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The Easy Way to Get Started Writing Your New Book

The Easy Way to Get Started in Writing Your New Book

How a Writer’s Retreat is Beneficial for a Book Writing Project

How many years  have you promised yourself this is the year you are going to get a start on that book? Before you know it, January is over and you still have not put pen to paper.

Why is it so difficult to stick to our New Year resolutions? The unexpected illness, the car accident, the kids, the vacation, the job, well, life really!

We live very busy lives. How are we realistically going to take on a project of this size?

As with any big project it is easier if you get help!  A book is not the same as writing a journal, blog or article. You need to know where you are going with your writing, before you start.

The average book is 40,000 words – 200 pages at a non-fiction standard book size of 8.5 x 5.5.  The average blog is less than 1000 words, so it is the equivalent to 40 blogs.

Now let’s put that into perspective.

If you are one of those people who writes a daily blog, that’s 40 days. That sounds easy right?  The challenge comes when you stare at that blank screen trying to figure out, day after day, what you should be writing.

This is where you need help!  Before you start writing for those 40 days on a book, you need a plan of what you are going to write everyday.

To do that, you need to know:

  • Who you are writing for
  • What do they want to know?
  • How can you help them?
  • What will they learn when they read your book?
  • How do they need to learn it?

A book is not like a two-way conversation where you can teach based on the feedback you are getting.  You must anticipate the questions your reader will ask as well as anticipate misunderstandings.

This is where feedback and planning the structure before you start can anticipate these challenges, which can be a major source of your writers block.  A writer’s retreat or workshop gives you the opportunity to get group feedback and to plan the structure based on previously successful published books.

I find it helpful to use mind-mapping exercises for the Inspire-a-book process. This process allows you to plan out every chapter along with the content that will go in each chapter, before any writing is done. If you know what you are going to write and who you are writing for, writer’s block does not happen.

Getting started is the biggest challenge we all face when it comes to New Year resolutions, and I have found if you give yourself the time to go on a writer’s retreat where you are kept accountable, your chances of success is even higher!

In a week, in a creative environment, you will plan out the whole structure for your book as well as get a good start on the actual writing.  Once you have done that, the rest is easy!

To your book success,
Julie

About the Author, Julie Salisbury

Julie Salisbury

Julie Salisbury is the Founder of Influence Publishing Inc and Inspire-a-book Publishing Coaching and has helped publish over 150 books and taken most of them to Best Seller status. She has been facilitating writers retreats around the world for over 8 years. She personally picks beach villas in beautiful locations and keeps the number of participants to a maximum of 6 so she can give each author personal attention to their book project.

In January, February and March 2018 she is planning retreats in Mexico. In April she will be in Bergerac, France. To get on the notification list when the venues have been confirmed, please email founder@influencepublishing.com. For special pricing and more information on the France retreats please Click Here.


 

Key Elements of an Effective Book Launch Page

Key Elements of an Effective Book Launch Page - 13 tips to creating a book launch page that sells

13 tips to creating a book launch page that sells

Your dream of writing a book is finally complete.  Congrats. 

But now what? What’s the best way to get your book campaign off to a big start?

Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch.

In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

A successful book launch requires an effective landing page to compel buyers to purchaseClick To Tweet

Keep reading to find out the key elements needed on your landing page to generate your desired sales.

Here’s 13 tips to creating a book launch page that sells:

  1. Domain Name: Buy a domain name that matches the title of your book.  Then have it point to the page on your website where your book launch landing page resides.
     
    This makes it easy to tell others where to find the book during your launch campaign.
  2. URL With Book Title: When you create the book landing page, it will automatically have your website URL in the address but you want to take that a step further by ensuring the rest of the URL includes keywords from your book title. This really helps boost SEO.
     
    As an example, the URL might look like: www.mywebsite.com/name-of-book/
  3. 3d Book Cover: Hire a graphic designer who can take the cover of your book and create a stunning 3D image that will make your book cover really pop on the page.
     
    Visuals like this really help sell the book when people can see what it looks like, catches their attention and ultimately helps convince them to take action.
  4. Testimonials: During the final stages of writing your book, give out several preview copies to notable colleagues so they can provide quotes for the book launch.
     
    Add these testimonials, along with a photo of the colleague if possible for a more powerful social proof statement, to the book launch landing page.
  5. Book Description: Before deciding to make the purchase, people need to first get clarity on what they will learn or experience after reading, be convinced it’s going to help (or entertain) them in some way, and what those benefits or outcomes will be.
     
    Always address the “why” when they are asking: “What’s in it for me?”.
  6. Headlines: Use compelling headlines to break up the sections of your book page into easy-to-read segments. Use larger font sizes and contrasting colours to make the headlines pop out and be easily scanable.
     
    This way, if people only read the headlines, they will still get the important messages of the page.
  7. Author Photo: Include a professional headshot along with a short bio so prospective purchasers can see who wrote the book and connect with you emotionally.
     
    This makes for a key trust-builder so an essential element on the page.
  8. Call to Action: Create a written call to action that leads the prospective purchaser to your ultimate goal, which is to purchase the book.
     
    You want to make this clear and value-driven. It also helps to add a sense of urgency that will compel them to make a purchase decision now, rather than later. Many times using a limited time offer of a free gift with purchase is a great way to create that urgency.
     
    So your call to action would be something like this: “Order your copy of MY BOOK TITLE today and, for a limited time, receive immediate access to the Business Gift Bundle featuring gifts from today’s leading experts!”
  9. Buy Now Button: It’s important to have both written and graphic calls to action to increase conversion. So located right underneath your written call to action as described above, have a large red or orange button that literally tells people what to do next: CLICK HER TO BUY NOW.
  10. Next Steps and Submission Form: A confused mind will say, “no” so it’s your goal to ensure all steps involved in order the book and claiming the bonus offers are laid out and crystal clear.
     
    If your book is for sale on Amazon and you need the purchaser to provide proof of purchase in order to receive their bonus gifts, then in a numbered step-by-step format, tell them to first buy the book on Amazon (and provide the link), retrieve their order number, and then come back to your website to enter their information in a form you have provided.
     
    This form should ask the purchaser for their full name, email address and a field to enter in the Amazon order number.
     
    By the way, offering a gift with purchase not only helps compel people to buy, but also serves as a list-building opportunity. It helps you to know who has purchased your book and be able to continue developing a relationship with them through your mailings and newsletters.
  11. Social Sharing: You want to do all you can to help spread the word about your book launch so be sure to add social sharing buttons that encourage fans to share the book with their friends and followers.
     
    Add the social sharing buttons at the bottom of the page, both on the landing page and also on the resulting thank you page after they have submitted the form or made the purchase if you are selling within your website.
  12. Social Graphics. Some fans will want to take their social sharing to the next level and help share the news about your campaign to others. JV partners and affiliates can also be a part of this.
     
    The key is to make this as easy as possible for them so create some graphics and banners they can copy, paste, and use on social media or even their blog to help spread the word.
     
    If you are wanting to enlist JV Partners and Affiliates, you will want to set up an affiliate tool that produces a unique tracking URL for them to use so you can then reward them for their efforts of resulting sales.
  13. Hashtags: Don’t forget about the power of hashtags.  Create a unique, official book launch hashtag people can use throughout the promotion on social media. This also helps you track how many people are helping you spread the word.

I hope this checklist helps you include all of the important information you need to make a book launch page that sells.

If you need assistance in creating your book launch page and/or need some expert guidance on creating and implementing a launch campaign for your upcoming book, give us a call!

Hope you make the bestseller list!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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Here’s 13 tips to creating a book launch page that sells from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".