eBusiness Blog

7 Crucial Elements to Building an Effective Personal Brand

7 Crucial Elements to Building an Effective Personal Brand

How to Gain More Income, Influence and Impact Through Building a Personal Brand

It used to be that if you had a logo and a website you had a business brand.  But today’s consumers demand a lot more.  Branding for them is about the experience of being with you, the owner of that business.

Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand.

When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

When you have a strong personal brand, you become a mini-celebrity in your field.Click To Tweet

When people think of your industry, you’ll be the first one to come to mind. It also gives your offerings a higher perceived value – suddenly you can charge what you are worth to clients who are happy to pay.

If you want to build a dynamic and effective personal brand that will help grow your business but don’t know where to start, let’s break it down…

7 Key Elements of a Personal Brand that is Infused with Your Business Brand

  1. Embracing Consistency

    When prospects know what to expect of you it creates a feeling of familiarity and trust.  That’s why consistency of everything you do and how you present yourself is so important.
     
    But many business owners go willy-nilly with their brand, not paying attention to colours, fonts, graphics or style of messaging that all makes up a personal and business brand.  This can be confusing for your audience.  Your brand should be developed with consistency and standards that reflect well on how you want your business to be perceived.
     
    For instance, take colours – one way to be consistent with your business brand on a personal level is to wear similar colours to your visual brand. For many years, Mari Smith wore her signature turquoise blue wherever she went, which was a match to her business brand.  She has since changed this strategy, but it was very effective in her brand positioning while she was building her leadership presence.
     
    Dana J. Smithers, one of our long-time clients is another one who fully embraces her brand messaging by consistently wearing only her business brand colours: Black, red and white. (Stay tuned for an upcoming eTip where I interview her on this subject.)
     
    Consistency is king when it comes to branding.  Aside from your personal appearance, other things you do also affect your personal brand. For instance, if you say you provide a weekly newsletter, you need to honour that commitment and make sure a newsletter goes out every week.  If you post twice a day on Facebook, keep up that frequency.
     
    That kind of consistency will win over the trust of your followers, which will make them more likely to make a purchase when they are in need of your product or services.

  2. Forming a Compelling Story

    Your story is the single biggest differentiator for your business.  Make your story be a part of your personal brand. (Read my story here or a fuller version on a book I’m a co-author of: Entrepreneurial Spirit Sauce.)
     
    Hundreds of people may sell what you have, but you are the only one who is exactly like you.
     
    Your followers yearn to know who you are, how you got to where you are at and why you love what you do.  Think of it as your Cinderella rags to riches story.  It allows people to see how you came from no-where, learned the lesson, and came out on top.
     
    Connecting to your story gives followers that feel good, heart-to-heart connection with you.  Once you craft your story you can add it on your about page, your bio, in presentations, your book, and more!

  3. Owning Authenticity

    When you share from your heart you inspire and connect with people on a deeper level.
     
    Share the real you.  Let them see your values.  Talk about what you stand for.  Give them a peek behind the scenes so they feel included.

  4. Being Visible and Accessible

    Out of sight means out of mind. There are many ways you can showcase your personal brand by becoming more visible in front of your target market. Here’s just a few ideas:

    • Have a networking meetings.
    • Get featured in the media.
    • Be a podcast or telesummit guest.
    • Show photos of events you attend and the people you meet on Social Media.
    • Hold webinars and Facebook Live Q&A sessions with your followers.
    • newsletters so you are unforgettable.
  5. Creating a Value Proposition

    This is such an important brand element but sadly most businesses do not have a clear value proposition statement.
     
    A value proposition is a clear declaration that explains who you serve, how you serve them, and why your solution is better.
     
    A good one is clear, specific and easily understood.  When you can articulate this in a compelling way, it’s a powerful client attraction

  6. Defining a Focused Ideal Client

    Many businesses aren’t clear about their ideal customer.  They cast their net too wide when it comes to customers.
     
    Once you clearly identify who is in your tribe, it not only supercharges your marketing messages but also helps you better understand how to present yourself in front of them in order to win them over.

  7. Showcasing Your Expertise

    Personal branding also means being the best and most knowledgeable at what you do.  Don’t just be a follower of other top experts, instead lead the industry with your perspectives, findings and views.
     
    Create studies to publish new results.  Develop your own signature system.  Craft terms that become the coined phrase for the industry.
     
    The more you differentiate yourself from others in your industry the more you will become the go-to expert people will be drawn to.

Want to Stand Out and Get Noticed?

At eVision Media we understand what it takes to succeed online.  We do more than help you look good online through a business brand design; we go to the core of what makes you unique and communicate it with a personal brand that defines you.

Find out more today about our website design, branding, and online marketing services or talk to me about my mentoring options where I’ll help you define your personal brand.

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

7 Crucial Elements to Building an Effective Personal BrandClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Create a LinkedIn Group to Boost your Brand Visibility

linked-in-groups-2Many of you are aware of the value that LinkedIn brings to your social media efforts and overall marketing strategy.  Another benefit of using this social media tool is that you can use it to create your own special branded LinkedIn group that will help boost your brand visibility greatly.

Benefits of Having a LinkedIn Group

A LinkedIn group enables your business to have a discussion board and job board and to create a special interest group that is specific to your product, service and/or expertise. Groups also provide excellent visibility for your business since every member that is a part of your group will have your logo visible in their profile.  Another important feature is that they give you the opportunity to send text emails to your group members once a week.

There are well over a million groups in LinkedIn so to make yours stand out, you will want to encourage active participation by having members of your group post articles and updates for other group members to benefit.

You Need a Profile First

If you haven’t created your LinkedIn profile yet, refer to a previous article in our blog that explains the process: http://www.evisionmedia.ca/blog/how-to-use-linkedin-as-one-of-your-social-media-marketing-tools/

Here is how to start a group in LinkedIn

Log into your account and click on the “interests” tab in the top navigation and select “groups” from the drop down menu.  On the right hand side of the page, click on the orange “create a group” button. This will take you to a page where you can build your group information.

Use your company logo or a logo specific for this group. It needs to be 100 pixels by 50 pixels and must be in PNG, JPG or GIF file format. Your logo will serve as a an  identifier of your group on the main group page.

When creating your group name, be sure to select a name that clearly represents your group’s mission or subject area.

Select your Group Type and then fill out a brief summary that will concisely describe what your group is about. When writing this, be sure to emphasize the benefits for someone to join- what will they get out of joining?

The longer description gives you room to fully explain what topics will be discussed and how people can participate.

Add in your own business website and your email in the next fields.

Private or Public? You Decide Which Access Type

When determining the Access option, the “Auto-Join” selection means it is open for anyone to join your group and does not require approval. The “Request to Join” option requires approval before a new member can join.

For instance, the eVision Media Private Networking group is open to only those that have been associated with eVision Media either as a client, a follower of our newsletters, a resource or someone who was recommended to be a part of the group. If you want to be a part of this exclusive group, click here to send an invite: http://www.linkedin.com/groups?gid=4202930&trk=hb_side_g (be sure to mention you read this article so we know you are a follower!)

Fill out the rest of the self-explanatory fields. Lastly, you will need to decide if you want to make this group private or public. The main difference between the two types of groups is determining who can see your discussions within the group. Open discussion can be seen by anyone where the Member-only group is closed where only members are privy to the discussions.

Your next step is to invite people to join your group and make an initial welcome post to start the discussions going!

Do you have a LinkedIn group you want to share? Post it below and invite others to join!

P.S. If you would like to learn more about LinkedIn and Social Media in general, I’ll be discussing this topic during this month’s Group Social Media Membership program. Come and join us!

To your continued success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".