eBusiness Blog

Embracing Your Personal Branding Uniqueness for Business Success

Today’s eTip is about how important it is to let your personal brand shine so you show off the real you and the best you!

The value of letting your personal brand shine

Building a personal brand is important and you put a lot of work into it so don’t by shy about who you are. Too often as women in business we’re told the expectation is to be demure and reserved but there is a lot to be said about simply being yourself if your business and brand are built around who you are.

When building up your personal and business brands you should have taken the key step of defining your ideal client so with that in mind you should remember that your deal client wants you! If you restrict yourself you’re actually doing yourself a disservice.

It may even mean potential clients outside the spectrum of your ideal client are put off but that’s totally okay because what you really want for both your business and peace of mind are the clients you’ve defined as best suited to you and your business.

Be confident in your personal brand and own who you are. 

Do you swear a lot? Hiding that from the offset of client interaction creates the expectation that you will consistently hide it and eventually the client will get to know the real you. When that happens and you’ve presented a false version of yourself it can create issues that would have been avoided had you showed the real you at the start.

While it’s not for me personally and does not align with my personal branding there are many examples of successful people who curse!

Promote what makes you unique

The more unique you are the more likely you will stand out to potential clients.

Let your personality shine through so everyone knows what you’re about. In saying that you should also keep in mind that your accomplishments should be worn on your sleeve. Never shy away from telling people about what you’ve accomplished in the past.

This doesn’t mean telling people that you think you’re great or what you think you’re great at; tell them why you feel that way and what you’ve done that has instilled confidence in you in your skill set or product.

Use key terms like ‘I accomplished’, ‘I generated’, ‘I completed’ and follow up with something genuine that you’ve done that makes you confident in yourself.

Accept praise with grace

This is a personal fault of my own. It’s sometimes tough to respond to a compliment but I highly recommend you take a moment and accept it. Thank them and let them know you appreciate it. Never deflect or reject praise.

Now the goal is to surround yourself with your target market so when you are being yourself you’re around the right people for it.

Not everyone appeals to everyone so put yourself in places where your ideal clients will be present. Mixing water with oil will just cause you unnecessary problems.

By placing yourself in the right setting and letting yourself shine with a strong personal brand you will lead yourself to your ideal clients so you have a much better time working with with people who like who you are and what you do.

Trying to be all things to all people can lead to hurdles that are best avoided while you build out your client roster with people who fit well with you.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why You Need to Stop Using Gmail for Your Business Email Address

What kind of email address are you using for business? Are you using Hotmail, Gmail, Outlook, Yahoo or email? Any of those free email services?

If so, keep reading because I want to implore to you to stop using your personal email addresses for business purposes!

The biggest reason for avoiding using a personal email address for business is that it does not present you in a very professional light.

When you’re sending a professional based email to a prospective client, existing client or to vendors and resources, anything to do with business correspondence, when they’re seeing it’s coming from a personal email address like Gmail or Hotmail, it does not present you in a very professional light and it actually has a detracting affect on their perception of how professional you are.

Using a free email service for business emails will not present you in a professional lightClick To Tweet

So if you want to be presented as a professional business person that you want to be taken seriously and want people to spend money with, then you need to have a professional domain-based email address.

Assuming you have a website, every website has a domain name: www.whatever.com or .ca etc and that domain name can be used to create you a professional email address.

Fr instance, my email address is “Susan at eVisionMedia.ca” where our domain name is the “eVisionMedia.ca” part of it. If you typed “eVisionMedia.ca” into your web browser you’ll get our website.

It is very straightforward and simple to create an email address that matches your domain name. If you’re not sure how to do it, ask your web developer or VA to do it. It happens at your web server account and they can set that up for you.

I understand using a Hotmail or Gmail etc. is handy because you can access it from any browser, but your domain-based email address can also be set up in Gmail but you want to make sure it is set up as a POP3 or IMAP account so that when you hit reply to somebody who has emailed you, you’re replying from your professional email address not your Gmail address.

Another thing you can do is set up your email address as an IMAP account and that way it can sync up to all of your devices. This means you can check your email in Outlook on your desktop computer, on your smart-phone, on your iPad – they will all sync together, which is really handy.

The way that works is all of your emails, all that data is stored on a cloud server and that data automatically feeds to your devices that are set up with that email address. With this in mind, there’s really no reason for you to be using a free email service for business use convenience sake only.

Get your web developer to set you up with a proper email address and forget about using those free email address accounts because it’s hurting your brand reputation.

For more information, read this: Proof Why Using Your Personal Email for Business Is Hurting Your Credibility

I’d love to hear what you think – are you using a personal email address for business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.
CLICK HERE: www.eVisionMedia.ca

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Stop Thinking Your Website is About You

Stop Thinking Your Website is About You

When working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website.

Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy.

But then I come along and burst their bubble.

Well, sort of.

While some business owners already have experience and a solid grasp of online marketing, others don’t and sometimes it’s necessary for me to share my wisdom on the finer details of creating an effective website.

Some will gratefully appreciate the advice I provide on how they can best position their business to the world while others feel they have a pretty good handle on the whole process and just want to hand over all their prepared materials. And of course once the site is live, they anticipate sitting back and waiting for the money to roll in.

Now even though this article could be about SEO, it’s actually about something just as important and very related to search engine optimization – and that’s the text or copy that’s on the website.

Your website copy is just as important as SEOClick To Tweet

Once you’ve read through, you’ll understand why website copy is extremely important and what to watch out for when wanting to appeal to your ideal target market.

As a web developer/online marketer, one of the biggest challenges I face is when the client insists on having things done their way. Understandably, they know their business and industry more than I do; however, what they aren’t quite as well versed at is the psychology behind brand positioning and how we come across to our potential clients.

First impressions are the cornerstone to business success.

So what am I getting at here? I’m talking about websites that talk all about the business or individual as if they are writing out an achievement journal. The sentences all start with “I” or “We” (or in 3rd person like “BusinessName is very capable in these areas:”)

And what is the result? A huge turn off to the reader.

Certainly, it’s a natural tendency for us to want to talk about ourselves and our offerings. But unfortunately, the message received by the reader is more like:

“Welcome to my website, I’m so excited you found it. Here’s all about me and my products and services. Please buy, I could use some sales here!”

Now you don’t want your website to have that kind of an impression, do you? How do YOU feel when you encounter websites like that?

Yes, the purpose of your website (usually) is to sell your product or service but how we do the selling is what makes or breaks its success.

Whether your business is B2B (Business to Business) or B2C (Business to Consumer), you are still wanting to capture the interest of a real person. So really your website needs to be written to accommodate P2P (Person to Person).

Regardless if B2B or B2C, your website copy should be P2P: Person to PersonClick To Tweet

Do you enjoy listening to someone go on and on about themselves? Then why would you expect others to come to your website only to hear you go on and on about how great you are?

I hate to break it to you, but no one is interested in YOU or your business until you build up some credibility in their eyes.

What they ARE interested in is to see if what you provide can take care of their needs or solve their problems.

In order to do be able to set the stage for sales that will naturally come once they realize you are the best solution for their problem, you need to develop “know, like and trust” factor with them first.

Show them you understand what they’re going through and what challenges they face.

Paint a picture on the kinds of results they are looking for that demonstrates you know exactly what is happening and that you’re the best solution for them.

So instead of writing phrases like: “MyBusinessName can help you…” or “I am qualified in this area because…” or “We at BusinessName are experts in…”

Write phrases like this: “You need someone who…” or “What you’ll learn is…” or “How would it feel if…”

Notice how all of these phrases are about your ideal client. You’re talking to them, about them. You’re empathising with their challenges and offering a solution.

Now when you take a look at the text that’s on your website, does it do this?

Are you talking TO your ideal client as if this person was standing in front of you? Or are you talking AT them, trying to forcefully convince them to buy?

Aside from the Home, About and Products or Services pages on your website, another way you can demonstrate you understand your ideal client is through blogging and social media.

Use these inbound marketing channels to help your prospective clients learn more about you and your expertise in an organic way.

But do this through sharing your expertise, not your sales pitches.

Sales pitches are a turn-off. People don’t want to be “sold to”, they want to know they can trust you to help them.

This is especially true if your target market is women. Women are all about relationships and feeling trust and safety with the people they work with or purchase from.

So when it comes to writing text for your website, stop thinking it’s about you. It’s not at all about you.

It’s about your ideal client and what they need to hear from you in order to convince them you are the right choice. Once you have that mastered, you’re good as gold!

If writing in a compelling style that will draw in your ideal client and entice them enough to purchase is not your forte, hire a copywriter that will help do that for you. It’ll make a big difference in the success of you website!

Have you taken a close look at your website lately to see how it’s written? When looking at it from this different perspective, what did you discover?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".