Today’s eTip is about finding the right topics to write about for your blog.
I know that I have been a strong proponent of making sure you post to your blog regularly with good articles.
Some of the feedback I receive is that people just don’t know what to write about so I thought today I would share a few ideas on what you want to write about in your blog.
First of all, what you want to do is you want to put yourself in the shoes of your ideal client. What kinds of questions do they keep asking you? What kinds of problems are you solving for them?
Whether it’s a product or a service you are offering, try and think about what they would be searching for in the search engines in order to help them solve the problems that you can offer a solution for.
Write about that. Write about the problems that people are facing and offer some solutions.The best blog article topic is to offer tips to problems your ideal client faceClick To Tweet
And you don’t have to write a whole novel about it. Find one specific topic that you can write about and write a 400-500 article about that topic.
Then your call to action at the bottom can be to contact you for more information or to sign up for your free giveaway that might be related to that particular topic. Or to purchase one of your products or services that would be in relation to that particular article.
It really doesn’t have to be rocket science – just put yourself in your clients’ shoes and find out what would they be interested in learning from you? What would they want to hear from you?
And that’s where you can start with the writing.
I’d love to hear what you think – do you have a hard time coming up with blog titles or does it come easily for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your success,
P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
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About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".