This article was written by Biana Babinsky, an online business expert, consultant and author that I found had some very valuable points on being authentic while using any marketing strategies. Authentic promotion is an easy and effortless way to build relationships with your blog readers and those you connect with through social networking. Here’s the full article:
How To Get Clients By Being Authentic
Are you looking for a way to bring target customers to your business while using your authentic voice? Many coaches and other service professionals have told me that they feel that the only way to get clients is to adopt the marketing methods of a used car salesman. They feel they have to change themselves and their approach and adopt hard-sell sales techniques to bring in clients.
Fortunately for all of us, this is not true. You can remain true to your authentic self and still have a thriving business with all the clients you can handle.
You can speak in your authentic voice and get clients – what can be better? One of the best ways to do this is to have your own blog and post new entries consistently. Here is how:
- Your blog posts can be written in a conversational style, rather than the more formal style that the rest of your web site is written in. When you are blogging, simply imagine that you are talking to your readers and let your authentic self shine through.When you talk to your blog readers they feel more connected to you and are more likely to become your clients as a result.
- Use your blog to tell stories. Your blog is the perfect place to tell stories that illustrate what you do. Such stories might not be appropriate for the rest of your web site, but they are perfect to share on your blog.
- For example, is there a popular story in the press right now that you can relate to your products and services? Did you hear an interesting anecdote that illustrates a point that you want to share with potential clients?
- Offer your blog readers a gift. What can be more helpful, authentic and professional than helping your potential customers with a problem they are experiencing? Your potential customers need help with problems they are trying to solve. Your blog is an excellent tool for you to help your potential customers do just that.Create a gift that your potential customers crave. This gift should solve a problem that your potential customers are experiencing and desperately need help with. Package your gift as a special report, e-book or audio recording so that you can create the gift once and give it out to thousands of people.
Once you have the gift ready, offer it to your blog readers in exchange for subscribing to your newsletter. Doing this will help you build a list of potential customers that you can contact and market to on a regular basis.
A great story helps you share with your potential clients and at the same time spotlight your business, products and services.
As you can see, you can use your authenticity to get clients! Use the above advice today and start attracting more clients to your business.
Learn how to authentically use your blog to bring in more clients during the no charge How To Make Money and Get Clients With Your Blog Teleseminar here
About Biana Babinsky, Your Online Business Expert
Biana Babinsky is the online business expert, consultant and author, who helps business owners get more web site traffic and clients online. Biana teaches coaches, consultants, virtual assistants, professional organizers, financial experts and other business owners how to create passive income online, sell more products and
services and make more money.
Biana helps business owners dramatically increase their online sales, get more clients and make more money online.
Learn how to become Biana’s marketing student and receive a free report: Top Strategies To Get Clients Online here.