Marketing eTip: How NOT to Sell on Social Media

Today’s eTip is about selling on social media.

When people connect with you online, they aren’t expecting to be sold to nor do you expect to be sold to either!

Listen to today’s 1 minute tip on what to do instead of trying to “sell.”

New to social media or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their social media efforts. www.SocialBlastCoaching.com

I’d love to hear your thoughts on this – do you think selling is ok on Social Media? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Great tips – social media is really about drawing people in by building relationship and providing value, letting your potential clients to know you as a person so you can build trust that eventually leads to sales. I also find social media to be more effective in building list than in selling.

  • I learned through old-school marketing, you need to build trust face-to-face. I still prefer a face-to-face meeting or even a Skype meeting to build relationships. Social media seems to be more of a mystery as people are trolling it for different reasons; sometimes for curiosity, and other times to get their questions answered. It may take more time for reputation and trust to build into a paying client.

    • Part of “old school marketing” is definitely being face-to-face, especially since the Internet didn’t exist back then but another big part of that old marketing world is “push marketing” where getting eyeballs to see your advertising was the name of the game.

      Now-a-days, I think social media lends itself very easily to the “pull” marketing method of developing relationships. It’s a matter of understanding how relationships are developed – and that’s by having conversations.

      So it’s actually very similar to being face to face with people in off line networking events and now the focus needs to be even more about THEM and less about US to make it all work well. But yes Kathryn, in anything we do when building relationships, it does take time to nurture those people in order to build the “know, like and trust” factor with them.

Stop Trying to "Sell"; instead inform, engage and build trust

Today’s eTip is about selling on social media. When people connect with you online, they aren’t expecting to be sold to nor do you expect to be sold to either! Listen to today’s 1 minute tip on what to do … Continued