Today’s eTip is about taking advantage of LinkedIn’s powerful networking platform.
Listen to today’s 1 minute tip to find out how to make meaningful connections on LinkedIn that can benefit your business.
Many entrepreneurs I talk to find LinkedIn a puzzle. They don’t understand its difference with Facebook, they don’t know what to post and more importantly they don’t know who to connect with nor how to lead those connections into clients or customers.
As we know, social media is all about building relationships. So the first thing is to stop thinking of everyone as a potential client or customer. There are a lot of other ways a social media connection can benefit your business.
So your goal is to get to know your connections at a personal level. But how do you do that when you don’t know them? You can start by looking to connect with people that you have something in common with.
It’s far easier to build a relationship with someone who shares similar things with you such as the city you live in, companies you’ve both worked with, universities you both attended, or common hobbies or interests.
LinkedIn and even Google’s search feature allows you to narrow down potential connections based on these commonalities. You can also seek people out in groups that match your interests.
So start there and make a concerted effort to get to know, like and trust other people. You never know where those connections might lead you.
I’d love to hear what you think – are you active on LinkedIn or are you having a hard time getting going with it? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.
To your success,
P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
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About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
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