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8 Personal Branding Mistakes that are Hurting Your Business

8 Personal Branding Mistakes that are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Consumers crave a deeper connection with the companies they do business withClick To Tweet

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers.  But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

  1. Thinking you don’t need a Personal Brand

    Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.
     
    That’s why it’s critical to create a positive brand communication.  If you don’t take time to define your brand, your message can get wishy washy.  That lack of clarity will hurt your marketing efforts.

  2. Using Copycat Branding

    Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.
     
    Accentuate what makes you unique.  Differentiate yourself.  Show why your differences make you a better choice.
     
    Do this by creating signature systems, products and messaging that sets you apart.

  3. Not Being Authentic

    Some people take a dress-up approach to branding.  They feel like they must be something they are not in order to attract customers.
     
    Authenticity in marketing matters more than ever before.  Being honest and transparent builds trust.
     
    A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

  4. Lacking Consistency

    Your personal brand promise and message should be clear with every communication.
     
    The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.
     
    Every communication should reflect your brand personality and values.

  5. Not Writing Your Own Stuff

    Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.
     
    Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.
     
    Writing unique articles also boost your website SEO.

  6. Not Defining Your Niche

    No business can be all things to all people. It’s really important to define your target market.  Period.
     
    The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

  7. Not Loving Your Tribe

    Your tribe is a group of people where an unconditional love and connection exists.
     
    Raving fans will tell the world how amazing you are.  That’s why it’s important to give special treatment to your tribe.
     
    Find your tribe. Love them hard.  Give them special offers.  Allow them behind the scene’s peaks.  Share advanced notice about things coming down the pipes.

  8. Forgetting Quality and Professionalism

    The Internet knows all so if you make a mistake, someone’s going to catch it.
     
    When you send a newsletter with typos or broken links it reflects poorly on your brand.  When your customer has a problem and calls customer service, they want their issue resolved.
     
    Pay special attention to your appearance.  Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

What stories do you have where your personal brand made a difference for your business?

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

8 Personal Branding Mistakes that are Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".