Personal Branding Strategies for Women in Business
How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, […]
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How to Face Your Fears and Get More Business Leads
Tales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a bike. I remember […]
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Keep Going Fellow Entrepreneur, You Got This!
Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year […]
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6 Ways to Grow Your Revenue Month After Month
Most businesses want to have their revenue in door and locked in for the month and their yearly projected revenue numbers be higher than last year. When thinking ahead to reach those yearly revenue goals, thirty percent growth is doable. But to do so, you need to make several upgrades and embrace them consistently. You […]
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Brand Marketing During Coronavirus: What You Need to Know
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should […]
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The Difference Between a Business Coach, a Mentor & a Consultant
Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one common denominator: They didn’t do it […]
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Where Social Media is Headed in 2020
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving […]
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Why a Book Can be Your Ultimate Business Card
You have a wealth of knowledge. You know you are an expert in your subject, and you know you can help people, but finding enough clients to keep you going every month is still a challenge. How can you let lots of people know what you do and why they should do business with you? […]
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The 4Cs: Your Formula for Entrepreneurial Success
Is your business not what you expected or dreamed of (in a bad way)? Are you struggling with getting where you need and want to be? Are you simply going through the motions of what other people are telling you to do, but it’s not getting you anywhere? In this episode of Your Business Edge […]
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How to Calculate Twitter ROI
Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 […]
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