Business eTip: What Is Business Branding?

Small Business Marketing Blog

What Exactly Is Business Branding?

Today’s video eTip will dive into business branding. Watch today’s video tip to find out why almost everyone has different ideas about what business branding actually is and how you can navigate through that confusion.

What is business branding?

Some people think it’s just your logo.

Other people think it’s your website.

Yet other people think it’s your tagline.

The truth is, your branding is actually the representation of the essence of your business. It encapsulates both you and your business so that people get a feel for what it would be like to either work with you or purchase one of your products.

What is your unique selling position?

The first thing you need to do in order to establish a brand is to fully understand how you want your business to be positioned in respect to your competition; what do you want your reputation to be within your industry and who is your ideal target market?

Ultimately, exploring these elements will help you determine what people would say about your brand after they’ve interacted with it in some manner. In doing so, you can then emulate that “brand story” if it fits your vision or adjust your positioning accordingly to produce an identity that’s more in-line with your business goals.

Making sense of it all

If you’re new to the world of branding and marketing, it’s not always easy to formulate a branding strategy that consistently delivers that “brand story” to your audience. There’s too many elements to keep track of and oftentimes your message can become disjointed and malformed, like a game of telephone.

I can help you with that.

I specialize in streamlining your brand to fit a cohesive narrative that encompasses your logo, website, social media and all supporting marketing materials. Taking this integrated approach is the reason why my clients have so much success with their branding – I help connect your brand with the right audience who are ready, willing and able to do business with you.

If you have any questions about branding or anything at all, feel free to leave a message in the comment section below and I’d be happy to answer. Or if you are interested in more information about how to market your business, sign up for my free newsletter.

To your business success,
Susan Friesen

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You Have a Vision. I Can Help Get You There.

It's my passion to help entrepreneurs get better at business, social media, and marketing through my strategic consulting.

Business consulting is meant for those who are serious about taking their business to the next level and are willing to turn off the noise around them and listen to solid business advice.

Take advantage of my 20 years of experience to save time, money, and stress, take your business to the next level, and achieve the success you desire.

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Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide
Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.


Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".

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