eBusiness Blog

How my near food poisoning can be a lesson for all entrepreneurs

Caution

When I was a young girl my Dad, unwittingly of course, tried to poison our family.

We lived on a small hobby farm and when we first moved there, we had a wide assortment of animals ranging from chickens and rabbits to sheep and cows.

I came to realize at that young age that Dad was a practical man. It simply wasn’t practical (or frugal) to pay someone to do something if he could “easily” do it himself.

Or so he thought.

Did I mention we all came from the city when we moved to the farm?

The problem is he didn’t know what he didn’t know.

For instance, he didn’t know that one couldn’t safely butcher a calf and cure the meat while hanging in the basement. (Back then, our basement was un-finished with a dirt floor.)

It sounded like a good idea at the time I’m sure.

And he most definitely saved money by not sending the calf to the slaughter house to have the curing done properly.

But he also almost wiped out his family from food poisoning.

Sadly, I see the same thing happen at lot with entrepreneurs. Well, not to the extent where they are risking lives, but definitely risking the success of their business… especially when it comes to their branding and marketing.

Specifically how much they are (un)willing to invest in their website.

I hear about it all the time… how much they struggle with having no time to get everything done but at the same time they emphatically believe they can’t afford to hire anyone to help. Or worse, feel that they should already know how to do it themselves.

Many entrepreneurs think they are saving so much money by doing their website and marketing work themselves but the truth is, they are going backwards in many ways such as:

  1. Stopping potential clients in their tracks. An amateurish–looking website turns off many potential clients and negatively affects their perception of credibility, value and trust. For them, a cheap looking website translates into cheap product or service offerings.

  2. Wasting a LOT of precious time and energy trying to learn a whole new profession. (Would you learn to be a lawyer in order to avoid hiring one??) Instead, their time could be better spent on building their business. After all, our time is the only non-renewable resource we have.

  3. Killing their search engine optimization that could have come with a properly built website. There’s a lot of skill and know-how involved in building an SEO friendly website and it’s tough to get anywhere near the top of the search engines without one.

  4. Thwarting their USP (Unique Selling Position) that would properly convey their professional positioning in their industry. Without having a unique and professional design done, the DIY site will look and feel just like everyone else’s, giving potential clients no reason to choose them over a competitor. Sales are then lost when people don’t get a feeling that they can know, like and trust the business behind the website.

I urge you to take a moment the next time you want to save money by doing your own website and graphic design work, and think about what you’ll be losing in exchange for saving a few dollars.

And as for my childhood traumatic experience, to this day, I still can’t eat veal. Just thinking about it brings back memories of that raunchy smell that Mom valiantly tried to mask through various sauces and cooking techniques.

Lucky for us, Dad’s practicality also meant not harming his family so the meat was thrown away before we could be stricken with anything.

So I encourage you to not be like my Dad and not let your business be poisoned by your over-zealous desire to save money. Yes, be practical and ensure you thoroughly research the people you hire, but make solid investment choices that will build and enhance your business like having your brand design, website, marketing and other imperative services done by a professional that knows what you don’t know.

Is there any part of your business that you could be getting someone else to help with? Instead of thinking it’s going to cost money, think in terms of how much you will gain when you can free up your time and energy to work on your business and getting more clients.

To your continued success,
Susan

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

Stepping Beyond your Fear of Sales… Converting FEAR into SUCCESS

Women shaking hands

Creating success is about having a process to follow, discovering what works, and replicating it. Stepping past your personal fear of selling in order to become a sales success story is no different. It’s a process.

The Source: False beliefs about the sales process manifest as personal fear and trigger resistance.

Fear toward selling can surface anywhere in the sales process. When fear strikes, it’s a result of the misinformation and incorrect assumptions about selling that you have internalized as your own personal false beliefs. These deeply rooted false beliefs influence your attitude about sales, selling behavior, and your ultimate sales success.

The Tools: Replace your old negative beliefs with new positive ones to eliminate fear and resistance.

Fear and resistance can be eliminated at any time by uprooting the old negative thoughts that are fueling your fear and replacing them with new positive “Alternative Selling Perspectives.” Being coachable and open to new selling experiences are essential to converting fear into successful selling.

Embracing a new perspective about sales will shift your entire paradigm.

Referrals:  Do you resist asking for referrals, don’t want to impose? The truth: People don’t mind being asked for referrals because they enjoy helping. But, don’t sit back and wait. People forget and you asking is just the reminder they need. So just ask, “Do you know anyone who I should be helping?”

Closing: Do you avoid closing, not sure what to do or say? The truth: People don’t always know when your presentation is over or if it’s time to buy. You may be talking, waiting for them to buy, while they are waiting to buy until after you stop talking. Try this simple closing question, “Seems like a good fit, do you see any reason to wait or shall we move forward?”        

The Process: Action Steps; shift your perspective, embrace your fear, create your success.

  • Make no assumptions. The only thing I know for sure about assumptions is that they are wrong.
  • Identify false beliefs. Pay attention to your thoughts when you feel fear or resistance rise up.
  • Imagine a time of success.  Download the feelings, remain focused and imprint that experience.
  • Believe in yourself. Look back at the trail of success that you’ve already achieved in life. Have no doubt about your ability to overcome fear and learn to sell stress free.
  • Visualize. Imagine yourself moving past the fear, having already accomplished whatever it is you have been resisting like closing the sale or qualifying the prospect.
  • Ask questions. The more you clarify and verify, the faster you will realize that your fears, your negative beliefs, and your assumptions are simply not valid.
  • Replace those old negative beliefs with positive beliefs. Embrace new alternative perspectives.

Rely on your sales process.

Don’t worry about making mistakes.

In fact, it’s better if you are not too polished. Being authentic and genuine is what builds trust so practice to relax not to be flawless.

Be your own cheerleader, but find supportive people, a mentor, or a coach to provide constructive feedback. Ignore your fear, abandon assumptions, ask questions, relax and enjoy the process you will be amazed by the success!

About the Author, Anne D. Johnson

Anne Johnson

Anne Johnson, the Bold and Classy Selling Consultant has a genuine passion and natural talent for teaching everyone how to overcome their personal fear and resistance toward selling, close sales quickly without feeling pushy or aggressive, and truly thrive during challenging economic times.

Her compassion and interest in people from all walks of life, coupled with her experience working in a variety of business settings with entrepreneurs, business owners, executive leadership and sales teams from numerous industries has given her a keen insight, an ability to understand people, to know what they need to succeed, and the skills to provide Bold & Classy Selling Systems that really work!

Increase results and boost personal wealth by contacting Anne today @ anne@boldandclassyselling.com

How to Overcome Fear and Resistance towards Selling…

medium_6829496615Are you putting your business success at risk?

Anyone with a desire to succeed in business must face the truth about a common obstacle, their own personal fear and resistance toward selling.

It’s a critical issue of extreme magnitude that requires a solution because “Selling” is a huge part of what drives business success. Overcoming your fear and resistance toward selling or Not… can make or break your business success!

Whether you are building a new business, expanding one, or representing a product or service, it’s likely you are already struggling with fear and resistance toward on some level. It may not be obvious but it IS holding you back, keeping you from reaching the next level of success.

Ignoring the problem doesn’t work.

Even when you think the fear and resistance is buried deep down inside… your “secret” thoughts and feelings about selling still limit your ability to network effectively, leverage opportunities, and fully maximize your potential.

Seriously, being saddled with any degree of fear and resistance creates undue stress, diminishes quality of life, and threatens the long term survival of any business venture.

Awareness, Understanding, and New Perspectives are essential to overcoming fear and resistance.             

Fear stems from a lack of understanding, the unknown, or a false perception of the results or outcome.  Resistance is a defensive reaction, to avoid the consequences of a perceived negative result or outcome.

One exercise may shed some light on what “triggers” fear and resistance in you:

Close your eyes, clear your mind, and say the word “Selling” out loud. Note the words, images, and thoughts that come to mind, plus any feelings you experience, both positive and negative.

Typical responses are; slight physical discomfort, visual images of “undesirable” sales people or negative words like “pushy” and “aggressive”, and hearing negative phrases like “it’s not polite to ask questions” or “sales people take advantage”, just to name a few.

Pay attention any thoughts, images, and impressions you experience. They are all subliminal messages that you’ve already internalized as your “personal beliefs” about selling. Unfortunately these “personal beliefs” are based on layers of incorrect assumptions and misinformation, compounded by personal interpretation and bias, resulting in an over abundance of deeply held personal beliefs about selling that are largely False.

Wow, did you catch that? The majority of what you believe about selling is Not true!

These subliminal false beliefs “trigger” your attitude and approach. Fear influences your “selling” behavior. Resistance challenges you to avoid “selling” all together.

No wonder it feels overwhelming!

New perspectives in place of false beliefs instantly “triggers” desired selling results ….

Simply stated, “New Perspectives” are the “truth” buried beneath our false beliefs. Uncovering the truth behind “false beliefs” allows you to eliminate “triggers” and overcome fear and resistance toward selling.

For example, “Don’t Impose” is a false belief that commonly “triggers” the “Fear of Rejection”.

It’s based on the “false belief” that selling is synonymous with imposing on a prospect. You only feel rejected if you falsely believe the sale is about you.

In reality clients are not focused on you, they are struggling with their own internal argument…Can I really justify this purchase? Is it worth it? Does it out weight or rank higher than my other priorities?

Your responsibility is to guide a prospect through a decision-making process, not force them to buy something they don’t want.

Selling is a series of questions designed to help them reach a conclusion. It is Not an imposition, they appreciate the assistance.

If they don’t buy, it’s about them, not you.

So be aware of “triggers”, understand the truth behind “false beliefs”, and discover new perspectives. This is the winning formula for overcoming fear and resistance and creating extraordinary business success!

About the Author, Anne D. Johnson

Anne Johnson

Anne Johnson, the Bold and Classy Selling Consultant has a genuine passion and natural talent for teaching everyone how to overcome their personal fear and resistance toward selling, close sales quickly without feeling pushy or aggressive, and truly thrive during challenging economic times.

Her compassion and interest in people from all walks of life, coupled with her experience working in a variety of business settings with entrepreneurs, business owners, executive leadership and sales teams from numerous industries has given her a keen insight, an ability to understand people, to know what they need to succeed, and the skills to provide Bold & Classy Selling Systems that really work!

Increase results and boost personal wealth by contacting Anne today @ anne@boldandclassyselling.com

Six Critical Steps to Nurturing Your Business to Success

This Way sign postWhy are you in business? No seriously, why? If you just said it is to help others, make the world a better place or some other lofty dream, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a difference and it’s really tough to be able to help others when you can hardly help yourself.

Below are some pointers that have helped me build a multi 6-figure business. Implement some or all of these suggestions and you’ll be on your way to fulfilling the reason why you are an entrepreneur to begin with … by nurturing your business to success!

STEP ONE: Nurture your Vision

Create specific goals that will lead you to fulfilling your vision. What do you want your business to look like a year from now? 5 years? Start there and create a plan that will support you– what needs to happen in order for those goals to be achieved? This roadmap will be what you follow to achieve your vision.  And remember to treat your business as a business instead of a hobby (whether you realize it or not) this mindset shift alone will make an incredible difference to your success.

STEP TWO: Nurture your marketing

It can’t be overstated enough at how important this step is. Without marketing your business, you will not flourish because no one will know you exist!  Here are some tips to get you going:

  • Do a thorough analysis on who your ideal target market is, what their needs are and how you can help them.

  • Spend at least an hour or two a week minimum working ON your business and if you can’t take that time, hire a competent marketing firm that can do a lot of it for you (and the bonus is that you’ll benefit from their expertise, which will save you more time, energy and money in the long run).

  • Market yourself daily online via social media, networking groups, blog postings and commenting on other blog posts. This does not mean pushing your products or services on others! Your goal is to develop relationships so they can begin to know, like and trust you.

STEP THREE: Nurture your clients

The best way to build your business is through referrals. If a client is pleased with your offerings, they will be more than happy to tell others. In order to achieve this, here are a few pointers:

  • Demonstrate you care about them by being accessible and responding to their needs in a timely manner

  • Follow up to see how they are doing

  • Thank them for being a client/doing business with you

  • Stay in touch on a regular basis through social media, blog posts and newsletters

STEP FOUR: Nurture your team

It is nearly impossible to build a successful business without any help. Build a team of resources (either as employees, contractor or hiring an expert in a specific field) who can offset your weaknesses. Delegate as much as you can of the stuff you really don’t like doing or don’t know how to do (properly).

Lead your team by example and encourage, praise and respect them. Never scold and criticize them in front of their peers – that’s a sure fire way to demean and devalue them. Your team can also help by brainstorming for new ideas and ways things can be improved.

STEP FIVE: Nurture Your Systems and Processes

It’s probably the last thing you want to do, but it’s critical to document everything you do and how you do it as if you were going to re-create your business as a franchise. (Read Michael E. Gerber’s The E-Myth Revisited to find out how.)

This step will save you countless amounts of time and energy, especially as you build your team while growing your business.

STEP SIX: Nurture Your Self

I encourage you to believe in what you are doing and have confidence that everything will work out.  Stop chasing after every guru out there and start trusting that you already have the resources you need to succeed.

Stay on track by following your plan and don’t let the shiny object syndrome continually pull you and your team in several different directions.

Find a mentor, mastermind group or coach that will not only support you but guide you on how to implement your plans and allow your brilliance to shine. You’ll stop wasting time and money and start focusing on what is most important so you can grow more quickly and get the support you need.

By nurturing your business using these 6 steps, you will not only enjoy growth and sustainability but also the success you desire!

I’d love to hear from you! Comment below and share your challenges or perhaps some ideas of your own that can help nurture your business to success.

10 Things to Prevent Marketing Disaster Free Report

About the Author

Susan Friesen is the founder of eVision Media, a boutique web development and eMarketing firm of over 10 years that specializes in building professional brands for entrepreneurs, businesses and organizations.

Visit www.evisionmedia.ca and grab your FREE report that will show you how to prevent your website from being a disaster.

Make a Decision and “The Way” Will Show Up

This is an article written by Client Attraction expert, Fabienne Fredrickson. So many times I hear lots of “reasons” why a client isn’t moving forward with their dreams and goals and when I read this article from Fabienne, it was a perfect way of articulating what we all can learn on how to get our businesses to the next level.

Enjoy,
Sue

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I’ve discovered something really interesting in terms of human behavior over the last few years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… People SAY they want something very badly, that they want a change, and theoretically, that they’d do anything to get it.

But when the rubber meets the road, it’s a totally different story. For many, when it’s time to take action, they’re not WILLING to take the steps or do the work that creates the result. And they use excuses about time and money as the trap door, their escape route:

“I can’t do ‘x’ because I don’t have the money right now”
“I can’t do ‘y’ because I’ve already got something planned for that day”

I see it plain as day and I see it happen EVERY day. It’s the “Inner Self-Doubt” that consistently has someone question every single move they make in growing their business or their income.

It’s that same inner self-doubt that creates the excuse that invariably comes up, either having to do with time OR money, or something along the lines of “I’m not sure this is right for MY business.” And what I’m convinced about, because I’ve witnessed it in my own life and then in the lives of hundreds (if not thousands) of my clients, is that this inner self-doubt, questioning everything and not taking serious ACTION when the solution shows up all boil down to one thing and one thing only. And in plain English, it’s called… SELF SABOTAGE.

(By the way, The same thing happens when you decide to do something and then you decide to back out at the last minute. There are people who do this again and again. It’s what I call “waffling” and it’s another form of self-sabotage, something that you use to keep yourself from playing a bigger game in your life.)

In all the years I’ve been working with solopreneurs, I have seen countless people beg for a change in their business, pray to make a lot more money, and yet, when the answer is delivered and it’s right there in front of them (in whatever form it shows up) they use excuses, turn away or question whether it’s right for them.

Realize that THE limitation around getting to the next level in their business is created by your own mindset. Then you can make a change in perspective, stop using excuses and “just go for it”, then the results show up. Here’s the process I’ve witnessed in myself and in my clients recently:

1. They make a firm DECISION (to succeed, buy something, attend something, or whatever)
2. They stop over thinking
3. They quiet the inner critic and the relentless self-doubt
4. They look for different ways of making it happen
5. They take action, IN SPITE OF the “fear”
6. They are then rewarded very handsomely.

Widening your perspective around success starts with a DECISION. Once you make a decision to succeed, it’s time to commit to doing whatever it takes to make it happen. Whatever it takes.

Instead of saying “I can’t afford this”, ask yourself “How *can* I afford this? ” Instead of saying “I’m already busy that day”, you’ll begin to find ways to move things around to make it happen. It’s a SMALL shift in perception, but it is absolutely life-changing when you begin to think that way. Instead of stopping the flow, you begin to search for opportunities, for solutions. You begin to act like a detective, looking for different ways to make it happen.

And that’s when it shows up.

I’ve often thought that, if I can’t get into a house from the front door, then I’ll look for the back door. And if the back door’s locked, then it’s time to look for an open window. And if all the windows are shut tight, then the storm door or basement door, etc. Too many people simply try the obvious way of doing something, often, by just looking at their bank account or their calendar. And then they stop there.

And you know what? There is ALWAYS a way. But only if you’re willing to look for a different way. Only if you don’t get stopped at the front door, thinking, “Oh well, it wasn’t meant to be!”

It’s about letting go of mediocrity and trusting that there IS a way to get what you want, or to do what you want to do for your business or in your life. You see, once you make the COMMITMENT to find a way to make it happen, the way to do that thing shows up. Always.

YOUR ASSIGNMENT:

Let me ask you this…

What is it that you are wanting to do that you’re stopping yourself with excuses or money or time?
Make a list. If you can be honest about it, really honest with yourself and you see yourself doing this very thing, I want to ask you this… How BADLY do you want this thing, whatever it is? How BADLY can you taste it?

Before you say, “But wait, Fabienne. There ISN’T enough money for this in my bank account.” or “Fabienne, I’ve already got something planned for then”, notice that it’s all a question of your perception. If it were a life-or-death thing, you WOULD find the money, you WOULD clear your schedule. And so it CAN be done. And if it can be done, then the excuse is no longer valid.

If you want something really badly, then you need to approach it as if it were a life-or-death situation. You need to have your ACTIONS match what you say you want. Otherwise, a year from now, 10 years from now, 30 years from now, you’ll be in the same place you are now. Is that what you really want?

It comes down to being WILLING to act differently. It’s not just thinking differently, it’s about taking bold and decisive action toward what you say you want in your business or your life. It’s about saying YES to what’s possible for you. Saying YES to the opportunities that are divinely given to you. And then taking action. Your business, your life, your in-come will never be the same. I promise you that.

Here’s a great opportunity for you to take action on as well. If you’ve been searching for answers to growing your business, then I want you to know about my brand new Get More Clients Blueprint DVD/CD Homestudy System (based on the SOLD-OUT live event). With this program, I take you by the hand and walk you step-by-step through the process of earning way more in your small business. Take a moment to watch this high content video that explains it all at www.JoinTheTop5Now.com. No more excuses!

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

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Success shortcuts exclusively for WOMEN Starts this MONDAY morning

You read that heading right! This is special on-line event just for women (but men are most welcome as well!). But hurry, I’m a little late in spreading the word… it starts THIS MONDAY morning (August 30th) and will be going for the entire week, twice a day … every day!

You might be wondering why I’m writing about an event that excludes about half of the population. I’ll tell you why.

It’s because I can see how tough it’s been for many women entrepreneurs. Women
have a lot of responsibility on them. They take on
more, more and, more until they’re buried in frustration.
Instead of saying ‘no’ their self-esteem plummets.
So they quietly juggle their problems in isolation.

But that’s all changing now with the live re-broadcast of The Summer Extravaganza For Women!

In a hurry? Read all a bout it here

A dear client of mine, Dr. Ellie Drake has made a name for herself
as one of the most inspiring and dynamic people
supporting women.

She is the founder of one of the largest online social networks
for inspired and entrepreneurial women.

Ellie believes (and I agree with her) that women can
really change their own lives and even contribute
globally when they come together.

So, due to popular demand, she is offering a live re-broadcast of this Free Summer Extravaganza event that ran this past summer
where she interviews some of the most amazing
and successful women of today!

And check this out…

Ellie already has the support of leaders and
celebrities like Dr. Maya Angelou, Leeza Gibbons,
Mariel Hemmingway, Susan Anton, and Lisa Nichols
of ‘The Secret’ fame. If people like this believe
in Ellie and her cause for women, don’t you think
there’s something to it? Yup, there definitely IS!

Here’s some of what you’ll discover when you attend
the Virtual Online Summer Extravaganza for free:

==> How ONE SIMPLE SHIFT IN YOUR AWARENESS produces
astronomically more results in less time, with less
effort (you’ll be astonished at how productive you are
with this devastatingly easy change);

==> How the thoughts of successful WOMEN LEADERS ARE
DIFFERENT
from the thoughts of average women (and how
those differences play out in all personal and
professional achievements);

==> How to banish useless energy like GUILT, SHAME,
and REGRET from your brain so you can stop beating
yourself up
(women in particular play out negative
emotions over and over in their heads, making them
feel horrible);

==> How to buck the PROCRASTINATION PATTERN any of us
can slip into (you can’t step up to being your
strongest self if you can’t get stuff done);

==> How to INSTANTLY shift your attitude to transform
your personal ability
to lead and inspire (moods and
emotions don’t have to control your destiny);

==> How to easily break down and dissect the steps of
TRUE PERSONAL, PROFESSIONAL, and GLOBAL FULFILLMENT (it’s shockingly simple when it’s laid out for you);

==> How to ‘DETOX’ areas of your life today so you can
realize your dreams and get out of your own way (break
the cycle of repeating habits that don’t serve you
anymore);

==> How to quickly discover your ‘LIFE PURPOSE’ and
put it into action (the BraveHeart Community is
tailored for meaningful connections and insights);

==> How to easily uncover and OVERCOME BLIND SPOTS that hold you back from being your most magnificent
self (all too often it is US holding ourselves back);

And, of course, much, much, more.

Get details here:

Register for the Summer Extravaganza here

All you need is an Internet connection and you’re in!
The good news is you’ll learn real life strategies for
*having it all* as a woman.

I almost forgot to mention the BEST PART. It’s
completely FREE.
I know it sounds crazy but Ellie

wants to reach as many women as possible so for a
limited time, this whole Extravaganza costs absolutely
NADA! No strings attached.

Click here for more info

This is a powerful group of women who are hungry for
some solid information on how to have it all. It doesn’t
have to be so HARD!

I wouldn’t recommend this community unless I knew how
much it could help you and other women. I hope you’ll
check it out now. You’ve got nothing to lose!

Sincerely,


Sue

P.S. Remember, the cost for registering for the
Summer Extravaganza is 100% FREE of charge

Register here today

P.P.S. I personally know Ellie has brought many
incredible women to the Summer Extravaganza.
She is extremely well-connected and respected.
Check it out now for your chance to be a part of
something monumental.

Get all the juicy details here

Stop Planning, Forget The “How”, Just Go For It!

When working with new entrepreneurs, I often hear resistance to “going big” or making any major moves due to various fears that come up preventing them from feeling it’s the “right time”. When I read this article from Fabienne Fredrickson, she addresses this subject perfectly and I wanted to share in hopes it inspires you to just go for it! Here’s the full article…
Sue

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Stop Planning, Forget The “How”, Just Go For It!

Recently, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN play a bigger game in life and business.

But then, if this weren’t enough, there’s yet another thing that is likely to stop a lot of people right in their tracks. And that’s trying to figure out the “how”.

“How will I ever get from here to THERE?”
“But I don’t HAVE the resources (the funds, time, help) to make that big dream happen.”
“I’m not qualified right now to take on this big dream. I just don’t have what it takes yet.”
“Once I know HOW I’m supposed to do this, I’ll do it. Until then, I’ll just wait to be ready.”

Problem is, this is EXACTLY the point at which most people give up, probably even YOU. Right there. You see, most people wait for the HOW before they make a commitment to accomplish their big goal. Being the good planner that you probably are, there’s a part of you that feels this is too risky of a project or a goal to take on without having a plan, a solid plan, without knowing exactly how it’s going to unfold.

You may have a dream of being on Oprah, for example, to share the message only YOU can share, and to give exposure to your book or business. You love the idea of it, you imagine yourself on her yellow leather sofa, talking to her and her live studio audience. You may even be able to feel the warmth of the studio lamps and the nervous feeling you would have in the pit of your stomach. Perhaps what you’ll be wearing and what she’ll say to you. Your imagination is strong about what it would actually BE like once you’re there. And it feels great.

But then it all stops. Your imagination shuts down once you try to think about HOW you’ll ever get to the Oprah show, or whatever else your big dreams are. Here are things I’ve heard:

“I don’t have enough media training. They’ll never pick me.”"Everyone and their MOTHER wants to be on Oprah. There’s too much competition.”"Explain to me how it would ever happen and THEN I’ll think about going for it.”"Is there a guarantee this will even work? Probably not worth trying if I don’t have a plan”

Now, if you’ve seen my Mind Movie on my Facebook page, you know that I have BIG dreams. Writing best-selling books, doing workshops to thousands of people, affecting millions, and having a global effect on helping women and children around the world, and yes, one day, even taking my message to Oprah’s stage and sharing it with 10 million people.

I’m hearing it now… “Stop dreaming and GET REAL!”

And admittedly, some these things ARE “lofty”. In fact, I would categorize as downright “scary big”. Especially since I don’t have a clue yet as to how I will write ONE best-selling book, let alone many, how to get thousands of people to come hear me speak, how I’ll help on a global level (where, whom, what will I be helping them with???). And I certainly don’t have a clue about how to get on Oprah’s couch.

But I’ve decided to go for it anyway, because here’s “what I know for sure”. If you’ve got the commitment to do something, the intention is strong and you’re willing to do anything it takes to get there, in a good way/not bad, then things WILL unfold before you, like a red carpet being unrolled in Hollywood. You just need to take the first step, accomplish the task that’s right in front of you, and then the next task will show up for you to work on. Once you’ve done that one, just the right opportunity will land on your lap, followed by the right resource to take full advantage of that opportunity or to accomplish the task at hand.

But because we’re bred to be planners (or in my case, sometimes a bit of a control freak – have you ever seen me in the kitchen right before a dinner party??), we want to have the WHOLE thing planned out first, in every descriptive detail. It’s got to be all laid out and orchestrated ahead of time, in perfect order. Otherwise, we don’t make the commitment.

Thing is, that’s not how the Universe or life works. Your next step or the next opportunity will NOT show up until you’ve made the commitment. But once you DO, it shows up, and the more you do this, the faster things start showing up for you: the right operations manager, the perfect branding development coach, the spiritual guide with just the right message (even the bottle cap with just the confirmation you’ve been asking for) or simply, just the right book to get you to that next level.

That’s what is happening to me right NOW. It’s fascinating to be in the eye of the storm, calm (most of the time) and witnessing everything around me show up as it’s supposed to, having everything around me rearrange itself to make that big dream come true. In fact, it’s pretty humbling. It’s almost as though my intention and commitment to getting this big dream accomplished has taken a life of its own, in a really good way. And now, it’s just about taking the next step that presents itself, without thinking of the next HOW. In fact, it’s a very reassuring process, once you begin to see the pattern.

Your Assignment:

Notice your mindset as it relates to your big dreams and goals for your business or your life. Is there a way that you might be stopping yourself or putting a hold on your big dreams because you haven’t yet figured out HOW it’s going to happen? Is the planner in you squashing the dreamer in you?

Instead, I’d recommend you gather your strength, deny your “smallness” and grab hold of the truth of yourself: that you CAN accomplish that big dream, that it’s not a silly notion. Just the mere fact that you’ve thought of it means it can be done. Otherwise, you wouldn’t have gotten the idea. Forgot the how! Just go for it. Each “how” and the resource needed at that time will show up exactly when you need it.

And I’m here for you to make it happen, with all the support you need.

If you’re not attracting enough ideal prospects in the first place, I’d recommend you create compelling marketing and systems starting today. The tool that will take you from 0 to 60 clients the quickest is The Client Attraction Home Study System™. It’s everything you’ll ever need to know to fill your practice quickly; no matter how long you’ve been in business. All the tools, scripts, templates, and examples are handed to you on a silver platter (including how to close the sale 97% of the time). So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. That’s why my customers have gotten such great results from it. You can get yours at www.TheClientAttractionSystem.com.

© 2010 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time… guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com.

Are you interested in breaking free from sales barriers once and for all?

If you had the opportunity to learn inside secrets and tips on how to get past your fears of selling and closing the sale from 14 of today’s most successful business entrepreneurs for FREE, would you be interested? Well I have great news I want to share with you! You’ll need to act fast though as this special opportunity is starting this Tuesday, June 1st…

I have just found out some of the most successful conscious entrepreneurs have joined forces and collaborated on a project that I am very excited to tell you about. This cooperation of business professionals is called: Women and the Psychology of Selling Virtual Summit. The organizer’s goal is to show you how to get past your fears, inhibitions and negative self talk so you can become the powerhouse business woman you always wanted to be!

It should come as no surprise that many of these business leaders have all encountered the same issues, problems and blocks as you. Trust me, you are not alone! The difference is, back then, there was no one to turn to and they felt they had to learn everything themselves. Many mistakes and struggles later, they became the successful entrepreneurs you see today. This is why the summit has formed… they don’t want you to have to go through the same thing.

During this 9-day on-line event, you will learn from 14 of the most talented experts, mentors and speakers around! Just look at the topics they have chosen to share with you…

  • Mitch Axelrod, Win… The NEW Game of Selling™
  • DC Cordova, Powerful Tools for Conscious Selling
  • Jane Deuber, How To Master The Inner Game of Selling Success
  • Melanie Strick, Get Out of Overwhelm!
  • Sarah Petty, The Joy of Selling
  • MaryEllen Tribby, The Three Key Factors to Leverage Your Message for Explosive Profits
  • David NeagleYour Power to Manifest: Consistently Create High Six & Seven Figures Sales with Compassion, Care & Confidence
  • Lorrie Morgan Ferrero, Persuasive Language that Urges Her to Buy!
  • Colette Carlson, He Sells, She Sells – Close More Sales with the Opposite Sex
  • Anne Johnson, Overcoming Resistance to Selling
  • And other experts including Amy Bruske, Christine Comaford and Sheila Stewart

With this kind of line-up, normally you’d be paying thousands of dollars to hear these speakers share their wealth of information with you. Except all this is FREE!

I encourage you to check it out right away at www.boldandclassyselling.com to reserve your special place on the calls.

I guarantee you will walk away feeling energized and enthused at closing your next sale… stress and guilt free!

Go ahead and click the link to register for this special opportunity: www.boldandclassyselling.com

Regards,

Sue

P. S. I know the thought of “selling” something makes you feel icky inside and you wished you never had to do it, but trust me, once you’ve listened to this panel of experts, you will see a whole new world open up for you! But this won’t happen unless you take the first step now and register for the calls. Are you game?

www.boldandclassyselling.com

Social Media Success Summit 2010 – save $200 until Tues (Apr 20)

Attention business owners, entrepreneurs, marketers and VA’s… and those who want to get the most out of Social Media Marketing…

It’s not too late to register for the upcoming Social Media Success Summit (Starting May 4th) for only $397 and save $200! (Savings only valid until midnight PST, April 20th). Check out below for details on this popular on-line summit where you will gain valuable information about social media… It’s a huge savings and really worth it. Click here to register

Dan and I registered the other day and in this early bird deal they are offering, you also get a bonus of a whole bunch of giveaways worth $797 that can be accessed once registered. I started watching some of the videos and have already learned a ton about Facebook! To me, that alone was a lot of value!

Here’s a sample of the 20 valuable (and relevant!) bonuses they’re giving away:

* Facebook for Business: How to Create a Loyal Following, Build Your Brand, and Increase Your Profits Using the #1 Social Network
* Using the Power and Reach of LinkedIn to Grow Your Business
* How to Grow and Engage an Audience on Twitter
* The Twitter Strategy Marketing Guide
* How to Drive More Qualified Traffic to Your Blog

There is also a forum and Facebook community to network with, which is also a bonus!

Be SURE to register by Tuesday, April 20, to enjoy a savings of $200!! (There’s even a two-pay plan to make it super easy on your wallet.)

This event is *entirely* virtual and your ticket includes ALL replays for your review or in case you can’t make any live sessions. 24 leading social media experts will lead content-rich sessions including someone I admire greatly, Mari Smith.

This year’s focus is to provide everything you need to create an effective social media marketing plan, track your social media results and learn from other successful businesses. Plus, you’ll find out how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during any economy.

Dan and I hope you will join us – the great thing is that after the event is over, we can help you build your social network if you don’t have the time nor inclination, but it’s so important you understand that medium first so we can provide assistance as needed.

Register now!

To your social media success!

Sue & Dan

Make Your Message Irresistible and Clients Will Flock to You

I’ve been talking a lot lately to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with. It’s important to explore these two areas to better serve the success of your business. Fabienne Fredrickson teaches client attraction and wrote a great article about the importance of finding your niche (ideal client). Read below to help you put the fears surrounding this topic to rest.
Sue
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“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.

So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. In my opinion, standing out from the pack is easiest if you have an expertise or a niche. (But you knew that already.) So, what’s stopping you? Well, after having worked with thousands of people on this issue, I’ve come up with 2 reasons why most people don’t niche:

  • They believe they’ll turn away opportunities if they go too narrow.
  • They wouldn’t even know where to start (and most are going about it the WRONG way).

Let’s start with the first point.

Believing that you’ll turn away clients and opportunities if you niche is actually completely and utterly invalid. It comes from a “lack” mindset, one based in fear. Ironically, the exact opposite is true. When you niche properly, you get more clients and Client Attraction becomes SO much easier:

  • Your marketing message becomes crystal clear.
  • Your marketing plan is SO much easier (and less costly).
  • People perceive you as an expert (clients seek out experts).
  • You get a lot more referrals than generalists do.
  • Strategic alliances seek YOU out.
  • You can charge more because you know more.
  • You get sought out by the media (the media loves experts)

Once you get clear it’s of absolute benefit to you to niche, your job is to do just that. And that’s usually the daunting part. There are many ways of creating a niche. Solopreneurs often don’t know where to start and if you ask me, people go about it in the wrong way (that’s probably why it’s so frustrating and why they’ve even stopped trying to niche). Here’s where they’re making a mistake.

Most people look on the OUTSIDE for a niche, when they should be looking on the INSIDE. Instead of TRYING to find a demographic that is more affluent, or more likely to work with you and forcing yourself into a particular niche, just because the numbers look good on paper, look for a situation or type of person you have an AFFINITY with, who can recognize that working with you is essential.

Hint: your niche is usually someone like you, who is in the “before” stage of YOUR own “before-and-after” story. This is really important. When someone is looking to hire someone in your industry, they’re looking for a SOLUTION to their biggest problem. Not only that, they’re also looking for reassurance it will work and their mo-ney will be well spent.

Essentially, many will come to you and pay you (well) to have you show them how to get to the “after” part of the story. That’s when using your Compelling Story in your marketing begins to REALLY make a difference in your Client Attraction. When you can tell your story, show your struggles, what you did to get over those, and what your situation is like now (and that you can help them do the exact same thing and, oh, you’ve actually got a Proprietary System that will walk them through it easily) they’re SOLD.

Right there, on the spot, they will choose to be your client. And you haven’t even opened your mouth yet! Your marketing message and materials did all the work for you. How cool is that?

Your Assignment:

Instead of looking on the OUTSIDE for your niche, look for it on the INSIDE. Your best clients may just be the person experiencing the “before” part of your “before and after” story. A person in that position will look to you for the solutions they need and will probably do anything and pay relatively anything to work with you to get out of their situation. They’ll trust you faster than they would the average Joe and will look to you as their problem solver before anyone else.

Use your compelling story to pinpoint your niche. It can be either a type of SITUATION you’re solving or a type of PERSON you work with. Or it can be both, it doesn’t matter. They key is to have such clarity in your marketing (a niche) that clients and customers self-select and pre-qualify themselves to be your client, with little or no effort on your part. Then, they reach out to you without you having to do anything. Can you now see how much easier it is to have a niche? Good. This may just be the start of a whole new business and income level for you.

You may be having trouble figuring out your own Compelling Story, Proprietary System, and niche. If so, I recommend getting a copy of the Client Attraction Home Study System™. It gives you the most important things to do to figure this all out easily, and then set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

© 2010 Client Attraction LLC. All Rights Reserved.

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About Fabienne

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.