This eTip is about finding the right topics to write about for your blog.
I know that I have been a strong proponent of making sure you post to your blog regularly with good articles.
Some of the feedback I receive is that people just don’t know what to write about so I thought today I would share a few ideas on what you want to write about in your blog.
First of all, what you want to do is you want to put yourself in the shoes of your ideal client. What kinds of questions do they keep asking you? What kinds of problems are you solving for them?
Whether it’s a product or a service you are offering, try and think about what they would be searching for in the search engines in order to help them solve the problems that you can offer a solution for.
Write about that. Write about the problems that people are facing and offer some solutions.
The best blog article topic is to offer tips to problems your ideal client faceClick To TweetAnd you don’t have to write a whole novel about it. Find one specific topic that you can write about and write a 400-500 article about that topic.
Then your call to action at the bottom can be to contact you for more information or to sign up for your free giveaway that might be related to that particular topic. Or to purchase one of your products or services that would be in relation to that particular article.
It really doesn’t have to be rocket science – just put yourself in your clients’ shoes and find out what would they be interested in learning from you? What would they want to hear from you?
And that’s where you can start with the writing.
I’d love to hear what you think – do you have a hard time coming up with blog titles or does it come easily for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
