eBusiness Blog

What Business Owners Need to Know When Hiring Millennials

For today’s eTip I spoke with the author of the book 25 Powerful Strategies to Hire and Successfully Retain Millennials, JoAnne E. Marlow!

 

What is the difference in hiring millennials?

JoAnne sees a big change in the work place environment and as times have changed expectations at work have changed.

Years ago after the release of the book Boom Bust & Echo JoAnne began to see a noticeable difference in the work ethic demonstrated by her existing peers and employees vs. the younger generations.

Not everyone is the same but we do place age groups into categories and look for consistencies within those categories.

The people in those categories vary greatly with some not being as active or tech savvy as others. It depends on the person but know that you need to be careful when hiring on your new employee.

Set expectations up front

Be clear in your job description when it comes to millennials. Make sure the culture and job expectations are defined beforehand so you don’t run into any surprises.

Millennials may be resistant to recognizing an implied hierarchy so make sure they know what you and your company are like before you bring them on as an employee.

Educated and skilled workers may be less inclined to take on tasks like data entry or sweeping floors so if that is part of the expectation for a job it should be stated as such in the ad description.

Convey the kind of personality you want in your ad. The clearer you are as an employer about what you need in the office the better.

State what kind of advancement opportunities exist and when the new employee can expect to move up the ladder.

Some people might expect a raise after 3 months, some after a year.

The typical time you can expect them to stay with your company is about 18 months. If you keep a millennial for more than 2 years you’re doing something right!

Be prepared and ask a lot of questions. Don’t dive in right away and hire them on the spot. Be careful and mindful so you hire the right employee.

If you find yourself losing control and are rude or vocal with them, some will likely leave right away and not come back. Everyone can have a bad day but some new employees may not be thick-skinned enough to tolerate some behaviour.

Be clear about expectations. And know that some may take advantage of an employer’s generosity.

Provide a guide

Draft a policy handbook in relation to dress code, vacation time, etc. so they know beforehand what rules they must adhere to.

JoAnne’s most recent book 25 Powerful Strategies to Hire and Successfully Retain Millennials details how to deal with this generation and how to demonstrate the emotional intelligence to entice them to work hard and help your business. JoAnne is an expert in bridging gaps between generations.

In her book she has explained 25 different ways to hire the right new people from the millennial generation so you find and keep the best people.

She advises that the young person you hire isn’t going to change so it’s also important to make sure existing employees are fully informed about your new hire and how you’ve prepared for them.

For those of you who want to get in touch with JoAnne directly she can be reached through her website at: www.SystemsForEngagingTeams.com

Also please feel free to share you own stories about your experience in hiring on those between the ages of 19 and 36 in the comments below and if you’re struggling with your new hires try reading JoAnne’s new book!

You can pick up JoAnne’s book online from either of these two links:

Canada – Amazon.ca: http://amzn.to/2gfzYL6

US – Amazon.com: http://amzn.to/2wzGe6S

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Our Most Popular Blog Articles for Entrepreneurs of 2016

Our Most Popular Blog Articles of 2016

In 2016 we wrote many blog articles dedicated to helping entrepreneurs and small business owners learn how to get leads, drive sales, and boost profits.

While I always get excited from the feedback I get from our readers, there were several articles that really got a lot of buzz and shares.

Sharing @eVisionMedia's most popular blog articles from 2016 for entrepreneurs & Business ownersClick To Tweet

So I thought you might enjoy a replay of our best blog posts of the year.

Here’s 15 stories that readers loved most!

  1. Using Your Story for a Stronger Audience Connection – How Stories Greatly Enhance Your Business Brand Positioning

    Have you incorporated your story into your business marketing?
     
    I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the audience.
     
    Each of the guest speakers had their own unique story to tell, which captivated the audience and left us wanting to hear more.
     
    What these women did so masterfully was incorporate their story into their presentation. By doing this, they quickly drew in the audience and built a strong “Know, Like and Trust factor” with them.

    » Read “Using Your Story for a Stronger Audience Connection” Here

  2. Christmas, New Years, and Valentine’s Day. Check out these 10 Marketing & Social Media Tactics to Boost Holiday Sales

    Tis the season for holiday sales!
     
    Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift… and two out of three shoppers purchased a gift they found via social media.”
     
    So what are the best ways to cash in on seasonal sales with your business?
     
    Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

    » Read “10 Marketing & Social Media Tactics to Boost Holiday Sales” Here

  3. Want to Build an Award-Winning Business? Here’s 14 Strategies to Help Get You There

    14 Strategies We Attribute to Our Recent Business Excellence Award
     
    Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence award.
     
    Say what?
     
    Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!
     
    Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour!
     
    Talk about squirming in my seat!
     
    Fast forward to last week where the awards ceremony took place. Much to my relief, our category was  up first so I could relax the rest of the evening.

    » Read “What it Takes to Create an Award-Winning Business” Here

  4. Want to Save Time with Social Media? Here’s the 5 Top Time Saving Social Media Management Tools

    Sharing content regularly on social media is critical for staying top of mind.  Yet many businesses struggle to find the time to do daily social media posts.
     
    While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.
     
    But with all the tools out there, how do you know what the right one is for your business?
     
    Here’s some of our favourite social media management tools you’ll want to check out:

    » Read “5 Top Time Saving Social Media Management Tools” Here

  5. Ready to Grow Your Business?

    Here’s 5 Members Every Growing Business Needs on Their Team
     
    Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
     
    But the truth of the matter is, no one can build a successful, thriving business singlehandedly.
     
    One person can’t possibly possess all of the skills needed to carry out day-to-day business and marketing operations. Not well anyway.

    » Read “How to Take a Solo-Entrepreneurship to the Next Level” Here

  6. To Do Social Media or Not To Do Social Media… That Is The Question. Here’s the Answer

    As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.
     
    Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?
     
    This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.
     
    How Much Time Does Social Media Require?

    » Read “Is Social Media Really Worth it for a Small Business?” Here

  7. Attract your Dream Clients. Here’s How to Find Ideal Clients Online

    5 Important Steps for Defining Your Niche Market
     
    I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who their ideal clients are.
     
    New entrepreneurs have a vision of how they want to help people and have a gift they can share that will help solve their problems, but they struggle with getting the right message to the right people who can benefit from their services….

    » Read “How to Find Ideal Clients” Here

  8. Try these 10 Essential Website Update Hacks to Help Boost Sales

    When was the last time you updated your website?
     
    It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
     
    Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

    » Read “10 Essential Website Update Hacks to Help Boost Sales” Here

  9. Want More Clients? Here’s How to Get Clients Fast Using Warm Letters

    Are you keeping your business a secret?
     
    You may think you are doing a great job on social media, networking, and marketing online to grow your business.  But you may not be utilizing your very biggest asset… and that is your own personal network.
     

    Most of us have established a network of at least 250 people.  It’s important to keep in touch regularly with your network to stay top of mind.
     
    And the best way to do this is with a warm letter.
     
    Below are tips on what to write in a warm letter to send our to your personal network of friends and colleagues.

    » Read “How to Get Clients Fast Using Warm Letters” Here

  10. Do you get distracted easily? Here’s The Entrepreneurial Bright and Shiny Object Syndrome Exposed

    What You Need to Know Before You Sign Up for Yet Another Program
     
    There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
     
    It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
     
    You probably already know it as chasing after the bright and shiny object syndrome.
     
    It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

    » Read “The Entrepreneurial Bright and Shiny Object Syndrome Exposed” Here

  11. If Your Newsletter Open Rates Suck, Try This Format

    7 Important Format Components to Include In Your Information-Based Newsletter
     
    I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:

    • Receive details on sales and discounts
    • Be entertained or inspired
    • Learn something of value

     
    Most people are like me and will gladly provide their name and email address for at least one of the above benefits.

    » Read “Creating An Effective eNewsletter Format That Gets Read” Here

  12. Here’s 12 Tips on Driving More Traffic to your WordPress Website

    We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.
     
    Over time, this can really hurt your SEO efforts.  That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

    » Read “12 WordPress SEO Hacks to Boost Your Business Website Traffic” Here

  13. Leverage your Intellectual Property. Here’s What To Do With Old Content To Keep Building Brand Exposure

    I’ve been producing a lot of content over the years: articles for our blog as well as these videos. I also used to post a lot of eTips that would be put on Facebook, Twitter or LinkedIn as well as quotes and inspirational messages.
     
    I realized I need to commit to doing something more with all of that older content. There’s a whole library of assets that I should and will continue to use in my content marketing efforts.
     
    So today’s tip is to not forget about the old content that you have.

    » Watch “What To Do With Old Content To Keep Building Brand Exposure” Here

  14. Rock Facebook Live! Here’s 10 Facebook Live Hacks You’ll Want to Know About

    With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?
     
    Facebook Live brings fans right to where the action is.

     
    There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?
     
    Here’s 10 ways to rock your marketing with Facebook Live:

    » Read “10 Facebook Live Hacks You’ll Want to Know About” Here

  15. Stay Safe: Follow these 7 Tips to Protect Your Website from Hackers

    We have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims.
     
    The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore.  In fact, according to a 2013 survey by the National Small Business Association over 44% of small businesses have had their systems hacked.
     
    The Dangers of Not Protecting your Systems

    » Read “7 Tips to Protect Your Website from Hackers” Here

Which are your favourite? I’d love a little feedback so feel free to comment below with your thoughts.

What would you like to learn about in 2017 to reach your business goals.  Give us your most pressing marketing, website or social media questions below and we’ll write about them in the coming year!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here's @eVisionMedia's most popular blog articles for 2016. A great read for entrepreneurs!Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Tools to Get You More Organized, Efficient, and Less Stressed in Your Business

Tools to Get You More Organized, Efficient, and Less Stressed in Your Business

9 Operational Apps, Systems and Processes We Use at eVision Media

The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses.

When she asked me how organized I was, she was quite surprised to hear I felt I was very organized and systematized. I’m not overwhelmed like many busy entrepreneurs and small business owners are and this intrigued her greatly.

In fact, she commended me on how few people reach what I consider pretty normal! Isn’t that typical, right? Where we just assume everyone else knows/does what we do and thus, it’s nothing worth writing about?

So today I thought I would write down a list of the tools and systems I use to keep organized and systematized on a daily basis. Working with a virtual team of 11 people has forced me to be this way!

Want to know what a busy web development/digital marketing firm does to stay organized?Click To Tweet

Here’s 9 ways I keep our eVision Media business operating smoothly:

  1. At the top of the list is using Microsoft Office 365. I really couldn’t be functional without this software suite as an integral part of my daily operations. There are 3 apps I use the most and they are:
    • Outlook. My Outlook program is always open. It’s the hub of my operations for my emails, calendar and tasks.
       
      I use IMAP for email so I can use Outlook on my iPad and iPhone as well, enabling me to keep all 3 devices synched at the same time.
       
      The only thing that doesn’t sync nicely is the calendar (due to my not using MS Exchange) so I use iCloud that syncs my calendar and I can use it for file storage too.
    • Excel. I love lists and keeping things organized. I guess one could say I’m addicted to using Excel to manage many of my day-to-day operations.
       
      Whether at a client level such as tracking our marketing and social media progress or at our own level in tracking our content marketing efforts. I can’t live without Excel!
    • Word. This is self explanatory. All of my business correspondence is done in our branded stationery that’s embedded into Word.
       
      All of my eVision Media and client documents are stored in “libraries” on my PC so I can easily access any file pertaining to anything I need.
  2. Evernote. I started using Evernote a couple of years ago and never looked back. What a gem on keeping me organized! There’s a free version and paid version and so far, I’ve only needed the free version. This is where I keep track of many things like:
    • Current Projects. This notebook tracks all of our website development projects, marketing campaigns, webinars/telesummits as well as our “Done For You” social media projects.
       
      I love how I can create checklists in Evernote to ensure I have all my bases covered as we work through each level of completion on each project.
       
      Because we can have as many as a couple of dozen projects running at the same time, this system is invaluable to keeping me on top of things without having to always rely on my memory.
    • Leads. This is where I can easily take notes as I’m speaking with a potential client so I ensure I do proper follow up and not forget any details told to me.
    • Resources. I use this Notebook to save website links, tools and YouTube videos I want to remember and reference at a later date.
    • Notes. I’m always coming up with new ideas and need a place to jot them down so this notebook is ideal where I add things like newsletter ideas, Social Blast topics, tips I’ve learned on webinars and the like.
    • Daily Tasks. This is basically my to-do list. I find this one the hardest to keep up – sometimes my tasks are completed so quickly, they didn’t make it in here to begin with!
    • Personal Stuff. Life is not all business! So here’s where I store recipes and health tips I like to be able to easily reference.

    Evernote also has a handy voice recording feature that I haven’t gotten into the habit of using but really should. The other feature I don’t use much is the ability to share certain Notebooks with my team. Since we use a different Project Management tool, there hasn’t been a need for this yet.

    An alternative to Evernote is One Note, which comes with Office 365 but I’m a creature of habit and haven’t taken the time to explore One Note enough to see if it would work better for me. Why try to fix what’s not broken, right?

  3. Speaking of Project Management, we use a centralized team system called eGroupware. This is a completely secure, privately accessible system that manages our entire team’s daily activities at an operational level.
  4. For time tracking, most of our team uses Toggl. This is a free desktop/online app. that allows us to track how much time we spend on clients’ tasks down to the minute. This is extremely handy since we charge in 10 minute increments!
  5. There’s often a need to send large files to clients so we have a Hightail account that I much prefer over using Dropbox.
  6. For communicating with my team, I either use email or Skype. Skype is great for quick questions or for face-to-face team meetings.
  7. During my monthly Social Blast training sessions, I use TeamViewer for screensharing capabilities. We also use TeamViewer when we want to do a demonstration with a client or get feedback on a design layout with our graphic designers.
  8. For a newsletter database service provider, we now use Mailchimp. I usually recommend Mailchimp to our clients who are just starting out with their list building efforts due to it being free.
     
    However, sometimes client’s needs require a different service like aWeber, Constant Contact, Get Response, iContact or even 1Shopping Cart or Infusionsoft if sales integration is needed.
  9. To keep organized, and sane, with our social media efforts, we use Hootsuite and PostCron. Each of these services allow me to pre-schedule many of our posts to Facebook, Twitter, LinkedIn and Google+.

    Every entrepreneur who is using social media in their marketing efforts should use some sort of scheduling software (there are lots to choose from) to save tons of time.

And as a bonus tip, call me old fashioned, but I still like to have a notepad and pen in front of me so I can jot down quick notes on the fly and track any quick tasks I need to take care of.

9 Operational Apps, Systems and Processes We Use at eVision Media

There’s nothing more satisfying than having that red pen and striking through things are they are completed. Ahhh…

'There's nothing more satisfying than a red pen striking through completed tasks.'Click To Tweet

So there you have it! These are the tools I use on a daily basis to keep me organized, systematized and operating at an efficient level here at eVision Media.

What about you? I’d love to hear what tools you use that keeps you organized in your business!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Urban Myth of Newsletter Provider Deliverability Rates

The Urban Myth of Newsletter Provider Deliverability Rates- What metric you SHOULD use to get the best deliverability rates

What metric you SHOULD use to get the best deliverability rates

In recent articles, I’ve talked about the importance of article/blog writing to help boost your business. I’ve listed reasons why you should add blogging to your marketing repertoire and also provided important tips on getting the most out of your blogging efforts.

In each of these articles, I talk about using those articles to send out to your newsletter list in order to keep top of mind with your subscribers.

This article will help you decide which newsletter provider you should choose and actually debunks the urban myth that deliverability rates should factor into your decision-making process.

After reading, you’ll be well equipped to get going with your newsletters. Do you already send out a regular newsletter? If so, share in the comments section below your experience with your newsletter provider and if not, tell us why you haven’t gotten to it yet!

Clients often ask me which email newsletter provider they should choose. So much so we decided to do some research and find out if one service can provide better deliverability rates or if this is just an urban myth.

Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being caught up in spam filters, or vice-versa.

Fortunately, that really isn’t the case.

Major Email Service Providers (ESP’s) such as Mailchimp or Aweber, comply with strict anti-spam policies to ensure the best delivery rates possible. They even work with Mail Service Providers to ensure their services aren’t black listed.

This includes tools such as providing customers with spam score analysis, tips on avoiding spam, and warning (or even disabling the accounts of) customers should their messages result in higher than acceptable spam filter ratings.

Nowadays, the difference in delivery rates between major ESP’s is negligible.

Sending out an email blast with the same content, one through a provider such as Infusionsoft, and the other 1ShoppingCart, isn’t going to affect the amount of people that see your email.

In saying that, the one thing we have noticed is that 1ShoppingCart can be a bit slower at sending out emails than its competitors. This can be a detriment to your marketing campaigns if people are not receiving their confirmation email right away.

What Does Affect Email Deliverability?

The important aspect of keeping your emails going to your recipient’s inboxes, and not their junk folder, is remembering to avoid common spam-triggering mistakes that will get your newsletters marked as spam.

Things like using:

  • Subject lines with “Free Offer” or “Once in a lifetime opportunity!” in them,
  • Excessive exclamation or dollar signs in the subject line, or
  • Using poorly coded HTML

So, how do you choose the right ESP for you?

That all depends on what you’re looking for; often it boils down to costs and ease of use. Here are five of our top picks and their benefits:

  1. Mailchimp

    Mailchimp is a very simple to use and most importantly, free email service provider for accounts with up to 2,000 subscribers, with monthly subscriptions available based on list size for larger accounts.
     
    The minimalistic user interface makes setting up newsletters and autoresponders a breeze, and Mailchimp offers a robust feature set, including advanced analytics, third party application support, and even a mobile app.
     
    We often recommend using Mailchimp to new business owners who are just building their list. With the cost being free (unless they want to set up an auto responder series), there’s little reason to not go with them.

  2. Aweber

    A monthly subscription-based service, Aweber offers premium features such as a selection of hundreds of customizable templates, over 6,000 free stock images to use, unlimited autoresponders and subscriber segmenting.
     
    The monthly fee starts at $19 for lists of up to 500 subscribers, and they also offer a free 30 day trial.

  3. Constant Contact

    Constant Contact offers unlimited broadcasts and lists as well as a plethora of application integrations such as Facebook and Salesforce, image and file storage, and real-time stat tracking for a monthly fee.
     
    Constant Contact starts at $15/month for up to 500 subscribers, and they currently offer a 60 day free trial.

  4. 1ShoppingCart

    Combining an shopping-cart and payment processing system for selling products and services online with a fully-featured email service platform is a great way to operate an online business.
     
    With support for up to 10,000 products, digital product delivery, unlimited autoresponders and questionnaires, an affiliate program and more, 1ShoppingCart is designed as an all-in-one service for online businesses.

  5. InfusionSoft

    InfusionSoft is an alternate option to 1ShoppingCart. I often refer to it as a Cadillac that offers a lot of email marketing, CRM (Customer Relationship Management) and eCommerce tools all under one roof.
     
    If you have plans to build your list into the thousands and also offer products or services for sale on your website, InfusionSoft is worth exploring. It’s monthly costs are higher and the learning curve is quite steep, but well worth the investment for serious marketers.

If you choose one of the major newsletter service providers to use for your sendouts, you shouldn’t have any problems with THEIR deliverability but it is important to ensure YOU create newsletters that won’t get caught in the spam filters.

We have first-hand experience using all of the above email services; for more information and additional service options we recommend, visit this page.

Do you send out consistent newsletters? Which is your favourite newsletter service provider? And if you don’t send out newsletters… tell us why?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Masters of Quantum Healing Series: Your Journey and Healing Begins Here

Masters of Quantum Healing Multi-Expert series

2015 is a time of great transition on the planet. More and more is being demanded of you but there’s no “New World” manual to help you get there.

If you’re feeling overwhelmed, it’s not surprising!

You need help, but where do you start?

Ask yourself these questions and be honest…

“What do I want?”

“Am I happy with my life?”

“Do I enjoy the work that I do?”

“Do I make the kind of money I deserve?”

“Do I know who I am and am I comfortable in my own skin?”

“Am I unhappy with my health, my body, my financial situation, my relationship with my significant other or another aspect of my life?”

If you’re not happy with your answers, it’s time to make a change.

There IS something BETTER waiting for you and that’s why I’m excited to share this with you today.

I want to tell you about something that is truly life-changing.

And, if you choose to take the journey I’m going to tell you about, your life will be changed forever … for the better 🙂

I’ve joined forces with Debbi Dachinger and Tammy Lawman to create an amazing event called The Masters of Quantum Healing.

It’s a multi-expert series like none other. On each of the LIVE calls with these masterful experts, there is NO SELLING. You get nothing but pure value and an opportunity to interact with them in a live group setting.

You’ll connect with the most amazing brilliant scientific minds of our time, including astrologers, psychics, energy healers, Master theta healers, EFT practitioners for energy healing, soul contract work, clearing entities, healing your body, readings and more.

You’ll get a live healing experience with palpable energy changes and the opportunity to ask questions on all 21 calls!

The series begins Tuesday, March 24, 2015 and runs for several weeks. Don’t worry if it’s already started, each call is recorded and downloadable for you to listen to at your leisure.

The inspiration for this Masters of Quantum Healing Series is to offer something original, so this is NOT the tele-series model that you’ve seen over and over again. There’s no selling during the calls.

We have an amazing wish list of incredible and potent experts that you’ll have access to including:

Dr. Joe Vitale, Dr. Alex Loyd, Jennifer Hough, Emmanuel Dagher, Blossom Benedict, Kari Samuels, Joanna Garzilli, Shannon O’Hara, Kenji Kumara, Lisa Barnett, Dr. Udo Erasmus, Rev. Dr. Basia Durnas, Blossom Benedict, Karen Abrams, Rebecca Quave, Bill Farber, Marla Tabaka, Glenna Rice and Peter Schenk!

What are you waiting for?

Click here now to join us!

To your success,

P.S. There is a very small fee to be a part of this series and the value is priceless on what you will receive. Remember, you won’t be “upsold” on any part of the call PLUS if you decide to join, you’ll get instant access to $1500 worth of bonuses that have never before been offered by these masters!

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What Your Business Needs to do to Achieve Greater Success

A Remarkable Purple Cow

Why Your Need to Be More Like a Remarkable Purple Cow to Stand Out

Have you heard of “ The Purple Cow” book by Seth Godin? If not I highly recommend you grab a copy and give it a read.

It’s not a new book by any means, it’s been around for many years. However, its message is still just as important now as it was several years ago when it was first written. After reading this article, you’ll learn my take-aways on how the cow, the purple cow that is, can send your business over the moon if you dare to get rid of the old marketing models and start embracing… well… purple.

How do you define “remarkable”?

Is it something extraordinary? Something that took you off guard that you didn’t expect to happen? It could be something unusual or noteworthy but at the end of the day, it’s something that makes you take notice.

What can you say about your business that is remarkable?

Ever since reading The Purple Cow, I’ve been on the look-out for “remarkable” and have been pleasantly surprised to see it pop up in all kinds of places.

As an example, Daniel and I were out having lunch and we noticed a patron walk into the restaurant. He was greeted by the server and before he could tell her anything, she was telling him what his order was going to be. All he needed to do was nod and smile and find his favourite spot to sit and await for his food and drink to arrive.

That’s remarkable.

Every once in a while I get my toes done at Undine’s Retreat Day Spa in Chilliwack. Even though they are a client of mine, I know that they treat everyone as special as they do me. Of all the ways they make their clients feel like they are VIPs, my favourite (now don’t smirk) is the wonderful piece of chocolate I’m given with my green tea.

Ah… now that’s remarkable.

Why are these examples remarkable? Because not everyone offers that kind of service.

Not everyone goes out of their way to make their clients feel special. Do you?

This is your opportunity to not be in that category of “everyone” and think about how you deal with your clients. How can you be more remarkable?

Here are just a few areas to explore:

  • Offer exceptional customer service (like always answering your phone in a friendly manner or sending hand written notes of gratitude as examples.) I know that our success has been greatly attributed to this one key factor alone.
  • Offer a unique product or service that can’t be found elsewhere. I don’t mean inventing something brand new, but taking what is “good” and making it remarkable by adding an extra touch, like a new bonus feature or something else that no one else is offering.
  • Create a unique way of presenting your business to the world that zeroes in on your unique brand offering. Take Linda Jane’s Creative Music Factory as an example. Linda is as unique as they come and her brand portrays her style and personality to a “T”. People know exactly what they’re going to get if they hire her and they definitely know it’s not some staunchy piano teacher with a ruler in hand!
  • Become the cheapest, fastest, hottest, coldest, most efficient, loudest, easiest… you get the idea. Explore the limits of possibility with what you offer.
  • Zero in on a niche fraction of your market and cater specifically to them. Make them feel special and become the expert for that group.

Once you have come up with some ideas and start to introduce them, next you need to ensure that what you do is measurable so you can see what is working and what isn’t. Don’t dwell on the misses and keep enhancing and building the hits.

Your customers will love you for it and your bank account will grow!

Share below some stories of when you found a business to be remarkable in some fashion. What made them remarkable and did it make a difference on how you thought of them? How can you learn from that experience and infuse it into your own business? Do tell!

Remarkably,

PS, here’s the link to purchase The Purple Cow book via: Amazon.ca or Amazon.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

An Introduction to the Law of Attraction

Whether you are aware of the Law of Attraction or not, it is always in motion. You used it to attract this article you are reading! Maybe you ‘think’ you didn’t, but I will explain how you did.

This is a simple definition of the Law of Attraction from Michael Losier‘s book Law of Attraction:

I attract to my life whatever I give my attention, energy or focus to, whether wanted or unwanted.

The Law of Attraction may not be a new literary phenomenon (see Resources), but the concept has only recently gained in popularity in the 21st century. It is a universal law, like the law of gravity: one that you may not be able to see, but you know exists.

There is actually a physiological scientific foundation to support the belief in the Law of Attraction based on electrons in atoms giving off certain energy. This energy has a vibration, which creates either a positive or a negative atmosphere. You are always giving off one or the other, but you cannot give off both at the same time. As ‘like attracts like’, you will tend to attract the same energy that you are giving out, whether positive or negative. This is also called ‘manifesting’.

Your next question might be, “Well how do I know when I am doing that?” The answer is that you are doing it constantly, with every ‘word’ you say or ‘think’. Coupled with this is the energy that you are giving off with your ‘feelings’. Your feelings, too, have either positive or negative energy attached to them.

A simple example could be explained in this scenario: imagine that you have been awakened early in the morning by the sound of construction on a new building across the street. You think some negative thoughts, and you have some negative feelings. You decide to get up because you are awake now (even though you wanted to sleep in on this Saturday) and you step on the cat’s tail and bang into the door at the same time.

Positive or negative thoughts happening here? Next, you go to make your coffee and you find out you are out of coffee. Great, what’s next! I think you can guess what may come next, and it’s not going to be great.

But, in a way this is great! Because now, you have the choice to change what’s going on for you. You can do that by changing the words you are thinking and the feelings you are having. It is a choice, pure and simple, although I agree that it is not always easy.

This is called ‘deliberate creation’, meaning that you now realize you do create your world and you can change it. So, for the time being, pay attention to the words you are thinking, the thoughts that arise from them and the feelings associated with them. Make a fresh pot of coffee, take some time to visualize what you want the rest of the day to look like and get a great ‘gut feeling’ of the amount of happiness latent in the day that you curate.

In future articles I will go into detail about ‘how to’ attract more of what you want in your life, specifically with relationships and money. I will walk you through a process that will allow you to be crystal clear on what it is you do want in your life, and what you are prepared to no longer have in your life.

Think happy thoughts about what you do want!

RESOURCES:

Check out Wikipedia on the subject of the Law of Attraction. Some books I have enjoyed include As A Man Thinketh written by James Allen in 1902, Napoleon Hill’s Think and Grow Rich written in 1937 or another favourite of mine is Wallace Wattles’ 1910 The Science of Getting Rich. Esther and Jerry Hicks  are considered experts in this field of manifesting with ‘Abraham’ and teir Law of Attraction and Ask And It is Given are more spiritually based than some of the others. Recently as 2006 Rhonda Byrne wrote the book The Secret and created the subsequent movie while gaining more exposure on the Oprah Winfrey Show. Michael J. Losier’s Law of Attraction is one of the best ‘How To’ use the law of attraction books.

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

THRIVING on Femininity

Mentoring women in business has been a passion for me as long as I can remember. It was all too obvious sometimes how the proverbial “glass ceiling” and other barriers kept women I knew from reaching their potential. Sometimes these came from their employers, sometimes their family, but whatever the barriers: there was one trait they unfortunately shared:

A lack of confidence.

However, I don’t see a lack of confidence just to mean that you think to yourself “I can’t do it.” It’s much more than that! It is a barrier or mental block that keeps you from realizing the skills and abilities you have as a woman. In other words, your “feminine edge.”

Think of it here. I know I might be stereotyping (a bit…) but in most cases woman have a special perspective on things, a perspective that can be, at times, more caring, empathetic, and people-orientated. Now I know I am treading dangerous ground here, and I want to preface that by saying I know many men who are more kind and empathetic than many women; however, overall, I think there is some general validity in that statement I just made.

But how can I, as a woman, leverage this “edge” to build my business and maximize it’s potential?

Ali Brown is a similar promoter of woman’s skills, traits, and how those can be used to help us succeed. She has a new webinar on that very issue, cleverly called “Thrive.” You might have seen it on her Twitter page @AliBrown or trending at #THRIVE. She’s created an intro video you can check out here:

Click to watch Ali's video series

What I like about this resource is that it’s not some webinar that goes “wow, women are different than men. Did you know that? Now go succeed” instead Ali is going to to teach us how to APPLY these unique traits of ours to help us succeed. Real, practical, advice.

One of the first things I learned about marketing is that people can no longer be sold on fancy messages or pretty graphics anymore.  We are too educated! We want substance, we want to know what we are investing in matters, that it will benefit and help us personally. The way Ali teaches women to apply these skills provides those benefits that, frankly, we need to be there in order to invest in something like a webinar. Check out the details here: http://ow.ly/dp4os

At the end of the day, empowerment is more than just “ra-ra” speeches and inspirational quotes. It is putting in the knowledge and skills we have into practice in our own lives and our own businesses. That said, Ali Brown’s Thrive project is designed to help us realize the power we’ve had all along, and how we can use it to create the best businesses that we can and maximize them to our benefit. Putting what we’ve learned into action is up to you, but Ali Brown can help us unlock our potential, and that is a very important first step!

Once more, please check out her link for more info and a place to sign up if you’d like: http://ow.ly/dp4os

Enjoy these warm Fall days while they last!

Regards,

Sue

Again, here’s where you want to go: http://ow.ly/dp4os

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to create an info-product that sells…

Woman inside computer earning moneyIf you’ve been struggling to get any substantial results from your on-line information product (such as an on-line course, PDF eBook, etc)… or you’re ready to get started with this popular passive revenue stream, then read further . . . you’re going to want to hear what I’m about to share.

Ali Brown just released a special report with “InfoProduct Guy” James Roche. It’s called “Info-Publishing Secrets: Cash-In on What You Already Know” and it’s your chance to learn from not one but TWO experts in information publishing who are not only “in the trenches” every day but work with *clients around the world* to create these types of income streams.

And they know what works…

You see, information is nothing new, but these days people aren’t looking for more of it. They’re looking for distilled information, and they are happy to pay for it if it’s the right information. Whether you realize it or not, YOU have knowledge that other people will gladly pay for. But you have to make sure to plan ahead to create a product that people will actually want!

That’s where Ali and James come in. In this complimentary PDF download, you’ll learn:

*7 reasons why info-publishing is still a *super income stream* to add to your business, or a business model itself that allows for a very flexible lifestyle (work at home, or travel with your laptop!)

*The 2 items you MUST get clear on when *planning a product that will SELL*. (Don’t waste your time creating a product that no one wants! It’s heartbreaking to see so many people do this.)

*What’s working–and what’s NOT working–right now in information publishing. (The industry HAS changed, and what worked just a few years ago is not flying today.)

*The *TOP 3 MISTAKES* people make in info-publishing that waste hundreds of hours of time (and often a lot of money).

*How information publishing is a SHORTCUT to getting more (and better) clients… if you offer some type of service or consulting/coaching.

*The EASIEST path to getting started fast if you’re new to the game.

Ali and James have both sold millions of dollars in information products combined over the years. But remember each of them started with ONE e-book that brought in an extra few hundred dollars a month and grew from there. And you can do it too!

Don’t miss out on this information-packed special report. I just read it and it has great info in it so wanted to make sure you knew about it too.

Download your free copy here:
http://bit.ly/InfoProductFreeReport

Here’s to your success!
Susan

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Faith and family… or financial independence? It starts today!

Many of us grow up thinking there has to be *one or the other*…

You make a lot of money and lose your soul.

OR, you stay true to your faith and family.

One of the reasons why we think this way is much of our world is stuck in the *old paradigm of thinking*. Especially when it comes to money and business.

Consider this… the “old” model for business was a *masculine* model. Business and life were separated. Work and home were clearly divided. (Just watch a few episodes of “Mad Men” and you’ll get this quite clearly.)

When women entered the workforce in greater and greater numbers, we were the ones to not quite understand why that was so. We work *holistically*, not in a rigidly segmented way. We were thinking of our happiness, our families, our fulfillment.

So we challenged the model. We changed it. We said “no more” and wanted to work in a way that brought meaning and joy to our lives.

The “old way” was a model *we never fit into in the first place*. Hence the huge uprising in female entrepreneurship.

Because finally, with all the opportunity before us, *we now have the edge*.

We can have faith, family, and financial freedom, all together.

In pre-chats with several of the luminaries being featured in entrepreneur mentor and ABC’s “Secret Millionaire” Ali Brown’s “Feminine Edge” teleseries, Ali’s been struck by something in particular: These women run their business with their values in order: Faith first, Family second, and Financial Freedom third.

They may describe it differently, but they do it–in different ways, with different lives, and different businesses.

I’m excited to learn from 13 of the best and brightest luminaries–from money masters to spiritual leaders–in Ali’s free teleseries. These women have designed a business on their own terms and created an extraordinary life for themselves. It’s time we joined them!

Watch Ali’s video now to get the scoop and reserve your spot:

Remember, “The Feminine Edge” is FREE to attend for all three days. I’ve already signed up, so you should register now too before you forget–it all starts TODAY, June 26!

Kind regards,
Sue

P.S. I also love how Ali is giving 20% of profits from her optional VIP upgrade to join FITE–a nonprofit helping women around the world empower themselves through entrepreneurship via microloans. You can see what she’s doing here:
https://alibrown.infusionsoft.com/go/feminineedge/evision/

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".