eBusiness Blog

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions

Combining Online and Offline Marketing to Build Business Credibility

I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Clients are essential to business success. Consistent efforts help convert leads into clientsClick To Tweet

To quickly recap:

Proper planning

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth.

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client.

We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

Offline Marketing is Still Essential

A lot of what we focus on at eVision Media is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

Here’s some suggestions to infuse into your overall marketing pie:

  • Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

  • Contests Offering Merchandise

    Holding a contest is a great way get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.
     
    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it’s better to get 10 qualified entries than 1000 entries from people who are really only after a freebie.

  • Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect!

  • Newspaper Mentions

    These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article.
     
    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.
     
    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.
     
    *Bonus Pro Tip – if you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you’re trying to rank for.

  • Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.
     
    Not all events cost money and even if you don’t make a connection you can still have a good time!

Some other quick ideas to boost your brand exposure include:

  • Sending postcards to past or prospective clients
  • Posting flyers, sending mailers or distributing door hangers
  • Goodie bag and door donations at events where your target market will be in attendance
  • Merchandizing
  • Volunteering
  • Even get your car wrapped with your brand messaging!

These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

Understandably, a lot of these tips seem great but are often tough to execute. If you’re having trouble building your client base or simply want some more help on any of the topics covered here, please get in touch.

We don’t give away all this advice for free without reason. At eVision Media we are always looking for great people to work with and when you review our posts, remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Combining Online and Offline Marketing to Build Business CredibilityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What A Business Award Nomination Can Do For Your Brand

If someone nominates you for a business award in your sphere of influence, the advantages to your brand are pronounced.

What many don’t know is: your brand can also reap some killer rewards when you’re the one doing the nominating.

Business Advisor and Mentor Pamela Chatry explains in this quick interview after we were both nominated for a Woman of Worth Award:

 

What’s the value of nominating someone for a business award?

The value lies in reciprocity.

Of course, the act of giving recognition is, in itself, rewarding. But you can also use that opportunity to benefit your own brand.

Here’s how that works:

Usually, when you nominate someone for any kind of business award, they reciprocate, which opens up avenues for some wickedly effective networking.

Additionally, you get recognition from other influencers whose words have more weight than your average reference.

So, even if there’s a nomination fee, that amount means precious little when you consider the untapped return on your investment.

You’d be hard-pressed to find a more effective use of your advertising dollars.

If you have any questions about nominating a business for an award, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking to boost your digital marketing to the next level, sign up for my free newsletter.

Until next time,

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

What A Business Award Nomination Can Do For Your BrandClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Business PR Starts with Knowing Your Ideal Target Audience

Why Business PR Starts with Knowing Your Ideal Target Audience

How well do you know your ideal client or your target audience?

In business, there are many ways to go about getting clients. We have the service-based business where we take on clients where we work with them one-on-one or in small groups, and we have the kind of business where we are selling a commodity.

Each kind of business takes a different sales approach. The first is often more relationship-based, and the second is often more product-based.

Service-based businesses

If you’re selling a service, how often do you, as a business owner, take work that isn’t a perfect fit?

The live client is there and in front of you – so yes! You’ll take the work.

But what if you only took work that was a perfect fit for you and your business? Do you even know what a perfect fit is for your business?

Understanding your ideal client is more than knowing their age, their demographic and where they hang out online.

It’s about knowing yourself and your business offerings.

What is it that you offer that’s unique to you?

Why would people want to hire you over anyone else?

Here are some questions to ask yourself that will help you get really clear on what your strengths are as a business and who you’re really after in an ideal client:

Analysis of Core Strengths:

  1. If a complete stranger were to come up to you and you had no idea their background or what their interests might be, what would you tell them that you did?
  2. What do you know you do better than almost anyone else you know?
  3. What is it that you love to do and would gladly do for free? No matter what?
  4. What’s your track record? What are your most favourite clients or projects and why?

Analysis of Ideal Client:

  1. Describe the last client who hired you. What was their:
    1. Gender
    2. Age
    3. Income bracket
    4. How did they hear about you?
  2. Now do a review of the clients who have hired you over the past year. Create a spreadsheet analysis of their commonalities.
  3. Rate, on a scale of 1-10, how much you enjoyed working with each one of them.
  4. What are you learning?

Product-based businesses

What if you’re selling a product?

It’s the latest, greatest thing to hit the travel community or the housewares department.

This involves a broader approach to your sales and still requires you really getting connected to why your ideal client (or target audience) would buy your product.

This can really help when designing PR campaigns to reach them.

What are your target audiences looking for?

Why might they buy the product?

What else can you do to cross-promote the product? E.g. If you are selling a travel accessory, writing articles and creating content that creates an experience for the reader would be a great way to promote your product.

But the catch is you need to know where they hang out, what they read, where they get their news, and what they like to do for fun.

Analysis of Your Product:

  1. Is your product a luxury or needs-based product?
  2. Is your product something that will be repeatedly purchased or is it likely a one-time only purchase?
  3. What need are you filling when people purchase this product?
  4. Can you create an experience around this product? i.e. is it just coffee that you’re selling or are you selling friendship and a relaxing moment in your day?
  5. When would people likely think of purchasing your product?

Analysis of Ideal Customer:

  1. Describe your ideal customer – why would they purchase your product?
  2. What do you know about your ideal customer?
    1. Gender
    2. Age
    3. Income bracket
    4. Where do they purchase your product?
  3. What’s the need you are filling when they purchase your product?
  4. What other things do your customers have in common? For example, if they are purchasing a travel-related product, what else might they purchase and where?

The more we know about your ideal customer or client the more we can use different marketing and communications techniques to reach them.

Here is a list of different ways that you can advertise to your ideal client or customer without them feeling like you’re selling to them:

  1. Blog articles
  2. News media stories that mention your product or establish a need for your product
  3. Speaking Engagements at events
  4. Client or customer contact events
  5. Referrals from previous customers or clients
  6. Social media posts
  7. Sponsorship of causes you care about
  8. Posting opinion pieces that raises your company’s profile
  9. Entering contests that promote your business
  10. Giving away product promotion pieces that have people remember you

The better you know your ideal client or your target audience, the more likely these PR tactics will reach them and turn into sales for you!

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
     
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
     
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
     
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
     
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
     
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
     
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
     
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
     
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
     
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
     
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
     
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
     
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
     
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
     
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
     
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
     
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
     
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts. This process has also helped Southern California Home Buyers in Corona, CA find their dream homes!

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Today’s eTip is about inbound marketing and why you need to incorporate it into your business plan and why it’s so different from old school marketing.

Inbound marketing is a fairly new term and one that many entrepreneurs and business owners are unfamiliar with.

The old school way of doing marketing was called “push” marketing where the goal was to send out an advertising message to the masses, such as in TV ads, radio or newspaper and rely on those marketing messages to make sales from.

Since the rise of Social Media, things have changed dramatically where now we want to focus on “pull” marketing or “inbound” marketing.

Old school marketing no longer works; Inbound Marketing is now needed for business successClick To Tweet

Here our goal is to create and publish content so that it positions us as knowledgeable in our field and pulls prospects back to our website to find out more about our products and services.

Essentially inbound marketing is a means to draw potential customers in through interesting and valuable content and the sale will follow from there.

I’d love to hear what you think – do you do any form of inbound marketing for your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast

Business marketing Essentials

11 Business-Building Strategies You Can Do Right Now to Turn Things Around

We’ve all been there; every business goes through tough times. I remember all too well just a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media.

I’m so thankful we were able to get past that hump and never gave up when things got really bad (one Christmas we had enough credit on our credit card to buy a tiny turkey, some potatoes and vegetables… I remember standing at the till praying the card wouldn’t get rejected and vowed to never be in a position like that again. But that’s a whole ‘nother story….)

So I get it; during these lean times, it’s absolutely natural and necessary for a business owner to look at how to cut costs and maximize profit margins.

And after reading this article in its entirety, you will get energized and enthused about getting your business back on track instead of wondering if you should shut it down. When done, I’d love to hear from you, so leave a comment and let me know if you’ll give any of my suggestions a try.

Now, I hear you asking: how does a business survive tough times? The first thing most entrepreneurs do is cut out anywhere they are paying out money, and often that is related to marketing. Whether it’s SEO, blogging, newsletters, social media or Google ads etc, it’s the first place you too might be looking to cut back.

But the biggest mistake you can make is to cut your marketing budget. 

Marketing is the lifeblood of your business that brings in new customers and sales, which  helps your business thrive. Without marketing, no one will know your business exists. It’s as simple as that.

Your marketing expenses should be the last thing you cut back on when times get tough.

In fact, The American Business Press shows that companies who continue to market themselves during a down economy grow four times faster than companies that don’t. That’s why it’s smart to get the most marketing bang for your buck.

So instead of cutting back on the one expense your business needs to survive, take a step back and look at what you have been doing up to this point and find out what needs to change to turn things around.

To get your creative juices flowing on what you can literally start doing today, here are eleven marketing tactics and strategies you can use to get your business back on its feet:

  1. Invest in Customer Loyalty: It’s always easier to sell to people who already know, like, and trust you. Treat your current and former customers like Gold and:
     

    • Introduce a “customer of the week” program;
    • Reward customers for referrals they bring you;
    • Recognize customer birthdays with a hand written note or card;
    • Call former customers as a follow-up and see how they are doing and if there’s anything you can help them with.
  2. Drum up Publicity: Local papers are always looking for news stories. Publicity has the power to tell thousands of potential new customers about your business. Best of all it’s free. Here’s some ideas to try:
     

    • Write a press release featuring how your company made a difference with a local customer;
    • Consider holding a charity run and submitting it to the paper;
    • Find a way your company can tie into a trending event and tell the media;
    • Be a sponsor or volunteer at a local event and share your experience with reporters.
  3. Reconnect with your Network: Now’s the time to leave the office, shake some hands, and connect with other local business owners and people who are in your ideal target market. You can:
     

    • Visit your local Chamber of Commerce or business networking groups;
    • Call up a few colleagues and reconnect for coffee to find out what’s new in their business;
    • Hop onto LinkedIn to warm up connections with those who have referred business to you in the past;
    • Send a greeting card or hand written note saying, “You are on my mind and I wanted to see what’s new.”;
    • Email an article to a potential lead you think would be helpful.
  4. Send weekly email newsletters: This makes sure that your fans and followers don’t forget about you. Plus it gives you an opportunity to share tips, ideas, and resources that provides value and showcases your expertise.
     
    A weekly newsletter can be as simple as a short welcome note, a tip, a link to the new blog post, and a call to action. Consistency is key though; set a schedule and commit to it and you will reap the rewards of those efforts.
  5. Review website traffic logs and analytics: See what pages on your website get the most traffic and ask yourself how you can best capitalize on the top traffic-generating ones.
     
    For instance, create an offer relating to the topics on those pages, send out an email promotion with a compelling call to action that will convert interested readers into leads and sales.
  6. Blog regularly: Blogging is a great way to attract organic search engine traffic back to your website. It’s also a perfect way to showcase your expertise by writing what you know about and then sending your posts to your social media channels.
     

    • See what blog topics get the most traction and write more articles around those most popular topics;
    • Write about common questions your customers ask you and the advice you share with them;
    • If you are short on time, you can always do a “best of” post highlighting your 5 most popular posts on a given topic.
  7. Revisit past successful promotions: Review what your all-time best promotions have been in the past and re-use the marketing tactics that gave the best conversions. If you find one that worked well, you can always build upon it with something like, “Due to popular demand we are bringing back our special promotion but only for the next 48 hours!”
  8. Cross promote. DOUBLE your exposure instantly by finding a colleague with a related, but non-competitive product. Agree to send offers, articles, and words of praise to each other’s lists.
     
    Consider recommending each other’s services on social media, blog posts, and in your newsletter. It costs nothing and can create a quick boost in your income.
  9. Go Social! Social media has the capability to blast your visibility fast! There’s a lot of opportunity in social marketing but you need to be creative, consistent and engaging. Here’s some ideas:
     

    • Post on trending topics;
    • Create a Facebook contest;
    • Use infographics and videos (Videos are extremely popular on Facebook right now, getting tons of engagement when the video is uploaded directly to your account.);
    • Post teasers to lead people to read your blog articles;
    • Be helpful and participate in groups where you will find your target market;
    • Collect emails by offering opt-in free reports, audios, videos or other kind of freebie.
  10. Consider Outsourcing. If you are doing your own marketing, you may not be getting the best results because you simply don’t know what you don’t know.
     
    That’s why now may be the perfect time to delegate your marketing to an expert. There are specialized businesses who can write your newsletters, post social media, increase website conversions, find cross-promotion partners, write/submit press releases, do Facebook and Google AdWord campaigns and more!
     
    Yes, you’ll have to pay them to do this but your return on investment will be greater than your own efforts if you’re not well versed in this area.
  11. Find a Part Time Job: Especially if you’re just starting out, it’s not considered a failure to seek additional income to help supplement your living expenses while you build your business. Ideally, find a job that utilizes your knowledge and expertise and has flexible hours so you can still have time to work on your business.

When times get tough, your marketing has to get tougher.

Remember, being a business owner means investing in your business and it takes time to build it to a profitable point. Just as Daniel and I weathered the storm of being dead broke and several thousands of dollars in debt, you too can get past this slump as long as you stay calm, plan smart, and employ these tactics to rise above the challenges you’re facing.

These business-building strategies I just shared are cost-efficient, proven and effective ways to generate sales for your business. Instead of giving up, give them a try – what do you have to lose?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".