eBusiness Blog

Content Marketing Goals to Strive for in 2018

In this eTip I talk about what you need to do in 2018 with your content marketing and why you should be doing content marketing for your business.

What is content marketing?

Content marketing is any piece of content you create that demonstrates your expertise in your particular area of business where you need Lead Generation Service.

Any unique images, written text, video, graphs or anything else that shows you have knowledge about your industry is good content marketing and has value.

Why do you need content marketing in 2018?

Content marketing is essential to your online marketing in 2018 because it shows users your value. You need to do more than just blog. You should have a strategy in place that works to show off your knowledge of your business and industry.

Don’t randomly create something without a purpose. Plan out your content with reasoning and a clear set of objectives.

Plan your content out to improve your Know, Like, and Trust factor for your business.

Personalizing your work is key when creating your content in 2018.

So make your content unique and personal and plan out why you’re making it and where you’ll be posting it too!

What content should you make in 2018?

  • Video! Video marketing is a big deal when it comes to content marketing. Facebook Live, YouTube Live, and even LinkedIn is adding more and more video marketing capabilities. At this point in time your best method for reaching the most people is with great video marketing.
  • Chatbots. Chatbots can be a great tool for using social messaging services when you can’t maintain them yourself full time. Depending on the platform these can be tricky so let us know if you need any help and our social media experts will assist.
  • Podcasts. Podcasts are a little easier than videos. These are all audio and are an inexpensive, great way to get your message out without having a studio set up. Try re-purposing your videos through podcasts!
  • Re-purposing! Use old content again if you see it has current value. Go look at your old blog posts and update the information. Republish the new content with the old content’s messaging. It brings new life to your old content and isn’t hard to do.

Be consistent

Create a content marketing calendar and plan your schedule. Plan out what you will be focusing on week by week, and month by month. Make the commitment to your business and make sure when you promise content you deliver so your subscribers know they can trust your work ethic and know that you are reliable and consistent.

I’ll be practicing all these changes myself this year as we adapt to the changing landscape. If you want any more information on content marketing have a look at our other posts and if you want any more info on content marketing leave a comment or send us a message and we’ll be happy to help with any questions you have.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Incorporate Content Marketing into Twitter

Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter.

 

Make Sure You Have the Right Content

The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market.

Make sure you take into account demographic information when creating your content so you make and share the right information for your desired audience.

Using Twitter to Promote Your Content

This video is about driving traffic to your blog with a focus on using Twitter for content marketing.

Post about your blog/content on Twitter often because it drives users towards your content.

Try 10 – 15 Tweets per day about your content spread throughout the day.

Don’t worry about how recent the content has been produced ad instead focus on its relevance to your users. If it’s still relevant then keep sharing!

Even if its 2- 3 years old you can keep sharing it. Users may have forgotten they saw it the first time or it may not have been relevant to them before but is now.

Share other user’s content as well if it is useful to your users and compatible with your content and brand.

Get yourself a tool like Hootsuite that allows you to schedule your tweets throughout the day.

Schedule your tweets so they appear when you know your followers are going to be online.

Hootsuite has a great auto-schedule tool you can use for this.

When you have a new article on your blog you can share that 2 -3 times per day right up until you post your next new blog post.

Try varying the title/tweets though so it’s not repetitious.

Add hashtags that are relevant to the content you’re sharing. For my video eTips I use #eTip.

You can even ask for a retweet. Try Please RT and sometimes people will share it!

Try the paid reach options. It will help get your content and brand out to many more people.

The more who see it the more chances you have of someone signing up or purchasing from you or signing up for your newsletter.

Sign up for our newsletter to receive weekly tips on marketing online for entrepreneurs!

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Content Marketing Part 5: Newsletters

Welcome ! Here is this month’s class recording:

Social Blast – Content Marketing Part 5: Newsletters

Post a comment, question or revelation on our Facebook group page here: https://www.facebook.com/groups/socialmediaandmarketingprivate/

Enjoy!
Susan

 

Content Marketing Part 4: Blogging & Article Distribution

Welcome ! Here is this month’s class recording:

Social Blast – Content Marketing Part 4: Blogging & Article Distribution

Post a comment, question or revelation on our Facebook group page here: https://www.facebook.com/groups/socialmediaandmarketingprivate/

Enjoy!
Susan

 

Content Marketing Part 3: Creating Shareable Content

Welcome ! Here is this month’s class recording:

Social Blast – Content Marketing Part 3: Creating Shareable Content

Your Downloads

icon-pdf Click here to download the PDF slides
icon-video Click Here to Download the MP4 video file

On a PC, right-click on the link and select “Save Link As” to download the file to your computer. On a Mac, use Ctrl-click.

Resources and Link References

Post a comment, question or revelation on our Facebook group page here: https://www.facebook.com/groups/socialmediaandmarketingprivate/

Enjoy!
Susan

 

Content Marketing Part 2: Creating a Content Calendar / Getting Started with Content Curation

Welcome ! Here is this month’s class recording:

Social Blast – Content Marketing Part 2: Creating a Content Calendar / Getting Started with Content Curation

Your Downloads

icon-pdf Click here to download the PDF slides
icon-video Click Here to Download the MP4 video file

On a PC, right-click on the link and select “Save Link As” to download the file to your computer. On a Mac, use Ctrl-click.

Resources and Link References

Post a comment, question or revelation on our Facebook group page here: https://www.facebook.com/groups/socialmediaandmarketingprivate/

Enjoy!
Susan

 

4 Content Marketing Trends for Business Owners in 2017

4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

To stay on top of your content marketing game in 2017, plan ahead nowClick To Tweet

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

  1. Incorporate More Social Media Graphics, Infographics, Visuals and Videos.  Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.
     
    The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!
  2. Build a Team.  60 percent of marketers in one survey said content creation was their biggest challenge last year.
     
    To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer (could be a specialist in essay writing service) and social media specialist.
  3. Tap Into Influencers.  90% of consumers trust peer recommendations where only 33% trust ads.
     
    Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.
     
    What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.”  –  Jess Estrada.
     
    Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.
  4. Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.
     
    Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy.  While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan: 

  • Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.
  • A Comprehensive Review of Past Efforts.  Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.
  • Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.
     
    Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?
  • Develop Content Ideas that Align with Sales Goals.  Here’s some example sales goals:
    • Boost sales of Mega Fit Bootcamp by 25%.
    • Get 50 new leads a month into our sales funnel.
    • Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.
  • Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.
     
    It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

If you’re feeling this topic is a bit overwhelming, I invite you to join my Social Blast monthly membership program where I cover content marketing tactics and strategies. Click here for details.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

To your success,

P.S. If you found this article helpful, please share it with your Twitter followers:

Here's 4 Content Marketing Trends for Business Owners in 2017Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Boosting Business Visibility With Content Marketing Part 1

Welcome ! Here is this month’s class recording:

Social Blast – Boosting Business Visibility With Content Marketing Part 1

Your Downloads

icon-pdf Click here to download the PDF slides
icon-video Click Here to Download the MP4 video file

On a PC, right-click on the link and select “Save Link As” to download the file to your computer. On a Mac, use Ctrl-click.

Resources and Link References

Post a comment, question or revelation on our Facebook group page here: https://www.facebook.com/groups/socialmediaandmarketingprivate/

Enjoy!
Susan

 

Marketing eTip: A Simple Content Marketing Definition

Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.

It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.

That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.

But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.

As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.

You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.

Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.

This is one small part of the content marketing machine we can create.

Creating a content marketing machine is a great way to get yourself visibleClick To Tweet

The next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.

We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.

Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.

I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out AMPLIFY! Business Academy. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.amplifybusinessacademy.com/

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Service Professional’s “newbie” Guide to Content Marketing

A Service Professional’s 'newbie' Guide to Content Marketing

Understanding Content Marketing… In Less Than 5 Minutes

There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.

In this case, anyone who is in business needs to understand what this term means.

So at the risk of using “industry jargon” and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today’s article will shed some light on the content marketing subject.

What is content marketing?

The Content Marketing Institute defines content marketing as being a  “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.

And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.

Once you've created content for your website, re-purpose and distribute it for more brand exposureClick To Tweet

For instance, I post a video eTip on YouTube but it doesn’t stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I’ll send out a newsletter with a snippet to the same blog article.

But there’s still more that can be done. I can take things further and flush out a whole new article based on the premise of the video, providing a more in-depth look at that particular topic.

From there I could create quotables and tip snippets for social media where I use #eTip as my hashtag. Maybe there’s enough information to create an infographic from that article too. Or take the audio portion of that original video and post it as a podcast.

As you can see, there are many different ways one piece of content can be used and re-purposed. But first, let’s address why you should even bother going through that effort.

5 Benefits of Content Marketing

With the age of “relationship marketing”, content marketing is an ideal tool to attract paying clients in a non-evasive, non-selling manner, more authentic manner.

Here’s some benefits of adding content marketing to your business strategy:

  1. Generate Brand Awareness and Visibility: Showcasing your expertise through content distribution is a great way to get in front of your ideal target market and begin to build brand awareness every time someone views your pieces.
  2. Build a “Know, Like and Trust” Factor With Followers: People buy from people they trust and there’s no better way to gain trust than by sharing your knowledge through your own voice, no matter what industry you’re in.
  3. Set The Stage for Converting Followers into Purchasers: Some people need to see or hear about you many times before they start to think about hiring you. By providing them a tonne of value gives them peace of mind you are in business for their best interest, not yours, and are more likely to purchase from you.
  4. Create Brand Advocates: Existing clients (and some that aren’t) can be your best advocates if you give them an opportunity to share your content to their followers. The more they share, the more your brand awareness escalates.
  5. Build Repeat Business: A great way to stay top of mind for your existing clients is to continually reach out to them in the form of offering further value that they will find useful. This will make it easier for them to remember you the next time they need you again or know of someone who does.

The Challenges to Content Marketing

When I speak about content marketing with clients, one of the biggest areas of resistance to implementation is the amount of time that is required. It’s time consuming to not only create the content in the first place, but to also distribute the content.

I remember watching a video from an incredible content marketer, Gary Vaynerchuck, who had mentioned it may take him an hour to write a piece of content but another 5 hours to distribute it. But that’s exactly how he built his empire – through content marketing.

A challenge that I face is keeping track of all my content marketing efforts. There are several tools that can help with this, and I find using an Excel sheet works well where I track each post and where it has been distributed.

These challenges may seem daunting to begin incorporating content marketing strategies for your business, but the benefits really can have a huge impact on your bottom line, so it’s well worth the effort.

And don’t think you have to do all of this by yourself either. We do a lot of social media and content marketing for clients so outsourcing is a definite viable option to consider.

Where to Start

The first thing you need to do is create content. Seems obvious but the real question is, what kind of content? My advice is to focus on your blog.

Writing a blog post is a great place to start for content marketingClick To Tweet

Since writing articles for your blog has so many benefits, such as SEO positioning, these efforts will get you the biggest bang for your buck (a.k.a. your time).

Begin by writing an article and posting it to your blog. Then think about ways you can distribute that article to get it in front of your ideal target market.

Here’s a brief list:

There are many others but this is enough to get you going.

If you don’t have a blog set up on your website, contact me to help out with that. And if you need further help on what to write and how to distribute it, I can help with that too either through our monthly Social Blast membership program or individual business and marketing mentoring.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".