eBusiness Blog

What Business Owners Need to Know When Hiring Millennials

For today’s eTip I spoke with the author of the book 25 Powerful Strategies to Hire and Successfully Retain Millennials, JoAnne E. Marlow!


What is the difference in hiring millennials?

JoAnne sees a big change in the work place environment and as times have changed expectations at work have changed.

Years ago after the release of the book Boom Bust & Echo JoAnne began to see a noticeable difference in the work ethic demonstrated by her existing peers and employees vs. the younger generations.

Not everyone is the same but we do place age groups into categories and look for consistencies within those categories.

The people in those categories vary greatly with some not being as active or tech savvy as others. It depends on the person but know that you need to be careful when hiring on your new employee.

Set expectations up front

Be clear in your job description when it comes to millennials. Make sure the culture and job expectations are defined beforehand so you don’t run into any surprises.

Millennials may be resistant to recognizing an implied hierarchy so make sure they know what you and your company are like before you bring them on as an employee.

Educated and skilled workers may be less inclined to take on tasks like data entry or sweeping floors so if that is part of the expectation for a job it should be stated as such in the ad description.

Convey the kind of personality you want in your ad. The clearer you are as an employer about what you need in the office the better.

State what kind of advancement opportunities exist and when the new employee can expect to move up the ladder.

Some people might expect a raise after 3 months, some after a year.

The typical time you can expect them to stay with your company is about 18 months. If you keep a millennial for more than 2 years you’re doing something right!

Be prepared and ask a lot of questions. Don’t dive in right away and hire them on the spot. Be careful and mindful so you hire the right employee.

If you find yourself losing control and are rude or vocal with them, some will likely leave right away and not come back. Everyone can have a bad day but some new employees may not be thick-skinned enough to tolerate some behaviour.

Be clear about expectations. And know that some may take advantage of an employer’s generosity.

Provide a guide

Draft a policy handbook in relation to dress code, vacation time, etc. so they know beforehand what rules they must adhere to.

JoAnne’s most recent book 25 Powerful Strategies to Hire and Successfully Retain Millennials details how to deal with this generation and how to demonstrate the emotional intelligence to entice them to work hard and help your business. JoAnne is an expert in bridging gaps between generations.

In her book she has explained 25 different ways to hire the right new people from the millennial generation so you find and keep the best people.

She advises that the young person you hire isn’t going to change so it’s also important to make sure existing employees are fully informed about your new hire and how you’ve prepared for them.

For those of you who want to get in touch with JoAnne directly she can be reached through her website at: www.SystemsForEngagingTeams.com

Also please feel free to share you own stories about your experience in hiring on those between the ages of 19 and 36 in the comments below and if you’re struggling with your new hires try reading JoAnne’s new book!

You can pick up JoAnne’s book online from either of these two links:

Canada – Amazon.ca: http://amzn.to/2gfzYL6

US – Amazon.com: http://amzn.to/2wzGe6S

Until next time,
Susan Friesen

Amplify! Business Academy

What If You Could Learn Social Media and Online Marketing Each Month With Ease – all at your own pace?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
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It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.


About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

What Your Business Needs to do to Achieve Greater Success

A Remarkable Purple Cow

Why Your Need to Be More Like a Remarkable Purple Cow to Stand Out

Have you heard of “ The Purple Cow” book by Seth Godin? If not I highly recommend you grab a copy and give it a read.

It’s not a new book by any means, it’s been around for many years. However, its message is still just as important now as it was several years ago when it was first written. After reading this article, you’ll learn my take-aways on how the cow, the purple cow that is, can send your business over the moon if you dare to get rid of the old marketing models and start embracing… well… purple.

How do you define “remarkable”?

Is it something extraordinary? Something that took you off guard that you didn’t expect to happen? It could be something unusual or noteworthy but at the end of the day, it’s something that makes you take notice.

What can you say about your business that is remarkable?

Ever since reading The Purple Cow, I’ve been on the look-out for “remarkable” and have been pleasantly surprised to see it pop up in all kinds of places.

As an example, Daniel and I were out having lunch and we noticed a patron walk into the restaurant. He was greeted by the server and before he could tell her anything, she was telling him what his order was going to be. All he needed to do was nod and smile and find his favourite spot to sit and await for his food and drink to arrive.

That’s remarkable.

Every once in a while I get my toes done at Undine’s Retreat Day Spa in Chilliwack. Even though they are a client of mine, I know that they treat everyone as special as they do me. Of all the ways they make their clients feel like they are VIPs, my favourite (now don’t smirk) is the wonderful piece of chocolate I’m given with my green tea.

Ah… now that’s remarkable.

Why are these examples remarkable? Because not everyone offers that kind of service.

Not everyone goes out of their way to make their clients feel special. Do you?

This is your opportunity to not be in that category of “everyone” and think about how you deal with your clients. How can you be more remarkable?

Here are just a few areas to explore:

  • Offer exceptional customer service (like always answering your phone in a friendly manner or sending hand written notes of gratitude as examples.) I know that our success has been greatly attributed to this one key factor alone.
  • Offer a unique product or service that can’t be found elsewhere. I don’t mean inventing something brand new, but taking what is “good” and making it remarkable by adding an extra touch, like a new bonus feature or something else that no one else is offering.
  • Create a unique way of presenting your business to the world that zeroes in on your unique brand offering. Take Linda Jane’s Creative Music Factory as an example. Linda is as unique as they come and her brand portrays her style and personality to a “T”. People know exactly what they’re going to get if they hire her and they definitely know it’s not some staunchy piano teacher with a ruler in hand!
  • Become the cheapest, fastest, hottest, coldest, most efficient, loudest, easiest… you get the idea. Explore the limits of possibility with what you offer.
  • Zero in on a niche fraction of your market and cater specifically to them. Make them feel special and become the expert for that group.

Once you have come up with some ideas and start to introduce them, next you need to ensure that what you do is measurable so you can see what is working and what isn’t. Don’t dwell on the misses and keep enhancing and building the hits.

Your customers will love you for it and your bank account will grow!

Share below some stories of when you found a business to be remarkable in some fashion. What made them remarkable and did it make a difference on how you thought of them? How can you learn from that experience and infuse it into your own business? Do tell!


PS, here’s the link to purchase The Purple Cow book via: Amazon.ca or Amazon.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

An Introduction to the Law of Attraction

Whether you are aware of the Law of Attraction or not, it is always in motion. You used it to attract this article you are reading! Maybe you ‘think’ you didn’t, but I will explain how you did.

This is a simple definition of the Law of Attraction from Michael Losier‘s book Law of Attraction:

I attract to my life whatever I give my attention, energy or focus to, whether wanted or unwanted.

The Law of Attraction may not be a new literary phenomenon (see Resources), but the concept has only recently gained in popularity in the 21st century. It is a universal law, like the law of gravity: one that you may not be able to see, but you know exists.

There is actually a physiological scientific foundation to support the belief in the Law of Attraction based on electrons in atoms giving off certain energy. This energy has a vibration, which creates either a positive or a negative atmosphere. You are always giving off one or the other, but you cannot give off both at the same time. As ‘like attracts like’, you will tend to attract the same energy that you are giving out, whether positive or negative. This is also called ‘manifesting’.

Your next question might be, “Well how do I know when I am doing that?” The answer is that you are doing it constantly, with every ‘word’ you say or ‘think’. Coupled with this is the energy that you are giving off with your ‘feelings’. Your feelings, too, have either positive or negative energy attached to them.

A simple example could be explained in this scenario: imagine that you have been awakened early in the morning by the sound of construction on a new building across the street. You think some negative thoughts, and you have some negative feelings. You decide to get up because you are awake now (even though you wanted to sleep in on this Saturday) and you step on the cat’s tail and bang into the door at the same time.

Positive or negative thoughts happening here? Next, you go to make your coffee and you find out you are out of coffee. Great, what’s next! I think you can guess what may come next, and it’s not going to be great.

But, in a way this is great! Because now, you have the choice to change what’s going on for you. You can do that by changing the words you are thinking and the feelings you are having. It is a choice, pure and simple, although I agree that it is not always easy.

This is called ‘deliberate creation’, meaning that you now realize you do create your world and you can change it. So, for the time being, pay attention to the words you are thinking, the thoughts that arise from them and the feelings associated with them. Make a fresh pot of coffee, take some time to visualize what you want the rest of the day to look like and get a great ‘gut feeling’ of the amount of happiness latent in the day that you curate.

In future articles I will go into detail about ‘how to’ attract more of what you want in your life, specifically with relationships and money. I will walk you through a process that will allow you to be crystal clear on what it is you do want in your life, and what you are prepared to no longer have in your life.

Think happy thoughts about what you do want!


Check out Wikipedia on the subject of the Law of Attraction. Some books I have enjoyed include As A Man Thinketh written by James Allen in 1902, Napoleon Hill’s Think and Grow Rich written in 1937 or another favourite of mine is Wallace Wattles’ 1910 The Science of Getting Rich. Esther and Jerry Hicks  are considered experts in this field of manifesting with ‘Abraham’ and teir Law of Attraction and Ask And It is Given are more spiritually based than some of the others. Recently as 2006 Rhonda Byrne wrote the book The Secret and created the subsequent movie while gaining more exposure on the Oprah Winfrey Show. Michael J. Losier’s Law of Attraction is one of the best ‘How To’ use the law of attraction books.

About the Author, Dana J. Smithers


Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

Surround Yourself With Good Energy

Silver tier of the Millionaire Protégé Club I read a great article this morning by Ali Brown and wanted to share it with everyone. Not only is this article great for your personal life but also very important in your business life when dealing with clients, resources and your own team members.

The Power Of IntentionI have been reading a great book that also talks about positive energy that I highly recommend if you’re looking for more energy in your life and attracting people into your life that will help you accomplish what you desire. The book is called The Power Of Intention by Dr. Wayne Dyer.

Here’s the article from Ali Brown titled, “Surround Yourself With Good Energy”.  Enjoy!



Have you ever felt down after chatting with a friend or coworker? You may have felt fine before the conversation, but now, after hearing them complain about the weather, the economy, and a demanding neighbor or mother-in-law, you’re starting to feel kind of cranky yourself, as if their negativity were somehow contagious.

Actually, you can catch a negative (or positive) attitude from the people around you. According to the well-known psychiatrist and energy guru Dr. Judith Orloff, who wrote the bestseller Positive Energy, our bodies are made of flesh and blood, but they’re also composed of energy fields. Negative energy like fear, anger, and hopelessness drags us down and drain our energy, but positive energy, like compassion, courage, and forgiveness, improves our mood and our well-being.

The law of attraction states that people either sense our positive energy and gravitate towards us, or they feel our negative energy and shy away from us. Those around us influence how we feel and can even impact the direction our lives take. Positive people can improve your life, while negative people (also called “energy vampires”) just drag you down.

* “Energy vampires” suck the life out of you. Spending time with people who constantly complain or make negative remarks only makes us feel listless and despondent. These “energy vampires” tell us we’ll never get our business off the ground or that our dreams are unrealistic (possibly because they can’t bear to see others succeed where they have failed). Spend too much time with a complainer and you’ll start to believe what they tell you.

* Positive people energize you. The more time you spend surrounded by positive people, the more you’ll internalize their cheerful, upbeat attitude and start spreading it around. Positive people make your goals seem attainable and give you a boost of energy when you need it. They don’t dwell on small setbacks or waste time complaining about things that are within their power to change. With an open heart, an open mind, and a willingness to try new things, they can handle virtually anything.

While we sometimes have to deal with negative coworkers or relatives, it’s up to us to choose the other people in our lives. Ask yourself how you feel after spending time with someone. Do you feel energized and inspired? Or does lunch with a certain “friend” leave you feeling restless and unfulfilled?

If the latter, then it’s time to develop friendships with people who support your goals and spread positive energy. These people will provide wisdom in times of trouble and inspire you to reach greater heights in moments on self-doubt. Seek our people and organizations that promote action and service to the community, because there is nothing more uplifting than helping others.

As you spend more time with positive people and distance yourself from negative ones, you’ll feel your spirits lift and your goals coming into focus. You, in turn, will become a more positive person – someone others want to spend their time with.

© 2009 Ali International, LLC

Self-made multimillionaire entrepreneur Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com

Getting Off The Merry-Go-Round Book Recommendation

Every once in a while, a really good book comes along that must be mentioned. At least I think it’s a great book! This one is called “Getting Off the Merry-Go-Round: How to Create the Life You Want Without the Fear, Doubt and Guilt” by Jan Janzen. I actually met Jan several years ago when she was organising terrific women’s events through “Women Empowering Women” in Vancouver, and I was delighted to see she had written a book on helping people get rid of a lot of “stuff” that prevents us from succeeding in life, whatever that might be for us.

What I got out of this book is how much our current lives are wrapped up and distorted by our past.  Our very own DNA at the cellular level has this unique memory that stores everything that we think about and experience, and the more we think about something (whether good or bad) the more power that memory has to affect our current thoughts, feelings and overall view of the world. This often, in turn, affects our self esteem, self value and capabilities that can really prevent us from fulfilling our life’s purpose.

Read the book and find out how all this works and also find out how you can literally “talk” your cells into believing a whole new, much better story and begin to live the life you were meant to live!

Have you read the book? If so, submit a comment and tell us what you think!

To your success,