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3 Telltale Indicators Your Website is an Epic Failure

3 Telltale Indicators Your Website is An Epic Fail

Glaring Red Flags Your Website is Under Performing and What to Do About it

Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.

And just because you have a sharp-looking website doesn’t mean it’s an effective one. 

The sad part is that even though you may have spent a ton of money on a site redesign it doesn’t guarantee it will increase sales.

Here’s three glaring red flags indicating your website is not performing as well as it should and what to do about it.

Having a website is meaningless if no-one knows about it, visits it or sticks around long enough to see what you have to offer.

A Website is meaningless if no-one knows about it, visits it, or sticks aroundClick To Tweet

Here’s what to look out for:

  1. Low Volume of Website Visitors

    Since your website is the primary marketing piece for your business, sending qualified visitors to it is fundamental for success. Here’s some tips to boost your site traffic and get more visitors to see your offerings:

  2. Sending qualified visitors to your website is fundamental for business successClick To Tweet
    • Advertise using Google Ad and other browser paid search, social media advertising and display advertising.
    • Get actively involved in Social media. These efforts can build a following and drive loyal fans to your website.
    • Implement content marketing strategies by frequently adding search engine optimized content to your blog. Writing informative articles and posting value-driven videos will not only attract visitors but also showcase your expertise in your industry.
    • Enlist in an SEO expert who can boost qualified website traffic and also improve your search engine rankings.
  3. High Bounce Rate

    A bounce rate measures the percentage of many visitors leave your website without browsing any further after that first page they land on.  If people visit your home page and click away, that’s a sign changes are needed to keep their interest.

    Quickly leaving website visitors indicate several potential problemsClick To Tweet

    Here’s some reasons why people are leaving your site before exploring any further:

    • Your home page should be compelling and appeal to your ideal target market. Ensure your brand messaging matches what your visitors are expecting to see so they are drawn in and want to learn more. It’s also important to review where you are promoting your business and ensure your offerings are highly relevant for them. Be sure the call to action is clearly prominent for them to take a next step.
    • People can be very impatient. If your website is slow to load, they will leave long before they have a chance to see your offerings. Your site’s load time must be fast to capture (and hold) your visitor’s attention.
    • Users can get frustrated easily if they can’t find what they’re looking for quickly. Similarly if they encounter broken links, spelling and grammar errors and have a general bad user experience while trying to navigate your site.
    • Sadly, just having a website is not enough.  It’s critical to have your website display properly on smart phones and mobile devices too.  Today, 1.2 billion people are accessing the Internet from mobile devices. Of those users, up to 80% of them browse using a smartphone.
      In other words, if your website is not mobile friendly, you are missing out on a lot of potential business.
  4. No Conversions

    You can have all the traffic in the world, but if they don’t buy, it does you no good. Fortunately, if you aren’t happy with the conversion rate, there are ways to improve your site to improve the number of visitors who convert into paying customers.

    Non-converting website visitors are not good for businessClick To Tweet
    • Most visitors won’t buy after their first exposure to your website.  So it’s really important to capture those leads and follow up with them.  Offering a free giveaway is an effective way to get contact information and build your marketing list.
      But if people aren’t signing up for your freebie, then it’s time to make some changes.  You may need a more enticing offering or improve your call to action for the sign up.  Using a popup or exit popup can help boost sign up rates.  Having a more attractive graphic image of your freebie can boost conversions as well.
    • The best way to follow up with these leads is through an auto-responder series that is triggered immediately after they sign up for your free giveaway. Additionally, sending out consistent newsletters to your list is also very effective at staying top of mind for them, increasing your chances greatly of them eventually converting into a paying customer.

If you’re not sure where to find these three valuable metrics, the best way to analyze them is to check your website’s Google Analytics and monitor your website’s performance there.

Ready to Increase Your Website Performance and Get More Sales?

Does your website have high bounce rates? Are you getting minimal interactions on your social media? Do you have a low repeat visitor rate?  An experienced digital marketing agency can review, identify and recommend actions to remedy your website’s “profit holes” where you are losing sales.

The marketing experts here at eVision Media we can quickly boost your website sales and conversion rates. We’ve been increasing website conversions and sales for years with some fantastic results for our clients. Schedule a free consultation today about your website!

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

3 Telltale Indicators Your Website is An Epic FailClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.


Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize your YouTube video views as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Blogging Tips To Get You More Raving Fans

7 Blogging Tips To Get You More Raving Fans

In a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success.  Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort into their online marketing efforts.

So now that I have you all fired up to start blogging, there’s a few things that you need to be aware of for those benefits to materialize and get you some raving fans who will happily comment on and share your posts to their followers.

After reading this article, you’ll know what you need to do, and not do, in order to be successful at blogging. When done, leave a comment and let me know about your biggest blogging challenges – did this article help at all?

Here’s 7 tips that will help with your blogging success:

  1. Update frequently or don’t bother at all.

    There are two reasons to add new posts to your blog on a frequent and consistent basis. The first one is that if someone visits your blog and sees that the last article posted was 6 or more months ago, then their immediate impression will be that you are no longer in business.
    Yes, it will be that drastic! They won’t assume that you’re too busy to tend to your blog. What they WILL assume is that you’ve abandoned your website; therefore, your business as well.

    The other reason is for SEO (Search Engine Optimization). The more you write and post an article in your blog, the more Google and other search engines will see that you are actively updating your website and will reward you for it.
    Over time, you will notice that your articles will get picked up in the search engines quicker and, as long as you are using good keywords that your ideal target market is using in their searches, your article will show up higher in their search results.
    How often should you post? Let me put it this way: once a month is better than every 6 months, once a week is better than once a month, every day is better than once a week. You get the idea…

  2. Provide substance over quantity.

    I recently participated in a Facebook group daily blog challenge where the idea was to motivate members to write a blog post every day. When a new blog is posted, that member must go to the previous two blog posts and add a comment. I think the concept is terrific but when it was my turn to write a comment on other posters’ article, it was a challenge to come up with something to say!
    The reason is, many of the times, these articles, if you call them that, were thrown together with, what seemed like, very little thought. It was obvious they were only in place so that the author had something to post for that day. Essentially, they were posting useless crap.
    This is not how blogging should be done. The articles that you write must be topical to what your target market wants to learn about.  This is why doing your research on who your ideal client is first is critical.
    You want to write about things that they will find of interest, of value or find entertaining and captivating. Write for them, not just for the sake of having something posted.

    So be sure to write about topics that your target market will find of interest and value. And always have a purpose in mind: what do you want your readers to get out of this and what do you want them to do after reading?

  3. Give them a reason to keep coming back.

    One of your objectives when blogging is to create a community – a place for people to keep coming back to get more of what you’re offering.
    This means your blog posts must be either entertaining, informative, compelling and/or emotionally charged to keep people engaged and wanting to come back for more.
    You know you have accomplished this when you get lots of subscribers and lots of comments on each post where your followers are eager to add their two cents worth.

  4. Be specific to one thought, idea or topic.

    I’m guilty of this. often.
    In fact, what you’re reading right now was part of the previous article I wrote on blogging. Luckily I’m getting better at recognizing that I have tried to add too many ideas or topics into my posts and have learned to put my editor’s cap on and break out my “extra” thoughts into articles of their own. I remember one article I wrote not long ago provided me with three separate articles!
    The point here is to avoid sharing everything you know all in one article. Instead, pick one specific topic or idea and write about it.
    It’s harder than you think because if you’re anything like me, that one specific topic will compel you to explain in more detail an idea you’ve shared and the next thing you know, you’re going down a rabbit hole.
    So remember, you can always save those other ideas for your next article like I’ve done many times before.

  5. Include at least one large image.

    Blog preview on Facebook exampleImages are a must for blog posts. Not only do images help your readers get a visual idea of what the article is about, they also help break up text, emphasize important points, and create more interest than just a long article full of text.
    Each article should have, at minimum, a large image at the top of your post so that it’s sharable to Pinterest.
    But it’s not just for Pinterest; many social media channels provide a preview of the blog post that gets displayed and usually, if your blog is set up properly, the image is grabbed and provides something visual when sharing to those other social media channels.

  6. Don’t use 3rd party blogging services.

    Be sure to have your blog hosted on your own domain where your website is hosted. Do not use 3rd party services like Tumblr or WordPress for your business blog.
    Unfortunately, because these services are free and usually easy to set up, they make it very tempting to go that route instead of hiring a web developer to install WordPress and theme it to match the look and feel of the rest of your website.
    But using these services negate the whole SEO reason why you want to be blogging in the first place.
    Essentially what you are doing is sending people to THEIR services instead of to YOUR website – and that, at the end of the day, is the whole point of blogging! To get people to go back to your website so they can find more about you. If you are just sending them to a 3rd party blog, you’ve missed that boat entirely.

  7. Fix the spelling and grammar mistakes.

    Honestly, this shouldn’t have to be said by oh my goodness, does it ever need to be said!
    I remember once reading someone’s blog post and it was so hard to read due to grammar mistakes that I gave up. The irony is, she was a copywriter! Can you guess what impression her readers have on her ability to write well? Not so great.
    Understandably, not everyone has a Masters degree in English. I don’t either and more than likely, if you looked hard enough, you’ll find mistakes in my writings. But that’s not the point here, nor the expectation. What you do want to strive to achieve is something that is readable and not full of obvious mistakes.
    If you’re one of those people who have great ideas and lots of information to share but are terrible in the English department, this is the time to hire someone to help you. We do this a lot for our clients – they will send us their rough draft of the newsletter, we’ll edit it, make it look pretty, add it to their blog, SEO optimize the post, and then send out their newsletter that includes the post as well. Easy peasy for the non-writer.

Ok now that you are aware of all the benefits of blogging and what you need to know to make your efforts successful, it’s your turn to get writing!

What are your biggest blogging challenges? Share in the comments section below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneurs: Here’s Ten Secrets to a Successful Book Launch

10 Secrets to a Successful Book Launch

Ahhh, the excitement of finalizing your book and that all important book launch.  It’s a thrilling time because all your hard work comes together and you get to reveal to the world your expertise on a given topic.

Now is the time to both celebrate and get to work.

Let’s show you ways to have more success with selling your book and that all important book launch.  Doable tips to help you make the most out of all you do.  Let’s go!

First, start thinking about your launch while writing and finalizing your book.

As the author, who knows their target audience better or knows the important key points of the book that would matter most?  When you start jotting down those notes, the result is a more personalized and targeted marketing plan.

Next, start to get everything in place to gear up for your launch.

This includes:  Your marketing plan, your media kit, press releases, pitches to journalists, articles on your topic, web copy and sales landing pages, newsletters, autoresponders series, social media, and so forth.

Remember the first few months after a book is published take more energy to market, but the more prepared you are, the better.

But keep in mind one vital marketing tip as well.  Where many authors fail is they build and get ready for launch day and the upcoming weeks they go gangbusters, then that’s it.  It’s like they disappear from the face of the earth. Whatever you do in your marketing make it consistent and think long-term strategies.

Let’s break down what all you need for a successful launch:

  1. Marketing Plan – We all know the basics to a good marketing plan, so let’s dig right in on specifics to a book launch. In addition to writing down how you plan to market, don’t forget those goals.  Do you want to sell more books or get speaking engagements?
    By knowing what you hope to accomplish you focus more in those directions. Also include a realistic budget knowing the first few months might require more as you get everything set up.
  2. Website and/or Sales Page – Your website should clearly point out who you are as the author and well as clear and compelling information about your book, speaking, etc. Think benefits and why you are the expert.
    Remember many will be coming here for the first time to learn more about you. The more information you provide, the better experience it can be. Let your personality shine through, but also keep it professional and branded.
    Additionally, don’t forget to include other books you have authored, links to all your social media channels, media mentions and testimonials, and above all else, make it easy to purchase your book or contact you to speak.
  3. Book Reviews – Getting book reviews is again one of those things you need to consider well before the launch. Your reviews will go in your media kit, on Amazon, your website, and more. Of course, you can send to friends and family, but don’t stop there.
    When someone sees your Amazon reviews and everyone has the same last name as yours, they don’t feel it’s a “real review.”  Also, create a database of professional book reviewers (we use Cision) and send to those who cover your type of book.
  4. Radio shows, TV & Speaking Engagements – Line up numerous events for the week prior and after your launch by sending out pitches well in advance. Outline in the pitch why your book would be a great fit for their audience and also again, why you are the expert to share it.
    Don’t forget to include your local media as well.  Just don’t overdue it.  You want to sound fresh and excited and if you have too many scheduled with all the other PR taking place, it can have a negative effect.  You end up exhausted, over-extended, and not get to enjoy your great accomplishments.
  5. Newsletters / Autoresponders – These can be crafted well in advance as well and scheduled to ease the stress of book launch week. Include exciting details about your book launch, but also provide tips from the book or material of value.
    Yes it is great to announce you have a book coming out, but even better when you provide examples of what’s in the book. Also, don’t forget that all important “freebie” or IFO for when they sign up to be on your list.  Make it targeted and of real value to your audience.
  6. Joint ventures with others in your industry – Often times they can provide additional targeted giveaways that add to the excitement of your launch. They share with their networks and your book gets more exposure and they get to be part of a newsworthy event.
    The key to success here is to make it easy for those who contribute to participate and also keep it consistent.
  7. Media Kit – Media kits vary, but consider adding in the following. Sales Page, Introductory Letter or Pitch, Bio, Press Release, Testimonials, Excerpts, Q&A.   To get the most from your media kit, use all the components in your marketing.
    Tailor the pitch or introductory letter so it can be used for multiple purposes such as securing book review, speaking engagements, etc.  Of course, these will need to be fine-tuned, but a lot of the basics remains the same.  Also, the press release should be sent out as well.  Let’s get to that next.
  8. Press releases – These capture the attention of your audience, whether it’s a local reporter, potential reader, etc., and should be sent out regularly and especially with your launch.
    In your release include book information, author information, a quote from you, call to action on how to get the book, and complete contact information.  The key to success here is the angle that makes it even more newsworthy.
  9. Book Blog Tour – Jot down places you frequent that would be a good fit for your book as well as blogs you feel would be on topic. Send a pitch and introduce your book.
    Offer several options.  They can do a book review, contest, post your articles, etc.  When you give several options it helps as the can choose what fits in best with their blog.
  10. Social media – Announce on all your social media networks about your book launch and also any media you receive.  Develop a social media plan to keep the excitement going week after week.

These are the basics to a successful book launch.  Just remember have some fun.  Don’t get so caught up in the “must do’s” that you forget your accomplishment of writing a book.  Seek help if needed.

Are you thinking of writing a book?

About the Author, Diana Ennen

Diana Ennen

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She's the co-author of Virtual Assistant - The Series: Become a Highly Successful, Sought After VA.

Sign up for her PR Tips at her site and email her at diana@virtualwordpublishing.com to receive her "pitching the media audio" from her PR Success Classes.

Why Pinterest should capture your marketing interest

Woman holding tablet in Pinterest

Has yet another social media channel added to the list of “should be using” got your head spinning?  Me too! When I first heard about Pinterest, I  ignored the many articles and posts written about this “amazing” new social media tool… until I gave in and took a look to see what all the fuss was about.

That was a year ago and I’ve been using it ever since as a way to build my brand visibility and drive traffic back to our website.

To my surprise, I found it not only easy to get started, but also a little addictive! At its core, Pinterest is a glorified photo album that stores all of your collected images found on the Internet, from other user’s pins and your own photos uploaded from your computer.

The premise is that you “pin” an image or video to one of your “boards” that you have categorized to reflect a specific theme like recipes,  health, fashion or cool bikes etc. 

Each time you pin a new photo to one of your boards, everyone that is following you will  see it on their “wall” and can like it, comment on it, or even re-pin it to their own album if they want to keep it as a reference and/or share it to their followers.

But how does it relate to business marketing?

There’s plenty of stats to support getting involved in Pinterest and if you are smart about what and how you pin, you have a solid opportunity to drive new traffic to your website, online store or blog.  In fact, according to Media Bistro, Pinterest has 40 million monthly active users and 70 million total users.

So far Pinterest has been more popular with females where they make up 80% of the market share but that doesn’t mean not diving in if your target market is more male – 20% of 70 million is still a lot!

Another interesting stat is 49% of Pinterest users browse Pinterest instead of catalogs when shopping around.  And blogs are the most popular destination that users click to from Pinterest.

Lastly, Pinterest’s 2013 growth in international traffic was 125%, so with that kind of participation, it’s hard to ignore this marketing opportunity while it’s still hot.

The potential is that you can gain a lot of brand exposure if you are pinning worthwhile images that your followers will like too.  What will also happen is you start developing an online persona  that depicts your values and tastes, resulting in people relating to you and feeling like they know you… which is what social media is all about!

Remember, people are more likely to purchase from you if they know, like and trust you!

Pinterest allows you to have a personal account and/or a business account. Which is great news! There is not a lot of difference between the two except for the business account having access to some great analytics that can tell you how effective your pinning efforts are.

You can convert your existing  personal Pinterest account into a business account here and if you don’t have a Pinterest account for your business yet, here’s how to get started:

  1. Go straight to their site at http://business.pinterest.com/ and  click the red “Join as a business” button.  If you already have a personal Pinterest account, you will want to click the “Convert now” link just below it so that your personal account can be converted to a Business account.  (If you want to keep a personal account separate then create a new business account.)

  2. The next step is to fill out your business profile.  Don’t leave any fields blank, you want to fill out this profile form fully in order to take advantage of the Pinterest and Google search benefits.

    1. Create your vanity URL (the User Name section) that  can be your name or your business name – both will work (I suggest using your business name for your vanity URL and add your personal name to the name of your business. For instance, mine is: Susan @ eVision Media. People want to know who they are talking to, even if it is a business account, it’s still a people to people platform.)

    2. Add a keyword rich description in the “About” field that describes your business in an approachable manner.

  3. Next you want to create a few boards to start your collections. Create boards that actually interest you in order to attract like-minded individuals. For instance, if you are an avid golfer, then start a board about golfing and pin photos of  your favourite golf clubs, players,  and other things  related to golf. If you love to collect recipes, this is a perfect place to keep them all organized online for you.  

    Of course you also want to create business-related boards so that you can showcase your expertise, your products or services, what your business is about and be able to send followers back to your blog, shopping cart and website.

  4. You next need to start following other pinners in hopes they will follow you back. There is a few ways to do this, like using the Facebook invitation feature where Pinterest will send an invite to all of your Facebook friends. Beware though – if you don’t have some established boards in place with a few images of interest there, these people may not follow you due to seeing nothing worthy of following! So try to build up your boards first before asking people to follow you.

  5. Visit the main Pinterest news feed by clicking the big Pinterest logo in the top center of your screen and see what others  are pinning. Also use the search feature in the top left corner to find items that interest you and re-pin them to an existing board or create a new  board to reflect that theme.

    Be clever about your names too! Instead of just “recipes” name your board, “Yummy Treats” or “Recipes My Kids Will Love” (Keywords play a big role in Pinterest so the more popular keywords you use in your board names, the better.)

  6. In order to easily pin posts from articles and blogs, it’s best to get the Pinterest browser tool that will go into your bookmarks. Click here to add a PinIt button to your browser.

  7. Surf the web for images and blog posts that you find interesting. I tend to look  out for articles that my target audience would find interesting and I create boards specific for them, such as “Business and Marketing Resources.” As long as the article has an image, you can pin that post to your account.

  8. Interact with other pinners. Comment on their pins, like them and share them.  The idea being you want to get involved with pinners that have common interests and they will in turn get to know you. Developing relationships is your key purpose here – not selling your product or service – that will come naturally as people get to know you.

There are many other tips and strategies that you can use to make the most out  of your efforts so be sure to follow me at www.pinterest.com/eVisionMedia/ as well as on Facebook  where I often post about making the most out of your Social Media efforts.

To your Pinterest success!

P.S. For more in-depth Social Media strategies, I teach a monthly Social Blast program to a group of entrepreneurs and business owners. If you want to receive hands-on training where I show step-by-step how to master social media and eMarketing, come join us! Our live training session is every 3rd Thursday of the month and if you can’t make it live, the recording will be available for you to download and access whenever convenient.

Click here to join Social Blast today: www.socialmediagroupcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Cool Content Ideas for Idea Strapped Bloggers

bloggingAs a busy entrepreneur, one of your biggest challenges can be coming up with content for your blog. On occasion you may find yourself scratching your head wondering “what will I write about now?”

If you are strapped for content ideas, then you are in luck.

Below I have listed some cool blog content ideas to jumpstart your thinking and leave you feeling inspired on what to write about.

But before we get into those ideas, it’s important to share one thing first…

Blogging is a conversational medium.

If you are to be successful at your blogging efforts, you truly need to understand and connect with your audience. This means knowing who your audience is and what challenges they face.

By considering what your audience most wants to know, you’ll attract the most readers to your blog who are looking for that information.

That said, most blogging content falls into one of 3 major categories: educate, inspire, and inform.

Here are seven blog content ideas to help you get started:

  1. Articles: Share tips about what you know. When you write about topics you have passion and experience for, it showcases your expertise and builds trust with your audience.

    You can make a list of the products/services you offer and then ask yourself, “what are the challenges my ideal clients have that they solve?”

    You can also explore the frequently asked questions your customers ask. Each question can be an article topic where you write about the response.

  2. Tutorials: One way to get a lot of blog traffic is posting tutorials; people are always Googling “How to ____” (fill in the blank). This can be a video or post about steps to using something or performing a task.

    When people see your expertise on the subject, they are likely to contact you for additional help.

  3. Case Studies: People love stories! That’s why case studies make excellent blog content. It gives you a way to show what problem someone had before working with you, actions taken, and results achieved. You can kick it up a notch with before/after photos or visual proof of results gains.

  4. Expert Interviews: Readers respect you when they see that are you affiliated with big-league players in your industry. So go ahead and invite well-known experts to do an interview with you on your blog. This is also an excellent way to introduce your followers to someone whose products you’d like to promote for affiliate commissions.

  5. News and Announcements: Your readers love to hear what’s new. Share any conferences you may be attending, tell them about new products being launched, or introduce them to new team members. You can also share ways you are giving back and getting involved in the community. These types of posts help people to feel like they are a part of your community and what is going on.

  6. Reviews: Not only do reviews make interesting blog content, but they give you a chance to request free review copies of new software, books, or products that your target market would like to hear about. Plus, adding your affiliate link to the review can help you to earn commissions when your readers buy it.

  7. Lists: In today’s busy world, tips lists are one of the hottest types of blog content because they are quick and easy to read plus provide great information. People love saving time by trying things that are highly recommended.

Topics that make great lists are: books, products, software, apps, seminars, or any resource that your readers would find informative.

Plus this is also an excellent, newsworthy way to promote affiliate products and earn commissions.

I hope these ideas jumpstart your creative process and leave you excited to consistently blog.

When you are armed with great ideas and inspired with passion, there’s no end to the amount of things you can blog about.

To your blogging success!

P.S. If you’d like to take your blogging to the next level, I invite you to check out our Social Blast group. In this group membership program, I share more ideas for content and how to make your blog more profitable. Find out more about our Social Blast group here: www.socialmediagroupcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How To Get Clients By Being Authentic in your Blog

This article was written by Biana Babinsky, an online business expert, consultant and author that I found had some very valuable points on being authentic while using any marketing strategies. Authentic promotion is an easy and effortless way to build relationships with your blog readers and those you connect with through social networking. Here’s the full article:

How To Get Clients By Being Authentic

Are you looking for a way to bring target customers to your business while using your authentic voice? Many coaches and other service professionals have told me that they feel that the only way to get clients is to adopt the marketing methods of a used car salesman. They feel they have to change themselves and their approach and adopt hard-sell sales techniques to bring in clients.

Fortunately for all of us, this is not true. You can remain true to your authentic self and still have a thriving business with all the clients you can handle.

You can speak in your authentic voice and get clients – what can be better? One of the best ways to do this is to have your own blog and post new entries consistently. Here is how:

  • Your blog posts can be written in a conversational style, rather than the more formal style that the rest of your web site is written in. When you are blogging, simply imagine that you are talking to your readers and let your authentic self shine through.When you talk to your blog readers they feel more connected to you and are more likely to become your clients as a result.
  • Use your blog to tell stories. Your blog is the perfect place to tell stories that illustrate what you do. Such stories might not be appropriate for the rest of your web site, but they are perfect to share on your blog.
  • For example, is there a popular story in the press right now that you can relate to your products and services? Did you hear an interesting anecdote that illustrates a point that you want to share with potential clients?
  • A great story helps you share with your potential clients and at the same time spotlight your business, products and services.

  • Offer your blog readers a gift. What can be more helpful, authentic and professional than helping your potential customers with a problem they are experiencing? Your potential customers need help with problems they are trying to solve. Your blog is an excellent tool for you to help your potential customers do just that.Create a gift that your potential customers crave. This gift should solve a problem that your potential customers are experiencing and desperately need help with. Package your gift as a special report, e-book or audio recording so that you can create the gift once and give it out to thousands of people.

    Once you have the gift ready, offer it to your blog readers in exchange for subscribing to your newsletter. Doing this will help you build a list of potential customers that you can contact and market to on a regular basis.

As you can see, you can use your authenticity to get clients! Use the above advice today and start attracting more clients to your business.

Learn how to authentically use your blog to bring in more clients during the no charge How To Make Money and Get Clients With Your Blog Teleseminar here


About Biana Babinsky, Your Online Business Expert


Biana Babinsky is the online business expert, consultant and author, who helps business owners get more web site traffic and clients online. Biana teaches coaches, consultants, virtual assistants, professional organizers, financial experts and other business owners how to create passive income online, sell more products and
services and make more money.

Biana helps business owners dramatically increase their online sales, get more clients and make more money online.

Learn how to become Biana’s marketing student and receive a free report: Top Strategies To Get Clients Online here.

Happy Holidays!


Thank you to all who have been a part of the eVision Media network family this past year. We are very grateful for the wonderful people that we have had the pleasure to work with and look forward to nurturing your success in years to come.

Wishing you and your special ones a happy holiday season and an amazing New Year from all of us at eVision Media.

… Susan, Daniel, Warren, Jared, Ken, Jiyoung, Tim, Dilpreet and Cindy!

Christmas is forever, not for just one day,
for loving, sharing, giving, are not to put away
like bells and lights and tinsel, in some box upon a shelf.
The good you do for others is good you do yourself…
Norman Wesley Brooks
“Let Every Day Be Christmas,” 1976