Joint Ventures Aren’t Just for Coaches

How Typical Businesses Can Benefit Too!

Joint Ventures Aren't Just for Coaches: How Typical Businesses Can Benefit Too!

As an entrepreneur and small business owner, no doubt you have attended many marketing Webinars, read a lot of marketing books and listened to podcasts etc all so you can learn more about how to market your business.

During your quest, you have probably heard a lot of hype about joint ventures to market your business.

Marketing gurus will tell you they are a powerful way to grow a coaching business.

But what if you’re not a coach? Heck, what if you keep hearing that term but have no idea WHAT it actually means? I was that way for a long time too – I just figured it was reserved for those that had hundreds of thousands in their list and not for a typical start-up or growing business.

However, I have good news for you – what I came to realize is that joint ventures work for regular small businesses too!

So what exactly IS a joint venture? Basically it’s when you partner up with someone else and help each other out by marketing the other person to your list and visa versa.

Typically, you would want to find someone who has a list size that is similar to yours (or a colleague that doesn’t mind helping you out if you’re just getting started) and also someone that shares a similar target market as you.

This way, it’s an even “I help you and you help me and we both benefit” scenario. If you each share a similar target market but are not in competing fields, then each list will be happy to hear about the other person’s offering.

So without further ado, here’s some inspiration to help you tap into the power of JVs for your business:

  1. EXPAND your customer base fast. 

    When a joint venture partner promotes your product, it instantly exposes you to an entirely new audience.
    Imagine being a divorce mediator and having your colleague who is a therapist recommend you in their newsletter.  While your business email list may only have 1000 subscribers, the therapist may have 2500 subscribers on her list.
    When she personally endorses your divorce mediation services, people trust her recommendation. So it QUICKLY multiples the amount of leads you are exposed to.
    It also BUILDS instant trust and rapport when someone they know is introducing your services to them.

  2. Build your EMAIL LIST fast by offering freebies to a joint ventures list

    This could be a free report, article, checklist, audio, or webinar.  When your joint venture partner announces your freebie to their list, you benefit from having people opt in to receive the freebie.
    For example a chiropractor could offer a “10 Ways Low Carb Diets Help You Lose Weight Fast” report from a nutritionist joint venture partner.

  3. Get raving REVIEWS to use in your marketing

    When a joint venture partner writes a review or testimonial for your product or service, you can use that on your website, blog, brochure, or social media.
    There’s nothing like a great testimonial from another respected business person to build trust with potential buyers.

  4. DOUBLE YOUR SALES with half the effort

    When you agree to cross promote products with a joint venture product you both benefit from a boost in sales.
    People want to buy, but they don’t want to be sold. Often a third party endorsement from a Joint Venture partner promoting your product will bear more weight than a self-promotional effort.

  5. Enjoy great benefits with FREE MARKETING. C’MON

    Who doesn’t love marketing that doesn’t cost you a dime?
    As an addition to, or alternative from the typical Facebook ads, pay per clicks, and other advertising, when you are working with a small marketing budget, JV partnerships are a smart way to grow your business at zero cost.
    Plus, they often convert better too because you are marketing to a warm list versus cold call marketing.

  6. Add More VALUE to your List Members

    Think about how grateful you are when your friend tells you about a great movie or a fantastic new restaurant they have tried.  Your email list feels the same way.  They love hearing about products you have tried that you find really helpful.
    Recommending great products from joint venture partners is something your list members will look forward to.

  7. Bring NEW IDEAS and creativity to the table

    Sometimes having someone else market your product can add a new “flavour” to your pitch – one that will spur new interest and sales.
    Plus your JV partner may have ideas for fun promotions that you haven’t even thought of.

So don’t think that joint ventures are just for authors, speakers, and coaches.  Joint ventures are a highly effective way that everyday businesses can promote their business.

It’s free, easy to implement, and a fast way to boost sales.

By the way, if you love the idea of JVs, but are unsure how to start, we can help you plan and implement a joint venture campaign that jumpstarts sales for your business.

Have you ever participated in a Joint Venture?
Did you think JV partnerships were out of your league?
Will you give one a try now that you have some suggestions to work with?
Share in the comments below!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

  • Kim

    I think this is great information. When you work with a partner, you are exposed to another audience that you may not have been exposed to before. Most people look over that fact when they think partnerships. I think it’s all excellent advice.

  • Alice Gerard

    This is great information. How do you get rid of the popup? Otherwise, this is a fantastic blog post.

    • Hi Alice, what popup are you referring to? Is it the newsletter signup box? There should be an “x” to click. Glad you liked the post!

  • I definitely agree with bringing new ideas to the table! 🙂

  • Kathryn Wilking

    I’ve been approached to do some JV and totally abstained. Their methods were not only to ‘share lists’, but to me, their campaign approach was to badger the ‘list’ with repeated requests, updates and multiple related (or not) things. This could be only one groups procedure, but I did not want to lose any clients on my list …as they trust me with their email. So, to gain 1000’s of more names that did not know, trust or like me …at the cost of pissing off my list….didn’t make sense.
    I may look at a JV venture in the future, but I’d like more control.

    More comments on this?

    • You do have to be careful on picking the right people to partner with Kathryn, some people can be all about the “push” marketing and not care too much about annoying a list. On the other hand, there does need to be some marketing involved and there is a danger in having your list ONLY receive helpful information from you and never any promotional materials – you are literally setting them up to be annoyed at even one promo because they’re not used to it. So balance is they key!

  • Bruce

    Hi Susan. Love this line.. So don’t think that joint ventures are just for authors, speakers, and coaches. Joint ventures are a highly effective way that everyday businesses can promote their business.

    Yes, when you think about it too, JV’s have been used really since the world of relationships began. I am OK. your OK. Now lets go out and lets others know too!! Thanks!

    • Definitely Bruce! It’s a win-win as long as both sides are equally pulling their fair share.

  • Roberta Hermann

    This is a great article Susan!! Now I just need to find a joint venture to team up with!

    • You have lots of opportunities to find someone Roberta – anyone in a health-related industry would be great!

How Typical Businesses Can Benefit Too! As an entrepreneur and small business owner, no doubt you have attended many marketing Webinars, read a lot of marketing books and listened to podcasts etc all so you can learn more about how … Continued