the Law of Reciprocity

Some businesses lead with hard-selling tactics to drive you to buy.  This is called “push marketing”.  But others, using “inbound or relationship marketing” strategies, have discovered how to put the power of generosity to work in their business.

How do you think your business would change if, instead of TAKING you focused on GIVING? Once you shift your focus to serving others and creating value –  it changes everything.

How would your business change if you focused on giving rather than taking?Click To Tweet

Over time, your generosity creates a reputation that sets you apart and your rate of referrals will increase as well.

So how would you like to have not only more clients but more loyal ones too?

Here are ten ways to be more generous in your business to achieve that:

  1. Be a Great Resource. If anyone needs a referral, share vendor referrals of those you know and trust.  People will see you as the “go-to” person and come to you for recommendations.
  2. Give More Than Expected.  Doesn’t it feel nice when you walk into a hotel room and there’s a mint on your pillow?  It’s an unexpected surprise.
     
    Here’s some ideas to get you started: Provide more value that what you charge.  Go the extra mile.  Give a surprise gift.  Deliver your product or service faster than promised.
  3. Provide Excellence.  Since your business needs to differentiate itself from your competitors, how about making it your mission to only offer top-quality products and services?
     
    This includes customer service too: Respond to all email and phone messages promptly. Give clients uninterrupted attention.  Listen to and address concerns are some ways to do this.
  4. Serve Others. Zig Ziglar once said “You will get all you want in life, if you help enough other people get what they want.”  And Mary Kay’s empire was built on the premise of achieving success by helping someone else succeed.
     
    Many entrepreneurs are in business because they are on a mission to serve others in some capacity. When you live your purpose, you’ll live a life of joy while making a difference.
  5. Open Yourself to Receiving.  Most of us were never taught how to receive. For instance, how do you typically respond when someone complements you? Do you push back and try to minimize their sincerity?
     
    Same thing applies to your business – If you say “no” when clients, money or opportunities come your way, those opportunities will stop coming.
     
    This means making space in your mind and heart for more.  It means accepting money, kindness, complements or assistance that is offered to you.   This keeps your flow of abundance open energetically.  You give and it comes back to you.
  6. Listen to Your Inner Voice.  Inner wisdom leads us to those who need our help.  Stop, listen and take action on those nudges.  Offer your attention, time, and advice in their hour of need.
  7. Follow The Golden Rule. I grew up with this rule ingrained into my psyche as a Brownie and Girl Guide. Essentially, treat others the way you wish to be treated – and that includes in business too.
     
    When a company treats you right or sells you a terrific product, you feel happy. You feel loyal. You’re likely to buy more from that company. You’re likely to recommend that company’s products and services to friends, family and colleagues.
     
    Make it your goal is to have the same thing be done for you.
  8. Perform Acts of Kindness.  Lift up others.  Empower others through a simple word of encouragement and inspiration. Share your vision of what you see is possible for them.
     
    This article shares Small Acts of Kindness That Grow Your Bottom Line for some inspiration.
  9. Be Genuine.  Share yourself openly with those in your network.  Let them see the real you.  Build warm relationships with people around you.  Make them feel special.
  10. Practice Gratitude. When your heart is full of gratitude and you put forth effort to show your gratitude, really great things can happen.
     
    Make it a practice every day to share gratitude.  Who has shared a referral?  Who taught you something?  Who is your favourite new customer and why?  What vendor did a great job on a project?
     
    Show thanks for someone or something today and watch what happens.

Be Generous and Watch Your Business Grow

There are many other ways you can practice kindness and will see returns tenfold. Go volunteer, be a sponsor, donate funds to a worthy charity or even invest in a business that you believe in!

Remember as a business person we can serve with compassion, kindness, patience and respect. Being a good person not only makes you feel happier but it is also great for business.

So make it your mission to make someone’s day brighter every single day!

Do you have a story to share about someone who helped you that made a difference? Share in the comments section below!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Ways to Attracting Clients Through KindnessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Employee Turnover Costs Robbing Your Profit?

The key to reducing high turnover and its associated crippling costs

Employee Turnover Costs Robbing Your Profit

In this case size (business size, that is) doesn’t matter. High turnover costs are a significant problem for all businesses. However very few discuss the true extended costs and the multiple ways that it impacts the business.

Would it surprise you to know that it can take anywhere from six to nine months wages to replace and train a new replacement?

I’ve calculated some exact stats. Let’s take a minimum wage employee who leaves the company, sometimes without notice. Not only will productivity get a hit, but also some of the emotional effects. They include shock, frustration, and stress not only for the hiring manager, but also for those employees who have to take on more responsibilities, and grieving the loss of a colleague and friend.

Let’s assume the hiring manager is earning $90,000 a year (roughly, $43.00 per hour). It will take hours from their work day to finish the exit paperwork, release an ad to find another candidate, review applications, interview and select a new recruit.

Then, there is onboarding and training to get the person to the same level as the latest employee. In simple terms, the total of separation costs, hiring and pre-employment costs, and training costs will be $5,300.00 to replace a minimum wage employee.

Losing a Millennial employee can cost the company $15,000 to $25,000 but it’s actually a lot more when you weigh in a few additional variables mentioned earlier.

Other research shows that turnover costs can add up to 213% of the salary for a highly trained position! So if a highly trained executive is making $120,000 a year, the true loss could be up to $255,600 to the company!

The key to reducing high turnover and its associated crippling costs is to take time… much more time… to choose your new hire than ever before.

The hiring and training processes have changed and it still surprises me that businesses, of all sizes, often spend very little time to find their next candidate.

Why? The onboarding process takes time and most managers are run ragged and can’t prioritize the appropriate time for choosing the best talent.

Glancing at an application or resume and saying, “When can you begin?” no longer serves you.

In fact, all employees, especially the Millennials, want to feel they will be engaged, valued, challenged, and well trained. They will require continuous learning opportunities. Mentoring is one of the most effective, cost efficient ways of increasing employee longevity benefiting the mentor, the mentee and driving significant retention.

Your business relies on the talent you hire.

Carve out the time to have a conversation with your employees to see how they are doing, what challenges they are facing and how you can support them.

This is just the beginning of hiring and retaining your best people. But now, you’ve been reminded of the consequences of hiring on the spot or not taking the steps to value and prepare your hires for a great job with you!

About the Author, JoAnne Marlow, B. Comm., B. Ed., MA Leadership Principal

JoAnne Marlow

JoAnne Marlow is a leading authority, best selling author, and thought-leader in multi-generational communication and management systems. She offers CEOs and their managers the information and guidance they need to optimize their cross-generational employees' strengths and productivity to access their potential and achieve outstanding results.

Her latest book is available on Amazon: "25 Powerful Strategies to Hire and Successfully Retain Millennials".


Understanding The Type Of Web Designer Your Business Needs

Do You Need To Hire Help With Your Website?

When speaking with entrepreneurs and business owners, they often don’t realize all of the different components involved in building a business website.

Many assume it’s a simple task that any “techie” person can do, or themselves for that matter, and things will magically come together.

However, that approach could be a costly one. Before you start putting feelers out about hiring someone, you should first assess what exactly it is you need in order to get your website up and running while avoiding a lot of frustration at the same time.

Today’s eTip is a review of what you need to assess about your business website needs before selecting your web developer.

 

Do You Know What Type of Developer You Need?

There are two camps involved in the answer to that: those who already know what they need and those who do not.

If you who have a clear understanding of what you need your website to be then you will be best served by having a solid set of technical hands to execute on your instruction. In this instance, you will need to know project management, website design and development, copywriting, online marketing and social marketing, usability, and more in order to relay exactly what you want to your developer.

Most business owners will not have all of those skill sets combined, or in some cases, any of those elements covered, so you’ll need to find someone to help you will all of that!

Your Website Is Your Biggest Piece of Marketing

You want your website to turn out great. You don’t ever want to consider the job done and be disappointed with the results.

To avoid being disappointed in the results of your web project, you’ll need someone to help you through the process.

By hiring a professional web development firm, you’ll have experts steering your website towards your goals so it’s attracting the right target market using the right marketing message while embodying the right overall vision.

A solid team of professionals can help you understand who your ideal target market is so your users convert into paying customers.

They’ll show you how your brand positioning helps you find that target market and what needs to be in place in order for it to work for them.

Most often one single person does not have all that ability. Hiring a team with experts in all the various fields will ensure the project meets your expectations.

You need professionals who really understand things like e-commerce, search engine optimization, marketing, copy writing, user experience, and more. You can get all of that if you hire an agency with a team who cover all of those important factors.

By hiring a team you get a variety of experts rather than relying on your own single expertise.

At eVision Media, we provide everything necessary to a complete web projects that work. If you’re looking to upgrade your website or are in the process of a redesign but hitting some hurdles, give us a call. We have experts in all areas of website development on hand to help you realize your project’s goals.

If you have any questions or comments please leave them in the comments below and if you liked this video you can subscribe to either our Youtube channel or our newsletter to get weekly updates on having a successful website and business online.

Sign up for our newsletter today to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

How to Avoid Making Impulsive Purchases from Success-Promising Gurus

I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. You can also call Lee Rosen Miami for business consulting.

All in all, it was a great event that resulted in my meeting new people and gaining valuable insights that I brought home with me to infuse into my business.

The conference boasted nine high-profile speakers including thought leaders like Jack Canfield, Dr. John Gray and James Malinchak. Their talks were entertaining, insightful, informative and motivating.

They certainly learned the craft of being an influential presence on the stage well.

But make no mistake, each of these speakers were there with the sole purpose of promoting their wares and influencing the audience to purchase their key strategies, programs and courses that promised business success.

And they succeeded.

The volume of people that ran to the back of the room to grab their limited-time, extraordinary low-cost offering before it was sold out was mind boggling.

As a member of that audience, I was fascinated by what I was witnessing. Perhaps it was my state of mind or the confidence I already felt in my capabilities of achieving further business success, but I was not at all tempted to be a part of the crowd to run to the back of the room and grab a purchase.

I looked around and saw men and women who were involved in a variety of different businesses and industries. Many of whom where desperate to get that SECRET FORMULA that would transform their struggles into riches.

And the speakers on the stage knew this and played right into their hands.

Throughout the 3 days, the audience was presented with lots of solutions, advanced systems and formulas on how to achieve success in their business. But the problem is, not all proposed solutions were ideal for everyone.

But what is a business owner and entrepreneur to do?

They are attending such events to help them with their business so are naturally attracted to the offers made up on the stage.

To help you avoid making irrational and emotionally-based decisions when faced with the pressure of live event and even free webinar offers I have put together 5 steps on what to think about first before jumping in with the crowd and grabbing your purchase:

  1. Think things through first.

    Ask yourself if this opportunity is truly going to get you a return on your investment if you make the purchase. What are you willing to commit to in order to get the most out of that investment?

    The key here is to understanding success is not just going to happen by signing up but actually doing the work. Are you realistically willing to do the work? Are you going to be 100% committed to this or will you get home, set it aside, and promise to get to it when you get a chance?

    None of these programs will get you the results these presenters are talking about if you’re not committed enough to follow through on every single step provided.

  2. Be objectively critical.

    When these speakers are on the stage, they are sharing their best success stories possible – the cream of the crop. Often this reflects only a minor percentage of those who have taken the program.

    Be objective. And don’t make emotionally-based decisions that compel you run to the back of the room and purchase. This is exactly what they are counting on.

  3. Decide if your business can truly benefit from what you will learn.

    Just because they are telling you this on stage doesn’t mean it’s a perfect fit for you, your business model, and your goals.

    As an example, if you have the gift of service and support, then more than likely you will not do well learning to be a speaker on stage despite that presenter saying “anyone can do this using my system and processes”.

    If you have the gift of, say, music, then being a published author is probably not something you should pursue despite being provided with a “fool-proof, iron-clad method that will get you on the Amazon best seller list”.

    Ask yourself if what this presenter is offering is exactly what you need to learn in order to reach your business goals or is there something better suited for you available elsewhere? Do you really need to learn all of this yourself or is hiring someone who is an expert in that area a better decision that will help reach your goals quicker without having to become an expert in that field first?

  4. Recognize the emotional manipulation that’s happening.

    We see this all the time. Whether you’re attending conferences or online webinars there’s always a “limited time offer” that makes it irresistible to pass up.

    Don’t let these “one-time-only” offers lead you into thinking this is the only chance you’ll ever get to take advantage of what’s being offered. It simply isn’t true. It’s a sales tactic that preys on people who make emotional decisions and don’t want to be left out or miss out on an incredible opportunity.

    These programs will all still be offered after the hype ends. Even if that means paying $50 more, so be it. Give yourself time to objectively work through the pros and cons and decide whether it’s worth your investment or not.

    Don’t let your emotions be triggered by the slick sales speech or written sales copy on a page.

  5. Do your research.

    This may not necessarily be the case for headliner speakers we see on the stage, but sadly, there are a lot of very smooth-talking “gurus” out there who are nothing but smoke and mirrors. They offer a lot of hype but little substance.

    Do your pocketbook a favour; before investing in any kind of program or product, research the person selling it first. Do a Google search and see if any bad reviews come up. Ask people in your social media groups if they’ve had any experience with that person and what were the results.

    Your goal is to make an informed decision, not an emotional one based on the promises of the sales copy. And if you do encounter negative reviews – listen to your gut. So many times wrong decisions are still made because, as human beings, we’re highly influenced by emotions and we can easily justify our actions based on those promises despite finding evidence to the contrary.

After reading this, you might think I’m against purchasing programs and courses all together but that’s not the case at all. I’m not saying not to invest in business growth strategies, but instead to make informed, objective decisions on which investments to make in the first place.

The sad fact is that marketing can be a very manipulative process that is meant to create fear- and lack-based, emotional responses. The people we see on stage, as well as those that do highly visible free webinars, are masters at pulling these emotional triggers.

Simply be aware of that manipulation and follow the guide I outlined above to help you decide whether or not your business can truly benefit from that investment you’re being asked to make.

Do you have any stories of acting on impulse and regretting the purchase later?

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an EventClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Social Media Can Lead to New Collaborations and Work

Video marketing has been our hot topic lately.

Today’s eTip showcases a local videographer’s success story that happened while at my recent photo shoot.

 

Use your social media to make personal connections

A few years ago I was on Twitter and noticed something: someone from my local city was sharing and liking a lot of my posts!

Keith, a videographer, became a regular “fan” and naturally, I went and checked out his profile to find out more about him.

We eventually struck up some conversation and since then (after years of never even having met each other in person) we’ve been referring clients that have lead to paying work.

Through his efforts of becoming visible in front of me, he successfully got onto my radar if I ever needed, or knew of someone who needed, a videographer.

This video is about social media connections and in it Keith and I talk about the viability of social media and how it can be used properly from a business perspective to make connections that actually work.

Find your audience on social media

By using the #Abbotsford hashtag on Twitter, Keith narrowed his choices using a Twitter list within his feed to local businesses such as mine. This is a great tip for those who want to work with those local to them.

Twitter can be bogged down with international posts that won’t matter to you as much. Try Keith’s localization tip to nail down local connections.

Keith then reviewed who was using his localized hashtag as well and was able to start connecting and building out his business through social media.

By using his extensive background in video production Keith has been able to reach local clients for video shoots ranging from news reporting to corporate videos with great success.

Keith operates under Pathfinder Productions and you can find him on Facebook at: facebook.com/pathfinderproductions

This is a great example of how social media works. The trick is not to try tricks and use it honestly so you connect with other honest businesses. Localizing your efforts is a great way to find people who want to connect in your own area.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Social Media Can Lead to New Collaborations and WorkClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".