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2018 Facebook Changes Put Community First

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business

No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.

That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.

Here’s what you need to know and do about these changes:

The focus of the new changes is actually very holistic.  Facebook is all about creating community.  These changes are an attempt to help users find relevant content and to have more meaningful social interactions.

2018 Facebook changes force brands to be more holistic in their marketing approachClick To Tweet

In a nutshell that means people want to see information from their family and friends.  They don’t want to be bothered with irrelevant posts from businesses, brands and media.

So how do you deal with Facebook’s algorithm changes as a business?

QUALITY

First of all, you need to focus on quality versus quantity of content.  Relevance takes on a whole new meaning now.  Take time to create really juicy posts your audience can’t resist.

Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.

ENGAGEMENT

Engagement is everything.  With every post your goal is to stir up a conversation.  Ask for opinions.  Get them to share their advice and stories.

Now more than ever you need to develop a tribe of people who love to be connected and can’t wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.

AUTHENTICITY

Don’t try tricky posts that get people to comment and share on a post.  Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.

Moreover, engagement bait tactics can get you in trouble.  The Facebook algorithm can detect such tactics that try to coerce people to engage.

Instead, have the intention of sharing good content from your heart.  Be authentic. Make your posts so amazing that people will naturally want to share them.

MUSIC

Facebook and Universal Music Group signed a deal to allow users to upload songs in videos.  This means users can now share videos containing music from UMG’s artists without having the videos removed due to copyright violations as they have been in the past.

So now you can we open up creativity, connection and innovation through music as you build your social media community.

In other words, rock out with your peeps!  Now you can without copyright infringement by choosing songs by Universal Music Group artists.

In the end, the people who help, entertain, inform, and serve their communities will win.  So stop worrying about marketing and focus on serving your fans and followers.

To your ongoing success,
Susan Friesen

P.S. How would you like to learn how to use the power of Social Media and Online Marketing to build your business?  Check out Social Blast: eMarketing for Entrepreneurs. A monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

2018 Facebook Changes Put Community First: The Low-Down Facebook’s Latest Changes and How They Affect Your Business' from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Google SEO Algorithm is Penalizing Your Website

Do you know if your website is search engine optimized or is Google penalizing it for not being SEO friendly?

There are 2 things you need to be aware of in order to make sure people are finding your website through organic searches and each are focused on the mobile user.

Watch today’s eTip as I explain why Google’s SEO algorithm could be penalizing your website and you’re not getting the search rankings you’d like:

 

Over the last couple of years we have seen a huge increase of the number of mobile users visiting websites.

Because of this, it’s imperative business owners ensure their websites are meeting Google’s standards when it comes to having a search engine friendly site. If those standards are not met, the search rankings fall and organic traffic to the site suffers.

There are two things you want to pay particular attention to in order to meet Google’s standards.

#1: Ensure Your Website is Truly Mobile-Friendly

Paying attention to website search engine optimization can be overwhelming and a full time job. Aside from incorporating standard SEO practices, your website must also be mobile friendly.

This means it either needs to be “responsive” or have a second version of the site that displays nicely on smaller screen sizes. The one variation is for the desktop-sized monitor where the website is displayed in a traditional format. The other variation is a streamlined version of the desktop version.

I don’t recommend having the two versions. It is very hard to ensure each receive the content updates when changes are made due to being two distinct entities.

By today’s standards, building responsive websites is ideal where both the traditional desktop version and the mobile-friendly version is one in the same website.

Having a responsive website simply means as the viewer’s screen gets smaller, the website shifts into a single column format, keeping the text nicely formatted and easy to read, avoiding the user from having to pinch open their screen to see the website content.

Google is penalizing websites that are not responsive or mobile friendly. This means the site is not going to show up very high in the search engine rankings. Google is going to give more weight to websites that are mobile friendly. There is also an indicator displayed in the search results marking if a site is mobile-friendly.

With over 50% of the population now using smart phones, your business will suffer if it is not compliant.

#2: Remove the Pop-Ups

In January of 2017, Google made another algorithm change that affects websites that use pop-up windows. If your website uses pop-ups for list building purposes, your site will be penalized.

The intention here is to avoid the pop-up from impeding on the mobile users’ experience coming to your website. You’ll want to either disable pop-ups from appearing on smaller screens or ensure the popup is displayed in a way that does not adversely affect the user from navigating your site.

If you have any questions about SEO or are worried about your website meeting Google’s standards, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for a qualified web developer who can ensure you meet those standards, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out AMPLIFY! Business Academy. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Google SEO Algorithm is Penalizing Your WebsiteClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Deal With Facebook’s Recent Algorithm Change

Marketing eTip: How to Deal With Facebook's Recent Algorithm Change

Today’s eTip is about Facebook making yet another algorithm change and how that affects your page posts’ visibility.

Facebook has recently announced they have made further changes to their algorithm, which means things are being changed as to what we are seeing on our newsfeed.

What this means for us entrepreneurs and business owners, is the posts we add to our Facebook page does not guarantee any kind of visibility to our followers on their newsfeed.

Even if people have liked your page, it doesn’t mean they will see any of your posts, unfortunately it doesn’t work that way.

Facebook is changing its algorithm again, here's what you need to know to get visibilityClick To Tweet

What we need to do as business owners, is when we post to our business page, the rules of the game is to find posts that people will comment on, like and share.

With this new algorithm change, the most important thing you want to be focusing on is finding and creating content that is shareable. Think about what your followers who have liked your page find interesting enough that they will want to share it to their followers.

So sharing is going to get a boost in how much visibility your posts get. Always think strategically instead of randomly about what you post.

Videos also get great visibility so if you can post something shareable in a video format, you’ve got a home run!

Facebook is changing its algorithms all of the time so what works now might be different six months from now so take advantage of this now while it’s still working in your favour.

I’d love to hear what you think – are you struggling in getting a decent reach with your Facebook page posts or do you get great results? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out AMPLIFY! Business Academy. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.amplifybusinessacademy.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Get Your Website Mobile Ready Or Lose Business

What Google’s Algorithm Change Means to You

Mobile Friendly Websites Boost SEO

If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use.

Why? The search engine game has changed – again.

In the past, most online searches used to be performed from desktop computers but now, more and more of your potential clients and customers are searching using their mobile devices.

That means if your website isn’t set up to accommodate their specific needs, then you could very well lose business.

After reading this article, you’ll have a better understanding of how important it is for your website to be optimized for smart phones and what you can do about it if it isn’t.

There are two major reasons why having a mobile/smart phone friendly website is a must:

  • Trends Show Mobile Buying is On the Rise and Growing Fast

    All indicators point towards mobile consumers being ready to buy. In fact, Rocket Post states that over half of all mobile searches lead to a purchase.
     
    And even more importantly, according to The Social Media hat, nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices.
     
    So if your business is not mobile ready, you could lose the lead or sale.
     
    And even if a consumer is not buying, they are using their mobile devices to research your company and learn more about what you have to offer. If they find visiting your website a hassle, can’t navigate around easily and are met with tiny font sizes and squished text, then the odds are extremely good that they will quickly leave and find a better experience on your competitor’s website.

  • Google Will Now Favour Mobile-Ready Websites in Search Rankings

     
    Google has recognized the changing behaviour of searches and that’s why they have recently announced a major algorithm update: As of April 21, 2015, Google will be factoring in how mobile-friendly a website is to determine how high in the searches your website will appear.

     
    That means if your website is not mobile friendly, your position in the search results may get pushed down where smart-phone friendly sites will be displayed above yours.
     
    So if you don’t want to lose organic traffic to your website, it’s critical to convert your website to be mobile ready.

Not sure if your website is mobile ready? No problem.  Google has provided a free tool to check if your website is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/
 

Choosing the Right Mobile Ready Format for Your Business

Now that you have very compelling reasons to take action and convert your website to be  mobile ready, the only question left is to decide on which direction to take.

There are two basic formats that can be used to convert your website to be mobile ready:

  1. Constructing a separate mobile site

    This involves your web developer designing a completely separate website that is specifically designed to display properly for mobile devices.
     
    In this case when a user visits, your website detects what browser they are viewing it on and serves different HTML code that is suited for that specific browser size.
     
    Some entrepreneurs and business owners opt to just have their home page converted over to being compatible to smart phones so that the user’s initial experience to the site is a favourable one.
     
    The downfall of this approach is that while it may display perfectly on current devices, if a new phone or tablet size comes out, it may require creating a new mobile design sized for that specific browser size.
     
    The other major downfall is content redundancy. When you make an update to your main “desktop version” website, then you also have to remember to update the mobile-friendly versions too.
     
    So this approach can require some attention to upkeep to make sure there is a mobile site designed for every popular browser size.

  2. Develop a new “Responsive” website.

    Having a responsive website means it will shift and adjust its layout according to the size of screen the user is looking at your website from.
     
    So if a user is looking at your website from their desktop, it will look like a normal website layout; however, if they are looking at it from their smart phone or iPad, then the layout will adjust according to the smaller screen size yet still be very readable and user-friendly. What happens is elements on the screen shift into a single column layout as opposed to making everything tiny to read and see.
     
    The advantage of a mobile responsive site is that it will display correctly and be easy to read no matter the browser size. Additionally, there is only one website to maintain.
     
    Plus you don’t have to implement any special search engine optimization measures.  The SEO you do on your web page will work perfectly when the website displays on mobile devices as well as on a desktop.
     
    Having a responsive designed website is what Google recommends. So if you have a fixed width, desktop-friendly website right now, this is the time to seriously consider converting it to being mobile responsive.

Depending on how old your current website is and how it was originally built, there is a chance that it can be converted over to being responsive without the need for a complete re-build. You will need to contact your webmaster to find out if this is an option.

Another thought to consider is that if your website is more than 3 years old, it might be looking out of date by now so taking advantage of the need to convert to being responsive can also mean having a fresh design with a more contemporary layout.

With your website representing your business 24 hours a day, the investment is well worth it as opposed to sending potential leads and clients away because they couldn’t navigate your website easily.

Avoid These Mobile Ready Mistakes

As a side note and something to bring to your web master’s attention is that Google warns it will penalize websites that make these mistakes:

  • blocked JavaScript, CSS and image files,
  • unplayable content,
  • faulty redirects,
  • mobile-only 404s,
  • app download interstitials,
  • irrelevant crosslinks or
  • slow loading mobile pages.

Working with a qualified web developer who is educated on mobile web design and development can ensure that your website doesn’t have any of these mistakes.

Don’t Delay – The Time to Go Mobile Is Now

While in the past business owners may have put off converting their website to a mobile-ready design, today there are many compelling reasons why it’s critical to convert your website now.

Mobile users are researching and buying from their smart phones at an ever-growing rate. Plus, if you aren’t mobile ready, Google will start penalizing your search rankings.

Take notice and take action: Mobile is here to stay. 

Is your website ready? If not, give us a call to discuss which is the best route for you to take in converting your website to being mobile-friendly.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How the 2015 Facebook Algorithm Changes Affect You: Popular content rules while spam drools

Welcome to Facebook

Is Facebook marketing dead?  Not yet.

While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there’s still value to be found on Facebook for brands.

While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan’s news feeds.

Why Facebook made the algorithm change

It seems Facebook hosted a survey a while back and asked users what they could do to improve.  Many users complained about getting too much promotional content in their news feeds. (If you participated in this survey, leave a comment below to share what your take was!)

In response, Facebook implemented an algorithm change effective January 2015.  The goal with this update was to show viewers more of what they want to see and less of what they didn’t want.

What this means to you: The 3 things that are less likely to appear in news feeds now

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

What Should Businesses Do Now To Get The Best News Feed Exposure on Facebook?

Here are 7 changes you can make now to boost your exposure due to Facebook’s algorithm changes:

  1. Post videos directly into Facebook. Facebook is favouring videos using their new Facebook video player over ones hosted at YouTube or Instagram.
  2. Lead Facebook readers to subscribe to your newsletter. Since now you can’t promote your products and services as much directly on Facebook, moving fans over to your newsletter will allow you to still share offers to them.
  3. Post tried and true content. Test posts over at other social platforms to see which types of content get the best response. You want to share only the “best of the best” if you have a shot at getting it in the news feed.
  4. Review Facebook Insights. Pay close attention to which types of content gets the best response. Use that as a guide for future posts.  Remember that Facebook is favouring content from businesses who post popular types of content that users like to see.
  5. Use Facebook Ads to ensure that promotional posts get seen. Since organic distribution in the Facebook news feed is decreasing, you should boost Facebook advertising for your business in order to maintain the same levels of engagement.

    However be warned that Facebook penalizes you if you reuse the same ad.  So don’t just repost an old ad.  Instead tweak your ad before posting it.

  6. Keep your eye out on trending topics and stories of the day in the media and other social media topics.  This type of content will rank with high relevancy for Facebook viewers as well.  People can’t resist sharing their thoughts on big news stories.
  7. Engage with your own content and encourage your team to do the same. Leave a comment for your own posts, respond to other’s replies, and like their responses.  Encourage employees, team members, and other close colleagues to do the same.  You may want to form a pact with high profile friends and agree to like/share each other’s content.

Bottom Line: Give fans the best Facebook experience possible.

Facebook users have voted and now the news feed is rewarding them with more of what they want, less of what they don’t.

Smart businesses that listen to their audience and post relevant content will get the highest visibility in the Facebook news feed.

To your success,

P.S. If you want to learn more about Facebook and other Social Media platforms, consider joining our live monthly Social Blast group coaching program where I cover these topics and other eMarketing strategies to help build your business. Learn more here: www.socialblastcoaching.com/

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".