Today’s eTip talks about why it’s so important to define your ideal client.
When we’re a brand new entrepreneur, the excitement of being able to actually make money while doing what we love is very intoxicating. We tend to jump in with both feet and assume that people will flock to us in a big way.
Unfortunately, it rarely works out that way. What needs to happen instead is to be strategic about your marketing efforts so that people WILL flock to you – and that’s because you’ll have the perfect message for them to hear in order to purchase from you.
And the only way to come up with that perfect message is to fully understand who your ideal target market is.
By understanding this group of people’s problems that you can solve for them, you can then craft the perfect way of presenting yourself to them so that they will know you understand the pain or challenges they are going through. They can then trust that you are the perfect person or have the perfect product that will help them.
So before you do any marketing – which includes coming up with a logo and website – do a thorough analysis of what your ideal target market looks like and then use this information to position you as the perfect solution to their needs.
I’d love to hear what you think – did you do a thorough ideal client analysis before starting your business? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.
To your success,
P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com
About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
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