Today’s eTip is about Facebook making yet another algorithm change and how that affects your page posts’ visibility.
Facebook has recently announced they have made further changes to their algorithm, which means things are being changed as to what we are seeing on our newsfeed.
What this means for us entrepreneurs and business owners, is the posts we add to our Facebook page does not guarantee any kind of visibility to our followers on their newsfeed.
Even if people have liked your page, it doesn’t mean they will see any of your posts, unfortunately it doesn’t work that way.Facebook is changing its algorithm again, here's what you need to know to get visibilityClick To Tweet
What we need to do as business owners, is when we post to our business page, the rules of the game is to find posts that people will comment on, like and share.
With this new algorithm change, the most important thing you want to be focusing on is finding and creating content that is shareable. Think about what your followers who have liked your page find interesting enough that they will want to share it to their followers.
So sharing is going to get a boost in how much visibility your posts get. Always think strategically instead of randomly about what you post.
Videos also get great visibility so if you can post something shareable in a video format, you’ve got a home run!
Facebook is changing its algorithms all of the time so what works now might be different six months from now so take advantage of this now while it’s still working in your favour.
I’d love to hear what you think – are you struggling in getting a decent reach with your Facebook page posts or do you get great results? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your success,
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About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
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