eBusiness Blog

Twitter Beginners Guide: What to Tweet About

We’re past the half way point for our month of tips for marketing small business on Twitter and I hope you’ve enjoyed the tips and guides on getting your business set up on Twitter.

Now you’re ready for the actual tweeting!

Picking what to tweet about sounds easy but mistakes can be made if you don’t have a strategy in place beforehand.

 

First take into account that Twitter is an ‘in the moment’ platform limited to 140 characters.

One of the things I like to do is check what’s trending on Twitter (that’s posted to the side of your Twitter feed) so I get a quick easy glimpse of the latest in current events.

Twitter is an instantaneous delivery method so you need to get your tweets in front of your followers throughout the day.

Some fundamental things you can tweet about in the proverbial twittersphere are your personal opinions on “in the moment” news.

Take care not to rant and rave though. Offer insightful opinions that don’t take a strong side.

Your personal opinion is fine but not for your professional brand. Preaching personal politics can turn off potential clients who you may have otherwise been able to work you without issues.

With most elections being consistently split you have a 50% chance of putting off a potential lead by being overtly opinionated or echoing the wave of aggression and irrationality currently permeating every aspect of online information related to politics.

Politics can bring out an emotional response that you may regret later so when posting as a company remember you are representing your business.

It is true that adhering to a political stance can result in gaining followers. As can using adult language and sometimes the users who follow people for those reasons are their most devout but it comes with the risk of not gaining the other half of your potential followers.

Definitely showcase your expertise. If you have tips that are unique to your industry that’s great content you can post about on all social media including Twitter.

Anything from the heart is great too. Inspirational messages, quotes and more that express your voice and are directed at your desired audience are perfect.

Share other people’s content. Check out their blog articles and if your audience would appreciate it then tweet it!

Try tagging the author as a way to both recognize and thank the author of the content you shared.

Look for funny things to share! Everyone loves to laugh so pass that stuff along if you find it.

If there are any current events that relate to your area of expertise then use it. Tweet about it and note how it relates to what you do but be careful and don’t overdo it.

Now how often should you tweet? Recent studies say 1 – 51 times per day.

Staying on either extreme is not advisable. According to Quicksprout the happy medium for tweeting is 15 times per day.

It is advisable to try the tools I mentioned in earlier Twitter posts like Tweetdeck or Hootsuite and schedule your posts out so it doesn’t become too time consuming.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Started on Twitter for Your Business

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter

July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business!

For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.

Why Use Twitter For Your Business?

Twitter is a major player in online social media. In January of this year Google purchased Twitter Fabric (A Twitter development arm for apps) for an undisclosed sum for good reason. With 328 million + active Twitter accounts it’s a big audience to exist within.

Your ability to reach your target audience is amplified by using Twitter as it allows your users to see the latest news on your business in real time and provides a window into your company by way of what you share and promote.

Your ability to reach your target audience is amplified by using TwitterClick To Tweet

Almost 25% of verified Twitter users count themselves as journalists and often news hits Twitter before the other platforms have a chance to draft a report.

Whether you’re local or national or even international following journalists and making connections is a great way to have your own content shared with a large audience with the intention of course that some turn into paying customers.

It’s no surprise the current estimate is 93% of businesses use Twitter with over half using it daily.

Another big plus is how Twitter (and social media in general) has replaced traditional PR. Companies who use Twitter report a 20% improvement in customer relations!

How to Set Up Your Twitter Account

Let’s break down just how easy it is to set up a Twitter account. Then we’ll review how to use it.

Step one in setting up Twitter:

  1. Sign up
    • That linked text above will take you to Twitter’s signup page. This is a simple step.You can pick your username, sign up with your email address, and then confirm the account in your email (* It’s good to have your email already open in a new tab when doing this).
  2. Edit your profile

    Here you’ll be adding your Twitter profile image and your header along with your bio text:

    • In order to access this in your new account you’ll need to click on the top right next to where you see the word Tweet.
    • This will open a menu.
    • Select the top part where you see the username you entered when signing up.
    • This will take you to your Twitter profile page.
    • Now select Edit Profile as indicated on the page.
    • Now you can enter your bio (limited to 160 alpha numeric characters)
       
      *When drafting your bio start with what your business does or share what your followers can expect from you and end with something more personal about you.
       
      Example 1: A certified fitness coach who’s passion is health, wellness & eating Vegan sharing tips and recipes to help you on your health journey. Wife & Mom who loves the outdoors
       
      Example 2: (This is mine): I share tips on Digital Marketing, Websites, Branding & Social Media. An experienced & passionate Web Developer, eBusiness Consultant, Wife, Mother & Chocoholic
  3. Update your professional profile photo (image size: 400 X 400)
  4. Update your header image (image size: 1500 X 500)
  5. Enter your location
  6. Add in your website address
  7. Choose your theme colours – ideally have them match your business brand colours
  8. Then click “Save changes”!

Now that you’ve got your profile it’s time to look for followers.

Finding Followers on Twitter

This part is both very easy and very hard. Let me explain!

It’s easy to secure followers from anyone looking to turn you into a customer. It’s much harder in the reverse order.

Some accounts have hundreds of thousands of followers but nearly all are other people looking for clients. It can be easy to get sucked into a sinkhole of marketers so be very wary of any suspicious accounts.

It's easy to get sucked into a sinkhole of marketers on Twitter; be wary of suspicious accountsClick To Tweet

Instead look for people you know. Not just personally but brand personalities you trust. There is a very easy search function at the top right. Just type in a name and start checking.

You can also use Twitter’s Advanced search to narrow down your efforts further.

People with high numbers of ‘Following’ and low numbers of ‘Followers’ indicates they’re not securing good connections with their content so watch out. Even if they are following you, it only means they are watching to see if you follow back and as soon as you do, they will unfollow you. A practice I do not condone at all.

Any accounts with near even numbers of ‘Following’ and ‘Followers’ could simply be people in a niche who follow each other but aren’t reaching anyone outside that sphere. They’re okay to add but make sure that’s not ALL you add.

You can use Twitter’s email tool as well to farm your email for possible connections held within your emails records of people you’ve emailed with in the past.

If you’re still stuck: try writing down a list of brands like yours and add them. Following your competition not only shows you what’s popular in your industry, it also gets your name in front of their followers if you ever feel compelled to reply.

Another easy trick we covered recently during our Twitter month is using hashtags to find local businesses on Twitter.

Many of us deal locally so make sure to check out that post linked above.

Don’t worry about your Follower count too much and focus on quality over quantity.

Keep Tweeting

Now it’s time to start tweeting! This is your 140 character opportunity to market yourself in your own voice.

Try some tweets out that link to your site’s pages but don’t overdo it. Focus on building out an identity that establishes trust in your followers.

Look for voices in your industry with trust where you can retweet and like their content.

When retweeting look for opportunities to tie their point back to your business. If they share X and you build awareness around X then retweet and add a link back to your relevant page whether it’s a static product page or a blog post. The goal is to reach both them and your users in a way that connects you to the trusted authority.

Seek trustworthy industry leaders to retweet and like their content & relate to your contentClick To Tweet

A great way to increase the viability of your tweeting is to add an image to your tweet.  This is really easy and recently Twitter made it even easier with their addition of a GIF function. You can search for funny and/or relevant GIFs right within your Tweet. Just click below the text box where it says GIF.

Make it fun and share content you love. Don’t get into a trap of only using Twitter for self promotion.

The biggest problem with Twitter is losing steam. Don’t be discouraged and if you want more help with Twitter and all social media you can sign up for our Social Blast linked below!

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Getting Started on Twitter for Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Beginner’s Guide to Twitter Fundamentals

Your social media presence is a reflection of your business and often the first thing a potential new client sees.

Today’s post and video look at the importance of including a consistent brand image on Twitter that presents who you are and what you do appropriately.

Clients who see a lot of professionalism in your social media are more likely to contact you if you establish yourself properly online.

Twitter is a great way to reach out to peers too and as we saw in our last post can lead to new work through proper usage and networking so make sure your profile really represents you and your business properly.

The Header Image

Your header image is a 1500px by 500px opportunity to grab a user with your most important offering.
Whether you announce your service, a discount, or present some stats that make you unique from your competitors you have the space to do it so by all means use it.

If you are promoting a splash page with a discount code you can try including that into the header. Text won’t be clickable but you can repeat the link in your bio or feature it in a pinned Tweet (this is a single tweet that when ‘pinned’ will remain at the top of your profile) which will allow the user to click on it.

Combine practicality with creativity so you’re selling yourself but also showing off something visually appealing.

Your Profile Image

A profile image is a small avatar/icon that shows you. Large brands will often use their logo for this which makes sense for them but for small business owners who are the face of the business a great headshot here is advisable.

Having a headshot is even more important if your handle or business name either is your name or includes it.
The ideal size for your twitter profile photo is 400px X 400px.

Many Twitter users have responded they often remember headshots over handles when looking at accounts so you really want to make sure this is an image of yourself you want people to remember.

The more professional your image is the better and it’s always better to smile when you’re hoping to make more connections.

Your Description

This is a short character limited biography section that only allows for 160 alpha numeric characters.
Use this space to note your core offering as well as introduce yourself to your audience. This is your opportunity to say hello but also establish why you have the account. So mention that you provide Service A but also let them know about your interests, say in mountain biking or like me, chocolate!

Be professional and friendly so you exude professional confidence but retain your personality too.
Your Tweets

Now that your profile is set up it’s time to start tweeting! It’s important to seed out tweets that introduce yourself and are consistent in brand and theme with the profile.

You want to do this before you start following other people so they can see you have an active account and won’t appear abandoned.

Set yourself a manageable pace and don’t treat this as a one off. It can be a long, arduous process at first but once you start seeing engagement and building your community you’ll then be more inclined to keep it up.
You can use scheduling services like Hootsuite or Twitter’s own Tweetdeck though there are many. It will depend on which you prefer and by adopting one you can relegate your Twitter time to once a week if that suits your schedule better.

Consistency is the key to retaining and maintaining an audience.Keep it up and in no time you’ll be enjoying yourself and enhancing your business presence while building the know, like and trust factor with your followers.

If you have a Twitter account already please share it in the comments section below or follow me and let me know. If you don’t use Twitter let me know why and maybe we can work your reasoning into a future video.

Until next time,
Susan Friesen

Social Blast for Entrepreneurs

What If You Could Learn Social Media and Online Marketing Each Month With Ease?

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, Social Blast: eMarketing for Entrepreneurs is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that’s always on target
  • Discern how to authentically differentiate your brand in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more…
  • Learn ways to engage through social media monitoring and listening

It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

› CLICK HERE FOR DETAILS

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Social Media Can Lead to New Collaborations and Work

Video marketing has been our hot topic lately.

Today’s eTip showcases a local videographer’s success story that happened while at my recent photo shoot.

 

Use your social media to make personal connections

A few years ago I was on Twitter and noticed something: someone from my local city was sharing and liking a lot of my posts!

Keith, a videographer, became a regular “fan” and naturally, I went and checked out his profile to find out more about him.

We eventually struck up some conversation and since then (after years of never even having met each other in person) we’ve been referring clients that have lead to paying work.

Through his efforts of becoming visible in front of me, he successfully got onto my radar if I ever needed, or knew of someone who needed, a videographer.

This video is about social media connections and in it Keith and I talk about the viability of social media and how it can be used properly from a business perspective to make connections that actually work.

Find your audience on social media

By using the #Abbotsford hashtag on Twitter, Keith narrowed his choices using a Twitter list within his feed to local businesses such as mine. This is a great tip for those who want to work with those local to them.

Twitter can be bogged down with international posts that won’t matter to you as much. Try Keith’s localization tip to nail down local connections.

Keith then reviewed who was using his localized hashtag as well and was able to start connecting and building out his business through social media.

By using his extensive background in video production Keith has been able to reach local clients for video shoots ranging from news reporting to corporate videos with great success.

Keith operates under Pathfinder Productions and you can find him on Facebook at: facebook.com/pathfinderproductions

This is a great example of how social media works. The trick is not to try tricks and use it honestly so you connect with other honest businesses. Localizing your efforts is a great way to find people who want to connect in your own area.

If you have any questions about improving your video quality to strengthen your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Social Media Can Lead to New Collaborations and WorkClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Use Twitter Social Videos to Boost Your Business Visibility

How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing

Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.  

Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

The fact of the matter is: Twitter users embrace video.

This infographic from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.  

ADWEEK Twitter Stats 2016 Infographic

Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to showcase your expertise and provide insights on industry trends your followers would be interested in hearing about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

  1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo
  2. Twitter Video Screen ShotNext tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.
  3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing, tap the reverse camera icon.
  4. If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.
  5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again.
  6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well.
  7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are needed.
  8. Tap Tweet to share your video!

You can also use a pre-recorded video that’s either on your phone or computer by simply tapping/clicking the Image icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided 5 social media video marketing strategies you can use to help showcase your business that can give you some inspiration.

Keep in mind Twitter followers are coming to this platform with a “discovery” point of view. With Twitter being more focused on what’s happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the discussion to see how they are impacted by something that has happened in your industry.

Respond to someone’s tweet with a video. Doing this provides you with a great opportunity to have your followers get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it’s at with online marketing trends so why not use video on Twitter to help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn’t work for you. Be sure to keep an eye out on your Twitter stats to get the full scope of your efforts.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Use Twitter Social Videos to Boost Your Business VisibilityClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post Your Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

7 reasons why diversifying your social media efforts is becoming increasingly important

Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy.

The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of showing Tweets in order, they will be displayed according to relevancy.

But don’t let all the outrage and #RIPTwitter hashtags frighten you.

Even though Twitter has reordered their timelines, you can still switch it manually back to the old chronological timeline view in your settings. Simply go into your settings and find the checkbox that looks like this:

Twitter timeline settings

Ensure it is unchecked and your tweets will be back to chronological order.

Why to Diversify Your Social Media Efforts

The recent “TwitterGeddon” is one reason why it’s important not to put all your social media efforts into just one social media platform.

While you may be “winning the game” with tons of followers and all your best posts showing in follower’s timelines, it only takes one algorithm shift that can change everything.

We’ve seen It happen with Facebook and it could easily happen on any social media channel that business owners use to help promote their business.

How to Bullet Proof Your Social Media

So what is one to do?  Diversify your efforts.

To avoid your social media marketing from getting killed, diversify your effortsClick To Tweet

Here are 7 compelling reasons why you should be focusing on more than just one social media channel:

  1. Smart entrepreneurs, marketers and business owners are discovering that sharing unique content across several social media platforms can smooth out any sudden changes that Twitter, Facebook, LinkedIn and others may make.
  2. Posting original articles, quotes, and graphics across various social media channels gives you multiple opportunities to share value with your fan base.
  3. It’s important to know that different fans “hang out” on their own favourite social networks too. So sharing your advice on multiple social platforms ensures no matter where your fans are online, you can share valuable information with them.

    Even if you only have time to share one post across multiple platforms, you can reword the post for each platform to make it more interesting and compelling for that particular audience.

  4. It gives you the opportunity to cross-pollinate and test markets to see which version of the post garners the most engagement. That allows you to “test market” for headlines, images, tone of message etc., which can be used later in promotional copy, landing pages, and ads.
  5. Posting on several social media networks allows you to maximize your lead-generation and traffic-driving efforts.
  6. Since you likely have different followers on each network, posting blog articles, offers, and calls to action on each social network allows you to double and even triple the outreach to potential prospects.
  7. Sharing unique content on your various networks let’s you nurture fans more quickly. Instead of getting just one marketing touch on Facebook, a raving fan can read your posts on Twitter, Facebook, and LinkedIn and get a mega dose of your expertise. It’s three times the fun!

Bottom line – limiting your business to using just one social media platform for your marketing platform is wasting an opportunity to reach more targeted leads.

If you find yourself in overwhelm trying to generate high-value content on a consistent basis for your business, we can help you get more followers and generate high-interest content to keep your fans engaged.  Find out more about our social media services today!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Newbie’s Guide to Hashtags on Social Media

A Newbie’s Guide to Hashtags on Social Media - Tips, Explanations and Examples on How to use Hashtags for your Business

Tips, Explanations and Examples on How to use Hashtags for your Business

If you are new to social media you may wondering what hashtags are about.  We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr.

But what are they supposed to do? Why do they seem so random? Who is supposed to use them?

It’s no wonder this all can seem very confusing!

That’s why I’ve put together some tips to help you understand what the heck hashtags are and how to use them strategically in your business.

What are #Hashtags

Hashtag keyword exampleBasically hashtags help people find stuff and share stuff. They are like an organizational tool for social media.  They are a way to make it easier for people to find posts on a given topic as long as those posts use the same hashtag that is being searched for.

Hashtags are where given words are prefaced with the keyboard pound hashtag sign: #. One or more words can be used if the hashtag and keyword(s) have no spaces in between them. Once added to a social media post, the hashtag phrase becomes searchable and clickable.

For an example M&Ms just unleashed a new Pumpkin Spice flavored candy for Fall.  Starbucks is also promoting their Pumpkin Spice latte. If you go into Twitter and type #PumpkinSpice in the search feature, it will pull up a list of these and other Pumpkin Spice related posts.

Why Use #Hashtags

When done properly and strategically, hashtags are a great way to gain more exposure for your business. Here are a few examples how:

  • Knowing popular hashtags for your industry and adding them to your posts can help you get traffic to your blog or website.
  • Searching hashtags helps you do research on topics, spy on your competition, and discover great content.
  • Adding hashtags can help brand yourself, your business, your products, and gain you recognition.
  • Promoting specific hashtags for a live event can gain community amongst your attendees and followers.

And some people use hashtags just for fun or to make a point.  My favourite is #ChocolateIsSacred and have used it more than once!

Read more below about strategic ways to use hashtags in your business.

When Hashtags Were First Created

Twitter created the #hashtag feature on June 1, 2009.  All Twitter hashtags (words with the # sign in front of them) became hyperlinks to discover more tweets pertaining to that subject.

Other social networks soon followed such as Facebook in 2013, Pinterest, Google+, Tumblr, and Instagram. Some networks like Google+ and Instagram have embraced hashtags with a fury where Facebook still lags at bringing this feature into mainstream usage.

In fact, not long ago I conducted a very informal survey about the use of hashtags on Facebook and many said they had no idea what they were, others thought they were spammy and cluttered up their newsfeed and most all never clicked on them. Indeed, the only people who were using hashtags were either marketers or social media managers!

But that doesn’t mean they shouldn’t be used… as you’ll see there are plenty of reasons to incorporate them into your social media strategy.

Rules for Hashtag Use

Different platforms have different official and “unwritten” rules about using hashtags. Here’s a few to be aware of:

  • Sentence case doesn’t matter, but you can use it to improve readability like: #SecretStarbucksMenu.
  • You can’t use special characters such as dashes, asterisks etc.
  • Do not get spammy.  Three or less hashtags is perfect.  Use too many and it can be considered hashtag spam.
  • Avoid having your Twitter or Instagram posts automatically send to Facebook when you tend to use a lot of hashtags. This is a real turn off for those on Facebook.
  • Research a hashtag before using it.  An existing hashtag may be used for something else that you don’t want to be associated with or draw attention to.

15 Strategic Examples On Using Hashtags in Your Business

Just like knowing the best keywords of your industry and optimizing your website content to include them in order to be found in search engines, hashtags can also be used to help you get found in social media.

It’s important to create Hashtags for:

  1. Events you are holding.  For example the Pacific National Exhibition in Vancouver just ended for another year and throughout their Twitter campaign, they used #TheFair hashtag as seen in this example below.


  2. Tagging famous people or big companies who are mentioned in a post. For instance, #ElvisPresley results in hundreds of posts about the King of Rock and Roll.
  3. Posts related to trending topics. Author and Spiritual Teacher Wayne Dyer recently passed away.  The hashtag #ripdrwaynedyer was created to tap into the social searches for news relating to his passing.


  4. Doing research.  For example, if you were doing research on the latest news for our upcoming Canadian Federal election, do a Hashtag search using #CanadianElection2015 to find several posts on the subject.
  5. Product promotion. Creating a special hashtag for your brand or product can help you gain a fan base. Creating a hashtag for your book or movie can help get traction and turn it into a trending topic.  
     
    For example, We use our own #SocialBlast hashtag to help brand our online Social Media and Online Mareketing membership program, Social Blast, as seen in this example post below.

  6. Humour. People also use hashtags as a way to share funny stuff with others and have a good laugh. Here’s a hashtag used by late night talk show host Jimmy Fallon describing his friend’s car and going on a road trip with him.

  7. Popular Industry Topics. If you see a post on a popular industry topic, by adding that same hashtag to a post you create will help you be discovered by others looking for content on that hashtag.
     
    Here’s a post we have pinned for a blog article of ours to remind people of the importance of having a Smart Phone friendly website using the hashtags #webdesign, #mobileready, #business and #entrepreneur:


  8. Campaigns.Lots of people “monitor” certain hashtags. So using a hashtag consistently can help you gain a following. For example Nike held a series of promotions using the #nikezoom hashtag.

  9. Live Chats. Chats offer businesses the ability to connect to their customers, extend their reach and awareness. If you have a live chat on a certain topic, creating a hashtag can help you attract people to attend.
     
    For Example #BeTheOne is a monthly chat about inspiring people to make a difference through personal leadership that infuses integrity, dignity and character.
     
    Here’s a list of Twitter Chats you can attend: http://tweetreports.com/twitter-chat-schedule/
  10. Tap into Trending topics. Including a trending hashtag in your post can increase the overall reach. Ritetag is a great tool to help identify trending hashtags to use. It allows you to search 11 million hashtags to see what’s hot or not, has a long life, is overused, and underused.
     
    That way you can select the best hashtags to reach your audience.
  11. Company or Personal Name. Gain recognition by creating a company tag like #Apple and #stephenking.
  12. Quotes.  If you share quotes, hashtags will help you be found.  Some top ones to use are #motivationalquotes #inspirationalquotes and #quotes. Look at the use of hashtags in one of our recent Twitter posts.  Every topic relating to the quote has its own hashtag.


  13. Recurring post themes. For example you may post a #photooftheday, #followfriday or #throwbackthursday for daily or weekly recurring posts.   We use #eTip as a daily theme where we share tips on various subjects entrepreneurs utilize in their business.

  14. Gaining blog readers. Using a hashtag on Pinterest pins can drive readers back to your website or blog. When someone clicks on a hashtag of yours most of the results that are shown on Pinterest link back to related blog content.
     
    Note that these results are somewhat different than what you would find in Twitter. Where Twitter displays results in chronological order, Pinterest displays in popularity.
  15. Research your competitors. Follow hashtags your competitors use to do market research and keep up on their latest news.

Hashtags are a lot of fun once you get the hang of it you’ll be hashtagging with the best of them.

Make a point to create and use hashtags for your social media and don’t be afraid to create your own unique ones like what we did with #SocialBlast and #eTip (even though others now use it too and that’s ok!)

It’s a great way to tap into a base of hot prospects interested in what you have to share. Jump in, Try Hashtags Today!

What’s your take on using hashtags? Do you use them in your business social media marketing? As a user, do you find them useful or spammy?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Building Your Social Reach on Twitter

Today’s eTip is about using Twitter to help build your network…

Twitter is a great social media network that can help build your reach in a big way.

Listen to today’s 1 minute tip that explains what you can do on Twitter to help build your social reach and garner new clients from your efforts.

Be sure to follow colleagues, big brands, people in your ideal target market and also leaders of your industry that share the same target market as you. Also follow those in your local community and build a presence with those that live in the same geographic region as you.

Avoid playing the numbers game on Twitter. There are a lot of people who will follow anyone, no matter who they are, just to get those people to follow them back. If they don’t follow them back, then they’ll unfollow them.

This type of game enables bragging rights to how many followers they have but the problem is, those followers are not going to convert into clients if they are not in their target market, so the number is very misleading and it ends up being a big waste of time.

To me this is not at all what Twitter was meant to be.

Follow the people that you want to be engaged with and have an interest of, don’t worry if they don’t follow you back – instead, watch the conversations, reply to posts of interest, RT posts you know your followers would be interested in and get visible this way.

These people will see how much you are interested and will naturally follow you because of that. Do this daily and watch your fan base and client list grow.

I’d love to hear your thoughts on this – do you use Twitter to help build your social reach? Or if you have a question, I’d be happy to answer.

To your success,

P.S. New to Social Media or you find online marketing overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".