Marketing eTip: How to Get Your Blog Readers to Stick Around

Today’s eTip is about improving your blog formatting to get the best reader retention rate…

Listen to today’s 1 minute tip that provides specifics tactics you can use in your blog article formatting to ensure your readers actually read the whole thing.

When you take the time to write out a great article for your blog, you want to make sure that the people coming to visit actually stick around long enough to read the whole thing, right?

Aside from having a compelling title and a well written article, one way to improve your blog readers’ retention is by making your blog posts easy to scan read.

Since a mere 16% of people read online text word for word, it’s critical to ensure your main message comes across when someone simply scan reads your article.

To do this, it’s best to break the text up with headlines, sub headlines, bolding, images, and bullet points. But don’t overdo it on the bullet points!

I’ve witnessed many people who hear that one should use bullets in their articles or email promos and write the entire thing in bullets! We’re after balance here folks – don’t stress your reader by overdoing it in any of these tactics and you’ll do great.

So I’d love to hear your thoughts on this – do you have a blog and if so, do you pay attention to the blog formatting or are you just happy to have something written? Or if you have a question, I’d be happy to answer.

To your success,

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Kathryn Wilking

    Hi Susan, I’ve heard some firms have a template to organize and format their blogs/news. I tend to got with the flow; some of my blogs require bullets and others seem to read well as a descriptive text. Do you think our readers expect a certain rhythm, or should we mix it up a bit and keep them guessing?

    • Good question Kathryn and although I’ve never heard of templates per se for writing an article (an information flow yes, but not a template) I think it’s a wise practice to always think of the scan reader when writing – as explained above- always incorporate headlines, sub headlines, bullet points, and images to help break up the blocks of text. No matter how compelling the read is, people will have a hard time reading big blocks of text without those breaks.

Marketing eTip: How to Get Your Blog Readers to Stick Around

Today’s eTip is about improving your blog formatting to get the best reader retention rate… Listen to today’s 1 minute tip that provides specifics tactics you can use in your blog article formatting to ensure your readers actually read the … Continued