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Getting Your Business Ready NOW for Holiday Shopping

Getting Your Business Ready NOW for Holiday Shopping

Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays

Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.

Now that we’re in the age of eCommerce and Amazon is the biggest company in the world, businesses are competing for the same customers who used to trample over each other in malls trying to get the best deal or the last trending toy.

This is not any different for those whose website is designed for lead generation.

Even if you’re already selling online, whether it’s a product or your service, you may not have all your bases covered. So today I’m going to talk about what you can do to make sure your business is optimized for the biggest shopping/lead generation season of the year.

Did you have a Black Friday or Cyber Monday sale?

If you did offer a discount or some other incentive for these two recently passed shopping days then you likely have a lot of abandoned carts or lead contacts that didn’t turn into clients or customers.

In online marketing, remarketing has become a great way to reach back out to people who expressed interest in what you do but for one reason or another never actually became a paying client.

Remarketing is a great way to reach back out to people who expressed interest in what you offerClick To Tweet

If you examine who contacted you and what happened in between them contacting you or trying to make a purchase and them leaving without converting (this is when they become a client or customer) then you will see many opportunities to address what can be understood as gaps in the user experience.

Was your shipping too high? Was the way you contacted a potential lead too aggressive or too passive?  Those leads would have become paying clients without that gap.

So fill the gap! Growing based on feedback is how good business evolves. Take the information and learn from it and then apply it.

The analogy many adhere to is a leaky bucket. If you have a leak in the bucket you should repair that leak before adding more water. Consider the holidays a coming storm with flood warnings!

Now if you have a repository of emails to reference you can draft an announcement about the change so it not only stops presenting a barrier for future leads, you’ve also let old failed leads know that you’ve changed and they can return for a better experience.

How you go about reviewing falloff from lead to client will vary depending on your business. B2C e-commerce will be quite different than a site designed for lead generation, but the reaction approach and remarketing remain the same.

Set Up Your Marketing NOW

If you haven’t already got your holiday marketing set up, you should start right away.

Things like your newsletter, social posting, content marketing and any other distractions from customer service should be set up to send on a schedule and then left alone while you focus on the customer.

In reality, having this work done in October is ideal but better late than never!

Don’t switch gears now on what tools you use but definitely set up a December schedule where all your sales and products and services are out there for everyone to find.

You miss all the shots you don’t take so now is the time to start sending out those emails and posting to your Twitter account!

Get in the Spirit

It can be tough to navigate political correctness and the holiday season. Depending on your market and locality, having “Merry Christmas” can endear you to leads or throw up a flag.

You’ll know best which is right for you, but at the very least a cheery-themed website header update and associated social profile updates would be a great idea.

If you need help with this, get in touch and we’ll make sure you have professional social media profiles set up.

Do you have a roster of loyal clients you love? Let them know!

Do your due diligence on your clients and feel out how they approach the season. Then craft your materials and messaging so it aligns with their expectations for the season.

If you have an office party, take lots of pictures and get them on Instagram. Then when you have the more settled, posed for pictures you can add a gallery to Facebook.

Presenting your business in a positive way and showing off the staff having fun never hurts and clients like to see the people they’re trusting with their money or their business as happy.

This kind of year can be very stressful and it shouldn’t be. Whether you sell a product or provide a service, try and enjoy yourself so you don’t run yourself ragged and ruin your own opportunities to make new contacts and purchases.

Thanks for reading,
Mark Hare

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for our free website guide plus weekly newsletter for entrepreneurs and small business owners today.
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Getting Your Business Ready NOW for Holiday ShoppingClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


10 Marketing & Social Media Tactics to Boost Holiday Sales

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”

'65% of shoppers tap social media looking for the perfect gift' @mashableClick To Tweet

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

  1. Learn from the Ghost of Christmas Past
     
    Look at metrics from last year’s holiday sales.  What products were bestsellers?  Which promotions created the biggest lift in sales? What special offers were a total bomb?
     
    Discover what worked and didn’t so you can capitalize on it when you plan this year’s promotions.
  2. Make a Holiday Social Media Cover Image
     
    Decorate your social media business pages with a specially designed cover image. It’s the perfect place to announce special holidays promotions and deals.
     
    Be sure to create one for all of your social media accounts.
  3. Use Holiday Hashtags
     
    Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.
     
    #blackFriday, #diy, #holidayssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears
     
    Need ideas? Here’s 106 Hashtags for the Holiday Season
  4. Create Social Media Graphics for Promos and Deals
     
    Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

    Deals can include:

    • one day only,
    • limited quantity sales,
    • buy-one-get-one free,
    • special discounts or holiday coupons.

    Consider offering a “12 days of Christmas” promotion with a special deal each day!  Canva makes it easy to make custom holiday social media graphics.

  5. Boost Sales with Free Shipping
     
    Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.
     
    Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $100.
     
    Studies show that shipping costs are one of the biggest deterrents to making a purchase online so this one tactic could result in big returns for you.
  6. Offer Gift Ideas
     
    Holiday shopping can be frustrating when you don’t know what to buy for the person who has everything. You’ll want to promote your bestselling gifts.
     
    Make gift buying easy by sharing gift suggestions like:

    • 5 gifts for mom,
    • 10 gifts grandparents love,
    • 5 gift ideas for tech savvy teens etc.

    Then offer links to purchase each of the items you mention on your blog and on social media.
     
    Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

  7. Write Reviews
     
    If you offer one of the hot new products of the season, consider writing and posting a review about it on your blog. In this review you could mention your own offerings that would be a great gift accompaniment.  
     
    As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offerings go great with these gift ideas while including links to purchase.
     
    You could also incorporate your Amazon affiliate link for those products
  8. Suggest Stocking Stuffer Ideas
     
    Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!
     
    Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: #beststockingstuffers2016, #cheapstockingstuffers, #stockingstuffersforwomen
  9. Reward Loyal Customers
     
    Offer to give a $100 Gift Card to a randomly selected customer caught posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.
     
    This can help your promotional campaigns to go viral as customers share on their timeline and family/friends see their post.
  10. Share Holiday Spirit
     
    Connect to the spirit of the holidays in your customer’s hearts. Engage your customers by asking them their favorite holiday tradition.
     
    Get people to interact with your brand by asking them to share:

    • Their most-loved family recipes from Thanksgiving or another holiday event.
    • What their most loved Christmas song is.
    • DYI Christmas decorating tips.
    • Easy gift wrapping suggestions.

Grow your holiday business with help from eVisionMedia.

We are Santa’s helpers and can make your season bright with Google and Facebook ads, email marketing, social media, and website promotion support.

Click here to make your business holiday sales merry with help from eVision Media!

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 10 Marketing & Social Media Tactics to Boost Holiday SalesClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".