Today’s eTip is about using social media to your business advantage.
I often hear from clients saying they are not interested in using social media for their business marketing. Many times their reason is because they think their target market is not on social media and it would be a waste of their efforts.
I know this is a handy excuse but it’s completely false. Aside from extreme circumstances, you will absolutely find the majority of your ideal target market using Social Media in some capacity and it’s time to take this platform seriously.Don't think your ideal client is on Social Media? Think again!Click To Tweet
The trick is to know who your ideal client is enough to know where they would be hanging out on social media. Not everyone is on Facebook but those people might be on LinkedIn instead, or Instagram or Pinterest.
Your job as a business owner is to find out which social media platforms your ideal target market hangs out on and dive in and make connections there.
I’d love to hear what you think – have you given some thought as to which social media channel your ideal target market is hanging out on? Share your response below in the comments section or if you have a question, I’d be happy to answer.
To your success,
P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com
About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
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