eBusiness Blog

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase. Get the best results and partner with Los Angeles SEO which we recommend for your marketing campaign.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What April The Giraffe Taught Us About Viral Campaigns

What a Baby Giraffe Teaches Us About Viral Campaigns

5 Ways You Can Boost Your Business Exposure

Looking for your next big marketing campaign?  Could your business use a brand exposure boost?

You may want to take a lesson from the Animal Adventure Park in New York.

April the Giraffe is close to giving birth any moment now [Update: She gave birth on April 15, 2017 to Tajiri].  Millions worldwide have been captivated on YouTube, watching April the Giraffe’s journey to giving birth (and yes, I’m guilty to admit I too am one of them!).

While following April’s progress from when the Adventure Park thought she was near her delivery date may have started to be a simple enough event, the world began to take notice and April’s pregnancy quickly went viral.

Interestingly, the live feed was installed to help the staff monitor her without needing to be in the barn 24-7. They thought it would be fun to make this feed available to the public at the same time.

Little did they know within days they would have millions of viewers watching April’s every move, anxious to not miss the big event.

In fact, if you read the comments on their Facebook page, you’ll see just how many are intently keeping tabs on the big girl and her mate Oliver in the pen next to her.

While being a daily follower (good thing I have 3 monitors so can always easily check in to see what she’s up to), the huge success of this campaign has me thinking about the lessons we business owners can learn about strengthening our brand identity using this unique case study.

April the Giraffe provides an excellent case study on viral marketing and brand exposureClick To Tweet

So here’s 5 ways you too can build your business exposure as we examine a few tactics from April’s playbook:

  1. Live Video

    Who can resist the thought of seeing a baby animal? Baby animals are a huge draw and April’s soon-to-be-born baby is no exception.
     
    Having a live video allows people to feel they are a part of the experience. Aside from YouTube, Facebook LIVE, Instagram Stories and Snapchat all have a live feed ability. What can you share live that your followers would find of interest?
     
    Remember people don’t want to be marketed to; they want to be a part of something and be entertained.  And once they become part of the story, they get addicted.
     
    Live video is great marketing and an excellent way of building your brand reach.

    Live video is great marketing and an excellent way of building your brand reachClick To Tweet
  2. Sponsorship

    Not only has the Animal Adventure Park gotten incredible visibility out of April the giraffe, but they also turned it into a revenue generating activity.
     
    If you notice, Toys R Us is a sponsor for their video feed.  That’s an excellent fit considering their Geoffrey the Giraffe is the mascot of Toys R Us and kids love the zoo. If you are looking to get a gift for your child then check out my kid needs that’s guide.
     
    The Park set up a Go Fund Me Account and a page asking for other corporate sponsors who want to cash in on the exposure for their brand.

  3. Social Media

    Twice a day, updates are added to the Park’s Facebook page giving their fans insider information about April’s progress.
     
    Fans get to see close-up pictures and read about the latest vet reports of this mama Giraffe to be.  This has been a very effective hook to boost Facebook likes for their business page.

  4. Custom Emoji

    Emoji’s have become a very popular part of pop culture and the Adventure Park capitalized on this by offering an April the Giraffe emoji to their fans.
     
    Why not make your own emoji to create buzz for your own marketing campaign? Make it easy for fans to spread the news for you! Plus, emoji’s are downright fun. Who can resist?

  5. Live Chats

    Every night the Park staff enable the live chat feature on YouTube and respond to as many fans as possible. It literally is a zoo during these chats! Thousands show up to ask questions, make a donation to boost their question’s visibility, and be a part of the whole experience.
     
    Facebook LIVE is a great tool to facilitate live chats. It provides an opportunity for you to showcase your expertise as well as your brand and offer a way for your followers to get to know, like and trust you more.

    Facebook LIVE is a great tool to facilitate live chatsClick To Tweet

Launch Your Own Viral Campaign

Today’s media has changed the way consumers interact with brands.  Your potential customers are exposed to thousands of marketing messages every day.

No one wants to be sold to, but everyone wants to buy.

Which companies do they choose to shop with?  The ones who create community, engagement, and an incredible brand experience just like how the Animal Adventure Park did.

So stick your neck out like April the Giraffe has and you’ll give birth to greater sales and visibility for your business.

To Your Success,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What To Do With Old Content To Keep Building Brand Exposure

I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.

I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.

So today’s tip is to not forget about the old content that you have.

Go back into your blog and take some of the older articles that were really effective and had good responses to and repost those to your social media channels.

Put them into new social media channels that you didn’t post into before like Medium or LinkedIn Pulse and Instagram.

That’s what I’ve committed to. I’ve got hundreds of pieces of content that I can be repurposing and reusing by showing them again to my audience. No one is going to remember every little thing that I’ve posted and the same applies for you.

A video or a blog article that I posted a year or two ago is not going to be remembered. In reality, we are doing our followers a favour by reposting them.

So part of my content marketing strategy is to start reusing some of that old content that I’ve got and repurpose it too.

A great content marketing strategy includes repurposing and reposting old blog contentClick To Tweet

For instance, I could take a blog article and create a video or an audio for iTunes as a podcast. There are lots of things that we can be doing with the content that we’ve already created.

That’s my challenge to you is to think about how much content you have from the past that you can repurpose, send it out again and also send out as new content to your new followers who didn’t know you back then.

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Build Your Visibility on Social Media

Today’s eTip is about getting better visibility in front of your ideal target market on Social Media, especially Facebook.

Let’s talk about social media and more specifically about Facebook. One of the things we need to do when we are on social media is that as business owners, our intention is to gain more visibility with our followers, right?

We want to be able to get in front of our ideal target market.

One way to do that, aside from posting, is to get active and get involved in other people’s posts.

You want to be looking for posts from your ideal target market and getting involved in the comments and the discussions that are happening in those posts.

Make sure you like them, comment on them, share them, offer compliments, offer your expertise if somebody asks a question that you can answer.

Being active with other people's posts is one way to build social media visibilityClick To Tweet

Don’t be pushy about it. Be genuine, be authentic and be with the intention of actually wanting to help and to serve as opposed to “oh here’s an opportunity to sell, sell, sell.” You don’t want to do that.

You can do this either in posts that you just see on your news feed or get involved in groups where you know your ideal target market is hanging out.

That’s where you want to really get into those discussions and offer your help as much as you can without being pushy and sales-y. People don’t like pushy and sales-y. They want to know you are there with a genuine interest to be of service and to be of help and that will get you better results in the long run, trust me on this.

I’d love to hear what you think – are you being strategic with your social media efforts or are you just happy to be on there and posting what you can?

Share your response below in the comments section or if you have a question, I’d be happy to answer.

Discover Step-By-Step How To Boost Your Social Media Marketing Results in just 21 Days

Take this 21 day social media challenge Sept 21 2016Starting Sept 21st, I’ll be sharing my best social media secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

I’ll be posting short, powerful tasks you can do to take your social media to the next level.

What’s great is these are simple things you can do in literally 5-10 minutes.

So if you are ready to ramp up your social media results for the Fall, you’ll definitively want to check this out here: www.evisionmedia.ca/21-day-social-media-challenge/

To your success,

PS, if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Get Your Website to Stand Out From the Crowd

How to Get Your Website to Stand Out From the Crowd

Why SEO is Still Very Relevant in Boosting Your Business Visibility

Ever felt the fear of losing someone in the crowd?

As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent!

When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clients.

It can be tough these days; everyone has a website and most business owners have multiple competitors clamoring for the same potential client.

Getting visible in front of your ideal clients can be challenging without SEO and SEMClick To Tweet

What can a business owner do to be found in all that clutter?

One way is the science (or as Daniel Simmons calls it: “the ART”) of Search Engine Optimization, or SEO for short. SEO refers to a suite of techniques used to make a website appear above others in various search engines.

The goal is to optimize a set of conditions pertaining to a website enough to get higher rankings when potential clients are searching for solutions to their problems. Solutions that you can provide.

This optimization requires a vast array of skills from an SEO expert but also things an entrepreneur and business owner can do. Some are straight forward such as writing informative and value-driven blog posts that provide answers for your ideal target market.

Many other things involve the coding of the website itself, finding resource partners to share links with, and other services. It’s become one of the “it” areas of marketing and with good reason!

Why?

Search engine optimization, and search engine marketing (SEM) in general, can serve a number of different purposes. It can:

  • Produce sales, both online and offline
  • Generate qualified leads
  • Convince search engine users to follow through with your call to action, such as; signing up for your newsletter, downloading white papers from your site, registering for a webinar and so on.

And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.

When done correctly, search engine optimization can bring people to your site, who is actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.

Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.

Years ago a web developer could simply stick a bunch of random, popular, but unrelated keywords into what is called the “keyword META” part of a website’s coding. These keywords would make the site seem more popular, broad, and important than it really was and diminished the ability of people using search engines to actually find what they were looking for.

About a decade ago, the search engines really started to clamp down on those bad practices: after all, they were damaging the ability of the search engines to do their job! Now, it has become much more complicated and difficult to optimize your websites for search engines.

The truth is, search engine traffic can make (or break) an organization’s success.

Search engine traffic can make or break an organization's successClick To Tweet

Targeted visitors to a website can provide extra publicity, higher revenues, and brand exposure like no other form of marketing.

Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

Here at eVision Media, we have the fortune of having a wonderful SEO expert: Daniel! He’s spent years honing his craft to make the websites he works with appear high up on those search engine lists but without reverting to “black hat” (negative) SEO tactics as they’re called, which are against the spirit of search engines.

In fact, their robotic programs, that index websites, now punish you for poor practices. This is one area you really do need a professional!

In his years of experience, Daniel has never had one website blacklisted by the search engines: A record he intends to keep, by the way!

While SEO benefits can seem abstract, when you put it in the perspective of losing something valued to you in a crowd (such as your entire business website) the benefits really seem to shine.

If you’re at all interested in a discussion about your website and how Daniel can help you with his wealth of experience in the SEO and SEM arena, contact him here.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

8 Strategies On How To Use LinkedIn Like a Small Business Pro

8 Strategies On How To Use LinkedIn Like a Small Business Pro

Did you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.)

LinkedIn is the 3rd most used social media platform for businesses.Click To Tweet

Unlike Facebook or Twitter, LinkedIn is geared more for business owners who have the intention of connecting, supporting and sharing information with other business owners.

Below are some basic tips and strategies to get you started in the world of LinkedIn social media marketing.

Through LinkedIn, you have the ability to:

  • Expand your personal and business brand reach far beyond your website. LinkedIn is weighed heavily in Google searches so your profile is likely to be found ahead of your website if filled out fully.
  • Find and be introduced to potential clients, service providers, experts, and more.
  • Be found by others specifically looking for your service or product.
  • Collaborate with others for JV partnerships, guest blogging and/or interview opportunities.
  • Refer your connections to others who are in need of a specific service and in return, others can refer you to their network.
  • Boost your social proof and credibility by collecting recommendations and endorsements from your peers.
  • Increase your thought leadership exposure through group participation and LinkedIn Pulse.
  • Find qualified personnel for your vacant job openings.

As you can see, there are lots of benefits to using LinkedIn as part of your daily business regimen. The more you utilize its vast array of options, the more you can become very successful.

Setting up your LinkedIn profile

When joining LinkedIn, you will want to fill out your profile as much as possible to get the best results. Strive to reach the “All-Star” level.

This includes filling out the “Summary” section fully and adding your accomplishments, experience and areas of interest as well as your education, skillsets, past and current work experience and more.

Be sure to use appropriate keywords throughout in order to get found when people are doing searches looking for someone with your offerings.

Always use a professional profile picture of you and not your logo, product picture or a selfie of you at the beach. People will connect with a real person far better than a logo or image of your product. It is also against the LinkedIn Terms and Conditions to use anything else other than a personal photo of you.

Once your profile is filled out, you will then want to expand your network by inviting others to connect with you. With each new connection, you are benefiting from their connections as well, which become your 2nd degree connections.

If you haven’t done so yet, please connect with eVision Media here: http://ca.linkedin.com/in/evisionmedia

If you are new to LinkedIn, it can be a bit daunting getting your way around all of these different areas. Here’s some tips to help get you started.

8 Tips and Strategies For Using LinkedIn

  1. Be strategic about what you feature and post on your profile so that it meets your business goals and reflects your values.
  2. Use effective keywords that relate to your business and industry in order for those doing searches for your expertise can easily find you.
  3. Use the “recommendations” feature by recommending others that you know and have worked with and by also asking your clients and associates to post a recommendation for you.
  4. Join LinkedIn groups that are focused on areas of your interest and/or where you know your ideal client is hanging out in order to build your connections and credibility.
  5. Use the InMail paid feature to send news and articles to your network connections.
  6. Post consistent updates to share brief tips, informative articles and other tidbits of information that they will find useful and valuable.
  7. Build your connections offline such as when out networking, going to workshops and attending seminars and conferences, etc.
  8. Add a LinkedIn button on your eSignature and website for maximum opportunities and exposure to get lots of connections.

Once you have your personal profile created, your next step is to create a company profile for even more brand exposure.

If you’re unsure on how to optimize your LinkedIn profile to best results, consider joining my monthly Social Blast group membership program where I provide hands-on, step-by-step training covering the social media and online marketing world.

Do you use LinkedIn on a consistent basis?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneur eTip: How to Build Your Brand Exposure Through Commenting

Entrepreneur eTip: How to Build Your Brand Exposure Through Commenting

Today’s eTip offers one of many ways to help build your brand exposure.

As an entrepreneur, you want to always be thinking of ways on how to get yourself in front of your ideal target market.

One way to do that is by leaving comments on other people’s blog posts.

If you share a comment of value, visitors to these blogs will follow the link back to your blog to see what other brilliant insights you might have.

The benefit to doing this not only gets you more visibility but also provides people with a reason to go back to your website and check you out.

The trick is to post comments on blog posts who’s owner shares the same target market as you. This does not mean your competitors’ blogs but someone who would be in a complementary industry as yours where you would each be reaching out to the same market through different product or service offering.

So give it a try! Find some blog posts and leave a comment to get engaged with the readers and give yourself some extra exposure.

I’d love to hear what you think – do you already leave comments on blogs or are you comment shy? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneur eTip: Building Consistent Leads Using Newsletters

Today’s eTip is about incorporating newsletters into your regular marketing schedule.

Listen to today’s 1 minute tip to find out how important sending out consistent newsletters is and the benefits you’ll reap by doing so.

For many years, newsletters fell to the bottom of my priority list. I was lucky if I got a newsletter out every 3 or 4 months. Looking back, I was practically wasting my time.

Back then, I was missing the whole point of newsletters. And if you’re thinking the point of them is to sell something to your list, keep listening because that’s not what they’re here for!

Newsletters offer a way to share advice and build your credibility and expertise about your industry in your followers eyes.

More importantly, it’s a means to touch bases with the people who put their hand up and said, “Yes, I want to hear from you.” By sending consistent newsletters to your list, you are essentially reminding those followers of who you are, what you do and to remind them to keep you in their sights for when they do need your product or services.

Selling should be the last thing on your mind with your regular newsletters. Instead, offer great value that you know your followers will find useful and you will naturally get leads who respond that are interested in your service offerings when the time is right for them.

I’d love to hear what you think – do you have a newsletter that you send out regularly? Or is your list laying dormant, with months in between sendouts? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for my free guide today. CLICK HERE: www.ultimatewebsiteguide.ca

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Learn how to Podcast with Kris Gilbertson

Today’s marketing video eTip is about Podcasting

Have you ever created a Podcast? Did you know it’s a hugely untapped method of marketing that can increase your brand exposure greatly?

Listen to this 1-minute tip about podcasting.

If you hate doing videos, podcasting via iTunes might be for you — Here’s a great free video series from Kris Gilbertson that explains how podcasting can greatly enhance your marketing reach.

Click here: http://bit.ly/1K10gIB

I’d love to hear your thoughts on Podcasting. Do you listen to podcasts yourself? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Pinterest should capture your marketing interest

Woman holding tablet in Pinterest

Has yet another social media channel added to the list of “should be using” got your head spinning?  Me too! When I first heard about Pinterest, I  ignored the many articles and posts written about this “amazing” new social media tool… until I gave in and took a look to see what all the fuss was about.

That was a year ago and I’ve been using it ever since as a way to build my brand visibility and drive traffic back to our website.

To my surprise, I found it not only easy to get started, but also a little addictive! At its core, Pinterest is a glorified photo album that stores all of your collected images found on the Internet, from other user’s pins and your own photos uploaded from your computer.

The premise is that you “pin” an image or video to one of your “boards” that you have categorized to reflect a specific theme like recipes,  health, fashion or cool bikes etc. 

Each time you pin a new photo to one of your boards, everyone that is following you will  see it on their “wall” and can like it, comment on it, or even re-pin it to their own album if they want to keep it as a reference and/or share it to their followers.

But how does it relate to business marketing?

There’s plenty of stats to support getting involved in Pinterest and if you are smart about what and how you pin, you have a solid opportunity to drive new traffic to your website, online store or blog.  In fact, according to Media Bistro, Pinterest has 40 million monthly active users and 70 million total users.

So far Pinterest has been more popular with females where they make up 80% of the market share but that doesn’t mean not diving in if your target market is more male – 20% of 70 million is still a lot!

Another interesting stat is 49% of Pinterest users browse Pinterest instead of catalogs when shopping around.  And blogs are the most popular destination that users click to from Pinterest.

Lastly, Pinterest’s 2013 growth in international traffic was 125%, so with that kind of participation, it’s hard to ignore this marketing opportunity while it’s still hot.

The potential is that you can gain a lot of brand exposure if you are pinning worthwhile images that your followers will like too.  What will also happen is you start developing an online persona  that depicts your values and tastes, resulting in people relating to you and feeling like they know you… which is what social media is all about!

Remember, people are more likely to purchase from you if they know, like and trust you!

Pinterest allows you to have a personal account and/or a business account. Which is great news! There is not a lot of difference between the two except for the business account having access to some great analytics that can tell you how effective your pinning efforts are.

You can convert your existing  personal Pinterest account into a business account here and if you don’t have a Pinterest account for your business yet, here’s how to get started:

  1. Go straight to their site at http://business.pinterest.com/ and  click the red “Join as a business” button.  If you already have a personal Pinterest account, you will want to click the “Convert now” link just below it so that your personal account can be converted to a Business account.  (If you want to keep a personal account separate then create a new business account.)

  2. The next step is to fill out your business profile.  Don’t leave any fields blank, you want to fill out this profile form fully in order to take advantage of the Pinterest and Google search benefits.

    1. Create your vanity URL (the User Name section) that  can be your name or your business name – both will work (I suggest using your business name for your vanity URL and add your personal name to the name of your business. For instance, mine is: Susan @ eVision Media. People want to know who they are talking to, even if it is a business account, it’s still a people to people platform.)

    2. Add a keyword rich description in the “About” field that describes your business in an approachable manner.

  3. Next you want to create a few boards to start your collections. Create boards that actually interest you in order to attract like-minded individuals. For instance, if you are an avid golfer, then start a board about golfing and pin photos of  your favourite golf clubs, players,  and other things  related to golf. If you love to collect recipes, this is a perfect place to keep them all organized online for you.  

    Of course you also want to create business-related boards so that you can showcase your expertise, your products or services, what your business is about and be able to send followers back to your blog, shopping cart and website.

  4. You next need to start following other pinners in hopes they will follow you back. There is a few ways to do this, like using the Facebook invitation feature where Pinterest will send an invite to all of your Facebook friends. Beware though – if you don’t have some established boards in place with a few images of interest there, these people may not follow you due to seeing nothing worthy of following! So try to build up your boards first before asking people to follow you.

  5. Visit the main Pinterest news feed by clicking the big Pinterest logo in the top center of your screen and see what others  are pinning. Also use the search feature in the top left corner to find items that interest you and re-pin them to an existing board or create a new  board to reflect that theme.

    Be clever about your names too! Instead of just “recipes” name your board, “Yummy Treats” or “Recipes My Kids Will Love” (Keywords play a big role in Pinterest so the more popular keywords you use in your board names, the better.)

  6. In order to easily pin posts from articles and blogs, it’s best to get the Pinterest browser tool that will go into your bookmarks. Click here to add a PinIt button to your browser.

  7. Surf the web for images and blog posts that you find interesting. I tend to look  out for articles that my target audience would find interesting and I create boards specific for them, such as “Business and Marketing Resources.” As long as the article has an image, you can pin that post to your account.

  8. Interact with other pinners. Comment on their pins, like them and share them.  The idea being you want to get involved with pinners that have common interests and they will in turn get to know you. Developing relationships is your key purpose here – not selling your product or service – that will come naturally as people get to know you.

There are many other tips and strategies that you can use to make the most out  of your efforts so be sure to follow me at www.pinterest.com/eVisionMedia/ as well as on Facebook  where I often post about making the most out of your Social Media efforts.

To your Pinterest success!

P.S. For more in-depth Social Media strategies, I teach a monthly Social Blast program to a group of entrepreneurs and business owners. If you want to receive hands-on training where I show step-by-step how to master social media and eMarketing, come join us! Our live training session is every 3rd Thursday of the month and if you can’t make it live, the recording will be available for you to download and access whenever convenient.

Click here to join Social Blast today: www.socialmediagroupcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".