Marketing eTip: Why Defining Your Niche Is Important

Today’s eTip is about niche marketing.

Some entrepreneurs are hesitant to narrow down their niche for fear of missing out on working with a wider range of potential customers.

Listen to today’s 1 minute tip on why being everything to everyone hurts your business success in the long run.

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I’d love to hear your thoughts on this – have you defined your ideal client and niche market yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Taffy Zghana Richardson-Hawkin

    This is a great tip! I have narrowed my niche recently and it has made a world of difference in my marketing efforts! I was trying to serve too many people but not being effective due to the broad nature . Thank you so much for the excellent quick tip!

  • I needed to hear this! I HAD a niche, then decided it wasn’t what I wanted, and now I’m kinda stuck! I think I’ve figured it out but haven’t made the changes to my social media or website yet…

    • It can be quite confusing and overwhelming to try and figure out what your niche should and could be Lianne – I feel your pain! If you need any help with that, I have a process I take my mentoring clients through to help them get very clear on who their ideal client is and how to position themselves to ensure the right people are attracted to their offerings.

  • Thanks for the reminder, Susan. I’ve got my fingers in a few projects all at once thinking that I’m gathering the momentum for residual income (So, I won’t have to work so hard in the long run.)
    I do have to remember to work in the present to cater to my target clients.

Why defining your niche is important

Today’s eTip is about niche marketing. Some entrepreneurs are hesitant to narrow down their niche for fear of missing out on working with a wider range of potential customers. Listen to today’s 1 minute tip on why being everything to … Continued