Marketing eTip: Building Your Social Reach on Twitter

Today’s eTip is about using Twitter to help build your network…

Twitter is a great social media network that can help build your reach in a big way.

Listen to today’s 1 minute tip that explains what you can do on Twitter to help build your social reach and garner new clients from your efforts.

Be sure to follow colleagues, big brands, people in your ideal target market and also leaders of your industry that share the same target market as you. Also follow those in your local community and build a presence with those that live in the same geographic region as you.

Avoid playing the numbers game on Twitter. There are a lot of people who will follow anyone, no matter who they are, just to get those people to follow them back. If they don’t follow them back, then they’ll unfollow them.

This type of game enables bragging rights to how many followers they have but the problem is, those followers are not going to convert into clients if they are not in their target market, so the number is very misleading and it ends up being a big waste of time.

To me this is not at all what Twitter was meant to be.

Follow the people that you want to be engaged with and have an interest of, don’t worry if they don’t follow you back – instead, watch the conversations, reply to posts of interest, RT posts you know your followers would be interested in and get visible this way.

These people will see how much you are interested and will naturally follow you because of that. Do this daily and watch your fan base and client list grow.

I’d love to hear your thoughts on this – do you use Twitter to help build your social reach? Or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media or you find online marketing overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Debbie Hatch

    Thank you for the tip, Susan!! I only started my business at the end of last year. I’m building a presence on FB, and Pinterest. I just started using Instagram a few weeks ago. I haven’t dipped my toes in the Twitter pool yet. Looks like I need to start!! Thanks, again.

    • What’s fun about social media is that each channel has it’s own uniqueness – and once you know if your business can benefit from that uniqueness, then you know which channel to focus on. It all depends on where your ideal target market is hanging out – if they are on Twitter, you’ll definitely want to be there too!

  • Melanie Campbell

    I’ve been using Twitter to build my reputation and business presence for about a year now. I don’t know if it is helping my business or not but my persona and products are getting out there. I’ll see results eventually I am sure.

    • Melanie, the success of Twitter all depends on how much effort and engagement you put into it, just like any other social media channel. Keep working at it and you’ll see some results!

Marketing eTip: How to Build Your Social Reach on Twitter

Today’s eTip is about using Twitter to help build your network… Twitter is a great social media network that can help build your reach in a big way. Listen to today’s 1 minute tip that explains what you can do … Continued