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How to Crush it With Lead Generation on LinkedIn Pulse

How to Crush it With Lead Generation on LinkedIn Pulse

Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.

Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?

So to boost the number of people seeing your article, you post it on social media and send a blast to your email list.

You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.

What’s a frustrated marketer to do?

Enter LinkedIn Pulse, LinkedIn’s publishing platform

Many business owners are discovering that LinkedIn Pulse is breathing new life into their blog postsClick To Tweet

Here’s why you should make publishing on LinkedIn Pulse a top priority for your business:

  • Provides You An SEO Boost.
    LinkedIn is one of the top 10 most high-traffic websites on the Internet. When you publish content on LinkedIn Pulse, Google can index it quickly.

    Because LinkedIn is a high-authority site, when readers view your LinkedIn Pulse articles, it helps build authority and visibility for your content.

  • LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles.

    When you publish an article on your blog, your audience is limited to your website visitors, your email subscribers, and your social media followers.

    However when you publish a new LinkedIn Pulse article, your entire network of LinkedIn connections is notified. This gives you exposure to a wide audience of new readers by appearing in your follower’s newsfeeds.

  • Drives Website Traffic.
    You can add an article byline at the end of your LinkedIn Pulse article with a call to action so you can capture leads with an opt-in offer or drive website traffic by directing them to your blog to read other related articles.

    Here’s an example of an article byline you can add to your LinkedIn Pulse articles:

    Want More Valuable Tips?

    • Read more of my LinkedIn posts here LINK
    • Get your free Special report here LINK
    • Setup a free Discovery Session here LINK

     
    About the Author (Your short bio here.)

    Learn more about my programs and services here: www.YourWebsite.com

  • Boosts Your Thought Leadership.
    LinkedIn Pulse categories your content by using the tags you add at the end of the article. Your article is shown to people searching for content on that topic.

    That targeted viewership helps to build your authority and trust with LinkedIn’s over 380 million members. The potential for massive exposure and visibility is incredible.

9 Tips for Writing LinkedIn Pulse Posts That Get Read

  1. Add an Eye-catching Article Image. Design a cover graphic that attracts attention. The ideal size for your LinkedIn Pulse article is 700 x 400 pixels.
  2. Create a Catchy Headline. Consider your headline your opening line. Describe your content in a compelling way. Your headline should capture readers’ interest and give them a reason to click through and read it. Add numbers. Use adjectives.
  3. Publish Consistently. Share new articles on LinkedIn Pulse regularly. Adding new content weekly like we do can build a regular following. Posting during the week during work hours will ensure your article gets the best visibility.
  4. Write Shorter Articles. For best performance, and ideal post length is 500-1000 words.
  5. Make it Scannable. Add subheaders and use images to break up content and lead readers through it.
  6. Tag your Posts. Select 3 tags that are most related to your article content. You have to choose from the existing tag categories that LinkedIn Pulse offers.
     
    Selecting the right tags helps your post be found by readers in your target audience and can boost your chances of being selected as a featured LinkedIn Pulse article.
  7. Engage with Readers Who Comment. Make sure you reply to those who comment or share your post. This is your chance to build rapport with those who have shown interest.
     
    That extra step can turn a one-time reader into a loyal follower. Plus the percentage of likes, reshares and comments of your content is what triggers LinkedIn to make it a featured article in Pulse.
  8. Kick it up with Images, Links, Videos, and Slideshares. Make your content more appealing by adding in graphics, outgoing links, and videos that relate to the article. Readers love when you share outgoing links to additional resources and websites mentioned in the article.
     
    Also, Google rewards LinkedIn Pulse articles with strong related links for further information to readers.
  9. Share your LinkedIn Pulse on Other Platforms. Just like you would share a blog post on social media, notify your Facebook and Twitter followers when you publish a new LinkedIn Pulse article.

 
If you’d like help publishing and creating killer content on LinkedIn Pulse, eVision Media has a team of professionals who can help create stand-out articles for lead generation and to build thought leadership for your business. Find out more about our eMarketing services today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post Your Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Stop Adding People Into Your Email List Without Permission

Marketing eTip:  Stop Adding People Into Your Email List Without Permission

Today’s eTip is about building your newsletter database… the wrong way.

Sometimes entrepreneurs get over-zealous when it comes to building their newsletter or eZine database. There are two ways that I see happen a lot that are definitely the wrong ways and if you’re doing either of these two practices, it will catch up to you!

The first is exporting your LinkedIn connections and then importing them into your newsletter list.

The second is randomly adding people to your newsletter list who did not opt in. They might be people you met at a networking event and have their business card, or an email address you found on their website or in social media.

Both of these practices are against the law. Period. None of these people gave you expressed permission to be in your bulk newsletter list. Effective July 1, 2014, the Canadian anti-spam law, CASL, came into effect where, no matter where you conduct business from, if you have ANY Canadians on your list, you are in violation of this law.

Stop importing LinkedIn connections and random emails to your list. It's against the lawClick To Tweet

Instead, use tried and true methods of building your list; otherwise, you risk a hefty fine AND having your newsletter provider shut you down.

Click here for more information on the CASL law.

I’d love to hear what you think – have you been adding people to your newsletter list that didn’t give their expressed permission first? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Determine Which Ideal LinkedIn Groups To Join For Your Business

How to Determine Which Ideal LinkedIn Groups To Join For Your Business

LinkedIn is a well-known B2B social media channel. One major benefit, that business owners may not be aware of or take full advantage in, is the LinkedIn Groups.

LinkedIn allows you to join up to 50 groups, giving you prime opportunity to connect with people who want to do business. You get yourself in front of your ideal target audience and increase your chances of generating solid leads.

7 Reasons How LinkedIn Groups Can Benefit You:

  • Get yourself in front of your ideal target market
  • Showcase your knowledge, skill, and expertise
  • Connect individually with group members that you wouldn’t be able to otherwise
  • Send private InMails to group members even if you don’t yet have a connection with them
  • Discover others in your industry- share ideas, concerns, and answers among those that can relate
  • Find great content – many group members share informative articles, which you can share in other networks or groups
  • Connect with local businesses – even if they aren’t in your target market, they might end up being a great referral source for you

And of course you can also create your own group but that’s a different topic for another day.

So you’ve decided to get more engaged and active in the groups. Now how do you determine the people and group to connect with?

From a business perspective, there are five types of people you want to connect with on LinkedIn and this will determine which group to join.

5 Types of People to Connect with On LinkedIn

  1. Your ideal client
  2. A thought leader and/or someone you have a common interest with
  3. Others in your industry
  4. Possible JV partners
  5. A referral source

The purpose of groups is to let you connect, get to know others, and build the “know, like, and trust” among your peers. These efforts can lead you to more meaningful connections with the perks of additional sales.

Moving forward, let’s talk about your ideal client.

Members of my Social Blast membership program will groan when they read this, but there’s no point in going any further until you have a solid understanding of WHO your ideal target market is.

Understanding who encompasses your ideal target audience is the foundation for finding which group to be in. You want to find the groups where these types of people are members.

For instance, if many people in your ideal target market are real estate agents, you’ll want to join groups that have real estate agents for members.

Start by using the LinkedIn’s search capabilities. In this example, I used LinkedIn’s Group Search to find English speaking groups related to Real Estate in Canada:

LinkedIn Search

 

Do the same by typing in your industry or topic-related keywords. lf the group is available, research and see if they are a good fit for you.

Similarly, you can do a search for your geographical region, especially if your business is bound by geographical areas, such as the city you live in.

You can join up to 50 groups so don’t feel shy about joining as many as possible. This will give you opportunity to be able to connect with members of those groups as mentioned previous.

From your search results, request to join the ones you feel would be a good fit and have a healthy number of members.

Once your application has been approved, you want to find a small handful of groups to get involved in and work towards being active on a consistent basis.

You may need to do some lurking to see if they are worthy of your efforts.

Three questions to ask, to determine if a group is a good fit:

  1. How active is the group participation? Who is doing the posting- is it just one or two people or is it a wide variety of members?
  2. How meaningful are the posts? Do people share valuable content or is it nothing but just promotion?
  3. How much conversation is happening? You want to find groups where people are actually commenting on the posts and creating discussions.

 
If the answer is yes, that member participation is active, people are sharing meaningful content, and engaged in discussion, then these are the ideal LinkedIn groups to join.

They will provide the best opportunity for you to get yourself known by sharing your valuable content, liking, and commenting on others’ posts.

LinkedIn groups is similar to an “in-person” networking group; over time, everyone will know one another (if the group is small enough). The more you try to help others, share your expertise, and have the intention of getting to know and helping members, the more you will gain new leads, referrals and business opportunities.

Are you active in LinkedIn groups? Share some of the benefits that you have experienced by being a part of those communities in the comments section below.

To your success,

P.S. New to LinkedIn or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

8 Strategies On How To Use LinkedIn Like a Small Business Pro

8 Strategies On How To Use LinkedIn Like a Small Business Pro

Did you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.)

LinkedIn is the 3rd most used social media platform for businesses.Click To Tweet

Unlike Facebook or Twitter, LinkedIn is geared more for business owners who have the intention of connecting, supporting and sharing information with other business owners.

Below are some basic tips and strategies to get you started in the world of LinkedIn social media marketing.

Through LinkedIn, you have the ability to:

  • Expand your personal and business brand reach far beyond your website. LinkedIn is weighed heavily in Google searches so your profile is likely to be found ahead of your website if filled out fully.
  • Find and be introduced to potential clients, service providers, experts, and more.
  • Be found by others specifically looking for your service or product.
  • Collaborate with others for JV partnerships, guest blogging and/or interview opportunities.
  • Refer your connections to others who are in need of a specific service and in return, others can refer you to their network.
  • Boost your social proof and credibility by collecting recommendations and endorsements from your peers.
  • Increase your thought leadership exposure through group participation and LinkedIn Pulse.
  • Find qualified personnel for your vacant job openings.

As you can see, there are lots of benefits to using LinkedIn as part of your daily business regimen. The more you utilize its vast array of options, the more you can become very successful.

Setting up your LinkedIn profile

When joining LinkedIn, you will want to fill out your profile as much as possible to get the best results. Strive to reach the “All-Star” level.

This includes filling out the “Summary” section fully and adding your accomplishments, experience and areas of interest as well as your education, skillsets, past and current work experience and more.

Be sure to use appropriate keywords throughout in order to get found when people are doing searches looking for someone with your offerings.

Always use a professional profile picture of you and not your logo, product picture or a selfie of you at the beach. People will connect with a real person far better than a logo or image of your product. It is also against the LinkedIn Terms and Conditions to use anything else other than a personal photo of you.

Once your profile is filled out, you will then want to expand your network by inviting others to connect with you. With each new connection, you are benefiting from their connections as well, which become your 2nd degree connections.

If you haven’t done so yet, please connect with eVision Media here: http://ca.linkedin.com/in/evisionmedia

If you are new to LinkedIn, it can be a bit daunting getting your way around all of these different areas. Here’s some tips to help get you started.

8 Tips and Strategies For Using LinkedIn

  1. Be strategic about what you feature and post on your profile so that it meets your business goals and reflects your values.
  2. Use effective keywords that relate to your business and industry in order for those doing searches for your expertise can easily find you.
  3. Use the “recommendations” feature by recommending others that you know and have worked with and by also asking your clients and associates to post a recommendation for you.
  4. Join LinkedIn groups that are focused on areas of your interest and/or where you know your ideal client is hanging out in order to build your connections and credibility.
  5. Use the InMail paid feature to send news and articles to your network connections.
  6. Post consistent updates to share brief tips, informative articles and other tidbits of information that they will find useful and valuable.
  7. Build your connections offline such as when out networking, going to workshops and attending seminars and conferences, etc.
  8. Add a LinkedIn button on your eSignature and website for maximum opportunities and exposure to get lots of connections.

Once you have your personal profile created, your next step is to create a company profile for even more brand exposure.

If you’re unsure on how to optimize your LinkedIn profile to best results, consider joining my monthly Social Blast group membership program where I provide hands-on, step-by-step training covering the social media and online marketing world.

Do you use LinkedIn on a consistent basis?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

9 Reasons Why B2B Businesses Love LinkedIn

9 Reasons Why B2B Businesses Love LinkedIn

With over 350 million members and an insanely large database of business contact emails, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company.

What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook?

Read below to learn why focusing on LinkedIn can lead to big opportunities.

Why Your Business Social Media Efforts Should Focus on LinkedIn

  1. Top platform for B2B

    B2B businesses and marketers love LinkedIn.  Not only can you create an individual profile, but you can also create a Company page.

    Plus, LinkedIn users are business professionals – it is the 3rd most used social platform by business owners.  Facebook, Instagram, and Pinterest have a more varied user base and are used for more social purposes.

  2. Worldwide Reach for Your Next Product Launch

    LinkedIn makes it easy to connect with individuals around the globe.  In fact LinkedIn features users from over 200 countries and territories and is available in 20 languages.

    There are stats that suggest LinkedIn is now the premiere platform to use for product launches among B2B businesses.

  3. Access to Influential Individuals

    Want to catch the attention of a VIP? Try LinkedIn.  Mention something flattering about their book, program, or latest article and they will notice.

    LinkedIn also makes it easy to connect with high profile individuals through InMail, a service available for Premium Account holders.

    If your ideal target market is the affluent, 41% of millionaires use LinkedIn. Plus LinkedIn users are active with over 40% of users checking it daily.

  4. Generate Leads

    LinkedIn is a goldmine for generating leads; it drives 80% of B2B social media leads.

    Studies show that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

  5. Virtual Networking Made Easy

    LinkedIn makes it so easy to connect with the people in your network regularly.  It’s fast and easy to grab a cup of coffee and check in with colleagues, prospects, and centers of influence.

    This is your opportunity to congratulate people on promotions, send a message to connections, flatter someone by endorsing them for a skill, like someone’s status updates, or write a recommendation.

    And since it’s virtual, it saves time, gas, and calories from those Mocha Lattés at coffee shops!

    Continue with the networking effort by sending your new connections a quick message to say hello and ask more about what they do.

  6. Grow Your Network Fast

    It’s very easy to add new and meaningful connections to your network. Go to the page of someone you know and click ‘Connect.’ Avoid using LinkedIn’s generic introduction blurb and write something specific for that person and your reason for connecting.

    You can also go into the “Connections” section and look on your existing connection’s profile to see their connections and ask them to introduce you.

  7. Showcase Your Thought Leadership

    Show your brilliance with quotes, articles, and original articles by adding them as a Pulse post. Pulse is very similar to a blog and this feature and its benefits are not offered on the other common platforms like Facebook or Twitter.

    You can write about industry changes, trends, or lessons you’ve learned in business. Participate in discussion forums by being friendly and answering people’s questions.

    LinkedIn Groups also provide you with an opportunity to showcase your expertise by posting informative posts and responding to others’ with insightful comments.

  8. Credibility

    Social proof is powerful to build trust with your ideal target market.  LinkedIn Recommendations earn confidence with recruiters, customers, and joint venture partners.  Giving and receiving recommendations also helps members strengthen their profiles.

    The Skills and Endorsements section can also help build credibility through others endorsing your key skills.

  9. Employment Recruiting Opportunities

    LinkedIn is widely known for its job hunting capabilities. In the past four years, there has been an extensive increase in job postings, which means qualified candidates are also turning to LinkedIn to find their next dream job.

Step Up Your LinkedIn Results

One step in leveraging your LinkedIn results is to optimize your LinkedIn profile. If you’d like to learn how to do this and how to drive traffic, sales and leads without spending hours a day on LinkedIn, join our Social Blast group.

It’s our online social media and marketing membership program that teachers you what to do, when to do it, and how to do it. We’re doing a 4-part series on LinkedIn starting October 2015 that you won’t want to miss.

I’ll be covering how to fully optimize your LinkedIn profile, how to get the most out of LinkedIn Groups, how to get qualified leads and how to expand your brand reach and influence. I promise you’ll learn a lot in this series!

Check out SOCIAL BLAST here: www.socialblastcoaching.com!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneur eTip: Making Meaningful Connections on LinkedIn

Today’s eTip is about taking advantage of LinkedIn’s powerful networking platform.

Listen to today’s 1 minute tip to find out how to make meaningful connections on LinkedIn that can benefit your business.

Many entrepreneurs I talk to find LinkedIn a puzzle. They don’t understand its difference with Facebook, they don’t know what to post and more importantly they don’t know who to connect with nor how to lead those connections into clients or customers.

As we know, social media is all about building relationships. So the first thing is to stop thinking of everyone as a potential client or customer. There are a lot of other ways a social media connection can benefit your business.

So your goal is to get to know your connections at a personal level. But how do you do that when you don’t know them? You can start by looking to connect with people that you have something in common with.

It’s far easier to build a relationship with someone who shares similar things with you such as the city you live in, companies you’ve both worked with, universities you both attended, or common hobbies or interests.

LinkedIn and even Google’s search feature allows you to narrow down potential connections based on these commonalities. You can also seek people out in groups that match your interests.

So start there and make a concerted effort to get to know, like and trust other people. You never know where those connections might lead you.

I’d love to hear what you think – are you active on LinkedIn or are you having a hard time getting going with it? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Create a LinkedIn Group to Boost your Brand Visibility

linked-in-groups-2Many of you are aware of the value that LinkedIn brings to your social media efforts and overall marketing strategy.  Another benefit of using this social media tool is that you can use it to create your own special branded LinkedIn group that will help boost your brand visibility greatly.

Benefits of Having a LinkedIn Group

A LinkedIn group enables your business to have a discussion board and job board and to create a special interest group that is specific to your product, service and/or expertise. Groups also provide excellent visibility for your business since every member that is a part of your group will have your logo visible in their profile.  Another important feature is that they give you the opportunity to send text emails to your group members once a week.

There are well over a million groups in LinkedIn so to make yours stand out, you will want to encourage active participation by having members of your group post articles and updates for other group members to benefit.

You Need a Profile First

If you haven’t created your LinkedIn profile yet, refer to a previous article in our blog that explains the process: http://www.evisionmedia.ca/blog/how-to-use-linkedin-as-one-of-your-social-media-marketing-tools/

Here is how to start a group in LinkedIn

Log into your account and click on the “interests” tab in the top navigation and select “groups” from the drop down menu.  On the right hand side of the page, click on the orange “create a group” button. This will take you to a page where you can build your group information.

Use your company logo or a logo specific for this group. It needs to be 100 pixels by 50 pixels and must be in PNG, JPG or GIF file format. Your logo will serve as a an  identifier of your group on the main group page.

When creating your group name, be sure to select a name that clearly represents your group’s mission or subject area.

Select your Group Type and then fill out a brief summary that will concisely describe what your group is about. When writing this, be sure to emphasize the benefits for someone to join- what will they get out of joining?

The longer description gives you room to fully explain what topics will be discussed and how people can participate.

Add in your own business website and your email in the next fields.

Private or Public? You Decide Which Access Type

When determining the Access option, the “Auto-Join” selection means it is open for anyone to join your group and does not require approval. The “Request to Join” option requires approval before a new member can join.

For instance, the eVision Media Private Networking group is open to only those that have been associated with eVision Media either as a client, a follower of our newsletters, a resource or someone who was recommended to be a part of the group. If you want to be a part of this exclusive group, click here to send an invite: http://www.linkedin.com/groups?gid=4202930&trk=hb_side_g (be sure to mention you read this article so we know you are a follower!)

Fill out the rest of the self-explanatory fields. Lastly, you will need to decide if you want to make this group private or public. The main difference between the two types of groups is determining who can see your discussions within the group. Open discussion can be seen by anyone where the Member-only group is closed where only members are privy to the discussions.

Your next step is to invite people to join your group and make an initial welcome post to start the discussions going!

Do you have a LinkedIn group you want to share? Post it below and invite others to join!

P.S. If you would like to learn more about LinkedIn and Social Media in general, I’ll be discussing this topic during this month’s Group Social Media Membership program. Come and join us!

To your continued success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".